Remove .Net Remove Acquisition Remove Paid Search Remove Sites
article thumbnail

How to Measure & Track Marketing

Jason Nazar

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example: a) What percent of your site visitors bounce before taking any action? Net Promoter Score. Viral Co-Efficient.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example: a) What percent of your site visitors bounce before taking any action? Net Promoter Score. Viral Co-Efficient.