Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price.

Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. The rewards are in the form of co-marketing dollars and commission spiffs. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase.

The Trade Desk Prices IPO, To Hit NASDAQ Today

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Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The company will begin trading today on the NASDAQ Global Market as TTD. The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00

Odonate Therapeutics Prices IPO

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San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 Odonate Therapeutics said it will trade on the NASDAQ Global Select Market as ODT, starting this morning.

NantHealth Sets IPO Pricing Range

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Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 The company is selling 6,500,000 shares of its common stock in the offering, which would list the company as NH on the NASDAQ Global Market. The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO. nanthealth nantworks merger acquisition pricing personalized medicine

Tocagen Sets IPO Pricing Range

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San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company has applied to list as TOCA on the NASDAQ Global Market. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 and $12.00 per share. Tocagen's IPO is being underwritten by Leerink Partners, Evercore ISI, and Stifel.

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products.

Ambrx Sets IPO Pricing Range

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La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 Ambrx has applied to list on the NASDAQ Global Market as AMBX. ambrx pricing merger acquisition nasdaq ambx exit biotech lifescience biopharma biopharmaceuticals protein antibody

Mobile Roadie Swizzles Pricing

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Mobile software developer Mobile Roadie looks to be in the midst of an interesting transition, saying late last week that it is increasing its pricing, to "more closely match the value we are able to offer." Details of those pricing changes were not announced by the company. The firm said the move comes due to an increased amount of R&D, including the addition of enhanced analytics, new marketing campaigns such as polling & golden ticket, and iPhone 5 compatibility.

The Trade Desk Bumps Estimated IPO Pricing Range

socalTECH

In a sign that reception to the company's IPO is going well, Ventura-based The Trade Desk said in a regulatory filing on Monday that it now expects its initial public offering price to be between $16.00 The Trade Desk has applied to list on the NASDAQ Global Market as TTD. accelerator marketplace market exchange advertising acquisition merger pricing desk trade

Obalon Sets IPO Pricing Range

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Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range. Obalon is looking to list on the NASDAQ Global Market as OBLN.

ServiceNow Prices IPO, To Hit Market Friday

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San Diego-based ServiceNow priced its IPO on Thursday, at $18.00 The firm's IPO performance is being closely watched, as it is the first, technology IPO to hit the markets since the Facebook IPO debacle. per share, above its estimated initial offering range of $15.00 to $17.00. The firm is set to trade as NOW on the New York Stock Exchange on Friday. ServiceNow is venture backed by JMI Equity, Sequoia Capital, and Greylock Partners.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers.

SaaS 221

Aerie Pharmaceuticals Prices IPO

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Aerie Pharmaceuticals , which develops therapies for treating glaucoma and other eye diseases, has priced its IPO, saying this morning that it is offering up 6,720,000 share os its common stock at $10.00 The company said it will begin trading on the NASDAQ Global Market this morning as AERI.

Ambit Biosciences Prices IPO

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San Diego-based Ambit Biosciences has priced its IPO, saying that it is offering up 8,125,000 shares of its common stock at $8.00 The company will start trading today on the NASDAQ Global Market as AMBI.

Sonos Sets Estimated IPO Pricing Range

socalTECH

Santa Barbara-based Sonos , the developer of user-friendly, Internet-connected, whole-home audio systems, set its estimated IPO pricing range on Monday morning, the next step in bringing the company to market. Sonos has applied to list on the Nasdaq Global Select Market as SONO. The IPO is being underwritten by Morgan Stanley, Goldman Sachs & Co, Allen & Company, RBC Capital Markets, Jeffries, KKR, Raymond James, and Stifel.

Xencor Sets IPO Pricing

socalTECH

Monrovia, California-based Xencor has set the initial offering price for its IPO, saying in a filing Thursday morning that it will offer up 10,700,000 shares of its common stock at $7.00 The company plans to trade on the NASDAQ Global Market as XNCR. The IPO price is below its initial estimated offering price, which had been between $14.00

LeisureLink Rolls Out Pricing Tool

socalTECH

Pasadena-based LeisureLink , a developer of distribution software for vacation rental, timeshare, and other specialty lodging providers, said today that it has launched a new product targeted at online rate pricing. Pricing of the new product was not announced.

