INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI MORE
Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media. Dex Media said on Friday that it has acquired YP Holdings , which operates both YP.com and the Real Yellow Pages, and will create a new combined company called DexYP. MORE
The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” MORE
Los Angeles-based hosting provider Media Temple has been acquired by GoDaddy , the two companies announced Tuesday. Media Temple was founded in 1998 by Demian Sellfors, and is currently headed by Russell P. colocation acquisition merger godaddy hosting temple media mediatemple MORE
Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series. will packer media xonecole production content lifestyle urban merger acquisition brand MORE
Costa Mesa-based Veritone , which develops software for analyzing advertising campaigns, reported a win with radio broadcaster Beasley Media Group. According to Veritone, Beasley Media Group is using its aiWARE artificial intelligence software for providing advertisers and brands with insights and analytics into their advertising campaigns, and has doubled the number of stations covered to a total of 28. veritone radio station analytics beasley media group artificial intelligence MORE
Culver City-based Jukin Media , which identifies and licenses trending and viral user-generated content to traditional media, has named Craig Parks as its GM of Brands, the company said this week. He also served at Participant Media as SVP of Live Programming. According to Jukin Media, Parks heads up strategy for such properties as Fail Army and The Pet Collective. Jukin Media says it own media brands now have a combined 160 million followers and 4 billion video views. MORE
However, there is another battle raging between the two teams that you’re likely a little more involved in: social media. However, for those that aren’t burdened by super fandom, social media engagement is key for teams to build their empire. MORE
The accelerator said it will invest $150,000 into ten different "creators" and startups focused in the media area. According to reports, the company's accelerator is specifically focused on people building media projects for mobile devices. snap startup accelerator discovery media mobileVenice, California-based Snap , the parent company of Snapchat, is launching a new startup accelerator, named "Yellow", the company disclosed on Wednesday afternoon. MORE
Los Angeles-based Demand Media has sold its social media software arm, Pluck , to New York-based Sprinklr , the companies said Thursday. Pluck, which is based in Austin, was founded in 2003, and had been acquired by Demand Media in 2008 in a deal worth $56.3M. demand media pluck merger acquisition social software Financial details of the sale were not announced. MORE
We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself. MORE
Burbank-based streaming video startup Loop Media announced on Thursday that it has acquired ScreenPlay , a video service provider which licenses videos for use in such locations as Hard Rock Cafes, Norwegian Cruise Line, Yard House, Buffalo Wild Wings and Margaritaville. Loop Media said the deal will provide it with a "deep library" and licensing rights to over 200,000 music videos and film, game, and TV trailers. MORE
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. MORE
Los Angeles-based Hawke Media , which provides social marketing and other services, says it has named a "Preferred Agency Partner" for Facebook. support partnership facebook services marketing social media hawkeHawke says the partnership gives it access "advanced tools, resources, training and support" among other resources. The company said it had to "demonstrate consistent success in driving results and scaling campaigns for clients over several years" to be named to the program. MORE
Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. fanai waypoint media sponsor sponsorship analytics merger acquisition esports advertising software artificial intelligence MORE
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. MORE
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. MORE
Los Angeles-based online content publisher Evolve Media said this morning that it has acquired online pet publisher Dogtime Media , the publisher of Dogtime.com and Cattime.com. Evolve Media said the two sites reach over 1.6 Evolve Media said that Dogtime Media becomes part of Totallyher Media, the female and family focused arm of Evolve Media, due to the "largely female" readership of the sites. Dogtime Media had been founded by Trevor Wright. MORE
Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. Pulpo Media is an online, digital advertising products and technology company focused on Hispanics in the U.S. Siemer & Associates said it advised Pulpo Media in the deal. MORE
Fred Rogers was an ordained minister, an expert on childhood development and a lifelong Republican who fought for funding for public television to reach American children and help them develop alternative narratives to the emerging media onslaught around them. MORE
Now defunct, Los Angeles-based multi-channel content network Defy Media is unlikely to be able to pay the $1.7 One of the companies which had provided debt funding to Defy Media, Ally Bank, said recently that it expects to experience "a substantial loss" on its loan to the company. Ally Bank said that Defy Media is being liquidated by its board of directors. Defy Media had run the SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man brands. MORE
