Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

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PPC SEO Paid Search Search Engine Optimization 154

socalTECH

JUNE 3, 2021

Costa Mesa-based wireless networking hardware provider EnGenius says it has launched a new feature for its products, which allows small- and medium-sized businesses to extend their existing Wi-Fi to its customers, via a link with Facebook or Instagram.

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Networking Customer Custom Product 113

socalTECH

OCTOBER 20, 2020

Los Angeles-based a href="[link] , a startup which operates a platform it says connects product suppliers who dropship with Shopify e-retailers, says it has expanded its platform to provide localized content for sellers in Brazil and France. The company says its now offers country-specific websites in French and Portuguese. READ MORE>>.

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Platform IP Los Angeles Content 100

socalTECH

JANUARY 15, 2019

Santa Monica-based MomentFeed , which develops software tools that helps multi-location brands manage the customer experience of mobile consumers, says it is making it easier for its customers to build landing pages for their locations. Pricing on the new product were not announced.

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Template Draper SEO Santa Monica 113

TechCrunch LA

SEPTEMBER 14, 2020

The new product can be put on top of spaghetti, all covered with cheese , and comes pre-spiced with a blend of Italian spices, according to a company statement. that stock the company’s products. An earlier version of this article said that the meatballs would contain soy. They will not.

Los Angeles 186

Los Angeles Demand Pricing Marketing 186

socalTECH

JULY 29, 2010

Pasadena-based Bluebeam Software , which develops software which created PDF documents from CAD files, announced today that it has rolled out a new product called Bluebeam Q. The firm said it had previously sold the title as Bluebeam Conversion Server.

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Product Pasadena Software Pricing 133

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

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Web Startup Sites Design 139

Frank Addante

JUNE 14, 2013

At Rubicon Project, we manage culture like a product. We have a Culture Product Manager whose sole job is to manage our most important product, culture. And we have a simple formula – great people build great products, and great products attract great customers. Check out our Culture Product page here.

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Product Report Invest Customer 80

TechCrunch LA

MARCH 14, 2019

Customers can already place an order for the Tesla Model Y, a mid-sized crossover SUV that won’t go into production until 2020. A disclaimer on the order form states that “production is expected to begin late next year.” The order page of the Model Y shows that it comes standard as a 5-seater.

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Startup Los Angeles Pricing Design 237

SoCal CTO

MARCH 10, 2010

Steve Blank wrote a great post recently entitled Perfection By Subtraction – The Minimum Feature Set where he explains the real goals around defining a minimum viable product: Founders act like the “minimum” part is the goal. Only a special subset of customers will and what gets them breathing heavy is the long-term vision for your product.

Product 150

Product Startup Customer Custom 150

socalTECH

FEBRUARY 9, 2021

A little history, we launched our product years ago, Search IQ. That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version. As mobile phones have become increasingly more usable, in a productive manner, we've seen more and more mobile traffic.

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Advertising Startup Google Commerce 203

Startup Professionals Musings

DECEMBER 19, 2021

You can cover everything you need to convey in 20 pages of text. The one-page Oprah plan is a good executive summary, but it’s not enough to get the investment. Use page breaks to separate sections. When in doubt, go to the next page. Nobody worries about having to turn to the next page. Include table of contents.

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Invest Tips Writing Content 135

SoCal Tech Calendar

JANUARY 8, 2013

Monday, January 14, 2013 -- Use 90 Sec Videos to Explain Your Product - Create Awesome. Explainer videos (those 60-90 sec videos on home pages around the Internet) are all the rage. How do you quickly and succinctly explain your product or service to your target customer so that you can engage them right away.

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Product Tips Email Ideas 113

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. What does traction really mean to investors, and how much is enough? First of all, a definition.

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Startup Metrics Customer Custom 121

Startup Professionals Musings

DECEMBER 18, 2022

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. Too much detail at first contact is just as much of a turnoff as no information.

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Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

JUNE 13, 2022

In school, you're taught to stretch weak ideas to reach your document page limit. The challenge is to communicate your idea in one page, and close the deal quickly. Maximizing Business Productivity. Productivity is much more than doing everything faster. Writing in business is not the same as in an academic environment.

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Class Course Email Social Network 140

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

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.Net Sales Tool Email 156

TechCrunch LA

APRIL 9, 2020

For small businesses, the plan is to charge $297 per month for app development and customization along with any future builds, hosting, and product support and maintenance. “What we don’t do is take pages and pages of details and make an app out of it. “So far the only limitations are one’s creativity.

