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Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. I was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ). Tags: animation hollywood interview content animate metrics image software movie MORE
Part of those questions are around Startup Metrics. Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. It’s the old – 5% of massive market gives us a big number. I agree completely: If it makes you feel better to give me that number in passing, okay, go ahead, but don’t put any emphasis on it. MORE
Santa Monica-based BetterWorks , the employee fringe benefits management service, said late Friday that it has added a new company metrics dashboard to its product. According to BetterWorks, the new feature allows businesses to measure their employee spending habits and interests in fringe benefits. The new feature provides charts, graphs, and other insights into how employees are using fringe benefits providers from BetterWorks. MORE
Only then, after when the information might have been useful, could I see how well I did. That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. MORE
Noah has what I believe he called “Thank You metrics”. I am a raving fan of AppSumo.com. NOT just because they have the best deals on web based business tools. MORE
Los Angeles-based Image Metrics said Monday that it has launched its facial animation technology product, FACEWARE. Image Metrics' FACEWARE works with existing 3D software packages. Tags: image metrics facial animation halo bungie videogame content software The new software is based on existing services the firm offers to game developers. The company also said the new package is being used in-house by game developer Bungie, the developer of HALO. MORE
Tuesday, September 21, 2010 -- Lean LA: The Metrics-Driven Startup: Which Metrics Matter and Wh. With competing priorities and limited resources, how does a startup identify and separate the wheat of actionable metrics from the chaff of vanity metrics? MORE
That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress for your enterprise. MORE
Los Angeles-based Ninja Metrics announced this morning that it has raised $2.8M Ninja Metrics uses social analytics and cloud computing software to calculate "social value" of users in an online gaming environment, helping companies to predict what their users will be purchasing or doing, and helping them to better monetize their games. cloud research techtransfer university hbsa angel capital venture software analytics predictive metrics ninja MORE
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. This metric is a measure of the total cost associated with acquiring a new customer, including all aspects of marketing and sales. MORE
Santa Monica-based Image Metrics , a venture-funded developer of facial animation software, announced Tuesday that the firm has signed on a UK-based studio as a client. According to Image Metrics, Double Negative is a beta client for the firm's facial animation technology, and will use the firm's "self-service" offering to use Image Metrics' facial animation process in-house. Image Metrics is backed by Saffron Hill Ventures. MORE
Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Image Metrics develops software used for facial animation image capture; the firm's technology was used for the upcoming God of War III video game for the Sony PlayStation 3. Image Metrics is venture backed by Saffron Hill Ventures. MORE
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. This metric is a measure of the total cost associated with acquiring a new customer, including all aspects of marketing and sales. MORE
Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. entrepreneur metrics negative growth MORE
That should make you wonder - how do you measure traction in a metric? I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. Use these metrics rather than hide them. MORE
mojo masks image metrics iphone facial animation tracking MORE
Santa Monica-based Image Metrics , a developer of facial animation technology, announced Thursday morning that it has acquired Big Stage , the developer of avatar creation software. Image Metrics said it would merge Big Stag's avatar creation platform into its existing, real-time video animation technology. creation software avatar bigstage stage metrics image MORE
Santa Monica-based Image Metrics , which develops computer vision and facial analysis and expression tracking software, said Wednesday that it has released a new software development kit for mobile developers. Image Metrics did not how much it will cost developers to use the technology in their apps. iphone capture animation facial mobile metrics image MORE
Los Angeles-based Image Metrics, which is developing facial animation products for the entertainment industry, announced Tuesday that it has raised $6.5M Image Metrics develops technology for facial animation, being applied to the film and video game industry. Image Metrics said the new funding will go towards developing new technology and to execute its plans. MORE
Tapiture , the visual, social discovery site aimed at males (which has been billed "Pinterest for men"), says it is showing early traction and engagement monetum, and released some growth and engagement numbers today. The firm, which is led by John Ellis, said that it has just passed one million "taps" of content on its site. The site says it had 8.6 million visits and 78 million page views, from 4.1M unique visitors in Q4 of 2012. MORE
Thursday, July 22, 2010 -- The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization. The right metrics and measurement, data, analytics, systems, tools and processes can make all the difference in your marketing measurement and accountability initiatives. Does your marketing pass the so what test? Most marketers today realize they need to demonstrate their value and have established some way to measure something. MORE
Santa Monica-based Image Metrics , a developer of facial animation technology, said Monday that the firm is behind the facial animation for the Ubisoft title Assassin's Creed II. Image Metrics said it helps deliver 28 minutes of facial animation for 23 different characters in the game, using its facial animation and rigging technology. Tags: assassin ubisoft animation facial metrics image MORE
