How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model.

Here are tricks to find yourself on social media.

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. The post Here are tricks to find yourself on social media. Finding your needle in the haystack.

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Jukin Media Acquired By Trusted Media Brands

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Los Angeles-based viral video licensing company Jukin Media has been acquired by Trusted Media Brands, the parent company of Reader's Digest, the companies said on Thursday. Jukin Media specializes in finding viral video clips, and then working with the creators of those videos to handle licensing of those clips to media companies. Trusted Media Brands owns Reader's Digest, Taste of Home, Family Handyman, and many other publications.

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LiveXLive Acquires Artist Development Firm Gramophone Media

L.A. Business Journal

Beverly Hills-based livestreaming platform LiveXLive Media Inc. will acquire New York-based artist development company Gramophone Media Inc. by the end of June

Almost Friday Media Finds $6M

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According to the company, the funding came from angel investors Tim Armstrong, Robert Greenhill, Lloyd Danzig's Sharp Alpha Advisors, Northern Right Capital's Matt Drapkin, Dreamscape Hospitality's Scott Broder, Tom Ellis, and Eric Birnbaum, and Jimmy Miller, founder of Mosaic Media Group. almost friday media venture capital comedy content instagram social socialmedia

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LiveXLive Acquires Gramaphone Media

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Los Angeles-based livestreaming and podcasting company LiveXLive Media announced this morning that it has acquired Gramaphone Media, an artist and brand development company which was founded and is led by Eshy Gazit. livestreaming streaming content hollywood development brand artist acquisition merger media gramaphone livexlive

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Mobile Focused Media Becomes Intelsio

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Santa Barbara-based performance marketing firm Mobile Focused Media says it has renamed itself Intelsio, and has added a new Chief Revenue Officer. intelsio mobile focused media executive marketing performance jesse bealThe company said that Jesse Beal has been named Chief Revenue Officer, joining the company from Progrexion Marketing, where he was General Manager/SVP. Intelsio is led by CEO Matt Frank.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

LiveOne Buys Gramophone Media

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Los Angeles-based on-demand livestreaming and podcasting company LiveOne--which until recently was known as LiveXLive Media--says it has acquired Gramophone Media, a New York-based artist and brand development company. LiveOne says that Gramophone Media owns a number of boutique agencies, which specializes in representing aspiring artists and offering services in PR, strategic marketing, brand positioning, graphic design, and social media management.

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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Whip Media Names Bizdev VP

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Los Angeles-based Whip Media has named Jamie Otero a the company's new Vice President of Business Development and Content Strategy. The company said the appointment comes as it has added Globo, Univision's VIX and Onza to the Whip Media Exchange, the company's data and AI-powered content rights marketplace. whip media executive jamie otero hollywood rights exchange

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Whip Media Launches Content Marketplace

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Los Angeles-based Whip Media said on Tuesday that it has launched the Whip Media Exchange, a new data-and AI-powered content marketplace aimed at the global film and TV content licensing market. Whip Media is led by longtime technology executive Richard Rosenblatt, who is both founder and CEO of the company. Rosenblatt is best known as co-founder of Demand Media. whipmedia whip media content marketplace video streaming software hollywood lionsgate

Hawke Media Acquires Social Nucleus, In UK Expansion

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Los Angeles-based marketing firm Hawke Media said this morning that it has acquired digital marketing firm Social Nucleus, and expanded into the UK. Social Nucleus is led by CEO William Tickle, who appears to be joining Hawke Media with the rest of the Social Nucleus team. hawke media hawkemedia merger acquisition socialnucleus international expansion

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SmartBug Media Acquires Worth eCommerce

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Irvine-basd marketing agency SmartBug Media said today that it has acquired Worth eCommerce, a digital marketing agency which provides email and SMS marketing campaign services to the e-commerce industry. According to SmartBug Media, it will continue to operate Worth eCommerce under its own name. smartbug media worth ecommerce merger acquisition marketing agency

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Tagger Media Raises $9 Million for Influencer Marketing Service

L.A. Business Journal

Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding

9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. business growth Jim Sterne metrics social media ROI

Dear Media Finds $8M

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West Hollywood-based Dear Media , which is developing a podcasting network focused on female voices, said on Thursday that it has raised $8M in a funding round. Dear Media is led by CEO Michael Bosstick, and the company was co-founded with Raina Penchansky. dear media podcasting female venture capital investment magnetThe funding came from private equity investor Magnet Companies. The company is focused on millennial and Gen-Z women. READ MORE>>.

