One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. MORE

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. 11% To 68% Market Share. Marketing Defined. MORE

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. MORE

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market. MORE

San Diego-based Nirvanix , which operates a cloud storage service, said today that it has named Steve Zivanic as the firm's new Vice President of Marketing. Nirvanix said Steve will be responsible for strategic marketing initiatives and driving brand awareness for the company. MORE

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal. MORE

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued. MORE

Software giant Oracle increases footprint with record Santa Monica office deal MORE

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. MORE

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. baboo startup digital marketing entertainment content hollywood brands advertising MORE

Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years. scorebig marketing executive ticketing event live MORE

The two have a long history in the subscription area, so we though tit would be intersting to hear from Quarterly's CEO, Zach Frechette and Science's co-founder, Mike Jones to hear more about how the two are hoping to work together to expand the use of influencer marketing in e-commerce. MORE

Irvine-based Netwrix , a developer of configuration management and auditing software, said today that it has named Nick Cavalancia as its new Vice President of Marketing. Cavalancia had previously been at SpectorSoft, serving as Vice President of Marketing. netwrix marketing executive auditing management configuration software MORE

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus. Food Fundings & Exits organic food Diets thrive market funding whole foods Los Angeles greycroft partners MORE

Tan Capital Partners has acquired the intellectual property of market research firm Osurv for an undisclosed sum, the companies announced on Friday MORE

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. Wpromote said that entrants will be asked to write a blog post on any topic of their choice about the field of digital marketing, which will determine the winners of those three scholarships; the winners will be featured on Wpromote's digital marketing blog. MORE

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. MORE

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. procore technologies cloud software executive marketing citrix matthew reid saas MORE

There are few market verticals where this mindset is more applicable than the world of sports technology. However, in the last six months or so the market seems to be spreading out and reaching areas of sports that are almost neglected, rudimentary, or somewhat primitive in nature. MORE

If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. And by this I assume he meant that “market prognosticator twitter” was vomitous. MORE

Calabasas-based Spotlight , the developer of ticket management software-as-a-service, said today that it has appointed Richard Dym as its Chief Marketing Officer. spotlight ticket management service saas executive marketing MORE

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software MORE

Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. MORE

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. The company, which is headed by James Citron, said today that it has hired Serena Ehrlich as Director of Marketing, and Anthony Ward as Director of Sales for the firm. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands. MORE

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowdShe has also served at The Associated Press and Massive Incorporated. MORE

momentfeed brand analytics local retail retailer marketing launch Santa Monica-based MomentFeed , the developer of analytics software used to help retailers understand the link between their retail locations and mobile consumers, said this week that it has rolled out a new offering called LocalVoice Community Management. MomentFeed said the new service helps brands by offering up localized published to Facebook, Google+, and Foursquare, along with a dedicated, community manager. MORE

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. At the earliest stages when I invest my decision is 70% team / 30% market (5). MORE

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. Tech Market Analysis MORE

The company, which operates a network of online markets for outsourcing biomedical research services and supplies, has raised $24 million in a new round of venture funding. MORE

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. Wproimte is led by Michael Mothner, and provides integrated search, mobile, and social marketing to such brands as Toyota, Bayer HealthCare, Verizon, Sungard, and many others. media paid agency marketing engine search acquisition merger standing wpromote MORE

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. John Greathouse: Brian, I must say that the Silent Partner go-to-market strategy is pretty original. MORE

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit. MORE

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# MORE

Los Angeles-based mobile location data provider Factual announced on Wednesday that it has named Brian Czarny as its new SVP of Marketing. Czarny was most recently SVP of Marketing at Telesign, and also has served as VP of Marketing and Product at Symplified, in addition to stints at Webroot and MessageLabs. brian czarny mobile location data executive telesign factual marketing MORE

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. MORE

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid MORE