Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. “Videos are powerful — just imagine if marketers can send emails with talking human avatars instead of plain text.”

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Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

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Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

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Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

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Berkonomics

MAY 5, 2022

The post Mailing lists, email marketing, errors, oh my! The days of spam mailings to spam lists are gone, and we have all benefited by the enforcement of laws in many countries, especially in the United States. Follow the rules and suggestions above, and your doughnuts will not be stale. And you’ll not suffer a stomachache or worse.

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Berkonomics

SEPTEMBER 7, 2023

I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Even with a perfect product, is the market ready for this? The post Is your product ready for your market? Do NOT rest until you test.

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TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

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Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. So if you’re going to raise venture capital and compete in large, growing, winner-take-most markets you had better be prepared for other people to want to knock you off your stool, steal your limelight, grab your customers and muck you up.

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TechCrunch LA

OCTOBER 5, 2020

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

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Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

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TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint.

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Both Sides of the Table

JULY 26, 2022

Yves Sisteron , Stuart Lander & I (depicted in the photo below) have worked together for more than 22 years now and that has taken us through many cycles of market enthusiasm & panic. Photo by Scott Clark for Upfront Ventures A question I often hear is “how is Upfront changing given the current market?” The answer is: not much.

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Berkonomics

NOVEMBER 21, 2024

Because the Internet has such a long memory and documents from the distant past can be found with ease, a search the “The Berkus Method” today will yield several conflicting valuations culled from the many subsequent publications of the method over the ensuing years.

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TechCrunch LA

FEBRUARY 3, 2021

And while the grocery delivery market has become increasingly competitive, Hall argued that Good Eggs stands out thanks to the quality and breadth of its products — 70% of its products are locally sourced, and it often delivers them within 48 hours of harvesting. And it sounds like he isn’t in a rush to launch in a bunch of new markets.

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TechCrunch LA

JUNE 10, 2021

Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. Klarna has entered six new markets this year alone, including France and New Zealand, where it just launched this week. in markets such as New York and Los Angeles.

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Both Sides of the Table

FEBRUARY 12, 2019

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. ( The “A Round” of my startup in 1999 was $16.5

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Both Sides of the Table

MAY 24, 2021

The Valley has obsessed with a quick up-and-to-right momentum story because we were thought to live in “winner take most” markets. But markets have changed and I think investors, founders and experienced executives who want to join later-stage startups can all benefit from playing the long game. It literally drove FOMO.

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TechCrunch LA

JULY 17, 2020

As the company said, there are no other methods available on the market that can allow for the creation of complex products from animal cells. Beyond Fried Chicken first appeared on the market last year in Atlanta and was made available in additional markets in the South earlier this year. ” Image: Beyond Meat. .

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Both Sides of the Table

FEBRUARY 6, 2019

That’s a reason why some are quick to portend “a new bubble” but this post sets out to show that would be a misunderstanding of the market and in fact by historic levels this may be amongst the best times to invest in seed and early-stage funds. More on that later. If you look even more closely you’ll see just how skewed the data really is.

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Both Sides of the Table

MARCH 5, 2020

I had originally signed up to talk about the “VC Market Trends” overall but it seemed inauthentic to speak about VC funding without addressing the virus in the room. So I wrote a brand new deck outlining some Upfront views on what we may see in the funding markets ahead.

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TechCrunch LA

NOVEMBER 16, 2020

The new Beyond Burger patties are designed to mirror the options of beef in the market with the presentation of a lower fat patty option and a new version of its higher fat content option that the brand promises will be its “juiciest” patty for the “meatiest” Beyond Meat patty on the market.

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TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Amanda Milligan. Contributor. Share on Twitter. More posts by this contributor.

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socalTECH

JANUARY 22, 2020

Conroy was on the board of Sotheby's from 2016 to 2019, and also had served as MGM's President of Digital from 2016-2018, Univision's Chief Strategy and Data Officer from 2009-2016, and AOLs EVP for Product and Marketing from 2001-2008. Acquicent is led by founder and CEO Anthony Citrano. READ MORE>>.

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Both Sides of the Table

JUNE 27, 2021

Shots on Goal Being great as a startup technology investor of course requires a lot of things to come together: You need to have strong insights into where technology markets are heading and where value in the future will be created and sustained You need be perfect with your market timing. I’ve definitely been wrong on market value.

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TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

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Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”

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L.A. Business Journal

SEPTEMBER 6, 2021

s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing. As an alum of social media giant Snap Inc.’s

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Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

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TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. The on-prem software market is four times larger than the SaaS market,” Miller said in a statement. “Once we started building on that success.

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L.A. Business Journal

OCTOBER 6, 2021

has raised $10 million to further develop and market its technology that reduces carbon dioxide emissions by injecting the gas into concrete. Westwood-based startup CarbonBuilt Inc.

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Both Sides of the Table

NOVEMBER 13, 2014

Thus began my marketing campaign. As a firm we start by wanting to attract future partners who have worked at startups before and have developed a competence which might be marketing (Greg) or product and CEO experience (Kara) plus amazing Biz Dev experience (Hamet). These are all of the intangibles we were looking for.

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Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.

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L.A. Business Journal

NOVEMBER 1, 2021

When it launched 12 years ago as a solar panel installation spin-off business, Pasadena-based SunGreen Systems Inc.could have tried to compete with major players in the residential solar rooftop market.

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TechCrunch LA

MAY 2, 2018

The company said the new round would help keep massage therapists in its network with pricing that can be up to three times more than those therapists would make in their local markets. some of those places are not like the others).

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TechCrunch LA

MARCH 27, 2021

In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. The market for home services employs more than 5 million workers in the US and represents a trillion dollar global market. Rowe Price, Dragoneer Investment Group, and ICONIQ Growth.

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