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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Fundraising in Today’s Startup Market

SoCal Tech Calendar

Tuesday, October 10, 2023 -- Fundraising in Today’s Startup Market. We invite you to our upcoming in-person Founder’s event in Santa Barbara, “Fundraising in Today’s Startup Market." We invite you to our upcoming in-person Founder’s event in Santa Barbara, “Fundraising in Today’s Startup Market."

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Is your product ready for your market?

Berkonomics

I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Even with a perfect product, is the market ready for this? The post Is your product ready for your market? Do NOT rest until you test.

Product 156
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CalAmp Sets Marketing Head

socalTECH

Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.

Marketing 113
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Worth Network Aims At Instagram Marketing

socalTECH

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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Tagger Media Raises $9 Million for Influencer Marketing Service

L.A. Business Journal

Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding.

Media 279
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.