HireRight Adds Social Media Screening

socalTECH

Irvine-based HireRight , which provides employment background checks, drug testing, education verification, and other services, says it has added new social media screening, via a partnership with Fama Technologies. hireright background check social media fama

Pod Network Picks Up $5M For Social Media App

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Manhattan Beach-based Pod Network , which says it is developing a mobile, social media network which connects users based on their physical location, plus professional and personal interests, has raised $5M in a seed funding. network social media networking venture capital software mobile

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Harvest your social media contacts

Berkonomics

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list. You probably thought it was proprietary to LinkedIn, or at worst, available only when sending messages through LinkedIn to your list. I have thousands of LinkedIn contacts and am willing to assume you have a large number as well.

10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Social media is critical today to almost every business. People come and go in the real world and on social media.

Soulmates.AI Targets Social Media Measurement

socalTECH

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI According to Soulmates.AI, its new tool helps marketers track their marketing performance on Facebook, Instagram, Twitter, and YouTube, and helps them compare their performance against competitors.

Anonymous Social Media App Nets $550,000

L.A. Business Journal

Santa Monica-based Trill Project, founded by four high-schoolers who want to make social media safer, received on Aug. 15 a total $550,000 in a seed round led by Founders Bootcamp. Founders Bootcamp is a venture studio focused solely on high school entrepreneurs and run out of the UCLA Anderson School of Management’s Cross-Campus space

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Social Media Mastermind Meetup

SoCal Tech Calendar

Tuesday, March 21, 2017 -- Social Media Mastermind Meetup. Social Media Mastermind Meetup Group If you haven’t attended one of our group sessions prepare to have your mind blown. We meet up once a week to discuss social media techniques that help your business grow quickly by using. Facebook Instagram Snapchat Twitter Pinterest YoutTube Musically Blogging Reddit Stumbleupon Traffic Generation Email Marketing Easy Tools So much more. See [link] (more

6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. In fact, marketing in the social media is fundamentally different from conventional marketing.

Yardi Adds Social Media Marketing Features

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Santa Barbara-based apartment leasing software suite developer Yardi has expanded its software to handle social media marketing, according to the firm. Yardi said it has expanded its Yardi Marketing Suite to now handle social media marketing, including a Facebook application and links to Twitter. yardi real estate management software social media marketing

Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Twitter was the most unique social sharing platform that had emerged in my experience because it unintentionally innovated on a constraint of 140 characters (initially so that it could send messages as SMS, which it self had a size constraint). Social Media.

Soci Gets $1.5M For Social Media Marketing

socalTECH

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. The company said it will use the funding to expand its product, which is aimed at national digital service providers, media outlets, marketing agencies, national franchises and enterprise clients.

LiveXLive's Slacker Launches Social Media Influencer Station

socalTECH

West Hollywood-based LiveXLive Media , the parent company of Slacker Radio , said today that Heard Well , a record label which is "powered by social tastemakers", will launch a new station on its platform. The new station will be hosted by "social influencers" and focus on spotlighting emerging artists from the online creator comunity. livexlive slacker radio social media influencer record tastemaker station

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Loop Now Launches Short Form, Social Media App, Firework

socalTECH

Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. According to the startup, its "social mobile content app" allows creators to share premium content, and also provides new, original streaming content from "emerging talent", which it calls "Fireworks Originals".

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations.

Social Media

SoCal Tech Calendar

Social Media. Does social media marketing work? Tired of hearing you have to use Social Media?Is Join TechBiz Connection to hear real life people, who use social media to grow theirbrand awareness and in their businesses. You will learn: Real life examples of social media success stories; How to define ROI for Social Media; Lessons learned and how to avoid the pitfalls; What is coming up that you must prepare for now.

Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

socalTECH

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." Spiegl says Snapchat--unlike others--is working with media companies to make sure they can also profit off the content they produce for its Discover platform.

Social Media Platform Greenfly Raises $8.5 Million

L.A. Business Journal

Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison

GumGum Launches New Social Media Analysis Tool

socalTECH

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. The new tool, Mantii , uses image recognition to help marketers gain insight into how images are being shared which relate to their brands across such social media services as Twitter, Facebook, and Instagram.

