socalTECH

JANUARY 31, 2022

Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.

Marketing 113

Marketing Oracle Demand Software 113

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

Marketing 240

Marketing Press Resource Journal 240

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

Capital 141

Capital Marketing Venture Capital Startup 141

socalTECH

OCTOBER 7, 2022

A new report, from Ad Age, says that Crypto.com, the cryptocurrency exchange which has the naming rights to the Los Angeles Crypto.com Arena, is in a marketing meltdown, and has reduced 30-40 percent of its headcount between June and August.

Los Angeles 113

Los Angeles Report Layoffs Marketing 113

L.A. Business Journal

APRIL 13, 2021

Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding.

Santa Monica 279

Santa Monica Media Marketing Services 279

socalTECH

SEPTEMBER 20, 2022

Anaheim-based solar equipment provider Renogy says it is expanding beyond solar panels and inverters, and into the home energy storage market. Renogy provides its products to both the grid-connected and off-grid solar market. Pricing on the new systems was not announced. The company said that recent passing of the U.S.

Marketing 113

Marketing Pricing Invest Product 113

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Entrepreneur Acquisition Metrics 156

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Funding 263

TechCrunch LA

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

Los Angeles 270

Los Angeles Services Netflix Company 270

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 108

Marketing Startup Entrepreneur Innocal 108

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

Marketing 156

Marketing Customer Custom Tool 156

L.A. Business Journal

NOVEMBER 15, 2021

s market value doubled to about $4.7 billion over the last couple of weeks with investors reacting positively to the Sawtelle-based EV charging station network’s quarterly results along with news of expanded collaboration with General Motors Co. and Uber Technologies Inc.

Marketing 244

Marketing News Technology 244

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 175

Marketing Buzzfeed Social Media Guide 175

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 135

Marketing Social Media Mentor Customer 135

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling

Startup 108

Startup Marketing Search Engine Optimization Patents 108

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Advertising Social Media Competition 266

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 172

Marketing Customer Custom Social Media 172

socalTECH

OCTOBER 20, 2022

Hawthorne-based SpaceX is preparing to roll out its Starlink satellite Internet service to the aviation market, with a new offering, called Starlink Aviation.

SpaceX 113

SpaceX Hawthorne Marketing Services 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 143

Marketing Startup Entrepreneur Social Media 143

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 129

Marketing Social Media Startup Framework 129

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Startup 141

Startup Marketing SEM Sites 141

socalTECH

OCTOBER 1, 2021

Santa Barbara-based Well Health, a developer of digital health software, said this week that it has named Robin Hackney as the company's Senior Vice President of Marketing. Hackney was most recently Chief Marketing Officer at FairWarning, which was recently acquired by Imprivata.

Santa Barbara 113

Santa Barbara Marketing IBM IBM 113

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Startup Marketing 211

socalTECH

SEPTEMBER 30, 2021

Los Angeles-based online invitations service Evite said this morning that it has appointed two new executives, adding Thanh Khuu as Chief Technology Officer and Karen Graham as Vice President of Marketing and Brand. Both report directly to Evite CEO Victor Cho.

Evite 113

Evite CTO Los Angeles Chief Technology Officer 113

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Marketing 170

Marketing Customer Custom Social Media 170

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

Los Angeles 100

Los Angeles Marketing Angel Study 100

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 122

Marketing Social Media Mentor Conference 122

socalTECH

APRIL 15, 2021

Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. Birce was most recently Chief Marketing Officer at Vendavo, and prior to that was at Lumension Security. FloQast has been in expansion mode.

Los Angeles 113

Los Angeles Marketing Angel Software 113

Berkonomics

MAY 5, 2022

The post Mailing lists, email marketing, errors, oh my! The days of spam mailings to spam lists are gone, and we have all benefited by the enforcement of laws in many countries, especially in the United States. Follow the rules and suggestions above, and your doughnuts will not be stale. And you’ll not suffer a stomachache or worse.

Email 156

Email Marketing Yahoo Services 156

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 172

Marketing Startup Patents Social Media 172

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00

Los Angeles 113

Los Angeles Marketing Angel Pricing 113

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions.

Education 124

Education Marketing Class Product 124

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Startup 174

Startup Marketing Funding Angel 174

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Invest 174

Invest Marketing Demand Paramount 174

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Advertising Social Media .Net 120