AEG Boosts Digital Marketing, Media Expertise

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Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. AEG said Lawler will be responsible for the execution of strategic digital media initiatives, including the development and management of digital and social marketing campaigns, community engagement, and original partner and fan-generated content.

Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal

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TurboTax Aims At Latino Market

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Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. turbotax intuit software marketing campaign advertising latino

Why Human Extinction Needs a Marketing Department

Xconomy

Experts at Oxford University and elsewhere have estimated that the risk of a global human extinction event this century— or at least of an event that wipes out 10 percent or more of the world’s population — is around 1 in 10.

HireRight Names Marketing, Product VP

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Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.

Thrive Market's Founders Create The Alliance For Good With $12.7M

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The founders of Los Angeles-based online grocery provider Thrive Market --Gunnar Lovelace, Nick Green and Sasha Siddhartha--announced this morning they have created a new, philanthropic effort called the Alliance for Good , which will provide philanthropic support to social enterprises, advocacy movements and organizations devoted to improving the environment of our world and health of its inhabitants. thrive market alliance nonprofit charity organic cleantech environment health

Prisyna Names Marketing Director

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Claremont-based oral health startup Prisyna , which recently raised $6M, has named Robert Riggs as its Director of Marketing. The company said the hire comes as it launches an aggressive sales and marketing effort. prisyna marketing executive oral health startupRiggs previously was at Blu Theory Solutions, and also served at Nobel Biocare North America, Oralogix Corporation, and ESPE America. Prisyna operates as a unit of Synedgen.

Unity Influence Gets $1M For Influencer Marketing

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unity influence venture capital influencer marketing advertising machine learning artificial intelligenceLos Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Source of the funding was not announced. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". The company was founded by Jacobo Lumbreras and Patrick Ip.

mitu Names Chief Marketing Officer

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Los Angeles-based mitu , the Latino digital media company, said it has named Danny Johnson as its first Chief Marketing Officer. Johnson was previously at 20th Century Fox, and was co-founder of digital marketing agency Creative Asylum (acquired by Modus Operandi). The company said Johnson will head up branding efforts and strategic partnerships, the creative design team, and the business-to-business and consumer marketing arm for the company.

Media Temple Names Marketing VP

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Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. mediatemple marketing executive host irise kikosKikos was most recently at iRise, and also had served at CC Information Services, and co-founded The Magis Group. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises. READ MORE>>.

Yardi Wins Cortland Capital Market Services

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Santa Barbara-based property management software developer Yardi said Friday that it has signed up Cortland Capital Market Services LLC, as a new customer. Cortland Capital Market Services, which is based in Chicago, provides investment servicing, and is using Yardi's Investment Management software. yardi cortland capital market services real estate software

Newegg Aims At Maker Market

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Los Angeles-based online e-retailer Newegg is setting its sights on the growing "Maker" market, the large group of technology enthusiasts who are into building and creating their own electronic projects. Newegg said it wil be at the Maker Faire San Diego this week to help launch itself into the market.

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The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. trade desk advertising executive chief marketing officer susan vobejda tory burch

Scorpion Buys Digital Marketing Firm Local

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Valencia-based Scorpion , an Internet marketing company, said on Monday that it has acquired Local , a digital marketing firm which has offices in Islandia, New York and Denver, Colorado. Scorpion serves the legal, healthcare, franchise, and home services markets, and is led by CEO and founder Rustin Kretz. scorpion digital marketing local merger acquisition internet

uSamp Names Marketing Chief

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Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Yardi Launches New SEO/SEM Marketing Service

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Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service. yardi property management marketing real estate realestate

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Demand Media Names Marketing VP

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Los Angeles-based Demand Media said today that it has named Matt Gehring as the company's new Vice President of Marketing. Gehring was most recently VP of Marketing for Touch of Modern, and previously served at Provide Commerce, Marchex, Classmates.com and Musicmatch. Demand Media said Gehring will be responsible for marketing at its properties Saatchi Art and Society6. demand media executive marketing saatchi society6

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Women in the Global Markets! WITI

SoCal Tech Calendar

Tuesday, March 27, 2018 -- Women in the Global Markets! Governments in 119 economies carried out 264 business reforms in the past year to create jobs, attract investment and become more competitive, says the World Bank Group's latest Doing Business 2018. Women must influence followers' attitudes and behaviors in a global context in order to achieve a common vision and goal. What competencies must they bring to bear in order to be successful in the global economy? Join us to find out!

