Trending Sources

Thrive Market raises $111 million for its online organic grocery store

TechCrunch LA

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus.

Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal

ScoreBig Names New Marketing VP

socalTECH

Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years. scorebig marketing executive ticketing event live

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

socalTECH

Mogreet is a provider of technology used for mobile and MMS marketing. serena ehrlich mogreet mobile marketing award marketer magazine

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. They offer a point-of-view about their market. I am a VC. I hand out money.

Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. Rely On A Public Relations Agency. Prove The Hypothesis.

Wpromote Launches Scholarship For Students In Digital Marketing

socalTECH

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. wpromote scholarship digital marketing high school student education contest competitionWpromote is led by CEO Mike Mothner. READ MORE>>.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. If you haven’t already subscribed yet, subscribe now for.

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software The product had been launched in September of 2013. READ MORE>>.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. I call this “marketing futures.&# They come and go.

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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

And by this I assume he meant that “market prognosticator twitter” was vomitous. you would see a sell off in the market.

MomentFeed's New Service Aimed At Local Marketing For Brands

socalTECH

momentfeed brand analytics local retail retailer marketing launch Santa Monica-based MomentFeed , the developer of analytics software used to help retailers understand the link between their retail locations and mobile consumers, said this week that it has rolled out a new offering called LocalVoice Community Management. READ MORE>>.

Netwrix Names Marketing VP

socalTECH

Irvine-based Netwrix , a developer of configuration management and auditing software, said today that it has named Nick Cavalancia as its new Vice President of Marketing. Cavalancia had previously been at SpectorSoft, serving as Vice President of Marketing. netwrix marketing executive auditing management configuration software

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. Far from it. They are very early.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

A mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

I suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly. Sorry! Summary.

Machine Learning 201: Exploring the Market for New Business

Xconomy

2016 will be remembered for many things, not least as the year that AI and machine learning stepped into the technological and cultural spotlight.

Getting Started with a Two-Sided Market Business

SoCal CTO

Two-Sided Markets: Density Strategy Letter on Chicken & Egg Problems I definitely plan to blog more about this topic as it comes up quite often

Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. media paid agency marketing engine search acquisition merger standing wpromoteREAD MORE>>.

Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. procore technologies cloud software executive marketing citrix matthew reid saas

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

startup entrepreneur interview pharrell subscription marketing influencer ecommerce science quarterlyZach Frechette: Pharrell is a good one.

The Steps Farmgirl Flowers Took to Succeed in an Established Market

Tech.Co

To grow your startup, you need to analyze the market forces in the industry you want to invest in. Finding an Opportunity in the Flower Market. Through her passion, she discovered an opportunity in the flower market. However, 45 percent of the flowers are wasted even before they reach the market. grown flowers.

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

Declining prices & margins in a small market is much less interesting. Market meet reality. Tech Market Analysis Kudos.

Baboo Sets Sights On Digital Marketing

socalTECH

baboo startup digital marketing entertainment content hollywood brands advertisingREAD MORE>>.

Nirvanix Names Marketing VP

socalTECH

Nirvanix said Steve will be responsible for strategic marketing initiatives and driving brand awareness for the company. READ MORE>>.

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Global Eagle Entertainment Acquires Emerging Markets Communications For $550M

socalTECH

Los Angeles-based inflight entertainment, wireless, and communications systems developer Global Eagle Entertainment is acquiring satellite communications services provider Emerging Markets Communications , the two said Monday, in a deal worth $550M in cash and stock. Global Eagle said it would pay $30M in cash plus 6.6 READ MORE>>.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career.

Guerrilla Marketing Genius: Is It The Beer Or The Band?

InfoChachkie

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing.

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. Marketing Defined.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Here is a YouTube marketing case study they did. YESTERDAY. That’s the power of video. Song: Karate.

Spotlight Names Marketing Chief

socalTECH

spotlight ticket management service saas executive marketingThe company is backed by POint Judith Capital. READ MORE>>.

GraphEffect Ramps Sales, Marketing

socalTECH

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. READ MORE>>.

Sales 35

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing. DUN dun dun!

Esri Takes On Connected Car Market

socalTECH

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. READ MORE>>. esri connected mapping information systems autonomous vehicle driving

RealPractice Launches Marketing Automation Product

socalTECH

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. Realpractice said its new marketing automation product costs $99 a month for up to three marketing campaigns, and will include a 60-day trial offer.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. It’s worth a quick read. Underbelly.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. service software marketing media social appz fanappzREAD MORE>>.