Solve, the startup creating an interactive “Law & Order” for social media, raises $20 million

TechCrunch LA

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Its eponymously titled social media programming, available on Instagram and Snap, has managed to nab roughly 30 million interactions over the year-and-a-half that it distributed its productions.

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. But there’s more…on this show, we control the content and we have built the social media right into the program. OSN 101 – Online Social Networking news and tips.

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Fan Appz Launch Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. The firm's software runs across such social services as Facebook, Twitter, Google+, Tumblr, Pinterest and Instagram. fanappz appz social media marketing software service

GumGum Ranks NBA Teams On Social Media

socalTECH

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

How Facebook Videos Can Boost Your Social Media Campaign

Tech.Co

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. And Facebook and other similar social media platforms are powerful tools for putting your video and more importantly, your brand in the public eye. Social media platforms know you better than you know yourself.

Jam City Highlights Social Media Stars in Cookie Day Promo

socalTECH

Los Angeles-based mobile game developer Jam City is turning to two social media stars--sisters Justine (aka iJustine) and Jenna Ezarik--in an online social media promotion around National Cookie Day, which is December 4th. jamcity social media cookie holiday ijustine jenna ezarik

The Social Media Rules of Engagement

Eric Greenspan

So often I find myself coaching others on how they behave on social networks. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. In doing so, we “listen” to social conversations and match consumers with sellers of products and services that they truly seek to purchase. The post The Social Media Rules of Engagement appeared first on Eric Greenspan. Social Marketing dos and donts rules Social media

Have you set your social media listening posts?

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. You can do the same for the various social media and streaming sites at Mention.com or by subscribing to a tool like Tweetdeck.com. You will be able to control (to a degree) the placement of your name in the rankings with a little work one step beyond search engine optimization.

SOCi Scores $2.25M For Social Media Marketing Tools

socalTECH

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. soci social media marketing software venture capital hootsuite saas cloud

BackAtYou.com Takes On Social Media Marketing

socalTECH

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions. backatyou startup sodahead social media marketing technology tools

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. Focus first on the social media trinity.

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Los Angeles Dodgers Win the World Series Social Media Battle

Tech.Co

However, there is another battle raging between the two teams that you’re likely a little more involved in: social media. According to data from Sprout Social, the Los Angeles Dodgers mirrored their Game 1 victory by generating almost three times as much buzz as the Houston Astros. However, for those that aren’t burdened by super fandom, social media engagement is key for teams to build their empire.

CitizenHawk Takes On Social Media Monitoring

socalTECH

Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. The firm, which is backed by Maveron, said that its new tool allows companies to monitor what people are saying about them and their brands, on popular social networking sites. citizenhawk social media monitoring brand protection software

Manalto Gets $1M For Social Media Content Management

socalTECH

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. manalto venture capital social media content managment software facebook australia

Social Media School - Beginners

SoCal Tech Calendar

Thursday, July 26, 2012 -- Social Media School - Beginners. It's time to learn about social media and how it can assist you in your personal and professional life. Email Amani@woodsidemediagroup.com.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.

Spokeo Targets Law Enforcement Market With Social Media Search Tool

socalTECH

According to Spokeo, it has launched Spokeo for Law Enforcement , an investigative search tool which pulls together both traditional, public records on people and combines that with social media data. spokeo enforcement social media database search tool legal investigationPasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market.

Social Media School - Beginners

SoCal Tech Calendar

Thursday, June 28, 2012 -- Social Media School - Beginners. It's time to dive into the social media world. If you have been wondering about social media and how to get involved , this is the class for you. Facebook, Twitter, Google Reader, Google+ and other platforms are reviewed in this interactive class. Email Amani@woodsidemediagroup.com.

Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Just as currency inflation debases money, so social inflation debases relationships. Ignore what social networks and social media looks like today.

Social Media Masters

SoCal Tech Calendar

Friday, September 9, 2011 -- Social Media Masters. Conference about Social Media. See [link] (more

SOCI Scores $8.5M For Social Media Management

socalTECH

San Diego-based SOCi , a developer of enterprise, social media management software, announced this morning that it has raised $8.5M SOCi manages social media pages for multi-location and multi-tenant businesses. cloud saas capital venture software marketing media social sociin a Series A funding. The funding was co-led by Vertical Venture Partners and Grayhawk Capital.