8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I hate to see money left on the table through poor pricing.

Oil Price Drop Hits Businesses

L.A. Business Journal

The sudden collapse in oil prices has roiled the local oil industry, prompting producers to start shutting down wells, oil well service companies to lay off staff and refineries to reduce operations

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Xponential Fitness Prices IPO, Starts Trading Today

socalTECH

Irvine-based fitness brand owner Xponential Fitness, which owns such fitness brands as Club Pilates, Pure Barre, and YogaSix, said last night that it has priced its initial public offering (IPO). The company said it is offering up 10,000,000 shares of its Class A stock at a price of $12.00 per share, and will start trading on the New York Stock Exchange today. The company is trading under the symbol XPOF.

Evofem Prices $50M Offering

socalTECH

San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.

My First Book – Pricing Your Practice by Eric Greenspan

Eric Greenspan

Pricing. In particular, it’s about pricing for service providers namely accountants, bookkeepers and business owners. We talk about pricing types and models, but the true focus of my book is on the psychology of pricing, how confidence plays a major role in your ability to set and sell yourself at a certain price, and then how to sell yourself at a higher pricing level. Woke up and there it was, my book cover. She just made it and sent it to me.

Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The company said the convertible note offering was made to qualified institutional buyers. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The company trades as MGNI on the Nasdaq.

GoodRx Prices IPO

socalTECH

Santa Monica-based prescription and healthcare marketplace operator GoodRx has priced its IPO, saying late last night that it is offering up 34,615,384 shares of its Class A common stock at $33.00 The company priced well above its initial offering range, which was $24.00 per share. to $28.00 per share, indicating high investor interst in the company. GoodRx says is it selling 23,422,727 shares, with its existing shareholdering selling another 11,192,657 shares.

Janux Therapeutics Prices IPO, Hits Nasdaq Today

socalTECH

La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 per share. The company begins trading this morning on the Nasdaq Global market under the ticker symbol JANX. According to the company, the gross proceeds from the effort are expected to be $193.8M. Janux Therapeutics is developing T cell engager immunotherapies.

Procore Prices IPO, Starts Trading Today

socalTECH

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The IPO priced above the company's initial estimated IPO range, which was $60.00 per share. The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. to $65.00 per share, indicating strong investor interest in the offering.

Procore Sets Initial Estimated IPO Pricing

socalTECH

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 and $65.00 per share. The company has applied to list on the NYSE under the symbol PCOR. Procore initially filed for an IPO back in November of 2020. The IPO effort is being underwritten by Goldman Sachs & Co. LLC, J.P.

Medata Launches New Medical Pricing Tool

socalTECH

Irvine-based Medata , which develops bill review software for group health, workers' compensation and auto liability companies, says it has rolled out a new tool for medical services pricing called Lookup. medata medical pricing software group health healthcare

TuSimple Prices IPO, Starts Trading Today

socalTECH

San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 The company--which develops self driving truck technology--said its underwriters also have a 30-day option to purchase an additional 5,067,567 shares of its Class A common stock at the IPO price.

VIZIO Prices IPO, Will Start Trading Today

socalTECH

Irvine-based VIZIO priced its IPO last night, saying it will sell 12,250,000 shares of its Class A common stock at a price to the public of $21.00 The price is at the low end of its earlier estimated IPO range of $21.00 per share. to $23.00 per share. VIZIO will start trading this morning on the New York Stock Exchange under the symbol VZIO. The company's IPO was underwritten by J.P.

Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

Agilon Health Sets IPO Pricing Range

socalTECH

Long Beach-based Agilon Health, which operates a network of physicians focused on Medicare patients, has set its IPO pricing range, saying it hopes to sell 46,600,000 shares of its common stock at between $20.00 and $23.00 per share. The company's IPO could raise as much as $1.232 billion for the company. The company has applied to list on the NYSE under the symbol AGL. The IPO is being underwritten by J.P. Morgan, Goldman Sachs & Co.

GoodRx Sets IPO Pricing Range

socalTECH

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 and $28.00 per share. The company is looking to raise as much as $1.1 billion through its IPO on the NASDAQ Global Select Market. GoodRx has filed to trade as GDRX. According to the company, it is looking to sell 39,807,691 shares of its common stock in the IPO. The IPO is being underwritten by. Morgan Stanley, Goldman Sachs & Co. LLC, J.P.

Beyond Meat prices its public offering

TechCrunch LA

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million shares of common stock at an upper limit of $21 per share that would value Beyond Meat at more than $1 billion.

Hulu Drops Pricing On Streaming TV

socalTECH

Los Angeles-based Hulu said on Wednesday that it is dropping the pricing on its ad-supported service, Hulu Originals, and will offer up the service for only $5.99 The new pricing--which goes into effect in February--is a drop from the service's current price of $7.99 The price drop comes at the same time as competitor Netflix has increased its streaming content pricing. hulu pricing streaming content hollywood television netflix

Wix Announces Half Price Flash Sale

Tech.Co

Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. Price with saving.

Beyond Meat Sets IPO Pricing Range

socalTECH

Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 beyond meat pricing merger acquisition bynd vegetarian veggie burger food consumer exit

You name the price; I’ll name the terms.

Berkonomics

The rest of the purchase price was concocted from a brew of zero coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company. Email readers, continue here…] There are so many ways to satisfy a seller, sometimes a seller’s ego, by making a price seem higher than the reality of the purchase.

