Heartbeat says brands using its platform include Amazon, Goop, Sony Music, Netflix, Warner Bros., Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. The company said those women have a collected 24 million followers on Instagram. Bose, H&M and others. READ MORE>>. heartbeat social consumer brand marketing influencer MORE
Los Angeles-based social and mobile game development firm, SGN , said today that it has launched a new tool called MasterKey, which it says can be used to develop cross-platform titles. gaming development tool cross platform videogame software mobile android social facebook MORE
announced its new platform to help cities manage the influx of their scooters. Called GovTech, the platform was announced Aug. Santa Monica e-scooter operator Bird Rides Inc. 29, the day before Santa Monica announce the companies chosen to participate in its city-wide shared mobility pilot program. Bird was among the four companies chosen for the program MORE
The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms. ownzones media management platform over MORE
Los Angeles-based FreedomPop said on Tuesday that it has launched a new platform, which lets any telecom, cable company, or enterprise create its own, wireless brand. According to FreedomPop, the new platform lets customers create their own, mobile brand in only eight weeks. Want to start your very own wireless brand, without having to actually operate your own network? MORE
TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. titan platform smarthome smart home contentproduct line, and set up its U.S. headquarters in Los Angeles. MORE
Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. Stem says it has created a financial platform that unifies and manages contracts, distribution, payments and data for artists and creators. MORE
The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Finally we get to: Peter Coffee , Director of Platform Research, Salesforce.com His premise is that we should be beyond having to buy servers, software, or any other infrastructure. VRM - his company - goal is to provide a Level 4 platform. MORE
Culver City-based Signal Sciences , which develops web security tools for DevOps and web applications, has signed up healthcare platform developer Castlight Health , the two said this week. According to the companies, Castlight Health is using Signal Sciences for its digital health platform, for tighter control of its web security. MORE
Los Angeles-based Leadbolt , the developer of mobile app discovery and monetization tools lead by Dale Carr, said Thursday that it has rolled out what it says is its next generation, mobile ad platform. leadbolt mobile platform discovery monetization According to Leadbolt, it has re-engineered the product from the ground up, providing better design, making it easier to use, adding a new developer portal, and other features. MORE
acquired Santa Monica hiring platform Workpop Inc. Santa Monica-based human resources management software developer Cornerstone OnDemand Inc. MORE
San Diego-based Qualcomm has announced a new, reference platform, which it says is designed to help automotive manufacturers build their own, connected cars. According to Qualcomm, its new Qualcomm Connected Car Reference Platform is aimed at accelerating the adoption of advanced connectivity into connected cars, and includes the integration of wireless technology such as 3G/4G LTS, GNSS, Wi-Fi, Bluetooth, and other protocols with other features, and more. MORE
CallFire , the provider of text messaging and voice applications APIs which is run by Dinesh Ravishanker, has launched a new platform, the company said Tuesday. The firm said it has created a "next-generation" platform, bulit from the ground up, which includes such new features as allowing customers to interact with businesses using SMS and text messages; new call tracking and analytics tools; opti-in voice broadcasting; and interactive voice response (IVR) capabilities. MORE
San Juan Capistrano-based Predixion Software , the developer of predictive analytics software headed by Simon Arkell, said Wednesday that it has updated its platform. According to the firm, the new version of its software now allows users to create applications inside Microsoft Excel and supports a much wider range of external data sources, among other updates. MORE
adtoapp programmatic platform publishing mobile advertising venture capital ecpm software advertiser publisherLos Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The funding came from Run Capital. MORE
Santa Monica-based text and voice API provider CallFire has launched a new platform, saying that it now has over 200,000 users using its platform. CallFire offers up a cloud-based platform to create voice-based applications, including interactive voice response (IVR) apps, business text messaging applications, voice broadcasting, and more. MORE
Repeating its performance from last week, the Netty platform holds a commanding lead for JSON serialization on EC2. Last week, we posted the results of benchmarking several web application development and frameworks. The response was tremendous. MORE
Los Angeles-based DataScience , the data analytics software developer led by Ian Swanson, has rolled out its data analysis platform, the DataScience Cloud. DataScience said its platform supports connect any time of data source to data sciences sources, including databases, distributed filesystems, software-as-a-services; includes visualization tools and data browsers; connections to an API; and more. datascience data analysis software platform tools MORE
El Segundo-based iRise , which develops enterprise software visualization tools used for prototyping and specifying corporate applications, said today that it has released a new version of its platform. MORE
Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new platform connects to demand-side platform providers such as The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, and others and helps to simplify the management of programmatic audio advertising inventory. MORE
Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. MORE
San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. MORE
Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. MORE
A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. According to SendUs, brands and companies can use its video platform to request specific videos from their audiences, and promote that through social networks. MORE
