7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Well Health Names New Marketing VP


Santa Barbara-based Well Health, a developer of digital health software, said this week that it has named Robin Hackney as the company's Senior Vice President of Marketing. Hackney was most recently Chief Marketing Officer at FairWarning, which was recently acquired by Imprivata. well health marketing executive robin hackney fairwarning


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“LALA” – A short lesson in marketing


Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO?

Evite Names New CTO, VP Marketing


Los Angeles-based online invitations service Evite said this morning that it has appointed two new executives, adding Thanh Khuu as Chief Technology Officer and Karen Graham as Vice President of Marketing and Brand. Khuu had previously served as Chief Technology Officer at ShoeDazzle, in addition to other roles; Graham most recently was Vice President of Marketing at Nordstrom for the off-price online and brick-and-mortar division.

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Four ways to create marketing excellence


First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place.

Do you really want to be the first to market?


Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market.

Worth Network Aims At Instagram Marketing


Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. worth network instagram marketing software social media

5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority.

Wpromote Rolls Out New Marketing Platform


El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. wpromote marketing ecommerce software performanceThe company said its new platform is called Polaris, and includes three apps for data capture and collection, analytics and automation, and apps for predictive modeling. Pricing on the tools were not announced.

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn

FloQast Names Chief Marketing Officer


Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. Birce was most recently Chief Marketing Officer at Vendavo, and prior to that was at Lumension Security. floqast chief marketing officer accounting software auditing auditAccording to the company, it has named Edward (Ed) Brice to the position, reporting to CEO mike Whitmire.

Shopify Plots Amazon Affiliate Marketing Attack


Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing?

Greenfly Gets $8.4M For Influencer Marketing Software


Los Angeles-based Greenfly, a developer of marketing software for brand ambassadors, athletes, and sponsors, said on Tuesday that it has raised $8.4M paul chris investment growth strategic capital venture software marketing influencer greenflyin a strategic growth round.

Tagger Media Raises $9 Million for Influencer Marketing Service

L.A. Business Journal

Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding

Traditional marketing vs. social engagement


We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The golden rule of today’s marketing.

7 Current Market Forces Bring Startup Opportunities

Startup Professionals Musings

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.

6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Talk to real live customers in addition to marketers.

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8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

Beyond Meat Expands Beyond Chicken Tenders To Markets


El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning. beyondmeat beyond meat chicken tender market retail food cleantechThe company said that its Beyond Chicken Tenders will be available at Walmart stores and other retail chains across the US, starting in October.

Zevia Hits Market Via IPO


Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00 per share on Wednesday night, offering up 10,700,000 shares to buyers. The price was at the midpoint of its originally estimated $13.00 to $15.00 range.

HyperX Aims At Education Market


Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. The company's unique take on the learning-at-home market is that its gaming headsets, microphones, and other products can help students block out the distractions at home, and stay focused on lessons.

5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. The market at this point is largely unknown and untested.

Niche marketing works. Here’s how.


How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? Close.

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Carlos Hidalgo demand generation marketing ROI

TikTok Launches Extensive Marketing Campaign

L.A. Business Journal

TikTok is ramping up its marketing efforts in the face of a potential ban in the United States and data security investigations in Europe

8 Keys To Innovation And Responding To Market Change

Startup Professionals Musings

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market.

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.

Alorica Names Marketing Head


Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier

6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” customer Joe Pulizzi pull marketing push marketing

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce


But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !).

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects.

EVgo Shares Post Decline Following Market Debut

L.A. Business Journal

EVgo Inc., a supplier of charging stations for electric vehicles, saw its share price and trading volume decline in the company’s first week of trading on the Nasdaq

8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis.

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal

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6 Expansion Realities To Penetrate Worldwide Markets

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Re-validate your business model in every market.

6 Tips To Market Your Idea Before Building A Solution

Startup Professionals Musings

These days, winning in the crowded startup world is all about marketing. The sooner and more effectively you utilize all the available marketing channels, the more visibility and impact you will have later when your product or service arrives. early marketing idea marketing solution

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CreatorIQ Gets $24M For Influencer Marketing Software


Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. creatoriq influencer marketing software venture capital kayne

Location Marketing Company MomentFeed Is Acquired by Uberall

L.A. Business Journal

Palms-based location marketing software company MomentFeed Inc. has been acquired by Berlin-based software company Uberall, the companies announced June 15

Accel Robotics Debuts Automated Market in San Diego


San Diego-based artificial intelligence and computer vision startup Accel Robotics says it has launched a new, automated 1,500 square foot market in San Diego. The market features produce, baked goods, dairy, and convenience items. According to Accel Robotics, the new market offers up "checkout-free" access to goods, using computer vision and artificial intelligence to track what shoppers are picking off the shelves.

FabFitFun Names Chief Marketing Officer


Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming. fabfitfun chief marketing officer wellness fitness tech louisa subscription

Faraday Future Hits Public Markets Via SPAC


Faraday Future--currently led by CEO Dr. Carsten Breitfeld--follows a number of other companies in the electric vehicle space in Southern California who have taken the SPAC route to market, even as it has yet to start shipping its first vehile, the FF 91. Los Angeles-based Faraday Future is now a publicly traded company, after a successful acquisition by a special purpose acquisition company (SPAC) called Property Solutions Acquisiton Corp., the company said on Wednesday afternoon.

MomentFeed Names Chief Marketing Officer


Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management