6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.”

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first.

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI

How Facebook Videos Can Boost Your Social Media Campaign

Tech.Co

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Create for Social.

Soulmates.AI Targets Social Media Measurement

socalTECH

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI According to Soulmates.AI, its new tool helps marketers track their marketing performance on Facebook, Instagram, Twitter, and YouTube, and helps them compare their performance against competitors.

Los Angeles Dodgers Win the World Series Social Media Battle

Tech.Co

However, there is another battle raging between the two teams that you’re likely a little more involved in: social media. However, for those that aren’t burdened by super fandom, social media engagement is key for teams to build their empire.

Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Snapchat is biggest innovation in media right now and the biggest innovator in product design from a user perspective.

Anonymous Social Media App Nets $550,000

L.A. Business Journal

Santa Monica-based Trill Project, founded by four high-schoolers who want to make social media safer, received on Aug. 15 a total $550,000 in a seed round led by Founders Bootcamp. Founders Bootcamp is a venture studio focused solely on high school entrepreneurs and run out of the UCLA Anderson School of Management’s Cross-Campus space

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Infographic: Social Media Spurring E-Commerce Activity

socalTECH

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year.

Loop Now Launches Short Form, Social Media App, Firework

socalTECH

Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. According to the startup, its "social mobile content app" allows creators to share premium content, and also provides new, original streaming content from "emerging talent", which it calls "Fireworks Originals".

Social Media Mastermind Meetup

SoCal Tech Calendar

Tuesday, March 21, 2017 -- Social Media Mastermind Meetup. Social Media Mastermind Meetup Group If you haven’t attended one of our group sessions prepare to have your mind blown. We meet up once a week to discuss social media techniques that help your business grow quickly by using. Facebook Instagram Snapchat Twitter Pinterest YoutTube Musically Blogging Reddit Stumbleupon Traffic Generation Email Marketing Easy Tools So much more. See [link] (more

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites.

LiveXLive's Slacker Launches Social Media Influencer Station

socalTECH

West Hollywood-based LiveXLive Media , the parent company of Slacker Radio , said today that Heard Well , a record label which is "powered by social tastemakers", will launch a new station on its platform. The new station will be hosted by "social influencers" and focus on spotlighting emerging artists from the online creator comunity. livexlive slacker radio social media influencer record tastemaker station

6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

Entrepreneurs Must Measure ROI On Social Media

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Yardi Adds Social Media Marketing Features

socalTECH

Santa Barbara-based apartment leasing software suite developer Yardi has expanded its software to handle social media marketing, according to the firm. Yardi said it has expanded its Yardi Marketing Suite to now handle social media marketing, including a Facebook application and links to Twitter. yardi real estate management software social media marketing

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur Jim Sterne metrics social media ROI

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

Soci Gets $1.5M For Social Media Marketing

socalTECH

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. The company said it will use the funding to expand its product, which is aimed at national digital service providers, media outlets, marketing agencies, national franchises and enterprise clients.

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Have you set your social media listening posts?

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise.

Social Media Platform Greenfly Raises $8.5 Million

L.A. Business Journal

Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science.

7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. In a classic one I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Social Media

SoCal Tech Calendar

Social Media. Does social media marketing work? Tired of hearing you have to use Social Media?Is Join TechBiz Connection to hear real life people, who use social media to grow theirbrand awareness and in their businesses. You will learn: Real life examples of social media success stories; How to define ROI for Social Media; Lessons learned and how to avoid the pitfalls; What is coming up that you must prepare for now.

Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

socalTECH

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." Spiegl says Snapchat--unlike others--is working with media companies to make sure they can also profit off the content they produce for its Discover platform.

6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It.

GumGum Launches New Social Media Analysis Tool

socalTECH

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. The new tool, Mantii , uses image recognition to help marketers gain insight into how images are being shared which relate to their brands across such social media services as Twitter, Facebook, and Instagram.

Fanattac Gets $1M, Tackles Social Media, Music

socalTECH

Hollywood-based Fanattac , a developer of an online, social media platform which looks to connect music fans and artists, has raised $1M in a funding round. fanattac social media music venture capital funding