socalTECH

MARCH 4, 2022

Irvine-based Rivian is pulling back on planned price increases after widespread complaints from customers who had signed up to pre-order its upcoming truck and SUV. The retreat came after Rivian announced very significant price increases on both its R1T pickup truck and R1S SUV. Rivian modified its price increase, telling those who had pre-ordered the truck and SUV products before March 1st that the original price on the vehicles would be honored by the company.

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Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I hate to see money left on the table through poor pricing.

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Eric Greenspan

OCTOBER 22, 2018

Pricing. In particular, it’s about pricing for service providers namely accountants, bookkeepers and business owners. We talk about pricing types and models, but the true focus of my book is on the psychology of pricing, how confidence plays a major role in your ability to set and sell yourself at a certain price, and then how to sell yourself at a higher pricing level. Woke up and there it was, my book cover. She just made it and sent it to me.

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L.A. Business Journal

APRIL 27, 2020

The sudden collapse in oil prices has roiled the local oil industry, prompting producers to start shutting down wells, oil well service companies to lay off staff and refineries to reduce operations

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socalTECH

APRIL 12, 2022

adults about their attitudes and shopping behaviors in regards to electric vehicles, and has found--unsurprisingly--that the recent rise in fuel prices has spurred "unprecedented" interest in electric vehicles. truecar fuel prices electric vehicle automotive automobileSanta Monica-based online car selling marketplace TrueCar said today that it has run a study of 1,000 U.S.

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socalTECH

MAY 18, 2021

San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.

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socalTECH

MAY 18, 2022

Electric truck developer Rivian is in a pricing dispute with one of its suppliers, in a move that could put a hiccup in the company's ability to deliver electric vans for Amazon. According to reports, Rivian has sued Commercial Vehicle Group, which it says has violated a contract and nearly doubled prices on seats that company was supposed to provide to Rivian for Amazon's electric vans.

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socalTECH

JUNE 12, 2020

San Diego-based Avidity Bio , a biopharmaceuticals company working on oligonucleotide-based therapies, priced its IPO last night, saying that it will offer up 14,400,000 shares of its common stock at $18.00 The company priced above its initial estimated offering range of $14.00 per share. to $16.00 per share. The company said it will begin trading on the Nasdaq Global Market today, June 12th, under the ticker symbol RNA.

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socalTECH

SEPTEMBER 23, 2020

Santa Monica-based prescription and healthcare marketplace operator GoodRx has priced its IPO, saying late last night that it is offering up 34,615,384 shares of its Class A common stock at $33.00 The company priced well above its initial offering range, which was $24.00 per share. to $28.00 per share, indicating high investor interst in the company. GoodRx says is it selling 23,422,727 shares, with its existing shareholdering selling another 11,192,657 shares.

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Berkonomics

AUGUST 2, 2018

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

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socalTECH

APRIL 28, 2020

Irvine-based Medata , which develops bill review software for group health, workers' compensation and auto liability companies, says it has rolled out a new tool for medical services pricing called Lookup. medata medical pricing software group health healthcare

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TechCrunch LA

APRIL 22, 2019

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million shares of common stock at an upper limit of $21 per share that would value Beyond Meat at more than $1 billion.

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socalTECH

JANUARY 23, 2019

Los Angeles-based Hulu said on Wednesday that it is dropping the pricing on its ad-supported service, Hulu Originals, and will offer up the service for only $5.99 The new pricing--which goes into effect in February--is a drop from the service's current price of $7.99 The price drop comes at the same time as competitor Netflix has increased its streaming content pricing. hulu pricing streaming content hollywood television netflix

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L.A. Business Journal

AUGUST 9, 2021

reported solid earnings in the second quarter, but the gains failed to lift the stock price of the embattled Santa Monica-based gaming giant Activision Blizzard Inc.

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socalTECH

MARCH 23, 2022

Hawthorne, California-based SpaceX is significantly raising prices for its launches, as well as its Starlink internet service, blaming the increase on "excessive levels of inflation". According to SpaceX, it has boosted the price of Falcon 9 launches from $62M for a launch to $67M, and the price of Falcon 9 Heavy launches from $90M to $97M.

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socalTECH

OCTOBER 29, 2021

Laguna Hills-based dental technology developer Sonendo priced its IPO late last night, saying that it will sell 7,800,000 shares of its common stock at $12.00 per share, which will provide the company total gross proceeds of $93.6M. The company is expected to start trading today on the New York Stock Exchange as SONX. The IPO was underwritten by BofA Securities, Goldman Sachs & Co. LLC and Piper Sandler & Co., along with Stifel, Nicolaus & Company, Incorporated.

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socalTECH

JULY 23, 2021

Irvine-based fitness brand owner Xponential Fitness, which owns such fitness brands as Club Pilates, Pure Barre, and YogaSix, said last night that it has priced its initial public offering (IPO). The company said it is offering up 10,000,000 shares of its Class A stock at a price of $12.00 per share, and will start trading on the New York Stock Exchange today. The company is trading under the symbol XPOF.

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socalTECH

APRIL 22, 2019

Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 beyond meat pricing merger acquisition bynd vegetarian veggie burger food consumer exit

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socalTECH

SEPTEMBER 14, 2020

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 and $28.00 per share. The company is looking to raise as much as $1.1 billion through its IPO on the NASDAQ Global Select Market. GoodRx has filed to trade as GDRX. According to the company, it is looking to sell 39,807,691 shares of its common stock in the IPO. The IPO is being underwritten by. Morgan Stanley, Goldman Sachs & Co. LLC, J.P.

