How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

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6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

Loop Media Buys ScreenPlay

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Burbank-based streaming video startup Loop Media announced on Thursday that it has acquired ScreenPlay , a video service provider which licenses videos for use in such locations as Hard Rock Cafes, Norwegian Cruise Line, Yard House, Buffalo Wild Wings and Margaritaville. Loop Media said the deal will provide it with a "deep library" and licensing rights to over 200,000 music videos and film, game, and TV trailers.

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Future Media Buys Oak & Jackal

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Irvine-based Future Media , a digital marketing company, announced late Thursday that it has acquired Oak & Jackal , a direct-to-consumer maker of watches. Future Media said the acquisition is its first foray into consumer sales. marketing acquisition merger consumer watch jackal media futureFinancial details of the acquisition were not announced. Oak & Jackal was originally launched and funded through an effort on Kickstarter , in June of 2016.

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Tech.Co Has Been Acquired by Global Digital Media Business

Tech.Co

The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.”

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Hawke Media Links With Facebook

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Los Angeles-based Hawke Media , which provides social marketing and other services, says it has named a "Preferred Agency Partner" for Facebook. support partnership facebook services marketing social media hawkeHawke says the partnership gives it access "advanced tools, resources, training and support" among other resources. The company said it had to "demonstrate consistent success in driving results and scaling campaigns for clients over several years" to be named to the program.

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Adroit Media Gets $11M For Shopping Technology

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Aliso Viejo-based Adroid Worldwide Media , which goes by the name AWM Smart Shelf , has raised $11M in its Series A funding round, for its retail shopping application and cashierless checkout system. Adroit Media Worldwide is lead by CEO Kevin Howard. smartshelf adroit media retail shopping ecommerce venture capital checkout cashier

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FanAI Buys Waypoint Media

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Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. fanai waypoint media sponsor sponsorship analytics merger acquisition esports advertising software artificial intelligence

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7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Harvest your social media contacts

Berkonomics

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list.

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI

What Media Execs Missed about YouTube Stars

Both Sides of the Table

Fred Rogers was an ordained minister, an expert on childhood development and a lifelong Republican who fought for funding for public television to reach American children and help them develop alternative narratives to the emerging media onslaught around them.

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AT&T Buys Otter Media

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AT&T said Tuesday afternoon that it has acquired the remaining part of Otter Media --the parent company of Fullscreen--that it did not own from The Chernin Group. Otter Media owns such brands as Ellation, Fullscreen, Rooster Teeth, plus owns stakes in Gunpowder & Sky, plus Hello Sunshine, the media company founded by Reese Witherspoon. AT&T said Otter Media will become part of its WarnerMedia unit, and will continue to be run by CEO Goncalves.

Media 100

How Facebook Videos Can Boost Your Social Media Campaign

Tech.Co

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Evolve Media Buys Pet Publisher Dogtime Media

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Los Angeles-based online content publisher Evolve Media said this morning that it has acquired online pet publisher Dogtime Media , the publisher of Dogtime.com and Cattime.com. Evolve Media said the two sites reach over 1.6 Evolve Media said that Dogtime Media becomes part of Totallyher Media, the female and family focused arm of Evolve Media, due to the "largely female" readership of the sites. Dogtime Media had been founded by Trevor Wright.

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Jukin Media Names GM of Brands

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Culver City-based Jukin Media , which identifies and licenses trending and viral user-generated content to traditional media, has named Craig Parks as its GM of Brands, the company said this week. He also served at Participant Media as SVP of Live Programming. According to Jukin Media, Parks heads up strategy for such properties as Fail Army and The Pet Collective. Jukin Media says it own media brands now have a combined 160 million followers and 4 billion video views.

Los Angeles Dodgers Win the World Series Social Media Battle

Tech.Co

However, there is another battle raging between the two teams that you’re likely a little more involved in: social media. However, for those that aren’t burdened by super fandom, social media engagement is key for teams to build their empire.

Evolve Media Snags Say Media Executive

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Los Angeles-based Evolve Media , the online publishing and media firm behind CraveOnline and TotallyHer, said Tuesday that it has named Jennifer Catto as its new SVP of Integrated Media. Catto was most recently Vice President and Head of Branded Entertainment and Partnerships at Say Media, and also served at Conde Nast and Site59.com (acquired by Travelocity), along with Travelocity. evolve media evolvemedia executive publishing content craveonline totallyher

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Media Temple Acquired By GoDaddy

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Los Angeles-based hosting provider Media Temple has been acquired by GoDaddy , the two companies announced Tuesday. Media Temple was founded in 1998 by Demian Sellfors, and is currently headed by Russell P. colocation acquisition merger godaddy hosting temple media mediatemple

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YP Holdings Acquired By Dex Media

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Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media. Dex Media said on Friday that it has acquired YP Holdings , which operates both YP.com and the Real Yellow Pages, and will create a new combined company called DexYP.

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DEFY Media Snags $70M

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Los Angeles-based DEFY Media , a developer of YouTube channels and digital content, said on Tuesday that it has raised $70M in a Series B funding. The funding was led by Wellington Management Company LLP, and also included ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital). DEFY Media is led by Matt Diamond, and owns such brands as SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man. defy media youtube content hollywood venture capital streaming

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Vertone In Licensing Deal With Cumulus Media

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Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S. According to Veritone, it is licensing its artificial intelligence technology, to quantify the results of advertising campaigns on Cumulus Media channels.

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Defy Media Creators Likely Out Of Luck

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Now defunct, Los Angeles-based multi-channel content network Defy Media is unlikely to be able to pay the $1.7 One of the companies which had provided debt funding to Defy Media, Ally Bank, said recently that it expects to experience "a substantial loss" on its loan to the company. Ally Bank said that Defy Media is being liquidated by its board of directors. Defy Media had run the SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man brands.

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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications.

Will Packer Media Buys xoNecole

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Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series. will packer media xonecole production content lifestyle urban merger acquisition brand

Veritone Signs Deal With Beasley Media Group

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Costa Mesa-based Veritone , which develops software for analyzing advertising campaigns, reported a win with radio broadcaster Beasley Media Group. According to Veritone, Beasley Media Group is using its aiWARE artificial intelligence software for providing advertisers and brands with insights and analytics into their advertising campaigns, and has doubled the number of stations covered to a total of 28. veritone radio station analytics beasley media group artificial intelligence

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Demand Media Sells Pluck

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Los Angeles-based Demand Media has sold its social media software arm, Pluck , to New York-based Sprinklr , the companies said Thursday. Pluck, which is based in Austin, was founded in 2003, and had been acquired by Demand Media in 2008 in a deal worth $56.3M. demand media pluck merger acquisition social software Financial details of the sale were not announced.

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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Snapchat is biggest innovation in media right now and the biggest innovator in product design from a user perspective.

Fuisz Media Raises $10M

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Santa Monica-based Fuisz Media , which develops interactive video technology, has raised $10M in a Series A funding, the company disclosed today. The funding came from Evolution Media Partners. Ross Levinsohn and Ian Doddy have both joined Fuisz Media's board with the funding. Fuisz Media develops software which automatically identifies objects and people in a video, and links those objects and people to purchases and other links.

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Entravision Buys Pulpo Media

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Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. Pulpo Media is an online, digital advertising products and technology company focused on Hispanics in the U.S. Siemer & Associates said it advised Pulpo Media in the deal.

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Snap Launches Media Startup Accelerator

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The accelerator said it will invest $150,000 into ten different "creators" and startups focused in the media area. According to reports, the company's accelerator is specifically focused on people building media projects for mobile devices. snap startup accelerator discovery media mobileVenice, California-based Snap , the parent company of Snapchat, is launching a new startup accelerator, named "Yellow", the company disclosed on Wednesday afternoon.

Media 100

Soulmates.AI Targets Social Media Measurement

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said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI According to Soulmates.AI, its new tool helps marketers track their marketing performance on Facebook, Instagram, Twitter, and YouTube, and helps them compare their performance against competitors. The startup did not announce the pricing behind the tool.