Traditional marketing vs. social engagement


We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The golden rule of today’s marketing.

HyperX Aims At Education Market


Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. The company's unique take on the learning-at-home market is that its gaming headsets, microphones, and other products can help students block out the distractions at home, and stay focused on lessons.


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6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” customer Joe Pulizzi pull marketing push marketing

TikTok Launches Extensive Marketing Campaign

L.A. Business Journal

TikTok is ramping up its marketing efforts in the face of a potential ban in the United States and data security investigations in Europe

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

6 Expansion Realities To Penetrate Worldwide Markets

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Re-validate your business model in every market.

Niche marketing works. Here’s how.


How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? Close.

Alorica Names Marketing Head


Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier

CreatorIQ Gets $24M For Influencer Marketing Software


Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. creatoriq influencer marketing software venture capital kayne

The Bake Market Launches Online Marketplace


Los Angeles-based The Bake Market said late Monday that it has launched a new, online marketplace for home bakers. bake market online marketplace baking cooking foodThe site offers up baking mixes, ingredients, and supplies, which it says are "professional-grade", featuring brands which are those that are used by the pros. According to the new site, it offers up yeast, baking mixes, fruit fillings, sprinkles, fondant, pastry bags, paper baking sheets, and more. READ MORE>>.

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers.

Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal

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RealtyTrac Names EVP Of Marketing


Irvine-based ATTOM Data Solutions , the parent company to RealtyTrac , announced this morning that it has named Rick Sharga as Executive Vice President of Marketing at RealtyTrac. Sharga returns to RealtyTrac--where he had managed the company's brand for eight years in the early 2000's after stints at Carrington Mortgage Holdings,, and Ten-X. He was most recently EVP For Carrington Mortgage Holdings and CMO of the company's Vylla business unit.

FabFitFun Names Chief Marketing Officer


Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming. fabfitfun chief marketing officer wellness fitness tech louisa subscription

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the culture changes, and competitors appear with new solutions. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

MomentFeed Names Chief Marketing Officer


Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management

AMAOC Marketing Tech Summit

SoCal Tech Calendar

Saturday, September 21, 2019 -- AMAOC Marketing Tech Summit. The AMAOC is hosting their 2nd annual Marketing Tech Summit at UCI. Keynote: MarTech in the Era of Customer Journey by Annette Franz Four tracks focused on marketing technology, customer journey and career advancement. See [link] (more

UCI 100

6 Tips To Market Your Idea Before Building A Solution

Startup Professionals Musings

These days, winning in the crowded startup world is all about marketing. The sooner and more effectively you utilize all the available marketing channels, the more visibility and impact you will have later when your product or service arrives. early marketing idea marketing solutionSavvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked.

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5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. Of course, it could be your level of experience, or the quality of your team, but the difference is often more related to the lifecycle stage of the market you are trying to enter. The market at this point is largely unknown and untested.

DreamHost Names Marketing VP


Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. In a bear market executives are paid to: consolidate the number of contracts and renegotiate prices. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

EZ Texting Launches New SMS Marketing Services


Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. texting marketing business phoneAccording to the firm, it has added new, two-way business text messaging which coverts an existing business phone number to send and receive text messages; and a new iOS app, which lets businesses communicate wtih their customers in real-time. Pricing on the new services were not detailed by the company. EZ Texting is led by CEO Norman Happ.

Transphorm Hits Public Markets Via OTC


Goleta-based gallium nitride (GaN) power semiconductor developer Transphorm announced this morning that it has launched into the public markets, via the Over-The-Counter (OTC) market. Transphorm said it received from FINRA for its common stock to be listed and quoted on the Over-the-Counter (OTC) market, and will trade on the OTCQB under the symbolt TGAN, as of market open today. It's unclear what the ownership of the market is now.

5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. field of dreams Keith Granet marketing motivated team

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

AMA 100

6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. by the so-called godfather of content marketing, Joe Pulizzi.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” Plus they run conferences with the top people (which is another form of POV marketing by the way).

uSamp Names Marketing Chief


Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at, FICO,, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Ontrak Shifts To NASDAQ Global Market


Santa Monica-based Ontrak , a developer of artificial intelligence and telehealth enabled, virtualized outpatient healthcare treatment, says it has upgraded to the NASDAQ Global Market, trading under the ticker OTRK. The company was previously listed on the NASDAQ, not the NASDAQ Global Market.

5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing. This cuts through the competitor marketing noise, as well as social media messages and creates deeper, more contextual customer relationships.

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. For all those entrepreneurs and startups who can’t yet afford a new age marketing agency, it’s impossible to keep up with “best of breed” marketing activities and strategies.

5 Ways To Validate Your Technology As Market Driven

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. If there is a growing opportunity, an accredited market research group like Forrester or Gartner will already have data to quantify your excitement, and help make your case.

Power Digital Marketing Picks Up Funding Round


San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power

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How to Overcome Crisis in Real Estate Market – Learning From Industry Professional Paul Daneshrad


One mouse, seeing his situation as hopeless, gave up early and succumbed to… The post How to Overcome Crisis in Real Estate Market – Learning From Industry Professional Paul Daneshrad appeared first on AllTopStartups.

Taoglas Names Chief Marketing Officer


San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner

The LALA School of marketing


Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. And the first thing in marketing is to adapt your product or service to the needs of the marketplace. It’s not unfair to reinforce the cycle by again adapting to the market after learning from your changes.

Wpromote Brings Digital Marketing To Nonprofits, Charities


Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

Neuron EV Targets Electric Vehicle Market


A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". neuronev electric vehicle market cleantech

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth.

Newegg Ramps Vendor Services To Include Direct-to-Consumer Marketing


Newegg said it will provide everything from marketing to merchandising to logistics for those vendor partners. newegg vendor services marketing ecommerceLos Angeles-based online e-commerce retailer Newegg says it is expanding its services to help its vendors, with a new "Direct-to-Consumer" initiative. According to Newegg, the effort helps its vendor partners "maximize their reach" within the Newegg platform.

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TurboTax Aims At Latino Market


Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. turbotax intuit software marketing campaign advertising latino

Canoo Hits Public Markets Via Reverse Merger


and will be listed on the Nasdaq Stock Market under the ticker symbol CNOO. Los Angeles-based electric vehicle manufacturer Canoo is going public via a reverse merger, in a move that it says will provide it with approximately $600M to help support production and launch of its electric vehicles. According to Canoo, it has entered into an agreement with special purpose acquisition company (SPAC) Hennessy Capital Acquisition Corp.