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Cornerstone OnDemand Names New Marketing Head

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Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

Digital Marketing Bootcamp

SoCal Tech Calendar

Thursday, January 26, 2017 -- Digital Marketing Bootcamp. The one-day boot camp, will discuss the absolute essentials of digital marketing and effective strategies for growth. Sessions will focus on data, technology, social media, email and content marketing. SIIA and TCOSC is kicking off its Boot Camp Series in Irvine, CA. Join us January 26 Irvine, CA. Use promotion code BCPTNR to get the TCOSC member rate (a $200 savings). See [link] (more

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Factual Snags Marketing Exec From Telesign

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Los Angeles-based mobile location data provider Factual announced on Wednesday that it has named Brian Czarny as its new SVP of Marketing. Czarny was most recently SVP of Marketing at Telesign, and also has served as VP of Marketing and Product at Symplified, in addition to stints at Webroot and MessageLabs. brian czarny mobile location data executive telesign factual marketing

Thrive Market raises $111 million for its online organic grocery store

TechCrunch LA

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus. Food Fundings & Exits organic food Diets thrive market funding whole foods Los Angeles greycroft partners

TrueCar Names Dealer Marketing Head

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Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. truecar executive auto dealership marketing sales buying automotive

Velocify Names New Marketing VP

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Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid

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Wpromote Launches Scholarship For Students In Digital Marketing

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Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. Wpromote said that entrants will be asked to write a blog post on any topic of their choice about the field of digital marketing, which will determine the winners of those three scholarships; the winners will be featured on Wpromote's digital marketing blog.

Authentic Marketing Conference

SoCal Tech Calendar

Friday, September 16, 2016 -- Authentic Marketing Conference. This event will feature 30+ speakers delivering key takeaways in digital marketing. See https://medialeaders.com/authentic-marketing-conference/. Medialeaders. All of the panels will show real tips, tactics and helpful stories that the attendees can use in their field.

Tongal Names Chief Marketing Officer

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Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowdShe has also served at The Associated Press and Massive Incorporated.

TeamDom Raises $1M For Influencer Marketing

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jake paul teamdom influencer marketing venture capital content hollywood disney socialmedia social mediaLos Angeles-based TeamDom , a new startup started by 19-year old social media star Jake Paul, disclosed today that it has raised $1M in a funding round. The round was led by Danhua Capital, and also included Eward Lando, Gary Vaynerchuk, Abe Burns, and Adam Zeplain. Jake Paul--a Disney star who played Dirk on The Disney Channels "Bizaardvark" -- says he has 15.5 million followers.

uSamp Names New Marketing VP

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Los Angeles-based uSamp said last week that it has named Andy Jolls as its new Senior Vice President of Marketing. According to uSamp, Jolls comes from Zumbox.com, where he was SVP of Consumer Marketing. usamp marketing market executive zumbox

Greenfly Lands $8.5M In Funding For Social Brand Marketing

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Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. capital venture networking marketing brand social greenflySanta Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M in a Series B funding, the company said today.

LegalZoom Names Marketing Chief

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Glendale-based LegalZoom has appointed a new head of marketing, the company said this morning. LegalZoom said it has appointed Laura Goldberg as Chief Marketing Officer, to lead overall strategy and direction of the company, and lead the company''s marketing and product teams. legalzoom executive marketing

Hulu Names Google Vet As Chief Marketing Officer

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Santa Monica-based streaming television provider Hulu announced on Monday that it has appointed Kelly Campbell as the company's new Chief Marketing Officer. Campbell was most recently at Google, serving as Managing Director of Global Growth Marketing for Google Cloud, also also had previously worked at JPMorgan Chase and FleetBoston Financial Corporation. hulu chief marketing officer google kelly campbell executive

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Wpromote Offers Up Free Digital Marketing Training To Nonprofits

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Los Angeles-based digital marketing agency Wpromote said on Wednesday that it will be offering up free training to nonprofits, as part of its second annual Wprobono: Digital Day In LA. wpromote digital marketing training nonprofitWpromote said the event, in El Segundo, runs from 8am to 5pm, and will help nonprofits learn about things like paid and earned social media, boosting a charity's visibility on Google, increasing open and click through rates on email campaigns, and more.