Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service.

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Demand Media Sets IPO Pricing Range

socalTECH

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media's IPO efforts have been one of the closest watched activities in the Southern California technology industry, as an indicator of the IPO prospects for other technology companies here. Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites.

Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. The rewards are in the form of co-marketing dollars and commission spiffs. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase.

Demand Media Prices IPO, Begins Trading Today

socalTECH

Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media, which operates an online publishing business and sites such as LiveStrong and eHow, upped the pricing well above its initial offering range of $14.00 Demand Media had initially filed for its IPO in August. publishing content acquisition merger media demand

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. Pricing details on Demand Media''s expanded offerings were not announced.

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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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LeisureLink Rolls Out Pricing Tool

socalTECH

Pasadena-based LeisureLink , a developer of distribution software for vacation rental, timeshare, and other specialty lodging providers, said today that it has launched a new product targeted at online rate pricing. Pricing of the new product was not announced.

The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

Exit timing and price: WHEN to sell? How long does it take?

Berkonomics

His Strategic Exits Corporation provides M&A advisory services, and he is much in demand as a speaker at angel and entrepreneur events worldwide. – Dave. For many stocks, the overall market is a bigger factor than how the company is actually doing at any point in time.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

TrueCar Announces Used Vehicle Pricing Index

socalTECH

Santa Monica-based TrueCar , the car pricing startup headed by Scott Painter, has announced a new product today, focused on used vehicle pricing. According to TrueCar, its new ClearBook service will provide a used vehicle pricing index, based on pure computational analytics, using the firm's ability to tap into aggregated used car listings. Tags: truecar used automobile pricing index purchase dealer marketplace

Demand Media Up 32 Percent In IPO

socalTECH

Santa Monica-based Demand Media , the online publishing network run by Richard Rosenblatt, had a huge reception in the public markets Wednesday, closing up 32 percent in its initial public offering. Demand, which debuted on the NYSE as DMD this morning, priced at $17.00, but soon shot up to as high as $25.00 Demand Media's IPO was well above the firm's initial estimated range of $14.00 demand media merger acquisition richard rosenblatt publishing content

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Turning Point Prices IPO, Raising $166M to Test Cancer Drugs

Xconomy

Turning Point Therapeutics raised more than $166 million in its IPO, pricing at the top of its range and putting nearly 2 million more shares into the public markets than it had initially planned.

AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. AAcording to the company, the new software allows companies to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms, in real time. Pricing on the new software was not announced.

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Declining prices & margins in a small market is much less interesting.

Study Casts Doubt On Green Vehicle Demand

socalTECH

powered 4000 consumers who indicated they will be in the market for a new vehicle within the next one to five years. Despite a huge amount of funding given to electric and hybrid vehicle manufacturers by venture capitalists, a new study from Westlake Village-based J.D.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. We had been pricing our graphics cards to be a low-cost provider.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Pricing on the new tool was not released.

7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Not every international market matters, but some are larger than life.

Future of The Cloud is Bright | Just Ask the Market

Tech Zulu Event

Providers make their pricing model transparent and easily available on the web, so it’s simple to calculate the cost savings of the cloud. The job market, too, will feel a significant impact from cloud computing technology.

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Prepare Your Startup Now for International Markets

Startup Professionals Musings

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. with demands for new products and services.

Getting Started with a Two-Sided Market Business

SoCal CTO

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. A really great example of this is described by Steve Rentoid in Inventing Demand.

Getting Started with a Two-Sided Market Business

SoCal CTO

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. A really great example of this is described by Steve Rentoid in Inventing Demand.

Ted Dhanik | Engage:BDR, LA Tech & the Marketing Scene

Tech Zulu Event

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. Entegrate, is the opposite of performance marketing.

Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I've known Farida for quite a while. Maybe ten years.

Make More, Work Less – Create A Veblen Brand

InfoChachkie

Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand.

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5 Principles That Drive The New Market For Sharing

Startup Professionals Musings

Community means more than supply and demand. With US student debt at over one trillion dollars, startups like Skillshare and Udemy provide top-class vocational training for the price of a Harvard hoodie.

Tutors App: Flexible Tutoring Whenever You Need It

Tech.Co

Specifically, two high school seniors in LA, Dillon Rosenblatt and Tyler Makhani, recently built out an app called Tutors , a platform for on demand tutoring. Why not bring tutors into this new on-demand economy? .

The Big VC Thaw – Why The Market is Moving Again (part 2 of 3)

Both Sides of the Table

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There is a lot of pent-up demand. – IPO-able in any normal market.

Jumping into the App Game | Making Apps The Market Wants!

Tech Zulu Event

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? Why you’re looking to join the app race dictates how you should approach the market. If it’s in a niche market, that’s even better.

Groupon Launches Groupon Reserve | Eats Into OpenTable’s Market

Tech Zulu Event

According to Groupon CEO Eric Lefkofsky the move is step to make Groupon a leading marketplace for online deals at best prices. “As As Groupon has evolved, we’ve seen growing demand from our customers for upscale offers and exclusive experiences.

Exploring A Brave New World Of Domain Names, With Rightside

socalTECH

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media.

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