INDUSTRY INSIGHTS YOUR PEERS ARE READING
Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more. MORE
Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. MORE
A new, Los Angeles-based startup, a href="[link] , has launched its first product, a "smart" baby monitor which it says captures and analyzes a baby's breathing and sleeping patterns, the temperature and humidity levels in a baby's environment, as well as other data. Miku--which launched its product at CES 2019--says its sensors connects with smartphones "from anywhere in the world" and sends alerts to parents using AI and machine learning technology, using both optical and wireless sensing. MORE
Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market. MORE
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?). MORE
If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. MORE
A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal. MORE
Software giant Oracle increases footprint with record Santa Monica office deal MORE
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. MORE
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? MORE
That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus. Food Fundings & Exits organic food Diets thrive market funding whole foods Los Angeles greycroft partners MORE
And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. But either way, targeted marketing worked with her that day. MORE
San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner MORE
In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about. MORE
Markets and competitors change. Are you being left behind? MORE
As the firm looks ahead to its own future, Suster and the firm he’s helped grow remain committed to the future of Los Angeles. MORE
Los Angeles-based uSamp said last week that it has named Andy Jolls as its new Senior Vice President of Marketing. According to uSamp, Jolls comes from Zumbox.com, where he was SVP of Consumer Marketing. usamp marketing market executive zumbox MORE
A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. MORE
If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. MORE
Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. MORE
Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company. MORE
My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. Humans have a compulsion to finish the unfinished, thereby strengthening a marketer’s call to action. Marketing MORE
Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. turbotax intuit software marketing campaign advertising latino MORE
Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies. MORE
Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2). MORE
She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market. MORE
The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that’s a lesson for all of us in marketing. MORE
Mills as Chief Marketing Officer at the company. Newegg said Mills will be repsonsible for all marketing initiatives at the company. newegg executive marketing guitarcenter guitar center retailer ecommerce MORE
Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella MORE
“We elected to postpone our offering given current market and technical conditions,” said co-founder and CEO Peter Beetham in a press release. Cibus on Thursday said it is holding off on the initial public offering that was expected to happen this week. MORE
Claremont-based oral health startup Prisyna , which recently raised $6M, has named Robert Riggs as its Director of Marketing. The company said the hire comes as it launches an aggressive sales and marketing effort. prisyna marketing executive oral health startupRiggs previously was at Blu Theory Solutions, and also served at Nobel Biocare North America, Oralogix Corporation, and ESPE America. Prisyna operates as a unit of Synedgen. MORE
Email marketing – special warnings regarding lists from BERKONOMICS. Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. MORE
As the firm looks ahead to its own future, Suster and the firm he's helped grow remain committed to the future of Los Angeles. MORE
Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls MORE
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. MORE
San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power MORE
Marketing Related Topics TechCrunch LA
JULY 3, 2018
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).
Berkonomics
NOVEMBER 9, 2017
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?
socalTECH
FEBRUARY 7, 2019
San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power
Berkonomics
DECEMBER 13, 2018
If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.
Berkonomics
DECEMBER 13, 2018
If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.
socalTECH
JULY 31, 2018
Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella
L.A. Business Journal
NOVEMBER 25, 2016
Software giant Oracle increases footprint with record Santa Monica office deal
Both Sides of the Table
MARCH 14, 2013
Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.
Berkonomics
AUGUST 7, 2014
Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.
TechCrunch LA
JUNE 19, 2018
She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.
Berkonomics
AUGUST 16, 2018
Markets and competitors change. Are you being left behind?
InfoChachkie
JULY 23, 2012
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.
Berkonomics
JANUARY 28, 2016
A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.
TechCrunch LA
JUNE 27, 2016
That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus. Food Fundings & Exits organic food Diets thrive market funding whole foods Los Angeles greycroft partners
InfoChachkie
SEPTEMBER 4, 2018
My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. Humans have a compulsion to finish the unfinished, thereby strengthening a marketer’s call to action. Marketing
InfoChachkie
OCTOBER 20, 2011
Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.
Berkonomics
JANUARY 21, 2016
Email marketing – special warnings regarding lists from BERKONOMICS. Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous.
Berkonomics
JULY 31, 2014
Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).
Xconomy
FEBRUARY 14, 2019
“We elected to postpone our offering given current market and technical conditions,” said co-founder and CEO Peter Beetham in a press release. Cibus on Thursday said it is holding off on the initial public offering that was expected to happen this week.
InfoChachkie
AUGUST 26, 2013
A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal.
socalTECH
OCTOBER 21, 2014
Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls
Berkonomics
DECEMBER 10, 2015
And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. But either way, targeted marketing worked with her that day.
socalTECH
JANUARY 24, 2018
Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. turbotax intuit software marketing campaign advertising latino
socalTECH
OCTOBER 21, 2016
Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.
Berkonomics
SEPTEMBER 11, 2014
The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that’s a lesson for all of us in marketing.
socalTECH
JANUARY 9, 2019
A new, Los Angeles-based startup, a href="[link] , has launched its first product, a "smart" baby monitor which it says captures and analyzes a baby's breathing and sleeping patterns, the temperature and humidity levels in a baby's environment, as well as other data. Miku--which launched its product at CES 2019--says its sensors connects with smartphones "from anywhere in the world" and sends alerts to parents using AI and machine learning technology, using both optical and wireless sensing.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.
TechCrunch LA
JUNE 29, 2017
As the firm looks ahead to its own future, Suster and the firm he's helped grow remain committed to the future of Los Angeles.
TechCrunch LA
JUNE 29, 2017
As the firm looks ahead to its own future, Suster and the firm he’s helped grow remain committed to the future of Los Angeles.
socalTECH
NOVEMBER 28, 2017
San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner
socalTECH
SEPTEMBER 5, 2012
Mills as Chief Marketing Officer at the company. Newegg said Mills will be repsonsible for all marketing initiatives at the company. newegg executive marketing guitarcenter guitar center retailer ecommerce
socalTECH
DECEMBER 22, 2017
In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about.
socalTECH
JUNE 27, 2017
Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.
socalTECH
OCTOBER 21, 2013
Los Angeles-based uSamp said last week that it has named Andy Jolls as its new Senior Vice President of Marketing. According to uSamp, Jolls comes from Zumbox.com, where he was SVP of Consumer Marketing. usamp marketing market executive zumbox
socalTECH
MAY 16, 2016
Claremont-based oral health startup Prisyna , which recently raised $6M, has named Robert Riggs as its Director of Marketing. The company said the hire comes as it launches an aggressive sales and marketing effort. prisyna marketing executive oral health startupRiggs previously was at Blu Theory Solutions, and also served at Nobel Biocare North America, Oralogix Corporation, and ESPE America. Prisyna operates as a unit of Synedgen.
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