Los Angeles-based Evolve Media , the online publishing and media firm behind CraveOnline and TotallyHer, said Tuesday that it has named Jennifer Catto as its new SVP of Integrated Media. Catto was most recently Vice President and Head of Branded Entertainment and Partnerships at Say Media, and also served at Conde Nast and Site59.com (acquired by Travelocity), along with Travelocity. evolve media evolvemedia executive publishing content craveonline totallyher MORE
Los Angeles-based Evolve Media , the online lifestyle publisher, is expanding out its empire again, saying late last night that it has acquired Martini Media , which focuses on content for reaching and engaging the affluent online. Evolve Media said it will run Martini Media as a separate division. acquisition merger publisher content publishing luxury affluent martini media evolve MORE
Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications. MORE
The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted. MORE
Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S. According to Veritone, it is licensing its artificial intelligence technology, to quantify the results of advertising campaigns on Cumulus Media channels. MORE
Santa Monica-based Fuisz Media , which develops interactive video technology, has raised $10M in a Series A funding, the company disclosed today. The funding came from Evolution Media Partners. Ross Levinsohn and Ian Doddy have both joined Fuisz Media's board with the funding. Fuisz Media develops software which automatically identifies objects and people in a video, and links those objects and people to purchases and other links. MORE
AT&T said Tuesday afternoon that it has acquired the remaining part of Otter Media --the parent company of Fullscreen--that it did not own from The Chernin Group. Otter Media owns such brands as Ellation, Fullscreen, Rooster Teeth, plus owns stakes in Gunpowder & Sky, plus Hello Sunshine, the media company founded by Reese Witherspoon. AT&T said Otter Media will become part of its WarnerMedia unit, and will continue to be run by CEO Goncalves. MORE
Los Angeles-based DEFY Media , a developer of YouTube channels and digital content, said on Tuesday that it has raised $70M in a Series B funding. The funding was led by Wellington Management Company LLP, and also included ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital). DEFY Media is led by Matt Diamond, and owns such brands as SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man. defy media youtube content hollywood venture capital streaming MORE
Irvine-based Future Media , a digital marketing company, announced late Thursday that it has acquired Oak & Jackal , a direct-to-consumer maker of watches. Future Media said the acquisition is its first foray into consumer sales. marketing acquisition merger consumer watch jackal media futureFinancial details of the acquisition were not announced. Oak & Jackal was originally launched and funded through an effort on Kickstarter , in June of 2016. MORE
You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list. MORE
Aliso Viejo-based Adroid Worldwide Media , which goes by the name AWM Smart Shelf , has raised $11M in its Series A funding round, for its retail shopping application and cashierless checkout system. Adroit Media Worldwide is lead by CEO Kevin Howard. smartshelf adroit media retail shopping ecommerce venture capital checkout cashier MORE
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” MORE
I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Snapchat is biggest innovation in media right now and the biggest innovator in product design from a user perspective. MORE
Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., MORE
said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI According to Soulmates.AI, its new tool helps marketers track their marketing performance on Facebook, Instagram, Twitter, and YouTube, and helps them compare their performance against competitors. The startup did not announce the pricing behind the tool. MORE
Media Related Topics 
Startup Professionals Musings
AUGUST 24, 2019
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.
Startup Professionals Musings
SEPTEMBER 28, 2019
Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.
socalTECH
FEBRUARY 21, 2019
Burbank-based streaming video startup Loop Media announced on Thursday that it has acquired ScreenPlay , a video service provider which licenses videos for use in such locations as Hard Rock Cafes, Norwegian Cruise Line, Yard House, Buffalo Wild Wings and Margaritaville. Loop Media said the deal will provide it with a "deep library" and licensing rights to over 200,000 music videos and film, game, and TV trailers.
socalTECH
SEPTEMBER 13, 2019
Irvine-based Future Media , a digital marketing company, announced late Thursday that it has acquired Oak & Jackal , a direct-to-consumer maker of watches. Future Media said the acquisition is its first foray into consumer sales. marketing acquisition merger consumer watch jackal media futureFinancial details of the acquisition were not announced. Oak & Jackal was originally launched and funded through an effort on Kickstarter , in June of 2016.
