Vertebrae Launches Augmented Reality E-Commerce Platform

L.A. Business Journal

12 the launch of its new e-commerce AR platform, Axis Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov.

Aclima sucks in $24M to scale its air quality mapping platform

TechCrunch LA

“So all of that work in California has really demonstrated the power of our platform — and that has really set us up to scale, and the funding round is going to enable us to take this to a lot more cities and regions and users.”

Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Ownzones Launches Media Management Platform

socalTECH

The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms. ownzones media management platform over

DataScience Debuts New Data Analysis Platform

socalTECH

Los Angeles-based DataScience , the data analytics software developer led by Ian Swanson, has rolled out its data analysis platform, the DataScience Cloud. DataScience said its platform supports connect any time of data source to data sciences sources, including databases, distributed filesystems, software-as-a-services; includes visualization tools and data browsers; connections to an API; and more. datascience data analysis software platform tools

Cornerstone OnDemand Acquires Hiring Platform Workpop

L.A. Business Journal

acquired Santa Monica hiring platform Workpop Inc. Santa Monica-based human resources management software developer Cornerstone OnDemand Inc.

TiTAN Platform Launches Into US Market

socalTECH

TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. titan platform smarthome smart home contentproduct line, and set up its U.S. headquarters in Los Angeles.

Cloudera, Hortonworks Plan To Merge As $5.2B Cloud Data Platform

Xconomy

The goal of the combined entity is to provide a leading data platform. Cloudera and Hortonworks, two large, publicly traded companies that compete to offer Web-based data storage and analytics, announced plans today to merge into a combined entity they value at $5.2 billion. Share prices for the two Silicon Valley companies spiked in after-hours trading following the announcement Wednesday that both their boards approved the all-stock deal.

StartEngine Launches Crowdfunding Platform

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Los Angeles-based StartEngine , which was launched back in 2013 as a startup incubator, has pivoted its model, and has become an online equity crowdfunding platform called StartEngine Crowdfunding. According to the company, it will allow individuals to invest in private companies, and in particular, is looking to help connect aspiring, Millenial investors with what it says are the "progressive companies of tomorrow".

Fundraising Startup Classy Surpasses $1B Raised on Its Platform

Xconomy

The San Diego-based startup announced the $1 billion milestone on Tuesday, citing the addition to its platform of ever-larger nonprofits—including the Salvation Army—as a major factor behind the growth.

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. The post Can You Build Your Business on Somebody Else’s Platform?

Immersv Launches Virtual Reality Ad Platform

socalTECH

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content.

Qualcomm Announces Connected Car Platform

SoCal Tech Calendar

San Diego-based Qualcomm has announced a new, reference platform, which it says is designed to help automotive manufacturers build their own, connected cars. According to Qualcomm, its new Qualcomm Connected Car Reference Platform is aimed at accelerating the adoption of advanced connectivity into connected cars, and includes the integration of wireless technology such as 3G/4G LTS, GNSS, Wi-Fi, Bluetooth, and other protocols with other features, and more.

SGN Launches Cross-Platform Development Tool

socalTECH

Los Angeles-based social and mobile game development firm, SGN , said today that it has launched a new tool called MasterKey, which it says can be used to develop cross-platform titles. gaming development tool cross platform videogame software mobile android social facebook

Spreeify Launches Social Ad Platform

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Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive.

ValueClick Launches New Platform Offering

socalTECH

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering.

InvolveSoft Gets $2.5M For Employee Volunteering Platform

socalTECH

InvolveSoft has created a platform which helps employees contribute to the community, by helping them find volunteer events, with a focus on a company streamline corporate engagement, team activities, volunteering, leadership & training, and diversity & inclusion. Santa Monica-based InvolveSoft , which develops software to help companies encourage their employees to volunteer for events and help contribute to their local communities, has raised $2.5M

iRise Updates Platform

socalTECH

El Segundo-based iRise , which develops enterprise software visualization tools used for prototyping and specifying corporate applications, said today that it has released a new version of its platform.

