The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

DreamHost Names Marketing VP

socalTECH

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. Are you being left behind?

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. Humans have a compulsion to finish the unfinished, thereby strengthening a marketer’s call to action. Marketing

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

LA's Silicon Beach Leaders Worth $155 Billion, Says Marketer

socalTECH

An influencer marketing firm, based in Los Angeles, has tallied up the valuation of companies in "Silicon Beach", and say they're worth $155 billion. Influencer marketing firm MediaKix said it scoured online news searches, top lists, venture capital portfolio sites, and other sources for its report. venture startups economy mediakix marketing influencer beach silicon

Thrive Market raises $111 million for its online organic grocery store

TechCrunch LA

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus. Food Fundings & Exits organic food Diets thrive market funding whole foods Los Angeles greycroft partners

Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

Email 203

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.

Taoglas Rolls Out LTE Antennas For Public Safety Market

socalTECH

taoglas antenna public safety market wireless broadband hardwareSan Diego-based antenna developer Taoglas announced this morning that it has rolled out a line of LTE antennas, specifically to support first responders implementing the FirstNet broadband network. According to Taoglas, its new Taoglas Response line of LTE antennas is specifically designed for FirstNet applications, supporting FirstNet Band 14, LTE, Wi-Fi and satellite connectivity.

Mailing lists, email marketing, errors, oh my!

Berkonomics

Email marketing – special warnings regarding lists from BERKONOMICS. Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous.

Email 208

The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

HyreCar Eyes Insurance Market With New Joint Venture

socalTECH

hyrecar insurance market marketplace joint venture fleet sharing auto automotive dealer rentalLos Angeles-based car sharing marketplace HyreCar , which operates an online marketplace to connect car dealers and other car fleet owners with ride sharing drivers, says it is aiming at the insurance technology (insuretech) area with a new joint venture.

TurboTax Aims At Latino Market

socalTECH

Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. turbotax intuit software marketing campaign advertising latino

Pelican Products Names Consumer Marketing Chief

socalTECH

Torrance-based Pelican Products said on Monday that it has named Jennifer Lim as its Director of Marketing for its Consumer Division. Pelican, best known for its protective cases, develops a range of products for the huntin and fishing, adventure, personal electronics, photography, and other markets. pelican producs jennifer consumer marketing executive

As the LA venture market booms, Upfront closes its sixth fund with $400 million

TechCrunch LA

As the firm looks ahead to its own future, Suster and the firm he's helped grow remain committed to the future of Los Angeles.

As the LA venture market booms, Upfront closes its sixth fund with $400 million

TechCrunch LA

As the firm looks ahead to its own future, Suster and the firm he’s helped grow remain committed to the future of Los Angeles.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal.

Are you an old school customer marketer?

Berkonomics

And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. But either way, targeted marketing worked with her that day.

Custom 181

H Code Launches Digital Marketing, Media Product

socalTECH

Hispanic market, says it has rolled out a new product it calls Tastemakers. Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic consumers.

Taoglas Names Chief Marketing Officer

socalTECH

San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner

Wpromote Brings Digital Marketing To Nonprofits, Charities

socalTECH

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

Use “switching costs” to your marketing advantage.

Berkonomics

The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that’s a lesson for all of us in marketing.

Tech Scenes: Nick Green of Thrive Market

socalTECH

In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about.

uSamp Names Marketing Chief

socalTECH

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

HireRight Names Marketing, Product VP

socalTECH

Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

AEG Boosts Digital Marketing, Media Expertise

socalTECH

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. AEG said Lawler will be responsible for the execution of strategic digital media initiatives, including the development and management of digital and social marketing campaigns, community engagement, and original partner and fan-generated content.

Cylance Extends to Consumer Market

socalTECH

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. The software is the first for the consumer market for Cylance, which supplies its AI antivirus software to corporate users under the name CylancePROTECT. Cylance said it has launched Cylance Smart Antivirus, which takes the company's enterprise, artificial intelligence-driven antivirus technology and applies it to home users.

Prisyna Names Marketing Director

socalTECH

Claremont-based oral health startup Prisyna , which recently raised $6M, has named Robert Riggs as its Director of Marketing. The company said the hire comes as it launches an aggressive sales and marketing effort. prisyna marketing executive oral health startupRiggs previously was at Blu Theory Solutions, and also served at Nobel Biocare North America, Oralogix Corporation, and ESPE America. Prisyna operates as a unit of Synedgen.