Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The golden rule of today’s marketing.

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Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Carlos Hidalgo demand generation marketing ROI

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Marketing Invest Paramount Metrics 106

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

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Dollar Shave Club Marketing Chief Technology Officer Los Angeles 273

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn

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Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. The market at this point is largely unknown and untested.

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Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

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Startup Professionals Musings

JUNE 8, 2020

These days, winning in the crowded startup world is all about marketing. The sooner and more effectively you utilize all the available marketing channels, the more visibility and impact you will have later when your product or service arrives. early marketing idea marketing solution

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Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market.

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socalTECH

MAY 21, 2019

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier

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Startup Professionals Musings

APRIL 20, 2020

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. changes in marketing results revolution

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Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.

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socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming. fabfitfun chief marketing officer wellness fitness tech louisa subscription

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Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

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socalTECH

MARCH 10, 2020

Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. texting marketing business phoneAccording to the firm, it has added new, two-way business text messaging which coverts an existing business phone number to send and receive text messages; and a new iOS app, which lets businesses communicate wtih their customers in real-time. Pricing on the new services were not detailed by the company. EZ Texting is led by CEO Norman Happ.

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socalTECH

JUNE 16, 2020

newegg ecommerce market custom configureLos Angeles-based online electronics retailer Newegg is looking to attract people interested in building their own, custom computers, with a new "PC Builder", the company said today. The company said its Newegg PC Builder lets users configure their own custom computer, without having to consider the issues of hardware compatibility.

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Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

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SoCal Tech Calendar

SEPTEMBER 15, 2019

Saturday, September 21, 2019 -- AMAOC Marketing Tech Summit. The AMAOC is hosting their 2nd annual Marketing Tech Summit at UCI. Keynote: MarTech in the Era of Customer Journey by Annette Franz Four tracks focused on marketing technology, customer journey and career advancement. See [link] (more

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socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management

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L.A. Business Journal

NOVEMBER 25, 2016

Software giant Oracle increases footprint with record Santa Monica office deal

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Oracle Software Marketing Santa Monica 208

socalTECH

MAY 27, 2020

Newegg said it will provide everything from marketing to merchandising to logistics for those vendor partners. newegg vendor services marketing ecommerceLos Angeles-based online e-commerce retailer Newegg says it is expanding its services to help its vendors, with a new "Direct-to-Consumer" initiative. According to Newegg, the effort helps its vendor partners "maximize their reach" within the Newegg platform.

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Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

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Marketing Metrics Education Resource 204

StartUp Beat

MARCH 10, 2020

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Events Press Releases influencers marketing news social media

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Platform Conference Education Marketing 56

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 In all, the sector is growing quickly as venture investors look to find markets that were reluctant to embrace technology.

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Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

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socalTECH

JULY 31, 2018

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella

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Marketing SEO Web Los Angeles 100

SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

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Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

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Email Marketing Metrics Tips 203

TechCrunch LA

JUNE 27, 2016

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus. Food Fundings & Exits organic food Diets thrive market funding whole foods Los Angeles greycroft partners

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Organization Marketing Los Angeles Pricing 207

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry. The company said its new tool is aimed ath automatic video and Facebook ad publishing for property marketing, agent branding, and brokerage recruiting. ylopo facebook advertising real estate marketing

Tool 109

Tool Santa Monica Marketing Pricing 109

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

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Berkonomics

JANUARY 21, 2016

Email marketing – special warnings regarding lists from BERKONOMICS. Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous.

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Email Marketing Yahoo Class 208

socalTECH

OCTOBER 21, 2014

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

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Marketing Demand Los Angeles Technology 131

socalTECH

FEBRUARY 7, 2019

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power

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Berkonomics

DECEMBER 13, 2018

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

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Marketing Class Research Demand 156

Berkonomics

DECEMBER 13, 2018

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

Marketing 156

Marketing Class Research Demand 156

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

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socalTECH

MAY 13, 2019

A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". neuronev electric vehicle market cleantech

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AllTopStartups

MAY 5, 2020

With the COVID-19 pandemic putting the world at a standstill, several big and small companies (including SEO agencies in Los Angeles) have asked their employees to work remotely so they… The post 7 Essential Tools For Work From Home Marketers appeared first on AllTopStartups.

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SEO Tool Los Angeles Marketing 61

socalTECH

NOVEMBER 28, 2017

San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner

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Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. amazon brand market focused Ram Charan

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Marketing Satisfaction Metrics Customer 84

socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. According to CreatorIQ, it is using artificial intelligence (AI) to help companies manage their influencer marketing efforts, with clients that include Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, and Unilever.

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socalTECH

MARCH 25, 2020

covid19 distancing social coronavirus virus vision computer shopping market micromarket smartshelfSanta Ana-based AWM Smart Shelf (Adroit Worldwide Media), which develops computer vision and machine learning technology, says it has opened up its very first "autonomous micromarket" in Santa Ana, which lets residents of the Nineteen01 luxury apartment community shop for sodas, water, juice, food, and more--all without the need for a clerk.

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Berkonomics

SEPTEMBER 11, 2014

The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that’s a lesson for all of us in marketing.

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