Rivian Retreats On Price Increase
MARCH 4, 2022
Irvine-based Rivian is pulling back on planned price increases after widespread complaints from customers who had signed up to pre-order its upcoming truck and SUV. The retreat came after Rivian announced very significant price increases on both its R1T pickup truck and R1S SUV. Rivian modified its price increase, telling those who had pre-ordered the truck and SUV products before March 1st that the original price on the vehicles would be honored by the company.