Marketing Related Topics 
Both Sides of the Table
SEPTEMBER 15, 2022
The market was down considerably with public valuations down 53–79% across the four sectors we were reviewing (it is since down even further). ==> Aside, we also have a NEW LA-based partner I’m thrilled to announce: Nick Kim. What Does the Post Crash VC Market Look Like?
socalTECH
OCTOBER 7, 2022
A new report, from Ad Age, says that Crypto.com, the cryptocurrency exchange which has the naming rights to the Los Angeles Crypto.com Arena, is in a marketing meltdown, and has reduced 30-40 percent of its headcount between June and August. crypto arena cryptocurrency finance layoff jobs marketing
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Startup Professionals Musings
JANUARY 4, 2023
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.
socalTECH
JANUARY 31, 2022
Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America. The company said Gaydos will lead worldwide marketing strategy, go-to-market execution, branding and demand creation.
Berkonomics
MAY 5, 2022
The post Mailing lists, email marketing, errors, oh my! Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Strict rules about spam accounts.
Startup Professionals Musings
AUGUST 22, 2021
Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.
Startup Professionals Musings
JANUARY 22, 2023
I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Target a global market rather than a local from day one.
socalTECH
MARCH 10, 2022
Los Angeles-based online restaurant ordering systems developer ChowNow said on Wednesday that it has name a new marketing head, appointing Karene Tropene as its new Chief Marketing Officer. Tropene was most recently SVP of Marketing and Content at Medium, and also has served at Disney+, Netflix, HBO, and NBCUniversal. chownow executive restaurant marketing karene tropene
Startup Professionals Musings
SEPTEMBER 22, 2022
Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. He is a business executive and consultant with three decades of marketing and real business growth experience.
Berkonomics
FEBRUARY 25, 2021
Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO?
Startup Professionals Musings
DECEMBER 5, 2021
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.
Berkonomics
FEBRUARY 18, 2021
First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place.
Berkonomics
MARCH 4, 2021
Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market.
Startup Professionals Musings
MAY 1, 2022
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.
Berkonomics
MARCH 31, 2022
The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking.
TechCrunch LA
NOVEMBER 8, 2022
The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. Generative AI is suddenly everywhere.
Startup Professionals Musings
MARCH 29, 2021
As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority.
socalTECH
MARCH 24, 2021
Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. worth network instagram marketing software social media
Startup Professionals Musings
MAY 15, 2020
Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn
Startup Professionals Musings
AUGUST 3, 2022
In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.
Startup Professionals Musings
MAY 21, 2022
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.
Startup Professionals Musings
AUGUST 27, 2022
In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets.
Berkonomics
JUNE 18, 2020
We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The golden rule of today’s marketing.
Startup Professionals Musings
MARCH 5, 2021
The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.
Startup Professionals Musings
JANUARY 11, 2023
Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity.
Berkonomics
NOVEMBER 9, 2017
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? Close.
Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Talk to real live customers in addition to marketers.
socalTECH
APRIL 15, 2021
Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. Birce was most recently Chief Marketing Officer at Vendavo, and prior to that was at Lumension Security. floqast chief marketing officer accounting software auditing auditAccording to the company, it has named Edward (Ed) Brice to the position, reporting to CEO mike Whitmire.
SoCal Tech Calendar
AUGUST 10, 2021
Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.
L.A. Business Journal
APRIL 13, 2021
Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding
Startup Professionals Musings
JANUARY 12, 2022
Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market.
Startup Professionals Musings
JUNE 24, 2020
As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. The market at this point is largely unknown and untested.
socalTECH
SEPTEMBER 3, 2020
Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. The company's unique take on the learning-at-home market is that its gaming headsets, microphones, and other products can help students block out the distractions at home, and stay focused on lessons.
Startup Professionals Musings
APRIL 16, 2021
This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.
Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Carlos Hidalgo demand generation marketing ROI
Tech.Co
JUNE 22, 2021
Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing?
socalTECH
MAY 21, 2019
Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier
socalTECH
OCTOBER 1, 2021
Santa Barbara-based Well Health, a developer of digital health software, said this week that it has named Robin Hackney as the company's Senior Vice President of Marketing. Hackney was most recently Chief Marketing Officer at FairWarning, which was recently acquired by Imprivata. well health marketing executive robin hackney fairwarning
socalTECH
AUGUST 17, 2021
El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. wpromote marketing ecommerce software performanceThe company said its new platform is called Polaris, and includes three apps for data capture and collection, analytics and automation, and apps for predictive modeling. Pricing on the tools were not announced.
socalTECH
OCTOBER 20, 2022
Hawthorne-based SpaceX is preparing to roll out its Starlink satellite Internet service to the aviation market, with a new offering, called Starlink Aviation. According to SpaceX, the new service will provide "High-speed, low-latency, in-flight internet with connectivity across the globe" and cost $12,500 to $25,000 per month, with a one-time hardware cost of $150,000. The company says it will start making deliveries in 2023.
socalTECH
SEPTEMBER 20, 2022
Anaheim-based solar equipment provider Renogy says it is expanding beyond solar panels and inverters, and into the home energy storage market. Renogy provides its products to both the grid-connected and off-grid solar market. Inflation Reduction Act spurred its entry into the market, with both systems expected to qualify for the 30% investment tax credit under the Act.
socalTECH
MARCH 4, 2022
Los Angeles-based cloud-based software developer ServiceTitan said this week that it is expanding into the construction market, adding a number of capabilities focused on helping trades-focused subcontractors integrate construction projects. ServiceTitan said the expansion comes on top of recent expansion also into the landscaping and pest control industry. As part of the expansion into construction, the company said it has named Sendur Sellakumar as SVP of Commercial and Construction.
Startup Professionals Musings
APRIL 10, 2020
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.
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