Newport Beach-based Swell , a new fintech startup, said on Tuesday that it has launched a new online platform which lets consumers invest in specific portfolios focused on social impact. Swell said it lets users invest as little as $500 into such themed investments in the areas of green technology, renewable energy, zero waste, clean water, healthy living, and disease eradication. MORE
In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. MORE
InvolveSoft has created a platform which helps employees contribute to the community, by helping them find volunteer events, with a focus on a company streamline corporate engagement, team activities, volunteering, leadership & training, and diversity & inclusion. Santa Monica-based InvolveSoft , which develops software to help companies encourage their employees to volunteer for events and help contribute to their local communities, has raised $2.5M MORE
“So all of that work in California has really demonstrated the power of our platform — and that has really set us up to scale, and the funding round is going to enable us to take this to a lot more cities and regions and users.” MORE
Authors Note: Were using the word "framework" loosely to refer to platforms, micro-frameworks, and full-stack frameworks. The high-performance Netty platform takes a commanding lead for JSON serialization on EC2. About What we do Portfolio People Blog Contact. MORE
Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content. MORE
I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. The post Can You Build Your Business on Somebody Else’s Platform? MORE
Los Angeles-based StartEngine , which was launched back in 2013 as a startup incubator, has pivoted its model, and has become an online equity crowdfunding platform called StartEngine Crowdfunding. According to the company, it will allow individuals to invest in private companies, and in particular, is looking to help connect aspiring, Millenial investors with what it says are the "progressive companies of tomorrow". MORE
a platform that uses artificial intelligence to enhance students’ behaviors online, according to a statement El Segundo-based education software startup GoGuardian has launched Admin 2.0, MORE
Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison MORE
Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February. ReachLocal said the platform will make it easier for publishers to integrate local deals into their own websites. MORE
Platform Related Topics 
TechCrunch LA
JUNE 26, 2018
“So all of that work in California has really demonstrated the power of our platform — and that has really set us up to scale, and the funding round is going to enable us to take this to a lot more cities and regions and users.”
L.A. Business Journal
SEPTEMBER 12, 2018
acquired Santa Monica hiring platform Workpop Inc. Santa Monica-based human resources management software developer Cornerstone OnDemand Inc.
L.A. Business Journal
AUGUST 31, 2018
announced its new platform to help cities manage the influx of their scooters. Called GovTech, the platform was announced Aug. Santa Monica e-scooter operator Bird Rides Inc. 29, the day before Santa Monica announce the companies chosen to participate in its city-wide shared mobility pilot program. Bird was among the four companies chosen for the program
socalTECH
JANUARY 31, 2017
The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms. ownzones media management platform over
socalTECH
SEPTEMBER 21, 2016
Los Angeles-based DataScience , the data analytics software developer led by Ian Swanson, has rolled out its data analysis platform, the DataScience Cloud. DataScience said its platform supports connect any time of data source to data sciences sources, including databases, distributed filesystems, software-as-a-services; includes visualization tools and data browsers; connections to an API; and more. datascience data analysis software platform tools
socalTECH
OCTOBER 6, 2017
TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. titan platform smarthome smart home contentproduct line, and set up its U.S. headquarters in Los Angeles.
Both Sides of the Table
JANUARY 3, 2016
In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.
socalTECH
MARCH 10, 2016
Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content.
socalTECH
JUNE 27, 2018
InvolveSoft has created a platform which helps employees contribute to the community, by helping them find volunteer events, with a focus on a company streamline corporate engagement, team activities, volunteering, leadership & training, and diversity & inclusion. Santa Monica-based InvolveSoft , which develops software to help companies encourage their employees to volunteer for events and help contribute to their local communities, has raised $2.5M
socalTECH
AUGUST 31, 2018
Culver City-based Signal Sciences , which develops web security tools for DevOps and web applications, has signed up healthcare platform developer Castlight Health , the two said this week. According to the companies, Castlight Health is using Signal Sciences for its digital health platform, for tighter control of its web security.
SoCal Tech Calendar
JUNE 8, 2016
San Diego-based Qualcomm has announced a new, reference platform, which it says is designed to help automotive manufacturers build their own, connected cars. According to Qualcomm, its new Qualcomm Connected Car Reference Platform is aimed at accelerating the adoption of advanced connectivity into connected cars, and includes the integration of wireless technology such as 3G/4G LTS, GNSS, Wi-Fi, Bluetooth, and other protocols with other features, and more.
socalTECH
DECEMBER 18, 2012
Los Angeles-based social and mobile game development firm, SGN , said today that it has launched a new tool called MasterKey, which it says can be used to develop cross-platform titles. gaming development tool cross platform videogame software mobile android social facebook
socalTECH
APRIL 24, 2014
Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive.
socalTECH
AUGUST 10, 2010
Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering.
socalTECH
JANUARY 30, 2013
El Segundo-based iRise , which develops enterprise software visualization tools used for prototyping and specifying corporate applications, said today that it has released a new version of its platform.