Mobile 250

Mobile Develop Development Artificial Inteligence 250

socalTECH

SEPTEMBER 24, 2018

West Hollywood-based FabFitFun is launching new, interactive, live programming, behind the company's women's lifestyle brand, intended to help showcase its products, including beauty demonstrations, DIY projects, and a gameshow, the company said on Monday.

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West Hollywood Hollywood Content Platform 113

Berkonomics

JUNE 1, 2023

Leaders and companies that innovate new products, services and methods of delivery are the ones that stand out in a crowded business world, especially when attempting to gain recognition among the throngs of competitors visible on the web. Innovation does not always equal invention.

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

Berkonomics

AUGUST 28, 2014

The average time spent on a static website, one without videos linked to the home page, is under a minute. That time more than triples when videos are positioned to be delivered with just a home page click. If you are selling a product, a one to two minute demo that is well edited will work wonders for viewer retention.

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Netflix Sites Content Entertainment 166

socalTECH

OCTOBER 10, 2018

Snap said it is tapping such groups as Bunim/Murray Productions, The Duplass Brothers' DBP Donut, and Brad Weston's Makeready On Board for the initial lineup. The original shows will be on the Snapchat Discover page, as well as available through search. Snap said the effort is part of its partnership with NBCUniversal and Viacom.

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Santa Monica Snapchat Content Product 113

socalTECH

JUNE 12, 2013

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking.

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Mobile Ticketmaster Santa Barbara Equity 113

socalTECH

APRIL 19, 2013

The company said it has increased the speed of access for the apps; larger images through the app; new product pages with added details and features; and better product searches. PriceGrabber said the app can also scan barcodes, provides product and expert reviews, and more. READ MORE>>.

Mobile 153

Mobile Los Angeles Pricing Sites 153

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

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OpenX Google JavaScript Pasadena 100

socalTECH

APRIL 8, 2013

OpenX said the new Revenue Intelligence product uses algorithms to figure out the total value a page generates, based on a net present value calculation--taking into account page views and clicks, traffic, and more. Pricing on the new product was not announced.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

MARCH 4, 2013

The firm has now raised over $300,000 in funding via online crowdfunding site Kickstarter, for their project, MyIDKey , according to the project's status page. The firm has promised early versions of its product to supporters, T-shirts, and listings of backers on a "thank you" page on its website.

Orange County 196

Orange County OCTANE High Tech Venture Capital 196

Startup Professionals Musings

JULY 9, 2021

For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page). I’ve seen a lot of startup presentations, and I’ve never seen one that was too short - maybe short on content, but not short on pages. Pitch your company, not your product.

Entrepreneur 156

Entrepreneur Tips Funding Startup 156

Startup Professionals Musings

JANUARY 22, 2022

Equally often, I see startups who are on the road to implementing an idea, but haven’t figured out what problem it solves – the business plan waxes on eloquently for 20 pages about how great this product and technology is, but never gets around to defining the problem (investors call this the “solution looking for a problem” syndrome).

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Ideas Startup Tips Competition 145

socalTECH

AUGUST 1, 2012

Last week, Los Angeles-based Chill (www.chill.com) made a stab at that, debuting a new front page meant to guide user to the most interesting videos on the web, through an easy-to-use interface. What's the whole new front page all about? It's exactly what it sounds like, a front page of video.

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Startup Guide Redpoint Content 254

Startup Professionals Musings

JUNE 17, 2023

You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). He also defines the five floors of relationships as follows: Meet and greet relationships (first floor). This is where most business relationships start and remain. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

TechCrunch LA

SEPTEMBER 24, 2018

FabFitFun is creating a new slate of live programming which will air every day on its Facebook page from 11 a.m. Pacific and is set to feature interactive product showcases, beauty demonstrations, DIY projects, and a game show. FabFitFun expands its empire with a new app for Apple TV and Amazon Fire.

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Los Angeles Sales Commerce Networking 114

Startup Professionals Musings

OCTOBER 15, 2023

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Product details in the public domain can never be patented. Unsolicited proposals or requests for information.

Technical Review 101

Technical Review Patents Ideas Sample 101

Startup Professionals Musings

DECEMBER 5, 2021

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

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Marketing Startup SEM Blogging 139

socalTECH

NOVEMBER 20, 2013

Santa Monica-based real-time, secure messaging app provider TigerText --which has seen widespread adoption with healthcare providers--said today that it has integrated its product with contact center software provider Startel. tigertext cloud contact software answering service paging hippa privacy rules medical' READ MORE>>.

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Software Santa Monica Services Customer 159