Hulu Hiking Live TV Prices By 20 Percent

socalTECH

Los Angeles-base streaming television service Hulu announced on Friday that it is upping the price of its Hulu with Live TV service to $54.99, up from $44.99, in what is a fairly significant bump in its subscription rate. The price hike will impact both new and existing subscribers to the service. According to Hulu, the price hike--which will begin December 18th, "better reflects the substantial value of Hulu + Live TV". hulu live television pricing content streaming movies

Sonos Bumps Pricing In Europe

socalTECH

Santa Barbara-based whole home music system developer Sonos is significantly bumping up the prices of its system in Europe, the company said over the weekend, due to big changes in the U.S. According to Sonos, it has significantly increased its prices of products in Europe, because its existing pricing has "become unsustainable". Sonos outlined a long list of pricing increases , which it said will go into effect July 31st.

Odonate Therapeutics Prices IPO

socalTECH

San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 per share. The $24.00 to $27.00. The company is selling 6,250,000 shares of its common stock in the offering, which will raise $150M for the company.

HyreCar Announces Pricing of Second Stock Offering

L.A. Business Journal

Downtown-based digital car-sharing marketplace HyreCar Inc. announced July 19 it will sell an additional 3.5 million shares to raise capital to expand its staff and technology offerings

CrowdStrike Sets IPO Pricing Range

socalTECH

CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00

NantHealth Sets IPO Pricing Range

socalTECH

Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO. nanthealth nantworks merger acquisition pricing personalized medicine

Mobile Roadie Swizzles Pricing

socalTECH

Mobile software developer Mobile Roadie looks to be in the midst of an interesting transition, saying late last week that it is increasing its pricing, to "more closely match the value we are able to offer." Details of those pricing changes were not announced by the company. Mobile Roadie did say it would not be changing pricing for existing customers of the product. mobile roadie pricing development

Avidity Biosciences Sets IPO Pricing Range

socalTECH

La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 and $16.00 per share. The company said it has applied to list on the Nasdaq Global Market as RNA. Avidity Biosciences is venture backed by RTW Investments, Cormorant Asset Management, Eli Lilly and Company, ALETHEA Capital Management, and EcoR1 Capital. READ MORE>>.

VIZIO Launches IPO Roadshow, Sets IPO Pricing Range

socalTECH

The company said it expects its initial offering price to be between $21.00 Irvine-based tellevision and display maker VIZIO says it has launched its IPO roadshow this morning, looking to sell 15,120,000 shares of its Class A common stock. and $23.00 per share. The company is looking to list on the New York Stock Exchange under the symbol VZIO. The IPO is being underwritten by J.P.

Ambrx Sets IPO Pricing Range

socalTECH

La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 ambrx pricing merger acquisition nasdaq ambx exit biotech lifescience biopharma biopharmaceuticals protein antibody

Hulu Drops Prices For Students To $1.99 Per Month

socalTECH

Los Angeles-based streaming video service Hulu said today that it is dropping its price for students to just $1.99 A price is typically $5.99 per month, in a bid to attract more students to its services. per month for the streaming service. According to Hulu, the $1.99 a month offer is available to students over 18, who are attending a U.S. college or university, and gives those students full access to its streaming service.

Hulu 109

BlackLine Software Prices IPO

socalTECH

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine priced at the high range of an already increased estimated IPO range, which was set to $16.00

Tocagen Sets IPO Pricing Range

socalTECH

San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 and $12.00 per share. The company has applied to list as TOCA on the NASDAQ Global Market. Tocagen's IPO is being underwritten by Leerink Partners, Evercore ISI, and Stifel.

Obalon Sets IPO Pricing Range

socalTECH

Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range.

Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, habitual discounting at a startup is self-defeating, as it reinforces your customers'' proclivity to delay their purchases, patiently waiting for you to reduce your prices. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.

The Trade Desk Prices IPO, To Hit NASDAQ Today

socalTECH

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 trade desk pricing merger acquisition advertising exchange market marketplace accelerator incubator nasdaq global

Nimble Cuts Pricing For Nonprofits

socalTECH

contact track sales management relationship customer nonprofit pricing nimble Santa Monica-based customer relationship management (CRM) software developer Nimble is looking to bolster its customer base in the nonprofit sector, saying that it has started to offer a 30 percent discount on its service to nonprofits, for life.

What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not. To be crystal clear – I think AngelList is awesome and I have NEVER heard Nivi or Naval ever reveal or discuss pricing information. They’re not in search of price fixing or collusion, they’re in search of diligence information about the company.

Xencor Sets IPO Pricing

socalTECH

Monrovia, California-based Xencor has set the initial offering price for its IPO, saying in a filing Thursday morning that it will offer up 10,700,000 shares of its common stock at $7.00 The IPO price is below its initial estimated offering price, which had been between $14.00 per share. The company plans to trade on the NASDAQ Global Market as XNCR. and $16.00 per share. Xencor is backed by MedImmune Ventures, HealthCare Ventures, and John R. Stafford, III.

ClearBook.com Takes On Used Car Pricing

socalTECH

Santa Monica-based TrueCar , the automotive pricing startup run by Scott Painter, is launching a new site today focused on used car pricing. The new site ClearBook.com , offers us a used car vehicle index, aggregating used car marketplace sales to provide pricing guidance for consumers and dealers. TrueCar said that ClearBook will provide price guidance based on used car years, make, model, mileage, and conditions. used truecar clearbook pricing prices

Rubicon Project Prices IPO

socalTECH

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project priced at the lower end of its initial estimated IPO range, which was $15.00 per share. Rubicon Project will begin trading this morning, on the New York Stock Exchange as RUBI. to $17.00 per share. Rubicon Project is venture backed by Clearstone Ventures, News Corp., Mayfield, and others.

Amazon Drops Price of Ring Doorbell

L.A. Business Journal

didn’t waste any time dropping the price of Ring Inc.’s from the prior retail price of $149.99. Amazon.com Inc. s video doorbell to $99.99 The announcement came on April 12 at the same time Amazon and Ring officially closed the $1 billion acquisition