Learn About Google Adwords and PPC Campaigns

SoCal Tech Calendar

Wednesday, July 13, 2016 -- Learn About Google Adwords and PPC Campaigns. Sherman Oaks Online Marketing Meetup See [link] (more

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PPC 2.0

SoCal Tech Calendar

Friday, November 20, 2009 -- PPC 2.0  How the latest unique-to-Google tools will turbo charge your paid search results. Whats new in Google PPC can save you time and money  and boost your paid search results. Google has recently added many new tools and functionality not available in other PPC search engines. SDSIC. Nev Grove says, Knowing what these capabilities are, where to find them and how to use them will save you big time and bigger money! See [link] (more

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Nami Ships PPC Bid Engine


The company said the new product allows networks and their advertisers to create, price, and distribute PPC ads, giving them control over keywords, bulk uploading and downloading tools, conversion tracking tools, and more. Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

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PPC Summit

SoCal Tech Calendar

Thursday, September 25, 2008 -- Pay Per Click Summit. By attending the last Pay Per Click Summit this year, youÂ’ll get in on the most comprehensive training event available for search engine marketers. See [link] (more

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For sites displaying the ads, this is called pay per click (PPC). seo startup ppc SEM organic search business

Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). entrepreneur startups ppc website advertising revenue stream businessOne of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it.

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Tags: eric david greenspan affiliate marketing commission junction doubleclick ppc valueclick

Search Marketing and Social Media

SoCal Tech Calendar

PPC Summit. Wednesday, September 22, 2010 -- Search Marketing and Social Media. Leading Search and Social Media experts teaching search marketing and social media strategies. See [link] (more

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Hero Conf Los Angeles [ LOS ANGELES ]


“Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search. Hero Conf is hosted by the experts behind PPC Hero and is an event tailor-made for digital advertising pros ready to discuss tactics and actionable ideas to implement within their accounts.

Sherman Oaks Digital Marketing Meetup

SoCal Tech Calendar

In this meeting we will be laying the ground work for digital marketing, SEO (search engine optimization), Social Media, PPC (pay per click) campaigns, CRM systems, and more. Wednesday, June 15, 2016 -- Sherman Oaks Digital Marketing Meetup. Introduction to the Online Marketing Group. See [link] (more

Nami Media Adds Managed Services Division


Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. According to Nami Media, its new media buying division will help provide expertise to help drive campaigns, and came as a result of clients who wanted to simply purchase media from the company handle those advertising efforts.

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Advanced Affiliate Marketing with ShoeMoney

SoCal Tech Calendar

Schoemaker (widely known by his nickname of ShoeMoney) is an important player in the search engine marketing world, and his knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. Thursday, February 9, 2012 -- Advanced Affiliate Marketing with ShoeMoney. Startups Uncensored #24. Join us for our next Startups Uncensored event on February 9th - Advanced Affiliate Marketing with Jeremy Schoemaker!

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5 Marketing Software Tools Every Business Should Have

Inverted Software

With Leadpages you can build and test landing pages used by your PPC campaigns to generate leads. In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools. At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Here is our list: Hootsuite.

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DONE Ventures Sues NBC Universal Over Failed Domain Name Sale


Padnos was the founder of Better PPC , a pay-per-click technology firm which helped small and medium sized businesses manage, optimize, and report on their PPC campaigns; Padnos sold BetterPPC in September of 2008 to Tsavo, the content startup headed by now-MySpace co-President Michael Jones.

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MomentFeed Partners With Location3 Media


MomentFeed said that Location3 Media provides local map listings, franchise PPC, local store websites and landing pages, along with other services, to its customers. Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media.

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Nami Media Grows Operations


Los Angeles-based Nami Media , which provides online marketing technology aimed at the pay-per-click (PPC) market, said today that it has doubled its staff, and has moved to a new, larger facility in order to accommodate expected growth this year.

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The Trade Desk, Acquisio Partner


Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. According to the firms, the two will provide an integrated search and display marketing product. Financial details of the partnership were not disclosed.

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Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. All too often, I see companies struggling to maintain a million different social media accounts, not to mention a PPC campaign, and maybe a banner or two.

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Tsavo Buys BetterPPC


According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. Financial terms of the deal were not disclosed. Better Inc.'s

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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

So PPC (pay-per-click) advertising on social networks has performed poorly to date. Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly

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Funding a Startup from Advertising is a Vain Dream

Startup Professionals Musings

Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC).

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Pay per click (PPC). Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Here is a quick test of your real Internet savvy.

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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Pay per click (PPC). Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce.

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

For sites displaying the ads, this is called pay per click (PPC). Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM).

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

With a standard PPC conversion rate (pay per click) of.01% that means before even mid week arrives this startup company will have at least 18,511 people who will not only know this founders brand, but will have clicked over to the website. Tonight, in my Facebook feed, ( thanks to Micah Baldwin ), I came across the Hello Flo video. It is YouTube marketing at its best.

Interview with Dan Yomtobian, Scour


Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. In 2001, I started ABCSearch, which as been in the PPC space for a number of years. Dan Yomtobian is CEO and founder of Sherman Oaks-based Scour (www.scour.com), a meta-search engine which adds social features such as voting and comments to Internet search.

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