Tech.Co
JANUARY 15, 2018
The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted.
Startup Professionals Musings
MAY 10, 2019
The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.”
Startup Professionals Musings
APRIL 3, 2019
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
socalTECH
JULY 8, 2019
Los Angeles-based Hawke Media , which provides social marketing and other services, says it has named a "Preferred Agency Partner" for Facebook. support partnership facebook services marketing social media hawkeHawke says the partnership gives it access "advanced tools, resources, training and support" among other resources. The company said it had to "demonstrate consistent success in driving results and scaling campaigns for clients over several years" to be named to the program.
socalTECH
OCTOBER 17, 2019
Aliso Viejo-based Adroid Worldwide Media , which goes by the name AWM Smart Shelf , has raised $11M in its Series A funding round, for its retail shopping application and cashierless checkout system. Adroit Media Worldwide is lead by CEO Kevin Howard. smartshelf adroit media retail shopping ecommerce venture capital checkout cashier
socalTECH
JANUARY 29, 2019
Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. fanai waypoint media sponsor sponsorship analytics merger acquisition esports advertising software artificial intelligence
Startup Professionals Musings
APRIL 13, 2019
Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,
Startup Professionals Musings
MARCH 2, 2019
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”
Berkonomics
JANUARY 14, 2016
You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list.
Startup Professionals Musings
MARCH 9, 2019
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI
Both Sides of the Table
JUNE 18, 2018
Fred Rogers was an ordained minister, an expert on childhood development and a lifelong Republican who fought for funding for public television to reach American children and help them develop alternative narratives to the emerging media onslaught around them.
socalTECH
AUGUST 8, 2018
AT&T said Tuesday afternoon that it has acquired the remaining part of Otter Media --the parent company of Fullscreen--that it did not own from The Chernin Group. Otter Media owns such brands as Ellation, Fullscreen, Rooster Teeth, plus owns stakes in Gunpowder & Sky, plus Hello Sunshine, the media company founded by Reese Witherspoon. AT&T said Otter Media will become part of its WarnerMedia unit, and will continue to be run by CEO Goncalves.
Tech.Co
SEPTEMBER 28, 2017
We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.
socalTECH
JANUARY 22, 2015
Los Angeles-based online content publisher Evolve Media said this morning that it has acquired online pet publisher Dogtime Media , the publisher of Dogtime.com and Cattime.com. Evolve Media said the two sites reach over 1.6 Evolve Media said that Dogtime Media becomes part of Totallyher Media, the female and family focused arm of Evolve Media, due to the "largely female" readership of the sites. Dogtime Media had been founded by Trevor Wright.
socalTECH
JANUARY 10, 2019
Culver City-based Jukin Media , which identifies and licenses trending and viral user-generated content to traditional media, has named Craig Parks as its GM of Brands, the company said this week. He also served at Participant Media as SVP of Live Programming. According to Jukin Media, Parks heads up strategy for such properties as Fail Army and The Pet Collective. Jukin Media says it own media brands now have a combined 160 million followers and 4 billion video views.
