CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. Financial details of the acquisition were not announced. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel.

CPC 100

Yardi Launches New SEO/SEM Marketing Service

socalTECH

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service.

SEM 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. It felt like a bad time share presentation.

SEM 150

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

seo startup ppc SEM organic search businessProbably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results.

Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). seo startup SEM dead website businessA while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites.

Pubcon 2010 Here We Come!

Tech Zulu Event

Tags: Advertising & PR Events Pubcon Social Media Video Advertising affiliate marketing analytics Branding Link building PR pubcon Search SEM SEO

Squarespace raises $300M at a staggering $10B valuation

TechCrunch

Declining ad rates may signal a reset for startup SEM strategies. Squarespace has raised $300 million in a round of funding that values the company at a staggering $10 billion valuation.

SEM 108

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing.

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM. Any reader of this blog for a period of time will know that I’ve been long YouTube for years.

SEM 294

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Thursday, February 2, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Wednesday, February 1, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Tuesday, January 31, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Custom 118

Advanced Affiliate Marketing with ShoeMoney

SoCal Tech Calendar

Schoemaker (widely known by his nickname of ShoeMoney) is an important player in the search engine marketing world, and his knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. Thursday, February 9, 2012 -- Advanced Affiliate Marketing with ShoeMoney. Startups Uncensored #24. Join us for our next Startups Uncensored event on February 9th - Advanced Affiliate Marketing with Jeremy Schoemaker!

PPC 100

The Search Agency Highlights Growth In Revenues, Jobs

socalTECH

According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees. Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. But relying upon SEO / SEM too much and not building a product and brand that is valued in its own right leaves you reliant upon that channel partner to not change the rules of marketing through their channel.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

SEM 312

Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

SEM 150

Anametrix Funding Worth $1.15M

socalTECH

Anametrix is headed by Blaise Barrelet, and develops software used to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, and market research. San Diego-based Anametrix , a developer of cloud-based business analytics software, revealed this week via a regulatory filing that its recently announced round was worth $1.15M, part of a $2.3M fundraising effort by the company.

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Anametrix Gets Funding, Adds Advisors

socalTECH

Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses. San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Details on the new private investment was not disclosed.

SEM 149

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

SEM 70

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup.

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup.

SEM 52

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Let me not bury the lede. I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product).

Yammer 296

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Yesterday I wrote a post about top-down versus bottom-up thinking. There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap.

SEM 270

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Guerilla Marketing, Brad Feld Style

InfoChachkie

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career.

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup.

SEM 79

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup.

SEM 56

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common?

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

SEM 58

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success.

SEO 237

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and most often operate remotely (from anywhere in the world) in this age of the Internet.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “ good judgment comes from experience, but experience comes from bad judgment. “ We need to learn from doing, by trial-and-error.

What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. This article originally appeared on TechCrunch. I know what you’re thinking – link bait title, right? Wrong. I will stand 100% behind my assertions in this post. Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you.

The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. The topic of whether in-stream advertising has heated up. I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important.

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry.

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.