L.A. Business Journal
JUNE 21, 2017
a platform that uses artificial intelligence to enhance students’ behaviors online, according to a statement El Segundo-based education software startup GoGuardian has launched Admin 2.0,
socalTECH
JUNE 20, 2014
Los Angeles-based Leadbolt , the developer of mobile app discovery and monetization tools lead by Dale Carr, said Thursday that it has rolled out what it says is its next generation, mobile ad platform. leadbolt mobile platform discovery monetization According to Leadbolt, it has re-engineered the product from the ground up, providing better design, making it easier to use, adding a new developer portal, and other features.
socalTECH
JUNE 23, 2017
Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new platform connects to demand-side platform providers such as The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, and others and helps to simplify the management of programmatic audio advertising inventory.
socalTECH
SEPTEMBER 17, 2013
Santa Monica-based text and voice API provider CallFire has launched a new platform, saying that it now has over 200,000 users using its platform. CallFire offers up a cloud-based platform to create voice-based applications, including interactive voice response (IVR) apps, business text messaging applications, voice broadcasting, and more.
L.A. Business Journal
JANUARY 25, 2018
Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison
socalTECH
JUNE 9, 2011
Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February. ReachLocal said the platform will make it easier for publishers to integrate local deals into their own websites.
socalTECH
AUGUST 5, 2015
adtoapp programmatic platform publishing mobile advertising venture capital ecpm software advertiser publisherLos Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The funding came from Run Capital.
socalTECH
DECEMBER 19, 2017
Los Angeles-based FreedomPop said on Tuesday that it has launched a new platform, which lets any telecom, cable company, or enterprise create its own, wireless brand. According to FreedomPop, the new platform lets customers create their own, mobile brand in only eight weeks. Want to start your very own wireless brand, without having to actually operate your own network?
socalTECH
FEBRUARY 10, 2014
Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market.
socalTECH
JUNE 7, 2017
Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. Stem says it has created a financial platform that unifies and manages contracts, distribution, payments and data for artists and creators.
SoCal CTO
JUNE 14, 2008
The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Finally we get to: Peter Coffee , Director of Platform Research, Salesforce.com His premise is that we should be beyond having to buy servers, software, or any other infrastructure. VRM - his company - goal is to provide a Level 4 platform.
socalTECH
MAY 17, 2017
Newport Beach-based Swell , a new fintech startup, said on Tuesday that it has launched a new online platform which lets consumers invest in specific portfolios focused on social impact. Swell said it lets users invest as little as $500 into such themed investments in the areas of green technology, renewable energy, zero waste, clean water, healthy living, and disease eradication.
socalTECH
MAY 7, 2013
A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. According to SendUs, brands and companies can use its video platform to request specific videos from their audiences, and promote that through social networks.
socalTECH
SEPTEMBER 12, 2012
CallFire , the provider of text messaging and voice applications APIs which is run by Dinesh Ravishanker, has launched a new platform, the company said Tuesday. The firm said it has created a "next-generation" platform, bulit from the ground up, which includes such new features as allowing customers to interact with businesses using SMS and text messages; new call tracking and analytics tools; opti-in voice broadcasting; and interactive voice response (IVR) capabilities.
socalTECH
JUNE 7, 2018
Heartbeat says brands using its platform include Amazon, Goop, Sony Music, Netflix, Warner Bros., Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. The company said those women have a collected 24 million followers on Instagram. Bose, H&M and others. READ MORE>>. heartbeat social consumer brand marketing influencer
TechEmpower
MARCH 28, 2013
Authors Note: Were using the word "framework" loosely to refer to platforms, micro-frameworks, and full-stack frameworks. The high-performance Netty platform takes a commanding lead for JSON serialization on EC2. About What we do Portfolio People Blog Contact.
socalTECH
APRIL 11, 2013
San Juan Capistrano-based Predixion Software , the developer of predictive analytics software headed by Simon Arkell, said Wednesday that it has updated its platform. According to the firm, the new version of its software now allows users to create applications inside Microsoft Excel and supports a much wider range of external data sources, among other updates.
Both Sides of the Table
APRIL 12, 2015
I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. The post Can You Build Your Business on Somebody Else’s Platform?
socalTECH
APRIL 25, 2014
San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers.
TechEmpower
APRIL 5, 2013
Repeating its performance from last week, the Netty platform holds a commanding lead for JSON serialization on EC2. Last week, we posted the results of benchmarking several web application development and frameworks. The response was tremendous.
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