Tech.Co
OCTOBER 25, 2017
However, there is another battle raging between the two teams that you’re likely a little more involved in: social media. However, for those that aren’t burdened by super fandom, social media engagement is key for teams to build their empire.
socalTECH
AUGUST 26, 2015
Los Angeles-based Evolve Media , the online publishing and media firm behind CraveOnline and TotallyHer, said Tuesday that it has named Jennifer Catto as its new SVP of Integrated Media. Catto was most recently Vice President and Head of Branded Entertainment and Partnerships at Say Media, and also served at Conde Nast and Site59.com (acquired by Travelocity), along with Travelocity. evolve media evolvemedia executive publishing content craveonline totallyher
socalTECH
OCTOBER 15, 2013
Los Angeles-based hosting provider Media Temple has been acquired by GoDaddy , the two companies announced Tuesday. Media Temple was founded in 1998 by Demian Sellfors, and is currently headed by Russell P. colocation acquisition merger godaddy hosting temple media mediatemple
socalTECH
JULY 3, 2017
Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media. Dex Media said on Friday that it has acquired YP Holdings , which operates both YP.com and the Real Yellow Pages, and will create a new combined company called DexYP.
socalTECH
SEPTEMBER 13, 2016
Los Angeles-based DEFY Media , a developer of YouTube channels and digital content, said on Tuesday that it has raised $70M in a Series B funding. The funding was led by Wellington Management Company LLP, and also included ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital). DEFY Media is led by Matt Diamond, and owns such brands as SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man. defy media youtube content hollywood venture capital streaming
socalTECH
NOVEMBER 29, 2018
Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S. According to Veritone, it is licensing its artificial intelligence technology, to quantify the results of advertising campaigns on Cumulus Media channels.
socalTECH
JANUARY 29, 2019
Now defunct, Los Angeles-based multi-channel content network Defy Media is unlikely to be able to pay the $1.7 One of the companies which had provided debt funding to Defy Media, Ally Bank, said recently that it expects to experience "a substantial loss" on its loan to the company. Ally Bank said that Defy Media is being liquidated by its board of directors. Defy Media had run the SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man brands.
TechCrunch LA
OCTOBER 16, 2019
Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications.
socalTECH
JANUARY 19, 2018
Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series. will packer media xonecole production content lifestyle urban merger acquisition brand
socalTECH
JANUARY 22, 2019
Costa Mesa-based Veritone , which develops software for analyzing advertising campaigns, reported a win with radio broadcaster Beasley Media Group. According to Veritone, Beasley Media Group is using its aiWARE artificial intelligence software for providing advertisers and brands with insights and analytics into their advertising campaigns, and has doubled the number of stations covered to a total of 28. veritone radio station analytics beasley media group artificial intelligence
socalTECH
FEBRUARY 27, 2015
Los Angeles-based Demand Media has sold its social media software arm, Pluck , to New York-based Sprinklr , the companies said Thursday. Pluck, which is based in Austin, was founded in 2003, and had been acquired by Demand Media in 2008 in a deal worth $56.3M. demand media pluck merger acquisition social software Financial details of the sale were not announced.
Both Sides of the Table
MAY 28, 2016
I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Snapchat is biggest innovation in media right now and the biggest innovator in product design from a user perspective.
socalTECH
JULY 30, 2015
Santa Monica-based Fuisz Media , which develops interactive video technology, has raised $10M in a Series A funding, the company disclosed today. The funding came from Evolution Media Partners. Ross Levinsohn and Ian Doddy have both joined Fuisz Media's board with the funding. Fuisz Media develops software which automatically identifies objects and people in a video, and links those objects and people to purchases and other links.
socalTECH
JUNE 27, 2014
Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. Pulpo Media is an online, digital advertising products and technology company focused on Hispanics in the U.S. Siemer & Associates said it advised Pulpo Media in the deal.
socalTECH
MAY 23, 2018
The accelerator said it will invest $150,000 into ten different "creators" and startups focused in the media area. According to reports, the company's accelerator is specifically focused on people building media projects for mobile devices. snap startup accelerator discovery media mobileVenice, California-based Snap , the parent company of Snapchat, is launching a new startup accelerator, named "Yellow", the company disclosed on Wednesday afternoon.
socalTECH
MAY 14, 2019
said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI According to Soulmates.AI, its new tool helps marketers track their marketing performance on Facebook, Instagram, Twitter, and YouTube, and helps them compare their performance against competitors. The startup did not announce the pricing behind the tool.
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