Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. Joe Marrapodi: GreenToe is a name your own price marketplace for products. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

OCTOBER 29, 2021

Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. Don’t wait for word-of-mouth to spread your culture. Use marketing, blogging, and industry conferences to get the message out. Balance remote work and contract assignments.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in the classic book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

APRIL 1, 2020

As they watched their market share dwindle instead, they realized too late that these segments were already defined, and they needed a new focused brand to attract customers from other segments. These days, branding is less about products or solutions, and more about the overall customer experience and expectations.

Customer 123

Customer Custom Technical Review Examples 123

socalTECH

SEPTEMBER 12, 2019

We have not just engineers, but designers, UI, UX, analytics, product managers, user acquisition, marketing managers, and others. What we have done, is built this to centralize those existing communities, and to make them more productive. It's not easy, which is why Los Angeles-based Divercity.io Describe what Divercity.io

Technical Review 140

Technical Review Startup Platform Resource 140

Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. Making people happy or improving usability are laudable goals, but projected product margins, volumes, and business growth are necessary realities for a successful business.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in a classic book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

SEPTEMBER 26, 2014

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in a recent book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Don’t repurpose, re-imagine. Don’t just join the conversation, spark it.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Don’t repurpose, re-imagine. Don’t just join the conversation, spark it.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. Indi is focused on powering individual commerce. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it.

Help 113

Help Commerce Platform Orange County 113

socalTECH

NOVEMBER 7, 2016

The goal has to make the technology really accessible using the power of the smartphone, and bringing people into AR and VR as no one has done before in such a way. Where is the product now? Nikhil Jain: We plan on doing our product launch in Q2 of 2017. Third Wave Digital (Allen DeBevoise), Dream Maker Entertainment Ltd.

Idealab 173

Idealab Artificial Inteligence Startup Ideas 173

Startup Professionals Musings

MARCH 3, 2018

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in the classic book “ The Curve Ahead: Discovering the Path to Unlimited Growth ,” by Dave Power.

Pricing 52

Pricing Cloud Computing Customer Custom 52

socalTECH

JULY 27, 2012

We might identify you're a male in Southern California, between the ages of 25 to 35, and Retention Science can use all of this information that we've gathered about you to understand your purchasing power and browsing activity, what your job or occupation is, pulling all those data points to understand how to price offers to you.

Commerce 196

Commerce Platform Southern California Customer 196

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. Frankly, many of their views are shaped by unconscious biases, word-of-mouth feedback, stereotypes and how they perceive your communication style in the world of open, social communication fora. That was the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

FEBRUARY 7, 2011

.&# It was my investment philosophy that observing teams’ performance over time was far more insightful than reacting to how good of a product demo they do, how good they present Powerpoint slides or how great tech blogs say they are. Market Opportunity. But what about markets? Lines vs. Dots is all about people.

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Don’t repurpose, re-imagine. Don’t just join the conversation, spark it.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

JANUARY 12, 2013

Minimum Viable Product (MVP). For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. Osmosis marketing. As a reality check, try this quick test of your entrepreneur savvy.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. And market research seems to confirm this.

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

MAY 17, 2013

There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. It’s easier than dislodging well-recognized existing products, and waiting for customer change, even if your solution is better. Start with social media, blogging, and word-of-mouth. Buck the conventional wisdom.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Don’t repurpose, re-imagine. Don’t just join the conversation, spark it.

Marketing 91

Marketing Startup Demand Customer 91

Startup Professionals Musings

APRIL 20, 2012

There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. It’s easier than dislodging well-recognized existing products, and waiting for customer change, even if your solution is better. Start with social media, blogging, and word-of-mouth. Buck the conventional wisdom.

Entrepreneur 101

Entrepreneur Advertising Social Media Competition 101

Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. They seem to feel it conveys a message of personal enrichment at the expense of others.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

InfoChachkie

SEPTEMBER 15, 2011

In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. They are listed below augmented with quotes from Jeff Bezos taken from various points in his career.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

FEBRUARY 16, 2011

There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. It’s easier than dislodging well-recognized existing products, and waiting for customer change, even if your solution is better. Start with social media, blogging, and word-of-mouth. Buck the conventional wisdom.

Tips 89

Tips Entrepreneur Advertising Social Media 89

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Don’t repurpose, re-imagine. Don’t just join the conversation, spark it.

Marketing 55

Marketing Startup Demand Customer 55

Tech Zulu Event

FEBRUARY 17, 2016

The fact that Twitter built a product around the mobile phone culture right out of the gate is significant: it created a new social pipeline. While running my family wine business , I used Twitter’s search for market research and to find new customers. And I’ll tell you why, starting with where you started and why you succeeded.

Platform 40

Platform Startup News Content 40

socalTECH

MARCH 27, 2009

We have a major expansion not only to SoCal, but also at our offices in Salt Lake City, and will be taking a more aggressive stance than what we are doing today to help harness the power of video through the Internet. What is Sorenson Media about? Peter Csathy: Sorenson Media has been around for several years. Peter Csathy: Absolutely.

Media 100

Media San Diego Southern California Class 100