Zevia Hits Market Via IPO

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Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00 per share on Wednesday night, offering up 10,700,000 shares to buyers. The price was at the midpoint of its originally estimated $13.00 to $15.00 range.

“LALA” – A short lesson in marketing

Berkonomics

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO?

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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market.

Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place.

FloQast Names Chief Marketing Officer

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Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. Birce was most recently Chief Marketing Officer at Vendavo, and prior to that was at Lumension Security. floqast chief marketing officer accounting software auditing auditAccording to the company, it has named Edward (Ed) Brice to the position, reporting to CEO mike Whitmire.

5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority.

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects.

7 Current Market Forces Bring Startup Opportunities

Startup Professionals Musings

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.

Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing?

EVgo Shares Post Decline Following Market Debut

L.A. Business Journal

EVgo Inc., a supplier of charging stations for electric vehicles, saw its share price and trading volume decline in the company’s first week of trading on the Nasdaq

Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The golden rule of today’s marketing.

Faraday Future Hits Public Markets Via SPAC

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Faraday Future--currently led by CEO Dr. Carsten Breitfeld--follows a number of other companies in the electric vehicle space in Southern California who have taken the SPAC route to market, even as it has yet to start shipping its first vehile, the FF 91. Los Angeles-based Faraday Future is now a publicly traded company, after a successful acquisition by a special purpose acquisition company (SPAC) called Property Solutions Acquisiton Corp., the company said on Wednesday afternoon.

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn

8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” customer Joe Pulizzi pull marketing push marketing

6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Talk to real live customers in addition to marketers.

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Worth Network Aims At Instagram Marketing

socalTECH

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. worth network instagram marketing software social media

HyperX Aims At Education Market

socalTECH

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. The company's unique take on the learning-at-home market is that its gaming headsets, microphones, and other products can help students block out the distractions at home, and stay focused on lessons.

6 Tips To Market Your Idea Before Building A Solution

Startup Professionals Musings

These days, winning in the crowded startup world is all about marketing. The sooner and more effectively you utilize all the available marketing channels, the more visibility and impact you will have later when your product or service arrives. early marketing idea marketing solution

Ideas 126

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? Close.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” Plus they run conferences with the top people (which is another form of POV marketing by the way).

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Carlos Hidalgo demand generation marketing ROI

5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. The market at this point is largely unknown and untested.

TikTok Launches Extensive Marketing Campaign

L.A. Business Journal

TikTok is ramping up its marketing efforts in the face of a potential ban in the United States and data security investigations in Europe

Location Marketing Company MomentFeed Is Acquired by Uberall

L.A. Business Journal

Palms-based location marketing software company MomentFeed Inc. has been acquired by Berlin-based software company Uberall, the companies announced June 15

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

6 Expansion Realities To Penetrate Worldwide Markets

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Re-validate your business model in every market.

Alorica Names Marketing Head

socalTECH

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.

Accel Robotics Debuts Automated Market in San Diego

socalTECH

San Diego-based artificial intelligence and computer vision startup Accel Robotics says it has launched a new, automated 1,500 square foot market in San Diego. The market features produce, baked goods, dairy, and convenience items. According to Accel Robotics, the new market offers up "checkout-free" access to goods, using computer vision and artificial intelligence to track what shoppers are picking off the shelves.

5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. changes in marketing results revolution

Triller Eyes Public Markets Via Direct Listing

socalTECH

Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters. Reuters, citing "people familiar with the matter" said Triller is looking to line up investors to raise $500M ahead of that direct listing, hoping to value to the company at more than $5 billion. Triller competes directly against TikTok.

5 Ways To Validate Your Technology As Market Driven

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market.

Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal

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CreatorIQ Gets $24M For Influencer Marketing Software

socalTECH

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. creatoriq influencer marketing software venture capital kayne

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. by the so-called godfather of content marketing, Joe Pulizzi.

Insights: 3 Steps to Software Market Entry Success

socalTECH

For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. So, you want to leverage your software or tech offerings to expand in an adjacent market. What is your initial target market niche? However, most market entry efforts fail. The software and tech market is attractive yet demanding. The volume of marketing and PR by existing players is staggering.

The Bake Market Launches Online Marketplace

socalTECH

Los Angeles-based The Bake Market said late Monday that it has launched a new, online marketplace for home bakers. bake market online marketplace baking cooking foodThe site offers up baking mixes, ingredients, and supplies, which it says are "professional-grade", featuring brands which are those that are used by the pros. According to the new site, it offers up yeast, baking mixes, fruit fillings, sprinkles, fondant, pastry bags, paper baking sheets, and more. READ MORE>>.

FabFitFun Names Chief Marketing Officer

socalTECH

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming. fabfitfun chief marketing officer wellness fitness tech louisa subscription

10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Luck and timing are inevitably less certain than product build schedules or marketing programs.

MomentFeed Names Chief Marketing Officer

socalTECH

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management

AMAOC Marketing Tech Summit

SoCal Tech Calendar

Saturday, September 21, 2019 -- AMAOC Marketing Tech Summit. The AMAOC is hosting their 2nd annual Marketing Tech Summit at UCI. Keynote: MarTech in the Era of Customer Journey by Annette Franz Four tracks focused on marketing technology, customer journey and career advancement. See [link] (more

UCI 100

DreamHost Names Marketing VP

socalTECH

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella