HireRight Adds Social Media Screening

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Irvine-based HireRight , which provides employment background checks, drug testing, education verification, and other services, says it has added new social media screening, via a partnership with Fama Technologies. hireright background check social media fama

NewNew Creates Customizable Polls for Social Media

L.A. Business Journal

Filip Diarra, co-founder of social media startup Surprize Inc. doing business as NewNew), says that when he met company co-founder Courtne Smith, it was “business love at first sight

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10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock.

Harvest your social media contacts

Berkonomics

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list. You probably thought it was proprietary to LinkedIn, or at worst, available only when sending messages through LinkedIn to your list. I have thousands of LinkedIn contacts and am willing to assume you have a large number as well.

Pod Network Picks Up $5M For Social Media App

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Manhattan Beach-based Pod Network , which says it is developing a mobile, social media network which connects users based on their physical location, plus professional and personal interests, has raised $5M in a seed funding. network social media networking venture capital software mobile

Soulmates.AI Targets Social Media Measurement

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said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI According to Soulmates.AI, its new tool helps marketers track their marketing performance on Facebook, Instagram, Twitter, and YouTube, and helps them compare their performance against competitors.

Anonymous Social Media App Nets $550,000

L.A. Business Journal

Santa Monica-based Trill Project, founded by four high-schoolers who want to make social media safer, received on Aug. 15 a total $550,000 in a seed round led by Founders Bootcamp. Founders Bootcamp is a venture studio focused solely on high school entrepreneurs and run out of the UCLA Anderson School of Management’s Cross-Campus space

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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Twitter was the most unique social sharing platform that had emerged in my experience because it unintentionally innovated on a constraint of 140 characters (initially so that it could send messages as SMS, which it self had a size constraint). Social Media.

Yardi Adds Social Media Marketing Features

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Santa Barbara-based apartment leasing software suite developer Yardi has expanded its software to handle social media marketing, according to the firm. Yardi said it has expanded its Yardi Marketing Suite to now handle social media marketing, including a Facebook application and links to Twitter. yardi real estate management software social media marketing

7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. On a more positive note, there is a wealth of evidence that social media has resulted in some big paybacks. brand building kickstart social media

Soci Gets $1.5M For Social Media Marketing

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San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. The company said it will use the funding to expand its product, which is aimed at national digital service providers, media outlets, marketing agencies, national franchises and enterprise clients.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. In fact, marketing in the social media is fundamentally different from conventional marketing.

6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It.

Social Media

SoCal Tech Calendar

Social Media. Does social media marketing work? Tired of hearing you have to use Social Media?Is Join TechBiz Connection to hear real life people, who use social media to grow theirbrand awareness and in their businesses. You will learn: Real life examples of social media success stories; How to define ROI for Social Media; Lessons learned and how to avoid the pitfalls; What is coming up that you must prepare for now.

LiveXLive's Slacker Launches Social Media Influencer Station

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West Hollywood-based LiveXLive Media , the parent company of Slacker Radio , said today that Heard Well , a record label which is "powered by social tastemakers", will launch a new station on its platform. The new station will be hosted by "social influencers" and focus on spotlighting emerging artists from the online creator comunity. livexlive slacker radio social media influencer record tastemaker station

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

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CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." Spiegl says Snapchat--unlike others--is working with media companies to make sure they can also profit off the content they produce for its Discover platform.

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations.

Loop Now Launches Short Form, Social Media App, Firework

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Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. According to the startup, its "social mobile content app" allows creators to share premium content, and also provides new, original streaming content from "emerging talent", which it calls "Fireworks Originals".

GumGum Launches New Social Media Analysis Tool

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Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. The new tool, Mantii , uses image recognition to help marketers gain insight into how images are being shared which relate to their brands across such social media services as Twitter, Facebook, and Instagram.

Social Media Platform Greenfly Raises $8.5 Million

L.A. Business Journal

Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. But there’s more…on this show, we control the content and we have built the social media right into the program. OSN 101 – Online Social Networking news and tips.

Fan Appz Launch Social Media Marketing Product

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Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. The firm's software runs across such social services as Facebook, Twitter, Google+, Tumblr, Pinterest and Instagram. fanappz appz social media marketing software service

GumGum Ranks NBA Teams On Social Media

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Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

The Social Media Rules of Engagement

Eric Greenspan

So often I find myself coaching others on how they behave on social networks. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. In doing so, we “listen” to social conversations and match consumers with sellers of products and services that they truly seek to purchase. The post The Social Media Rules of Engagement appeared first on Eric Greenspan. Social Marketing dos and donts rules Social media

Jam City Highlights Social Media Stars in Cookie Day Promo

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Los Angeles-based mobile game developer Jam City is turning to two social media stars--sisters Justine (aka iJustine) and Jenna Ezarik--in an online social media promotion around National Cookie Day, which is December 4th. jamcity social media cookie holiday ijustine jenna ezarik

Have you set your social media listening posts?

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. You can do the same for the various social media and streaming sites at Mention.com or by subscribing to a tool like Tweetdeck.com. You will be able to control (to a degree) the placement of your name in the rankings with a little work one step beyond search engine optimization.

SOCi Scores $2.25M For Social Media Marketing Tools

socalTECH

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. soci social media marketing software venture capital hootsuite saas cloud

BackAtYou.com Takes On Social Media Marketing

socalTECH

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions. backatyou startup sodahead social media marketing technology tools

CitizenHawk Takes On Social Media Monitoring

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Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. The firm, which is backed by Maveron, said that its new tool allows companies to monitor what people are saying about them and their brands, on popular social networking sites. citizenhawk social media monitoring brand protection software

Manalto Gets $1M For Social Media Content Management

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Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. manalto venture capital social media content managment software facebook australia

Social Media School - Beginners

SoCal Tech Calendar

Thursday, July 26, 2012 -- Social Media School - Beginners. It's time to learn about social media and how it can assist you in your personal and professional life. Email Amani@woodsidemediagroup.com.

Social Media School - Beginners

SoCal Tech Calendar

Thursday, June 28, 2012 -- Social Media School - Beginners. It's time to dive into the social media world. If you have been wondering about social media and how to get involved , this is the class for you. Facebook, Twitter, Google Reader, Google+ and other platforms are reviewed in this interactive class. Email Amani@woodsidemediagroup.com.

Social Media Masters

SoCal Tech Calendar

Friday, September 9, 2011 -- Social Media Masters. Conference about Social Media. See [link] (more

Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Just as currency inflation debases money, so social inflation debases relationships. Ignore what social networks and social media looks like today.

Spokeo Targets Law Enforcement Market With Social Media Search Tool

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According to Spokeo, it has launched Spokeo for Law Enforcement , an investigative search tool which pulls together both traditional, public records on people and combines that with social media data. spokeo enforcement social media database search tool legal investigationPasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market.

Soteria Intelligence Takes On Social Media Threat Identification

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Los Angeles-based Soteria Intelligence said yesterday that it has launched a new, social media threat assessment service, to help find threats voice on social networks in real time. According to Soteria Intelligence, its service is aimed at identifying things like terrorist activity, celebrity death threats, threats of school shootings, and more by filtering through social media posting.

Social Media

SoCal Tech Calendar

Thursday, August 5, 2010 -- Social Media. e've all heard about the power of Social Media. This is going to be a great event and will provide you with a solid foundation to begin your Social Media efforts. What is it? What can it do for me or my business? How in the world am I supposed to keep up with the changes? On August 5th, TCVN will be hosting a workshop that will answer these questions.

Social Media 201

SoCal Tech Calendar

Tuesday, August 28, 2012 -- Social Media 201. Join us for an immersive journey into advanced social media and how it can help you personally and professionally. We teach you how to use advanced platforms such as IFTTT, Quora, Paper.li and others to thrive personally and professionally. Email Amani@woodsidemediagroup.com.

SOCI Scores $8.5M For Social Media Management

socalTECH

San Diego-based SOCi , a developer of enterprise, social media management software, announced this morning that it has raised $8.5M SOCi manages social media pages for multi-location and multi-tenant businesses. cloud saas capital venture software marketing media social sociin a Series A funding. The funding was co-led by Vertical Venture Partners and Grayhawk Capital.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. The firm's software runs across such social services as Facebook, Twitter, Google+, Tumblr, Pinterest and Instagram. service software marketing media social appz fanappz

Fanattac Gets $1M, Tackles Social Media, Music

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Hollywood-based Fanattac , a developer of an online, social media platform which looks to connect music fans and artists, has raised $1M in a funding round. the firm said it is providing a "unique" social media experience for music lovers, where fans will be able to interact with artists online. fanattac social media music venture capital funding