Heartbeat says brands using its platform include Amazon, Goop, Sony Music, Netflix, Warner Bros., Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. The company said those women have a collected 24 million followers on Instagram. Bose, H&M and others. READ MORE>>. heartbeat social consumer brand marketing influencer MORE

San Diego-based driver safety systems developer SmartDrive Systems said today that it has launched a brand new hardware platform for its video-based driver safety systems. According to SmartDrive, its new SR4 hardware provide additional compute power for computer vision, advanced driver assistance, and autonomous driving applications. According to SmartDrive, its new hardware provides multi-camera support, and also integrates with the WABCO OnLane Lane Departure Warning System. MORE

Los Angeles-based social and mobile game development firm, SGN , said today that it has launched a new tool called MasterKey, which it says can be used to develop cross-platform titles. gaming development tool cross platform videogame software mobile android social facebook MORE

The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms. ownzones media management platform over MORE

Wednesday, October 25, 2017 -- Disruption: Digital Platforms Regulation in the New Economy. Interested in the changes and challenges of the new digital platform economy? Digital platforms, such as, Airbnb, Uber, Amazon, and others are playing an increasing role in the economy. Are you a member of the new workforce, venture capitalist, tech visionary or a business owner? Such new workforce and mobilized capital often has a disruptive effect on existing markets and operators. MORE

Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market. MORE

Los Angeles-based FreedomPop said on Tuesday that it has launched a new platform, which lets any telecom, cable company, or enterprise create its own, wireless brand. According to FreedomPop, the new platform lets customers create their own, mobile brand in only eight weeks. Want to start your very own wireless brand, without having to actually operate your own network? MORE

TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. titan platform smarthome smart home contentproduct line, and set up its U.S. headquarters in Los Angeles. MORE

Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. Stem says it has created a financial platform that unifies and manages contracts, distribution, payments and data for artists and creators. MORE

The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Finally we get to: Peter Coffee , Director of Platform Research, Salesforce.com His premise is that we should be beyond having to buy servers, software, or any other infrastructure. VRM - his company - goal is to provide a Level 4 platform. MORE

Los Angeles-based Leadbolt , the developer of mobile app discovery and monetization tools lead by Dale Carr, said Thursday that it has rolled out what it says is its next generation, mobile ad platform. leadbolt mobile platform discovery monetization According to Leadbolt, it has re-engineered the product from the ground up, providing better design, making it easier to use, adding a new developer portal, and other features. MORE

San Diego-based Qualcomm has announced a new, reference platform, which it says is designed to help automotive manufacturers build their own, connected cars. According to Qualcomm, its new Qualcomm Connected Car Reference Platform is aimed at accelerating the adoption of advanced connectivity into connected cars, and includes the integration of wireless technology such as 3G/4G LTS, GNSS, Wi-Fi, Bluetooth, and other protocols with other features, and more. MORE

CallFire , the provider of text messaging and voice applications APIs which is run by Dinesh Ravishanker, has launched a new platform, the company said Tuesday. The firm said it has created a "next-generation" platform, bulit from the ground up, which includes such new features as allowing customers to interact with businesses using SMS and text messages; new call tracking and analytics tools; opti-in voice broadcasting; and interactive voice response (IVR) capabilities. MORE

We finally are starting to hear what Google's anticipated alternative to Facebook as a platform. I've talked about this issue in: Facebook Platform and Facebook as a Learning Platform. If you've talked to me in the past few months, you probably know that this is something I've been grappling with across a variety of projects/domains. With Google's entry, there's a nice alternative to Facebook and the key word is "open." MORE

San Juan Capistrano-based Predixion Software , the developer of predictive analytics software headed by Simon Arkell, said Wednesday that it has updated its platform. According to the firm, the new version of its software now allows users to create applications inside Microsoft Excel and supports a much wider range of external data sources, among other updates. MORE

adtoapp programmatic platform publishing mobile advertising venture capital ecpm software advertiser publisherLos Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The funding came from Run Capital. MORE

Santa Monica-based text and voice API provider CallFire has launched a new platform, saying that it now has over 200,000 users using its platform. CallFire offers up a cloud-based platform to create voice-based applications, including interactive voice response (IVR) apps, business text messaging applications, voice broadcasting, and more. MORE

Los Angeles-based DataScience , the data analytics software developer led by Ian Swanson, has rolled out its data analysis platform, the DataScience Cloud. DataScience said its platform supports connect any time of data source to data sciences sources, including databases, distributed filesystems, software-as-a-services; includes visualization tools and data browsers; connections to an API; and more. datascience data analysis software platform tools MORE

El Segundo-based iRise , which develops enterprise software visualization tools used for prototyping and specifying corporate applications, said today that it has released a new version of its platform. MORE

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new platform connects to demand-side platform providers such as The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, and others and helps to simplify the management of programmatic audio advertising inventory. MORE

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. MORE

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. MORE

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. MORE

A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. According to SendUs, brands and companies can use its video platform to request specific videos from their audiences, and promote that through social networks. MORE

Newport Beach-based Swell , a new fintech startup, said on Tuesday that it has launched a new online platform which lets consumers invest in specific portfolios focused on social impact. Swell said it lets users invest as little as $500 into such themed investments in the areas of green technology, renewable energy, zero waste, clean water, healthy living, and disease eradication. MORE

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. MORE

Los Angeles-based ZestFinance , the fintech startup led by Douglas Merrill, said on Tuesday that it has rolled out a new platform aimed to help lenders better underwrite loans to millennials and others with a limited credit history. The company said its new Zest Automated Machine Learning (ZAML) Platform uses machine learning to use non-traditional credit union to reduce risk of credit decisions. MORE

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content. MORE

Los Angeles-based Science 37 , a startup developing a technology platform aimed at enabling clinical trials, said this morning that it has raised $31M in a Series B financing round. The company says it has developed a platform which allows companies to extend clinical trials to people's homes, reducing the amount of travel time for patients in clinical trials, using telemedicine and in-home doctor's visits. MORE

Wednesday, September 9, 2009 -- Messaging Platforms. A unified message platform defines what an organization is, what it does, what it stands for, why it matters and where it is going. SDSIC. Learn how to define the messaging backbone on which all company communication is built--internal and external, employee, shareholder, investor, consumer and client. MORE

Los Angeles-based StartEngine , which recently pivoted into equity crowdfunding, said Thursday that it has added a second company to its platform with SEC qualification. StartEngine said that XTI Aircraft , which is developing new aircraft, has received qualification through the SEC to begin collecting capital in exchange for equity through StartEngine's platform. MORE

Los Angeles-based StartEngine , which was launched back in 2013 as a startup incubator, has pivoted its model, and has become an online equity crowdfunding platform called StartEngine Crowdfunding. According to the company, it will allow individuals to invest in private companies, and in particular, is looking to help connect aspiring, Millenial investors with what it says are the "progressive companies of tomorrow". MORE

Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison MORE

a platform that uses artificial intelligence to enhance students’ behaviors online, according to a statement El Segundo-based education software startup GoGuardian has launched Admin 2.0, MORE

Social media platform Greenfly raises $8.5 million; Songtradr raises $4 million in Series A funding round; and Apple launches patient health records app in Los Angeles MORE

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February. ReachLocal said the platform will make it easier for publishers to integrate local deals into their own websites. MORE