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Pricing. In particular, it’s about pricing for service providers namely accountants, bookkeepers and business owners. We talk about pricing types and models, but the true focus of my book is on the psychology of pricing, how confidence plays a major role in your ability to set and sell yourself at a certain price, and then how to sell yourself at a higher pricing level. Woke up and there it was, my book cover. She just made it and sent it to me. MORE
reported solid earnings in the second quarter, but the gains failed to lift the stock price of the embattled Santa Monica-based gaming giant Activision Blizzard Inc. MORE
La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 ambrx pricing merger acquisition nasdaq ambx exit biotech lifescience biopharma biopharmaceuticals protein antibody MORE
Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million shares of common stock at an upper limit of $21 per share that would value Beyond Meat at more than $1 billion. MORE
Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, habitual discounting at a startup is self-defeating, as it reinforces your customers'' proclivity to delay their purchases, patiently waiting for you to reduce your prices. Protection – Consider offering “pricing protection” to users who are particularly price-conscious. MORE
Long Beach-based Agilon Health, which operates a network of physicians focused on Medicare patients, has set its IPO pricing range, saying it hopes to sell 46,600,000 shares of its common stock at between $20.00 and $23.00 per share. The company's IPO could raise as much as $1.232 billion for the company. The company has applied to list on the NYSE under the symbol AGL. The IPO is being underwritten by J.P. Morgan, Goldman Sachs & Co. MORE
Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO. nanthealth nantworks merger acquisition pricing personalized medicine MORE
Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 beyond meat pricing merger acquisition bynd vegetarian veggie burger food consumer exit MORE
San Diego-based Avidity Bio , a biopharmaceuticals company working on oligonucleotide-based therapies, priced its IPO last night, saying that it will offer up 14,400,000 shares of its common stock at $18.00 The company priced above its initial estimated offering range of $14.00 per share. to $16.00 per share. The company said it will begin trading on the Nasdaq Global Market today, June 12th, under the ticker symbol RNA. MORE
Irvine-based fitness brand owner Xponential Fitness, which owns such fitness brands as Club Pilates, Pure Barre, and YogaSix, said last night that it has priced its initial public offering (IPO). The company said it is offering up 10,000,000 shares of its Class A stock at a price of $12.00 per share, and will start trading on the New York Stock Exchange today. The company is trading under the symbol XPOF. MORE
Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The IPO priced above the company's initial estimated IPO range, which was $60.00 per share. The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. to $65.00 per share, indicating strong investor interest in the offering. MORE
As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I hate to see money left on the table through poor pricing. MORE
There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. MORE
Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine priced at the high range of an already increased estimated IPO range, which was set to $16.00 MORE
contact track sales management relationship customer nonprofit pricing nimble Santa Monica-based customer relationship management (CRM) software developer Nimble is looking to bolster its customer base in the nonprofit sector, saying that it has started to offer a 30 percent discount on its service to nonprofits, for life. MORE
Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project priced at the lower end of its initial estimated IPO range, which was $15.00 per share. Rubicon Project will begin trading this morning, on the New York Stock Exchange as RUBI. to $17.00 per share. Rubicon Project is venture backed by Clearstone Ventures, News Corp., Mayfield, and others. MORE
Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 and $28.00 per share. The company is looking to raise as much as $1.1 billion through its IPO on the NASDAQ Global Select Market. GoodRx has filed to trade as GDRX. According to the company, it is looking to sell 39,807,691 shares of its common stock in the IPO. The IPO is being underwritten by. Morgan Stanley, Goldman Sachs & Co. LLC, J.P. MORE
The company said it expects its initial offering price to be between $21.00 Irvine-based tellevision and display maker VIZIO says it has launched its IPO roadshow this morning, looking to sell 15,120,000 shares of its Class A common stock. and $23.00 per share. The company is looking to list on the New York Stock Exchange under the symbol VZIO. The IPO is being underwritten by J.P. MORE
Los Angeles-based streaming video service Hulu said today that it is dropping its price for students to just $1.99 A price is typically $5.99 per month, in a bid to attract more students to its services. per month for the streaming service. According to Hulu, the $1.99 a month offer is available to students over 18, who are attending a U.S. college or university, and gives those students full access to its streaming service. MORE
The sudden collapse in oil prices has roiled the local oil industry, prompting producers to start shutting down wells, oil well service companies to lay off staff and refineries to reduce operations MORE
Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. Price with saving. MORE
CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00 MORE
Irvine-based Medata , which develops bill review software for group health, workers' compensation and auto liability companies, says it has rolled out a new tool for medical services pricing called Lookup. medata medical pricing software group health healthcare MORE
San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 The company--which develops self driving truck technology--said its underwriters also have a 30-day option to purchase an additional 5,067,567 shares of its Class A common stock at the IPO price. MORE
Monrovia, California-based Xencor has set the initial offering price for its IPO, saying in a filing Thursday morning that it will offer up 10,700,000 shares of its common stock at $7.00 The IPO price is below its initial estimated offering price, which had been between $14.00 per share. The company plans to trade on the NASDAQ Global Market as XNCR. and $16.00 per share. Xencor is backed by MedImmune Ventures, HealthCare Ventures, and John R. Stafford, III. MORE
Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The company said the convertible note offering was made to qualified institutional buyers. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The company trades as MGNI on the Nasdaq. MORE
La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 per share. The company begins trading this morning on the Nasdaq Global market under the ticker symbol JANX. According to the company, the gross proceeds from the effort are expected to be $193.8M. Janux Therapeutics is developing T cell engager immunotherapies. MORE
Mobile software developer Mobile Roadie looks to be in the midst of an interesting transition, saying late last week that it is increasing its pricing, to "more closely match the value we are able to offer." Details of those pricing changes were not announced by the company. Mobile Roadie did say it would not be changing pricing for existing customers of the product. mobile roadie pricing development MORE
Downtown-based digital car-sharing marketplace HyreCar Inc. announced July 19 it will sell an additional 3.5 million shares to raise capital to expand its staff and technology offerings MORE
Geni has been shuffling its various pricing tiers since August, when the firm started encouraging users to move off its free service to one of its paid tiers. geni family history tree genealogy membership pricingLos Angeles-based Geni , the online family tree and genealogy site, is swizzling its membership plans again, as the company looks to fine tune its business model. MORE
San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 and $12.00 per share. The company has applied to list as TOCA on the NASDAQ Global Market. Tocagen's IPO is being underwritten by Leerink Partners, Evercore ISI, and Stifel. MORE
Irvine-based VIZIO priced its IPO last night, saying it will sell 12,250,000 shares of its Class A common stock at a price to the public of $21.00 The price is at the low end of its earlier estimated IPO range of $21.00 per share. to $23.00 per share. VIZIO will start trading this morning on the New York Stock Exchange under the symbol VZIO. The company's IPO was underwritten by J.P. MORE
San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant. MORE
Santa Barbara-based whole home music system developer Sonos is significantly bumping up the prices of its system in Europe, the company said over the weekend, due to big changes in the U.S. According to Sonos, it has significantly increased its prices of products in Europe, because its existing pricing has "become unsustainable". Sonos outlined a long list of pricing increases , which it said will go into effect July 31st. MORE
San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 per share. The $24.00 to $27.00. The company is selling 6,250,000 shares of its common stock in the offering, which will raise $150M for the company. MORE
Santa Monica-based TrueCar , the automotive pricing startup run by Scott Painter, is launching a new site today focused on used car pricing. The new site ClearBook.com , offers us a used car vehicle index, aggregating used car marketplace sales to provide pricing guidance for consumers and dealers. TrueCar said that ClearBook will provide price guidance based on used car years, make, model, mileage, and conditions. used truecar clearbook pricing prices MORE
Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range. MORE
Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 and $65.00 per share. The company has applied to list on the NYSE under the symbol PCOR. Procore initially filed for an IPO back in November of 2020. The IPO effort is being underwritten by Goldman Sachs & Co. LLC, J.P. MORE
Los Angeles-base streaming television service Hulu announced on Friday that it is upping the price of its Hulu with Live TV service to $54.99, up from $44.99, in what is a fairly significant bump in its subscription rate. The price hike will impact both new and existing subscribers to the service. According to Hulu, the price hike--which will begin December 18th, "better reflects the substantial value of Hulu + Live TV". hulu live television pricing content streaming movies MORE
Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 trade desk pricing merger acquisition advertising exchange market marketplace accelerator incubator nasdaq global MORE
The rest of the purchase price was concocted from a brew of zero coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company. Email readers, continue here…] There are so many ways to satisfy a seller, sometimes a seller’s ego, by making a price seem higher than the reality of the purchase. MORE
Los Angeles-based Hulu said on Wednesday that it is dropping the pricing on its ad-supported service, Hulu Originals, and will offer up the service for only $5.99 The new pricing--which goes into effect in February--is a drop from the service's current price of $7.99 The price drop comes at the same time as competitor Netflix has increased its streaming content pricing. hulu pricing streaming content hollywood television netflix MORE
Santa Monica-based prescription and healthcare marketplace operator GoodRx has priced its IPO, saying late last night that it is offering up 34,615,384 shares of its Class A common stock at $33.00 The company priced well above its initial offering range, which was $24.00 per share. to $28.00 per share, indicating high investor interst in the company. GoodRx says is it selling 23,422,727 shares, with its existing shareholdering selling another 11,192,657 shares. MORE
La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 and $16.00 per share. The company said it has applied to list on the Nasdaq Global Market as RNA. Avidity Biosciences is venture backed by RTW Investments, Cormorant Asset Management, Eli Lilly and Company, ALETHEA Capital Management, and EcoR1 Capital. READ MORE>>. MORE
Pricing Related Topics 
Startup Professionals Musings
MAY 14, 2021
As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I hate to see money left on the table through poor pricing.
L.A. Business Journal
APRIL 27, 2020
The sudden collapse in oil prices has roiled the local oil industry, prompting producers to start shutting down wells, oil well service companies to lay off staff and refineries to reduce operations
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Eric Greenspan
OCTOBER 22, 2018
Pricing. In particular, it’s about pricing for service providers namely accountants, bookkeepers and business owners. We talk about pricing types and models, but the true focus of my book is on the psychology of pricing, how confidence plays a major role in your ability to set and sell yourself at a certain price, and then how to sell yourself at a higher pricing level. Woke up and there it was, my book cover. She just made it and sent it to me.
socalTECH
MAY 18, 2021
San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.
socalTECH
MARCH 16, 2021
Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The company said the convertible note offering was made to qualified institutional buyers. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The company trades as MGNI on the Nasdaq.
socalTECH
SEPTEMBER 23, 2020
Santa Monica-based prescription and healthcare marketplace operator GoodRx has priced its IPO, saying late last night that it is offering up 34,615,384 shares of its Class A common stock at $33.00 The company priced well above its initial offering range, which was $24.00 per share. to $28.00 per share, indicating high investor interst in the company. GoodRx says is it selling 23,422,727 shares, with its existing shareholdering selling another 11,192,657 shares.
L.A. Business Journal
AUGUST 9, 2021
reported solid earnings in the second quarter, but the gains failed to lift the stock price of the embattled Santa Monica-based gaming giant Activision Blizzard Inc.
socalTECH
JULY 23, 2021
Irvine-based fitness brand owner Xponential Fitness, which owns such fitness brands as Club Pilates, Pure Barre, and YogaSix, said last night that it has priced its initial public offering (IPO). The company said it is offering up 10,000,000 shares of its Class A stock at a price of $12.00 per share, and will start trading on the New York Stock Exchange today. The company is trading under the symbol XPOF.
socalTECH
APRIL 28, 2020
Irvine-based Medata , which develops bill review software for group health, workers' compensation and auto liability companies, says it has rolled out a new tool for medical services pricing called Lookup. medata medical pricing software group health healthcare
Berkonomics
AUGUST 2, 2018
There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.
socalTECH
MAY 20, 2021
Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The IPO priced above the company's initial estimated IPO range, which was $60.00 per share. The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. to $65.00 per share, indicating strong investor interest in the offering.
socalTECH
JUNE 11, 2021
La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 per share. The company begins trading this morning on the Nasdaq Global market under the ticker symbol JANX. According to the company, the gross proceeds from the effort are expected to be $193.8M. Janux Therapeutics is developing T cell engager immunotherapies.
socalTECH
MARCH 25, 2021
Irvine-based VIZIO priced its IPO last night, saying it will sell 12,250,000 shares of its Class A common stock at a price to the public of $21.00 The price is at the low end of its earlier estimated IPO range of $21.00 per share. to $23.00 per share. VIZIO will start trading this morning on the New York Stock Exchange under the symbol VZIO. The company's IPO was underwritten by J.P.
socalTECH
APRIL 15, 2021
San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 The company--which develops self driving truck technology--said its underwriters also have a 30-day option to purchase an additional 5,067,567 shares of its Class A common stock at the IPO price.
socalTECH
MAY 10, 2021
Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 and $65.00 per share. The company has applied to list on the NYSE under the symbol PCOR. Procore initially filed for an IPO back in November of 2020. The IPO effort is being underwritten by Goldman Sachs & Co. LLC, J.P.
TechCrunch LA
APRIL 22, 2019
Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million shares of common stock at an upper limit of $21 per share that would value Beyond Meat at more than $1 billion.
socalTECH
SEPTEMBER 14, 2020
Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 and $28.00 per share. The company is looking to raise as much as $1.1 billion through its IPO on the NASDAQ Global Select Market. GoodRx has filed to trade as GDRX. According to the company, it is looking to sell 39,807,691 shares of its common stock in the IPO. The IPO is being underwritten by. Morgan Stanley, Goldman Sachs & Co. LLC, J.P.
socalTECH
JANUARY 23, 2019
Los Angeles-based Hulu said on Wednesday that it is dropping the pricing on its ad-supported service, Hulu Originals, and will offer up the service for only $5.99 The new pricing--which goes into effect in February--is a drop from the service's current price of $7.99 The price drop comes at the same time as competitor Netflix has increased its streaming content pricing. hulu pricing streaming content hollywood television netflix
socalTECH
APRIL 22, 2019
Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 beyond meat pricing merger acquisition bynd vegetarian veggie burger food consumer exit
socalTECH
APRIL 8, 2021
Long Beach-based Agilon Health, which operates a network of physicians focused on Medicare patients, has set its IPO pricing range, saying it hopes to sell 46,600,000 shares of its common stock at between $20.00 and $23.00 per share. The company's IPO could raise as much as $1.232 billion for the company. The company has applied to list on the NYSE under the symbol AGL. The IPO is being underwritten by J.P. Morgan, Goldman Sachs & Co.
Berkonomics
JANUARY 26, 2017
The rest of the purchase price was concocted from a brew of zero coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company. Email readers, continue here…] There are so many ways to satisfy a seller, sometimes a seller’s ego, by making a price seem higher than the reality of the purchase.
socalTECH
JULY 27, 2015
Santa Barbara-based whole home music system developer Sonos is significantly bumping up the prices of its system in Europe, the company said over the weekend, due to big changes in the U.S. According to Sonos, it has significantly increased its prices of products in Europe, because its existing pricing has "become unsustainable". Sonos outlined a long list of pricing increases , which it said will go into effect July 31st.
socalTECH
NOVEMBER 18, 2019
Los Angeles-base streaming television service Hulu announced on Friday that it is upping the price of its Hulu with Live TV service to $54.99, up from $44.99, in what is a fairly significant bump in its subscription rate. The price hike will impact both new and existing subscribers to the service. According to Hulu, the price hike--which will begin December 18th, "better reflects the substantial value of Hulu + Live TV". hulu live television pricing content streaming movies
Tech.Co
APRIL 20, 2020
Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. Price with saving.
socalTECH
DECEMBER 7, 2017
San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 per share. The $24.00 to $27.00. The company is selling 6,250,000 shares of its common stock in the offering, which will raise $150M for the company.
L.A. Business Journal
JULY 22, 2019
Downtown-based digital car-sharing marketplace HyreCar Inc. announced July 19 it will sell an additional 3.5 million shares to raise capital to expand its staff and technology offerings
socalTECH
APRIL 1, 2013
Mobile software developer Mobile Roadie looks to be in the midst of an interesting transition, saying late last week that it is increasing its pricing, to "more closely match the value we are able to offer." Details of those pricing changes were not announced by the company. Mobile Roadie did say it would not be changing pricing for existing customers of the product. mobile roadie pricing development
socalTECH
MAY 25, 2016
Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO. nanthealth nantworks merger acquisition pricing personalized medicine
socalTECH
MAY 29, 2019
CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00
socalTECH
JUNE 11, 2014
La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 ambrx pricing merger acquisition nasdaq ambx exit biotech lifescience biopharma biopharmaceuticals protein antibody
socalTECH
JUNE 8, 2020
La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 and $16.00 per share. The company said it has applied to list on the Nasdaq Global Market as RNA. Avidity Biosciences is venture backed by RTW Investments, Cormorant Asset Management, Eli Lilly and Company, ALETHEA Capital Management, and EcoR1 Capital. READ MORE>>.
socalTECH
OCTOBER 27, 2016
Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine priced at the high range of an already increased estimated IPO range, which was set to $16.00
socalTECH
APRIL 4, 2017
San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 and $12.00 per share. The company has applied to list as TOCA on the NASDAQ Global Market. Tocagen's IPO is being underwritten by Leerink Partners, Evercore ISI, and Stifel.
InfoChachkie
APRIL 13, 2015
Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, habitual discounting at a startup is self-defeating, as it reinforces your customers'' proclivity to delay their purchases, patiently waiting for you to reduce your prices. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.
socalTECH
SEPTEMBER 27, 2016
Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range.
socalTECH
SEPTEMBER 21, 2016
Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 trade desk pricing merger acquisition advertising exchange market marketplace accelerator incubator nasdaq global
socalTECH
SEPTEMBER 30, 2013
contact track sales management relationship customer nonprofit pricing nimble Santa Monica-based customer relationship management (CRM) software developer Nimble is looking to bolster its customer base in the nonprofit sector, saying that it has started to offer a 30 percent discount on its service to nonprofits, for life.
socalTECH
JANUARY 11, 2021
Los Angeles-based streaming video service Hulu said today that it is dropping its price for students to just $1.99 A price is typically $5.99 per month, in a bid to attract more students to its services. per month for the streaming service. According to Hulu, the $1.99 a month offer is available to students over 18, who are attending a U.S. college or university, and gives those students full access to its streaming service.
socalTECH
MARCH 16, 2021
The company said it expects its initial offering price to be between $21.00 Irvine-based tellevision and display maker VIZIO says it has launched its IPO roadshow this morning, looking to sell 15,120,000 shares of its Class A common stock. and $23.00 per share. The company is looking to list on the New York Stock Exchange under the symbol VZIO. The IPO is being underwritten by J.P.
socalTECH
NOVEMBER 14, 2013
Monrovia, California-based Xencor has set the initial offering price for its IPO, saying in a filing Thursday morning that it will offer up 10,700,000 shares of its common stock at $7.00 The IPO price is below its initial estimated offering price, which had been between $14.00 per share. The company plans to trade on the NASDAQ Global Market as XNCR. and $16.00 per share. Xencor is backed by MedImmune Ventures, HealthCare Ventures, and John R. Stafford, III.
socalTECH
FEBRUARY 7, 2011
Santa Monica-based TrueCar , the automotive pricing startup run by Scott Painter, is launching a new site today focused on used car pricing. The new site ClearBook.com , offers us a used car vehicle index, aggregating used car marketplace sales to provide pricing guidance for consumers and dealers. TrueCar said that ClearBook will provide price guidance based on used car years, make, model, mileage, and conditions. used truecar clearbook pricing prices
socalTECH
APRIL 2, 2014
Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project priced at the lower end of its initial estimated IPO range, which was $15.00 per share. Rubicon Project will begin trading this morning, on the New York Stock Exchange as RUBI. to $17.00 per share. Rubicon Project is venture backed by Clearstone Ventures, News Corp., Mayfield, and others.
socalTECH
NOVEMBER 2, 2011
Geni has been shuffling its various pricing tiers since August, when the firm started encouraging users to move off its free service to one of its paid tiers. geni family history tree genealogy membership pricingLos Angeles-based Geni , the online family tree and genealogy site, is swizzling its membership plans again, as the company looks to fine tune its business model.
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