TubeMogul Prices IPO

socalTECH

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 The company will starts trading this morning on the NASDAQ Global Select Market as TUBE. The company''s IPO was underwritten by BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets, and Oppenheimer & Co.

Ceres Prices IPO

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Thousand Oaks-based Ceres , the developer of specialized seeds for the biofuels market, has priced its IPO, saying that it will offer up 5,000,000 shares of its common stock at $13.00 The firm will start trading today on the NASDAQ Global Market as CERE.

Rubicon Project Prices IPO

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Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project priced at the lower end of its initial estimated IPO range, which was $15.00 RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities.

TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 TrueCar is trading on the NASDAQ Global Select Market as TRUE. The company offers up online pricing of news cars as well as powers affiliate car buying programs. million shares of its stock at $9 per share. to $14.00 per share. The company raised around $71.1M in the IPO offering.

Thrive Market raises $111 million for its online organic grocery store

TechCrunch LA

Buy organic groceries online, at an affordable price. That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus.

Pharmaceutical Price Controls Might Be Closer Than You Think

Xconomy

Amid the hue and cry over the Mylan EpiPen pricing debacle , Hillary Clinton unveiled her “ Plan to Respond to Unjustified Price Hikes for Long-Available Drugs. ” Clinton’s plan calls for “dedicated oversight to protect consumers.” Clinton proposes to combat “unjustified price hikes.”

Resonant Prices IPO

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Santa Barbara-based Resonant , which is developing radio frequency filters (RF) used for mobile devices, has priced its IPO, saying it is offering up 2,700,000 shares of its common stock at a price of $6.00 The company is slated to start trading on the Nasdaq Capital Market as RESN today.

How Doctors Think About Drug Prices

Xconomy

There are a lot of factors involved in drug pricing that don’t enter my head when I’m seeing a patient. Or “marketing exclusivity.”. Simplistic as this framework is, it goes a long way to describing how we should think about drug pricing. This is not a drug pricing problem.

Otonomy Sets Estimated IPO Pricing Range

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San Diego-based Otonomy , which is developing treatments for diseases of the inner and middle ear, set its estimated IPO pricing range Friday. Otonomy has applied to list on the NASDAQ Global Market as OTIC. Setting and estimated IPO pricing range is one of the activites which leads up to a company''s IPO, and generally occurs as the company embarks on a road show to insitutional investors.

Pick your pricing niche carefully. Defend it.

Berkonomics

They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Some examples: Wal-Mart is known for lowest prices, often for identical merchandise found in other stores for more.

Social Reality’s Stock Price Jumps 70 Percent After Initial Coin Offering Announcement

L.A. Business Journal

Social Reality’s stock price spiked more than 70 percent to close at $4.90 a share Tuesday after the marketing software developer announced an initial coin offering

Exit timing and price: WHEN to sell? How long does it take?

Berkonomics

Selling an entire company is similar to selling shares in the public markets – how much you can get depends on how the company is doing, but also on how the overall market is behaving.

Ignyta Prices IPO

socalTECH

San Diego-based precision medicine developer Ignyta has priced its IPO, saying last night that it is offering up 5,245,000 shares of its common stock at $9.15 Ignyta will trade on the NASDAQ Capital Market as RXDX, starting today. a share. The IPO will raised $48.0M for the company. Ignyta''s offering was run by Leerink Partners and Ladenburg Thalman & Co. Ignyta is a precision medicine company targeting treatment for cancer. READ MORE>>.

Xencor Prices IPO

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Monrovia-based biopharmaceuticals developer Xencor said this morning that it has priced its IPO, at $5.50 per share, and will start trading today on the NASDAQ Global Market as XNCR. Xencor sold 12,730,000 shares of its common stock in the IPO. Xencor was venture backed by MedImmune Ventures, HealthCare Ventures, and others. READ MORE>>. xencor biopharma biopharmaceuticals merger acquisition exit lifescience