Evolve Media Buys Martini Media

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Los Angeles-based Evolve Media , the online lifestyle publisher, is expanding out its empire again, saying late last night that it has acquired Martini Media , which focuses on content for reaching and engaging the affluent online. Evolve Media said it will run Martini Media as a separate division. acquisition merger publisher content publishing luxury affluent martini media evolve

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Loop Media Buys ScreenPlay

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Burbank-based streaming video startup Loop Media announced on Thursday that it has acquired ScreenPlay , a video service provider which licenses videos for use in such locations as Hard Rock Cafes, Norwegian Cruise Line, Yard House, Buffalo Wild Wings and Margaritaville. Loop Media said the deal will provide it with a "deep library" and licensing rights to over 200,000 music videos and film, game, and TV trailers.

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Deluxe Buys Sundog Media Toolkit

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Los Angeles-based Deluxe, which provides digital services to the motion picture, television, and digital media industry, said yesterday that it has acquired Sundog Media Toolkit, Ltd., Deluxe--which has a long history in Hollywood, having been founded in 1915--has recently been shifting its efforts to the digital media and cloud services area for the media industry. deluxe sundog media toolkit cloud merger acquisition content hollywood streaming software

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Yahoo Back After Verizon Media Acquisition

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Yahoo--one of the Internet's first companies--is back as a standalone company, after the private equity acquisition of Verizon Media by private equity firm Apollo Funds. According to Verizon and Apollo Global Management, Apollo will pay $5 billion for Verizon Media, which will be renamed Yahoo as a result of the deal. billion in cash, preferred interests of $750 million and retain a 10% stake in Verizon Media. yahoo verizon media merger acquisition apollo global

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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

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HireRight Adds Social Media Screening

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Irvine-based HireRight , which provides employment background checks, drug testing, education verification, and other services, says it has added new social media screening, via a partnership with Fama Technologies. hireright background check social media famaFinancial details of the deal were not announced.

Media Draws a Crowd in Silicon Beach

L.A. Business Journal

As digital media continues to evolve, and as entertainment plays an increasingly crucial role in the category, Silicon Beach has developed into an essential location for big and ambitious companies

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Omnia Media Acquired by Enthusiast Gaming

L.A. Business Journal

Culver City-based Omnia Media Inc. has been acquired by Canadian digital media company Enthusiast Gaming Holdings Inc

J2 Revenue Surges on Digital Media Gains

L.A. Business Journal

saw a 20% jump in revenue in the first quarter as its digital media assets boomed Downtown-based cloud and digital technology company J2 Global Inc.

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Evolve Media Buys Pet Publisher Dogtime Media

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Los Angeles-based online content publisher Evolve Media said this morning that it has acquired online pet publisher Dogtime Media , the publisher of Dogtime.com and Cattime.com. Evolve Media said the two sites reach over 1.6 Evolve Media said that Dogtime Media becomes part of Totallyher Media, the female and family focused arm of Evolve Media, due to the "largely female" readership of the sites. Dogtime Media had been founded by Trevor Wright.

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Media, Entertainment Drive LA’s Growth as a Tech Hub

L.A. Business Journal

Los Angeles is cementing its status as a hotspot for the tech industry

NewNew Creates Customizable Polls for Social Media

L.A. Business Journal

Filip Diarra, co-founder of social media startup Surprize Inc. doing business as NewNew), says that when he met company co-founder Courtne Smith, it was “business love at first sight

Hawke Media, LA Stage Ecommerce Conference

L.A. Business Journal

Sawtelle-based marketing consulting firm Hawke Media has partnered with the city of Los Angeles for the inaugural Ecommerce Week LA, a virtual event taking place from Sept.