Leadbolt Rolls Out New Mobile Ad Platform

socalTECH

Los Angeles-based Leadbolt , the developer of mobile app discovery and monetization tools lead by Dale Carr, said Thursday that it has rolled out what it says is its next generation, mobile ad platform. leadbolt mobile platform discovery monetization According to Leadbolt, it has re-engineered the product from the ground up, providing better design, making it easier to use, adding a new developer portal, and other features.

Education Software Startup GoGuardian Launches AI Platform

L.A. Business Journal

a platform that uses artificial intelligence to enhance students’ behaviors online, according to a statement El Segundo-based education software startup GoGuardian has launched Admin 2.0,

CallFire Launches New Platform

socalTECH

Santa Monica-based text and voice API provider CallFire has launched a new platform, saying that it now has over 200,000 users using its platform. CallFire offers up a cloud-based platform to create voice-based applications, including interactive voice response (IVR) apps, business text messaging applications, voice broadcasting, and more.

Signal Sciences Signs Healthcare Platform Developer Castlight Health

socalTECH

Culver City-based Signal Sciences , which develops web security tools for DevOps and web applications, has signed up healthcare platform developer Castlight Health , the two said this week. According to the companies, Castlight Health is using Signal Sciences for its digital health platform, for tighter control of its web security.

Triton Digital Launches New Ad Platform

socalTECH

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new platform connects to demand-side platform providers such as The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, and others and helps to simplify the management of programmatic audio advertising inventory.

ReachLocal Launches Deal Platform

socalTECH

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February. ReachLocal said the platform will make it easier for publishers to integrate local deals into their own websites.

Social Media Platform Greenfly Raises $8.5 Million

L.A. Business Journal

Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison

AdtoApp Gets $6M For Programmatic Ad Platform For Publishers

socalTECH

adtoapp programmatic platform publishing mobile advertising venture capital ecpm software advertiser publisherLos Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The funding came from Run Capital.

Broadcom Debuts New LTE Platform

socalTECH

Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market.

FreedomPop Debuts White Label Wireless Brand Platform

socalTECH

Los Angeles-based FreedomPop said on Tuesday that it has launched a new platform, which lets any telecom, cable company, or enterprise create its own, wireless brand. According to FreedomPop, the new platform lets customers create their own, mobile brand in only eight weeks. Want to start your very own wireless brand, without having to actually operate your own network?

Choosing Internet Platforms

SoCal CTO

The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Finally we get to: Peter Coffee , Director of Platform Research, Salesforce.com His premise is that we should be beyond having to buy servers, software, or any other infrastructure. VRM - his company - goal is to provide a Level 4 platform.

Stem Snags $8M For Creative Payments Platform

socalTECH

Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. Stem says it has created a financial platform that unifies and manages contracts, distribution, payments and data for artists and creators.

Swell Launches Social Impact Investing Platform

socalTECH

Newport Beach-based Swell , a new fintech startup, said on Tuesday that it has launched a new online platform which lets consumers invest in specific portfolios focused on social impact. Swell said it lets users invest as little as $500 into such themed investments in the areas of green technology, renewable energy, zero waste, clean water, healthy living, and disease eradication.

SendUs Debuts Crowdsourced Video Platform

socalTECH

A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. According to SendUs, brands and companies can use its video platform to request specific videos from their audiences, and promote that through social networks.

CallFire Debuts New Platform

socalTECH

CallFire , the provider of text messaging and voice applications APIs which is run by Dinesh Ravishanker, has launched a new platform, the company said Tuesday. The firm said it has created a "next-generation" platform, bulit from the ground up, which includes such new features as allowing customers to interact with businesses using SMS and text messages; new call tracking and analytics tools; opti-in voice broadcasting; and interactive voice response (IVR) capabilities.

Predixion Software Updates Platform

socalTECH

San Juan Capistrano-based Predixion Software , the developer of predictive analytics software headed by Simon Arkell, said Wednesday that it has updated its platform. According to the firm, the new version of its software now allows users to create applications inside Microsoft Excel and supports a much wider range of external data sources, among other updates.

Sightly Launches Video Ad Platform

socalTECH

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers.