How Facebook Videos Can Boost Your Social Media Campaign


We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Half Lives. Social Media. And Snapchat Stories.

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I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Snapchat is biggest innovation in media right now and the biggest innovator in product design from a user perspective.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

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It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. An obvious vector for me would be software for the media industry. media journalism

Evolve Media Buys Pet Publisher Dogtime Media


Los Angeles-based online content publisher Evolve Media said this morning that it has acquired online pet publisher Dogtime Media , the publisher of and Evolve Media said the two sites reach over 1.6 Evolve Media said that Dogtime Media becomes part of Totallyher Media, the female and family focused arm of Evolve Media, due to the "largely female" readership of the sites. Dogtime Media had been founded by Trevor Wright.

Catching Up With Joanne Bradford, Demand Media


Santa Monica-based Demand Media ( has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays?

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Adaptive Medias Buys StartEngine's Ember


Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board. Ember co-founder and CEO Nic Borensztein has become VP of Engineering, and co-founder Damian Ancukiewicz has become Chief Architect for Adaptive Medias.

YP Holdings Acquired By Dex Media


Los Angeles-based , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media. Dex Media said on Friday that it has acquired YP Holdings , which operates both and the Real Yellow Pages, and will create a new combined company called DexYP.

Demand Media Unloads Cracked For $39M


Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet. Demand Media acquired Cracked in 2007. The sale comes as Demand Media has been seeing a steep drop in revenues from its content businesses. demand media cracked online humor merger acquisition ewscripps

Render Media: Creating A Digital Publisher In The Social Age


Los Angeles-based Render Media (, which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media?

Total Beauty Acquired By Evolve Media


Los Angeles-based Total Beauty Media Group , the beauty products focused site founded by Emrah Kovacoglu, has been acquired by Evolve Media , and will become part of Evolve''s TotallyHer division. total beauty evolve media merger acquisition fashion cosmetics women female exit Financial terms of the buy were not disclosed. The two said that Totay Beauty has 3.5 million monthly users.

Social Media Cyber Threats: 3 Predictions for 2018


Ransomware: Social media will be the number one vehicle for ransomware distribution in 2018. Currently, there are nearly 1 million social media accounts compromised every day, and that number will continue to rise, thanks to the plethora of easily identifiable targets.

Mitu Raises $27M For Latino Digital Media


Santa Monica-based digital media firm mitu , which focuses on the Latino youth market, is announcing this morning that it has raised $27M in a Series C funding. mitu says it now has a network of more than 2 billion, and 6,000 Latino creators offering up social media feeds on YouTube, Facebook, and elsewhere. mitu network digital latino media venture capital content streaming social burstin awesomenesstv verizon

Social Media Week Efforts Kick Off


The organizers of Social Media Week Los Angeles said today that they have kicked off plans to feature more than 50, free, public events across LA during Social Media Week, September 19-23rd. conference week media social

Demand Media Sees Steep Drop In Content Revenues, Cuts Staff


Santa Monica-based Demand Media is continuing to see a steep drop in revenues from its content and media efforts, reporting Thursday afternoon that it had $15.9M in revenues from its Content & Media segments, compared with $33.6M Demand Media has rumored to be looking to sell eHow and Cracked , two of the major remaining content properties it owns, as part of a broad retreat from the content business.

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How Jukin Media Is Turning Viral Video Into A Real Business


Los Angeles-based Jukin Media ( thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business.

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LA Looks To Prove It's A Social Media Mecca


Los Angeles is looking to prove it is a center of the social media universe next week, with a roster of events for Social Media Week Los Angeles. The week long list of events includes parties, celebrity social media personalities, conferences and panels, and a keynote by Robert Tercek.

Demand Media, Buddy Media Link


Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. Pluck is Demand Media's social media application. demand media buddy facebook community forum pluck brand advertiser

Evolve Media Snags Break Media Content Vet


Los Angeles-based Evolve Media said late Monday that it has named Mitch Rotter as Senior Vice President of Marketing. Rotter joins the company from Break Media, where he was Execuktive Vice President of Programming, in charge of Break Media''s in-house creative agency and production arm, Creative Lab. Evolve Media said that Rotter will head up its marketing efforts, plus its vertical publishing divisions CraveOnline Media and TotallyHer Media.