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socalTECH

MARCH 25, 2021

Irvine-based VIZIO priced its IPO last night, saying it will sell 12,250,000 shares of its Class A common stock at a price to the public of $21.00 The price is at the low end of its earlier estimated IPO range of $21.00 per share. to $23.00 per share. VIZIO will start trading this morning on the New York Stock Exchange under the symbol VZIO. The company's IPO was underwritten by J.P.

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socalTECH

MAY 20, 2021

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The IPO priced above the company's initial estimated IPO range, which was $60.00 per share. The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. to $65.00 per share, indicating strong investor interest in the offering.

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Berkonomics

JANUARY 26, 2017

The rest of the purchase price was concocted from a brew of zero coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company. Email readers, continue here…] There are so many ways to satisfy a seller, sometimes a seller’s ego, by making a price seem higher than the reality of the purchase.

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socalTECH

JULY 27, 2015

Santa Barbara-based whole home music system developer Sonos is significantly bumping up the prices of its system in Europe, the company said over the weekend, due to big changes in the U.S. According to Sonos, it has significantly increased its prices of products in Europe, because its existing pricing has "become unsustainable". Sonos outlined a long list of pricing increases , which it said will go into effect July 31st.

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socalTECH

APRIL 15, 2021

San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 The company--which develops self driving truck technology--said its underwriters also have a 30-day option to purchase an additional 5,067,567 shares of its Class A common stock at the IPO price.

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socalTECH

MAY 10, 2021

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 and $65.00 per share. The company has applied to list on the NYSE under the symbol PCOR. Procore initially filed for an IPO back in November of 2020. The IPO effort is being underwritten by Goldman Sachs & Co. LLC, J.P.

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socalTECH

JUNE 11, 2021

La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 per share. The company begins trading this morning on the Nasdaq Global market under the ticker symbol JANX. According to the company, the gross proceeds from the effort are expected to be $193.8M. Janux Therapeutics is developing T cell engager immunotherapies.

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Tech.Co

APRIL 20, 2020

Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. Price with saving.

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Xconomy

SEPTEMBER 24, 2019

The US biotech and life sciences industry has a long and proud history of driving medical innovations that have improved healthcare outcomes across a wide range of diseases and the overall quality of life for people worldwide. For too long, however, the industry’s narrative has been dominated and defined by partisans with a specific agenda who do not always provide the broader public with the context needed to be fully informed on key issues.

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socalTECH

DECEMBER 7, 2017

San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 per share. The $24.00 to $27.00. The company is selling 6,250,000 shares of its common stock in the offering, which will raise $150M for the company.

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socalTECH

NOVEMBER 18, 2019

Los Angeles-base streaming television service Hulu announced on Friday that it is upping the price of its Hulu with Live TV service to $54.99, up from $44.99, in what is a fairly significant bump in its subscription rate. The price hike will impact both new and existing subscribers to the service. According to Hulu, the price hike--which will begin December 18th, "better reflects the substantial value of Hulu + Live TV". hulu live television pricing content streaming movies

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socalTECH

APRIL 8, 2021

Long Beach-based Agilon Health, which operates a network of physicians focused on Medicare patients, has set its IPO pricing range, saying it hopes to sell 46,600,000 shares of its common stock at between $20.00 and $23.00 per share. The company's IPO could raise as much as $1.232 billion for the company. The company has applied to list on the NYSE under the symbol AGL. The IPO is being underwritten by J.P. Morgan, Goldman Sachs & Co.

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socalTECH

APRIL 1, 2013

Mobile software developer Mobile Roadie looks to be in the midst of an interesting transition, saying late last week that it is increasing its pricing, to "more closely match the value we are able to offer." Details of those pricing changes were not announced by the company. Mobile Roadie did say it would not be changing pricing for existing customers of the product. mobile roadie pricing development

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socalTECH

MAY 25, 2016

Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO. nanthealth nantworks merger acquisition pricing personalized medicine

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socalTECH

JUNE 11, 2014

La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 ambrx pricing merger acquisition nasdaq ambx exit biotech lifescience biopharma biopharmaceuticals protein antibody

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socalTECH

MAY 29, 2019

CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00

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socalTECH

OCTOBER 27, 2016

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine priced at the high range of an already increased estimated IPO range, which was set to $16.00

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Xconomy

APRIL 9, 2019

Executives from five of the companies that negotiate drug prices on behalf of insurers testified Tuesday before the Senate finance committee. These companies, known as pharmacy benefit managers (PBMs), negotiate prices with drug companies, using access as leverage.

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socalTECH

APRIL 4, 2017

San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 and $12.00 per share. The company has applied to list as TOCA on the NASDAQ Global Market. Tocagen's IPO is being underwritten by Leerink Partners, Evercore ISI, and Stifel.

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Pricing San Diego Marketing Company 140

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, habitual discounting at a startup is self-defeating, as it reinforces your customers'' proclivity to delay their purchases, patiently waiting for you to reduce your prices. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.

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socalTECH

SEPTEMBER 27, 2016

Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range.

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socalTECH

SEPTEMBER 30, 2013

contact track sales management relationship customer nonprofit pricing nimble Santa Monica-based customer relationship management (CRM) software developer Nimble is looking to bolster its customer base in the nonprofit sector, saying that it has started to offer a 30 percent discount on its service to nonprofits, for life.

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socalTECH

SEPTEMBER 21, 2016

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 trade desk pricing merger acquisition advertising exchange market marketplace accelerator incubator nasdaq global

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socalTECH

JUNE 8, 2020

La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 and $16.00 per share. The company said it has applied to list on the Nasdaq Global Market as RNA. Avidity Biosciences is venture backed by RTW Investments, Cormorant Asset Management, Eli Lilly and Company, ALETHEA Capital Management, and EcoR1 Capital. READ MORE>>.

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