CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. Financial details of the acquisition were not announced. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel.

CPC 100

Yardi Launches New SEO/SEM Marketing Service

socalTECH

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service.

SEM 116

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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. It felt like a bad time share presentation.

SEM 150

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

seo startup ppc SEM organic search businessProbably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank).

Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). seo startup SEM dead website businessA while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ).

Google 104

Pubcon 2010 Here We Come!

Tech Zulu Event

Tags: Advertising & PR Events Pubcon Social Media Video Advertising affiliate marketing analytics Branding Link building PR pubcon Search SEM SEO

Meetup - Avoiding Negative Comments

SoCal CTO

As a follow-up to my last post on Meetups SEO / SEM , I was just booted from the group and any of my comments about issues I had with the way the group was handled along with my negative vote about the event were deleted from the group. It makes me wonder if Meetup is actually encouraging this kind of thing

SEM 150

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Thursday, February 2, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Wednesday, February 1, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Tuesday, January 31, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

Advanced Affiliate Marketing with ShoeMoney

SoCal Tech Calendar

Schoemaker (widely known by his nickname of ShoeMoney) is an important player in the search engine marketing world, and his knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. Thursday, February 9, 2012 -- Advanced Affiliate Marketing with ShoeMoney. Startups Uncensored #24. Join us for our next Startups Uncensored event on February 9th - Advanced Affiliate Marketing with Jeremy Schoemaker!

PPC 100

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

SEM 426

The Search Agency Highlights Growth In Revenues, Jobs

socalTECH

According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees. Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009.

Anametrix Funding Worth $1.15M

socalTECH

Anametrix is headed by Blaise Barrelet, and develops software used to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, and market research.

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

SEM 83

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

SEM 150

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.”

SEM 94

Anametrix Gets Funding, Adds Advisors

socalTECH

Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses.

SEM 194

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Let me not bury the lede.

Yammer 416

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Yesterday I wrote a post about top-down versus bottom-up thinking.

SEM 381

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”.

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

SEM 118

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing.

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry.

Guerilla Marketing, Brad Feld Style

InfoChachkie

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. This article originally appeared on Forbes HERE.

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial.

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. You don’t need to invent an innovative product to be a real entrepreneur.

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial.

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing.