The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

Pelican Products Names Consumer Marketing Chief

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Torrance-based Pelican Products said on Monday that it has named Jennifer Lim as its Director of Marketing for its Consumer Division. Pelican, best known for its protective cases, develops a range of products for the huntin and fishing, adventure, personal electronics, photography, and other markets. pelican producs jennifer consumer marketing executive

Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal

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Cylance Extends to Consumer Market

socalTECH

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. The software is the first for the consumer market for Cylance, which supplies its AI antivirus software to corporate users under the name CylancePROTECT. Cylance said it has launched Cylance Smart Antivirus, which takes the company's enterprise, artificial intelligence-driven antivirus technology and applies it to home users.

TurboTax Aims At Latino Market

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Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. turbotax intuit software marketing campaign advertising latino

AEG Boosts Digital Marketing, Media Expertise

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Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. AEG said Lawler will be responsible for the execution of strategic digital media initiatives, including the development and management of digital and social marketing campaigns, community engagement, and original partner and fan-generated content.

Taoglas Names Chief Marketing Officer

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San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner

Tech Scenes: Nick Green of Thrive Market

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In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about.

Headspace Targets Digital Medicine Market

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Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". According to Headspace, the new subsidiary will look to incorporate its meditation apps into digital medicine, with plans to deliver a prescription meditation app in 2020.

Wpromote Brings Digital Marketing To Nonprofits, Charities

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Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

HireRight Names Marketing, Product VP

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Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.

As the LA venture market booms, Upfront closes its sixth fund with $400 million

TechCrunch LA

As the firm looks ahead to its own future, Suster and the firm he's helped grow remain committed to the future of Los Angeles.

As the LA venture market booms, Upfront closes its sixth fund with $400 million

TechCrunch LA

As the firm looks ahead to its own future, Suster and the firm he’s helped grow remain committed to the future of Los Angeles.

Prisyna Names Marketing Director

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Claremont-based oral health startup Prisyna , which recently raised $6M, has named Robert Riggs as its Director of Marketing. The company said the hire comes as it launches an aggressive sales and marketing effort. prisyna marketing executive oral health startupRiggs previously was at Blu Theory Solutions, and also served at Nobel Biocare North America, Oralogix Corporation, and ESPE America. Prisyna operates as a unit of Synedgen.

Heartbeat Signs Up 3,000 For Influencer Marketing Platform

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Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. heartbeat social consumer brand marketing influencerThe company said those women have a collected 24 million followers on Instagram. Heartbeat says brands using its platform include Amazon, Goop, Sony Music, Netflix, Warner Bros., Bose, H&M and others. READ MORE>>.

mitu Names Chief Marketing Officer

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Los Angeles-based mitu , the Latino digital media company, said it has named Danny Johnson as its first Chief Marketing Officer. Johnson was previously at 20th Century Fox, and was co-founder of digital marketing agency Creative Asylum (acquired by Modus Operandi). The company said Johnson will head up branding efforts and strategic partnerships, the creative design team, and the business-to-business and consumer marketing arm for the company.

Unity Influence Gets $1M For Influencer Marketing

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unity influence venture capital influencer marketing advertising machine learning artificial intelligenceLos Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Source of the funding was not announced. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". The company was founded by Jacobo Lumbreras and Patrick Ip.

Media Temple Names Marketing VP

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Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. mediatemple marketing executive host irise kikosKikos was most recently at iRise, and also had served at CC Information Services, and co-founded The Magis Group. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises. READ MORE>>.

Rael Raises $2.1M For Feminine Products From Thrive Market Ventures

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The funding came from SoftBank Ventures Korea and Thrive Market Ventures. Thrive Market Ventures is the venture capital investment arm of Los Angeles-based organic grocery and products company Thrive Market , which has recently been making investments in companies related to its organic food and products. rael venture capital thrive market hygiene feminine consumer organic groery thrivemarket

uSamp Names Marketing Chief

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Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Yardi Wins Cortland Capital Market Services

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Santa Barbara-based property management software developer Yardi said Friday that it has signed up Cortland Capital Market Services LLC, as a new customer. Cortland Capital Market Services, which is based in Chicago, provides investment servicing, and is using Yardi's Investment Management software. yardi cortland capital market services real estate software

Newegg Aims At Maker Market

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Los Angeles-based online e-retailer Newegg is setting its sights on the growing "Maker" market, the large group of technology enthusiasts who are into building and creating their own electronic projects. Newegg said it wil be at the Maker Faire San Diego this week to help launch itself into the market.

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Scorpion Buys Digital Marketing Firm Local

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Valencia-based Scorpion , an Internet marketing company, said on Monday that it has acquired Local , a digital marketing firm which has offices in Islandia, New York and Denver, Colorado. Scorpion serves the legal, healthcare, franchise, and home services markets, and is led by CEO and founder Rustin Kretz. scorpion digital marketing local merger acquisition internet

Yardi Launches New SEO/SEM Marketing Service

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Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service. yardi property management marketing real estate realestate

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Demand Media Names Marketing VP

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Los Angeles-based Demand Media said today that it has named Matt Gehring as the company's new Vice President of Marketing. Gehring was most recently VP of Marketing for Touch of Modern, and previously served at Provide Commerce, Marchex, Classmates.com and Musicmatch. Demand Media said Gehring will be responsible for marketing at its properties Saatchi Art and Society6. demand media executive marketing saatchi society6

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The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. trade desk advertising executive chief marketing officer susan vobejda tory burch

Digital Marketing Bootcamp

SoCal Tech Calendar

Thursday, January 26, 2017 -- Digital Marketing Bootcamp. The one-day boot camp, will discuss the absolute essentials of digital marketing and effective strategies for growth. Sessions will focus on data, technology, social media, email and content marketing. SIIA and TCOSC is kicking off its Boot Camp Series in Irvine, CA. Join us January 26 Irvine, CA. Use promotion code BCPTNR to get the TCOSC member rate (a $200 savings). See [link] (more

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.

Thrive Market's Founders Create The Alliance For Good With $12.7M

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The founders of Los Angeles-based online grocery provider Thrive Market --Gunnar Lovelace, Nick Green and Sasha Siddhartha--announced this morning they have created a new, philanthropic effort called the Alliance for Good , which will provide philanthropic support to social enterprises, advocacy movements and organizations devoted to improving the environment of our world and health of its inhabitants. thrive market alliance nonprofit charity organic cleantech environment health

Factual Snags Marketing Exec From Telesign

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Los Angeles-based mobile location data provider Factual announced on Wednesday that it has named Brian Czarny as its new SVP of Marketing. Czarny was most recently SVP of Marketing at Telesign, and also has served as VP of Marketing and Product at Symplified, in addition to stints at Webroot and MessageLabs. brian czarny mobile location data executive telesign factual marketing

TrueCar Names Dealer Marketing Head

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Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. truecar executive auto dealership marketing sales buying automotive

Authentic Marketing Conference

SoCal Tech Calendar

Friday, September 16, 2016 -- Authentic Marketing Conference. This event will feature 30+ speakers delivering key takeaways in digital marketing. See https://medialeaders.com/authentic-marketing-conference/. Medialeaders. All of the panels will show real tips, tactics and helpful stories that the attendees can use in their field.