Vertebrae Launches Augmented Reality E-Commerce Platform

L.A. Business Journal

12 the launch of its new e-commerce AR platform, Axis Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov.

Jobot Launches New Recruiting Platform

socalTECH

According to the company, its platform "makes for faster, more affordable hiring" and includes such features as scouring the web for "ready to run" talent and those likely to soon be on the market, and works "with or without the aid of real-life recruiters." The startup claims to use artificial intelligence software as part of its platform.

Aclima sucks in $24M to scale its air quality mapping platform

TechCrunch LA

“So all of that work in California has really demonstrated the power of our platform — and that has really set us up to scale, and the funding round is going to enable us to take this to a lot more cities and regions and users.”

Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Ownzones Launches Media Management Platform

socalTECH

The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms. ownzones media management platform over

DataScience Debuts New Data Analysis Platform

socalTECH

Los Angeles-based DataScience , the data analytics software developer led by Ian Swanson, has rolled out its data analysis platform, the DataScience Cloud. DataScience said its platform supports connect any time of data source to data sciences sources, including databases, distributed filesystems, software-as-a-services; includes visualization tools and data browsers; connections to an API; and more. datascience data analysis software platform tools

Bird Introduces City Management Platform, New Hires

L.A. Business Journal

announced its new platform to help cities manage the influx of their scooters. Called GovTech, the platform was announced Aug. Santa Monica e-scooter operator Bird Rides Inc. 29, the day before Santa Monica announce the companies chosen to participate in its city-wide shared mobility pilot program. Bird was among the four companies chosen for the program

Cornerstone OnDemand Acquires Hiring Platform Workpop

L.A. Business Journal

acquired Santa Monica hiring platform Workpop Inc. Santa Monica-based human resources management software developer Cornerstone OnDemand Inc.

StartEngine Launches Crowdfunding Platform

socalTECH

Los Angeles-based StartEngine , which was launched back in 2013 as a startup incubator, has pivoted its model, and has become an online equity crowdfunding platform called StartEngine Crowdfunding. According to the company, it will allow individuals to invest in private companies, and in particular, is looking to help connect aspiring, Millenial investors with what it says are the "progressive companies of tomorrow".

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. The post Can You Build Your Business on Somebody Else’s Platform?

Cloudera, Hortonworks Plan To Merge As $5.2B Cloud Data Platform

Xconomy

The goal of the combined entity is to provide a leading data platform. Cloudera and Hortonworks, two large, publicly traded companies that compete to offer Web-based data storage and analytics, announced plans today to merge into a combined entity they value at $5.2 billion. Share prices for the two Silicon Valley companies spiked in after-hours trading following the announcement Wednesday that both their boards approved the all-stock deal.

More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms.

Immersv Launches Virtual Reality Ad Platform

socalTECH

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content.

Qualcomm Announces Connected Car Platform

SoCal Tech Calendar

San Diego-based Qualcomm has announced a new, reference platform, which it says is designed to help automotive manufacturers build their own, connected cars. According to Qualcomm, its new Qualcomm Connected Car Reference Platform is aimed at accelerating the adoption of advanced connectivity into connected cars, and includes the integration of wireless technology such as 3G/4G LTS, GNSS, Wi-Fi, Bluetooth, and other protocols with other features, and more.

SGN Launches Cross-Platform Development Tool

socalTECH

Los Angeles-based social and mobile game development firm, SGN , said today that it has launched a new tool called MasterKey, which it says can be used to develop cross-platform titles. gaming development tool cross platform videogame software mobile android social facebook

Spreeify Launches Social Ad Platform

socalTECH

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive.

ValueClick Launches New Platform Offering

socalTECH

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering.

iRise Updates Platform

socalTECH

El Segundo-based iRise , which develops enterprise software visualization tools used for prototyping and specifying corporate applications, said today that it has released a new version of its platform.

InvolveSoft Gets $2.5M For Employee Volunteering Platform

socalTECH

InvolveSoft has created a platform which helps employees contribute to the community, by helping them find volunteer events, with a focus on a company streamline corporate engagement, team activities, volunteering, leadership & training, and diversity & inclusion. Santa Monica-based InvolveSoft , which develops software to help companies encourage their employees to volunteer for events and help contribute to their local communities, has raised $2.5M

Leadbolt Rolls Out New Mobile Ad Platform

socalTECH

Los Angeles-based Leadbolt , the developer of mobile app discovery and monetization tools lead by Dale Carr, said Thursday that it has rolled out what it says is its next generation, mobile ad platform. leadbolt mobile platform discovery monetization According to Leadbolt, it has re-engineered the product from the ground up, providing better design, making it easier to use, adding a new developer portal, and other features.

Framework Benchmarks

TechEmpower

Authors Note: Were using the word "framework" loosely to refer to platforms, micro-frameworks, and full-stack frameworks. The high-performance Netty platform takes a commanding lead for JSON serialization on EC2. About What we do Portfolio People Blog Contact.

Education Software Startup GoGuardian Launches AI Platform

L.A. Business Journal

a platform that uses artificial intelligence to enhance students’ behaviors online, according to a statement El Segundo-based education software startup GoGuardian has launched Admin 2.0,

Fundraising Startup Classy Surpasses $1B Raised on Its Platform

Xconomy

The San Diego-based startup announced the $1 billion milestone on Tuesday, citing the addition to its platform of ever-larger nonprofits—including the Salvation Army—as a major factor behind the growth.

CallFire Launches New Platform

socalTECH

Santa Monica-based text and voice API provider CallFire has launched a new platform, saying that it now has over 200,000 users using its platform. CallFire offers up a cloud-based platform to create voice-based applications, including interactive voice response (IVR) apps, business text messaging applications, voice broadcasting, and more.

ReachLocal Launches Deal Platform

socalTECH

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February. ReachLocal said the platform will make it easier for publishers to integrate local deals into their own websites.

Triton Digital Launches New Ad Platform

socalTECH

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new platform connects to demand-side platform providers such as The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, and others and helps to simplify the management of programmatic audio advertising inventory.

Frameworks Round 2

TechEmpower

Repeating its performance from last week, the Netty platform holds a commanding lead for JSON serialization on EC2. Last week, we posted the results of benchmarking several web application development and frameworks. The response was tremendous.

AdtoApp Gets $6M For Programmatic Ad Platform For Publishers

socalTECH

adtoapp programmatic platform publishing mobile advertising venture capital ecpm software advertiser publisherLos Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The funding came from Run Capital.

Broadcom Debuts New LTE Platform

socalTECH

Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market.

Rocket Lab Finds $140M For Satellite Launch Platform

socalTECH

Huntington Beach-based Rocket Lab said on Thursday that it has raised a big new funding round, worth $140M, in its Series E funding round. The funding was led by Future Fund, and also included Greenspring Associates, Khosla Ventures, Bessemer Venture Partners, DCVC (Data Collective), Promus Ventures, K1W1, pluse the Accident Compensation Corporation of New Zealand. The funding brings its total raised to more than $288M.

Social Media Platform Greenfly Raises $8.5 Million

L.A. Business Journal

Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison

Stem Snags $8M For Creative Payments Platform

socalTECH

Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. Stem says it has created a financial platform that unifies and manages contracts, distribution, payments and data for artists and creators.

FreedomPop Debuts White Label Wireless Brand Platform

socalTECH

Los Angeles-based FreedomPop said on Tuesday that it has launched a new platform, which lets any telecom, cable company, or enterprise create its own, wireless brand. According to FreedomPop, the new platform lets customers create their own, mobile brand in only eight weeks. Want to start your very own wireless brand, without having to actually operate your own network?

Signal Sciences Signs Healthcare Platform Developer Castlight Health

socalTECH

Culver City-based Signal Sciences , which develops web security tools for DevOps and web applications, has signed up healthcare platform developer Castlight Health , the two said this week. According to the companies, Castlight Health is using Signal Sciences for its digital health platform, for tighter control of its web security.

SendUs Debuts Crowdsourced Video Platform

socalTECH

A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. According to SendUs, brands and companies can use its video platform to request specific videos from their audiences, and promote that through social networks.