Triton Digital Signs Accordant Media


Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. The companies said that Accordant Media''s customers can now use its real-time audience buying technology across Trigon Digital''s global inventory, giving Accordant access to audio from such publishers as Entercom, CBS, Univision, and others.

Three LA Companies Pursuing Gawker Media


Three, Los Angeles area media companies-- Univision , Ziff Davis (a unit of J2 Global) and Penske Media --have all been named as possible bidders on bankrupt, Silicon Valley publication Gawker Media , according to reports today, which say Ziff Davis has submitted a $90M bid for the company. gawker media univision bankruptcy j2global ziff davis peter thiel merger acquisition

Jukin Media Names Essner President, COO


Los Angeles-based Jukin Media , a company which says it discovers, acquires, and distributes viral videos, has tapped technology veteran Lee Essner as the company''s new President and Chief Operating Officer. Jukin Media says it acquired rights to viral Internet content, and licenses that content to major TV networks, digital publishers, and others. president executive content hollywood licensing video viral essner media jukin

True(X) Media Finds $6M


Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The name change for SocialVibe is at least the fourth rebranding/renaming/refocusing of the company since inception, having swapped its name from Archetype Media to SocialVibe, then switching to become SVNetwork, then back to SocialVibe again in 2011. truex media socialcibe svnetwork venture capital online advertising technology

DEFY Media Snags $70M


Los Angeles-based DEFY Media , a developer of YouTube channels and digital content, said on Tuesday that it has raised $70M in a Series B funding. The funding was led by Wellington Management Company LLP, and also included ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital). DEFY Media is led by Matt Diamond, and owns such brands as SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man. defy media youtube content hollywood venture capital streaming

Fan Appz Launches Social Media Marketing Product


Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. service software marketing media social appz fanappzThe firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Triton Digital Wins Connoisseur Media


Los Angeles-based Triton Digital , the developer of advertising technology for the audio streaming market, reported that it has been selected by Connoisseur Media. Triton Digital said Connoisseur Media will use it to stream and measure their digital audio content. Connoisseur Media owns and operates 39 radio stations. triton digital connoisseur media radio station audio streaming

MobiGirl Media Targets Mobile Ads For Girls


A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids If you''re the developer of a mobile application targeted at young girls, how do you monetize that application?

Demand Media Opens TypeF


Santa Monica-based Demand Media has opened up access to its new fashion and beauty website, , which it has partnered with Tyra Banks to develop, the firm said today. Demand Media and Bankable, Tyra Banks' development firm, announced the deal to create TypeF in February.

Evolve Media Snags Say Media Executive


Los Angeles-based Evolve Media , the online publishing and media firm behind CraveOnline and TotallyHer, said Tuesday that it has named Jennifer Catto as its new SVP of Integrated Media. Catto was most recently Vice President and Head of Branded Entertainment and Partnerships at Say Media, and also served at Conde Nast and (acquired by Travelocity), along with Travelocity. evolve media evolvemedia executive publishing content craveonline totallyher

Why The Media Has Been Wrong About YouTube Networks

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For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year.

Jetpack Gives a Boost to Mobile and Rich Media Advertising

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Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features.

Demand Media to Change Its Name to Leaf Group

L.A. Business Journal

Demand Media is turning over a new leaf. The media and e-commerce holding company announced on Friday that it will change its name to Leaf Group, effective Nov. Demand Media purchased last year, which is a women’s lifestyle video content creator

Team Liquid Acquired By Local Sports, Media, Tech Entrepeneurs


team liquid sports media merger acquisition esports videogame video game content streaming videogamesE-sports franchise ,a href="[link] Liquid , which operates ten different e-sports teams with more than 50 players in total, has been acquired by a group of entrepreneurs led by Peter Guber and Ted Leonsis.

Donut Media Raises $800K For Millennial Car Enthusiast Content


Los Angeles-based Donut Media , a startup generating social video content focused on car enthusiasts, announced this morning that it has raised $800,000 in a seed funding round. Donut Media was part of the Techstars Mobility accelerator program, and says its clients include Nissan, Ford, Fiat and Microsoft. techstars automotive auto hollywood content enthusiast media donut