FanAI Buys Waypoint Media

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Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. fanai waypoint media sponsor sponsorship analytics merger acquisition esports advertising software artificial intelligence

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Richard Wolpert's New Podcast: Tech vs. Media

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We've partnered with CurtCo Media and Richard Wolpert, a longtime investor and advisor to startups here in Southern California and beyond-- to launch Richard's new podcast, Tech vs. Media, which launches today. Richard Wolpert: The podcast is called Tech vs. Media, and the subtext is convergence or clash. To steal somebody else's term, I've been on both sides of the table, in my case technology and media for the last 36 years.

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VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion

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Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 software unicorn capital venture advertising measurement media videoampbillion valuation, the company said onn Thursday. The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. VideoAmp is led by founder and CEO Ross McCray.

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Loop Media Partners With Drone TV

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Glendale-based Loop Media , which develops short-form video for online and app streaming, says it has partnered with Drone TV, a streaming channel for aerial videos from around the globe. Loop Media said it will provide access to Drone TV's high quality drone-recorded videos, both for its business and consumer platform. Loop Media is a wholly owned subsidiary of Interlink Plus, Inc. loop media video streaming aerial content

AT&T Buys Otter Media

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AT&T said Tuesday afternoon that it has acquired the remaining part of Otter Media --the parent company of Fullscreen--that it did not own from The Chernin Group. Otter Media owns such brands as Ellation, Fullscreen, Rooster Teeth, plus owns stakes in Gunpowder & Sky, plus Hello Sunshine, the media company founded by Reese Witherspoon. AT&T said Otter Media will become part of its WarnerMedia unit, and will continue to be run by CEO Goncalves.

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Evolve Media Snags Say Media Executive

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Los Angeles-based Evolve Media , the online publishing and media firm behind CraveOnline and TotallyHer, said Tuesday that it has named Jennifer Catto as its new SVP of Integrated Media. Catto was most recently Vice President and Head of Branded Entertainment and Partnerships at Say Media, and also served at Conde Nast and Site59.com (acquired by Travelocity), along with Travelocity. evolve media evolvemedia executive publishing content craveonline totallyher

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Jukin Media Names Essner Co-CEO

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Los Angeles-based Jukin Media , the viral- and user-generated content company, has promoted Lee Essner to the post of Co-CEO, the company said late Thursday. Essner--who has been President and Chief Operating Officer at the company since 2013, will share the CEO post with Jukin Media founder Jonathan Skogmo. Essner joined Jukin Media in 2013 after serving as an entrepreneur at Idealab. jukin media essner executive viral video

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Wave.tv Snags $32M For Sports Media

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Los Angeles-based Wave.tv , a sports media company focused on Instagram, Snapchat, Facebook, Youtube, and Tiktok, said this week that it raised $32M in its Series A funding round. The company said the funding will go to expand its portfolio of media brands. wavetv wave sports media content hollywood venture capital

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Whip Media Group Selected By Shout! Factory

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Los Angeles-based Whip Media Group , a developer of software used by the entertainment industry to manage content, said that Shout! Whip Media says that Shout! whip media group shout factory entertainment industry monetize software content hollywoodFactory , also based in Los Angeles, has selected its platform. Financial details of the deal were not announced.

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DEFY Media Snags $70M

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Los Angeles-based DEFY Media , a developer of YouTube channels and digital content, said on Tuesday that it has raised $70M in a Series B funding. The funding was led by Wellington Management Company LLP, and also included ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital). DEFY Media is led by Matt Diamond, and owns such brands as SMOSH, Clevver, Screen Junkies, AWEme, Break, and Made Man. defy media youtube content hollywood venture capital streaming

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Hawke Media Links With Facebook

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Los Angeles-based Hawke Media , which provides social marketing and other services, says it has named a "Preferred Agency Partner" for Facebook. support partnership facebook services marketing social media hawkeHawke says the partnership gives it access "advanced tools, resources, training and support" among other resources. The company said it had to "demonstrate consistent success in driving results and scaling campaigns for clients over several years" to be named to the program.

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YP Holdings Acquired By Dex Media

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Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media. Dex Media said on Friday that it has acquired YP Holdings , which operates both YP.com and the Real Yellow Pages, and will create a new combined company called DexYP.

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