CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. Financial details of the acquisition were not announced. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel.

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Yardi Launches New SEO/SEM Marketing Service

socalTECH

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service.

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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. It felt like a bad time share presentation.

SEM 150

Pubcon 2010 Here We Come!

Tech Zulu Event

Tags: Advertising & PR Events Pubcon Social Media Video Advertising affiliate marketing analytics Branding Link building PR pubcon Search SEM SEO

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

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Meetup - Avoiding Negative Comments

SoCal CTO

As a follow-up to my last post on Meetups SEO / SEM , I was just booted from the group and any of my comments about issues I had with the way the group was handled along with my negative vote about the event were deleted from the group. It makes me wonder if Meetup is actually encouraging this kind of thing

SEM 150

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Wednesday, February 1, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Tuesday, January 31, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

Advanced Affiliate Marketing with ShoeMoney

SoCal Tech Calendar

Schoemaker (widely known by his nickname of ShoeMoney) is an important player in the search engine marketing world, and his knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. Thursday, February 9, 2012 -- Advanced Affiliate Marketing with ShoeMoney. Startups Uncensored #24. Join us for our next Startups Uncensored event on February 9th - Advanced Affiliate Marketing with Jeremy Schoemaker!

PPC 100

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

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The Search Agency Highlights Growth In Revenues, Jobs

socalTECH

According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees. Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009.

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Anametrix Funding Worth $1.15M

socalTECH

Anametrix is headed by Blaise Barrelet, and develops software used to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, and market research.

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

SEM 150

Guerilla Marketing, Brad Feld Style

InfoChachkie

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. This article originally appeared on Forbes HERE.

Anametrix Gets Funding, Adds Advisors

socalTECH

Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses.

SEM 194

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Let me not bury the lede.

SEM 411

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Yesterday I wrote a post about top-down versus bottom-up thinking.

SEM 374

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common?

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one.

What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. This article originally appeared on TechCrunch. I know what you’re thinking – link bait title, right? Wrong.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers.

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Custom 179

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success.

SEO 239

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. We just had our sixth episode of #TWiVC and I felt this one was the best. This week was had Jason Calacanis as our guest.

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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. The topic of whether in-stream advertising has heated up. I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Guest article by Richie Hecker, Founder of Bootstrapper Media.

Hulu 113

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

We grew our SEM and improved our ROI. Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch.

SEM 265

Interview with John Tomich, Onestop Internet

socalTECH

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. Yesterday, Rancho Dominguez-based Onestop Internet (www.onestop.com) announced that the firm has raised $13.3M in a Series A venture round. We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others.

SEM 109

Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

Attendees will learn how Avery has personified the concept of a Connected Brand to bring the strengths of analytics, SEM, social, and display to the forefront of their marketing plan in new and innovative ways for 2010. Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more.

Interview with Billy Fried, Kijubi

socalTECH

We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. The firm is launching itself today at TechCrunch50.

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