In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? MORE
Santa Monica-based Image Metrics , a publicly held developer of facial animation technology for the entertainment industry, said today that it has acquired Character-FX , a firm which develops avatar creation technology. As part of the acquisition, Image Metrics said it will integrate the technology into its animation software, and has also hired Riggs as Director, Avatar Development for the firm. Image Metrics went public via a reverse merger in March, and is now listed OTCBB. MORE
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. MORE
But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. MORE
Use data analysis and metrics to measure for results. analytics employee Jenny Dearborn metrics tools MORE
Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. The two said that they will integrate Ninja Metrics'' Katana Social Analytics Engine into TUNE''s own MobileAppTracking product, which the two said will help app developers and marketers with the value of their advertising. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels. MORE
Santa Monica-based Image Metrics is announcing today that it is spinning off its FACEWARE product line to a new company, Faceware Technologies Inc. The companies said that Faceware Technologies will be led by Ron Ryder, currently the CFO and COO of Image Metrics, during the transition. image metrics faceware spinout spinoff animation facial merger acquisition MORE
But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. MORE
A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. MORE
You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. MORE
Ninja Metrics, which was co-founded by Dr. Dmitri Williams and Dr. Jaideep Srivastava, two computer science and video games experts, says it has created a "Social Analytics Engine" which values measures the value of social contributions in applications and games, tools which can help developers figure out features to better engage users and increase social interaction. ninjametrics ninja metrics videogame mobile social analytics analysis MORE
Thursday, January 12, 2017 -- TCVN Workshop: Lean Analytics- Vanity vs Actionable Metrics. Most entrepreneurs are swimming in a sea of metrics. Learn what is an actionable metric, The One Metric That Matters and what is a Vanity Metric that just makes you feel like you are doing the right thing. What metrics are you following in you company? This is a different way to look at your company metrics. MORE
Santa Monica-based Image Metrics , a developer of facial animation software and services, has raised $8.0M According to Image Metrics, it has entered into an exchange offer with International Cellular Industries, an OTC BB firm traded as ICLA, to become a pubicly traded company. Image Metrics said that ICLA will change its name to Image Metrics, and will change its stock symbol as part of the merger. MORE
Santa Monica-based Image Metrics , a developer of facial animation technology and services, said this weekt that it has hired Michael Crigler as its Vice President of North American Sales. Image Metrics is a developer of markerless facial animation software and related services for the film and videogame industry. Tags: image metrics sales executive MORE
Los Angeles-based game analytics software developer Ninja Metrics has raised $2.8M ninjametrics ninja metrics venture capital funding regulatory filing game videogame online mobile social analyticsof an ongoing, $5M funding round, the company disclosed in a regulatory filing this week. The startup, led by Dmitri Williams, and helps mobile, online, and social game developers better monetize their properties. The round is being led by 37 Ventures. MORE
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Revenue Metrics. No metrics = high level, more generalized advice. MORE
In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? MORE
Santa Monica-based Image Metrics , a developer of facial animation software, said Thursday that it has acquired FacePro , a developer of lip sync technology used by art directors. According to Image Metrics, FacePro's products are used by video game publishers such as Activision, Ubisoft, THQ, Square Eniq, and visual effects studio Industrial Light & Magic. Tags: imagemetrics image metrics facepro facial animation merger acquisition MORE
Tuesday, October 23, 2018 -- Entrepreneurial Metrics-Measurements for Success. Investors agree that the single most important factor for a company's success is the entrepreneur. Join Pasadena Angels Chairman, Chris Wadden, at this special evening where he will talk about various methodologies that investors use to evaluate entrepreneurs. Chris will offer case studies and talk about ongoing research and start-ups addressing this topic. Appetizers and drinks will be served. See [link] (mor MORE
El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives. Pricing on the new tool was not announced by Image Metrics. image metrics augmented reality marketing imagemetrics platform MORE
In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? MORE
You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Carlos Hidalgo demand generation entrepreneur metrics pipeline ROI MORE
Metrics Related Topics Berkonomics
MAY 4, 2017
That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress for your enterprise.
socalTECH
OCTOBER 9, 2019
El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives. Pricing on the new tool was not announced by Image Metrics. image metrics augmented reality marketing imagemetrics platform
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Startup Professionals Musings
NOVEMBER 15, 2019
Use data analysis and metrics to measure for results. analytics employee Jenny Dearborn metrics tools
SoCal CTO
OCTOBER 8, 2009
A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure.
socalTECH
OCTOBER 23, 2012
mojo masks image metrics iphone facial animation tracking
socalTECH
JANUARY 23, 2015
Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. The two said that they will integrate Ninja Metrics'' Katana Social Analytics Engine into TUNE''s own MobileAppTracking product, which the two said will help app developers and marketers with the value of their advertising. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels.
SoCal Tech Calendar
OCTOBER 17, 2018
Tuesday, October 23, 2018 -- Entrepreneurial Metrics-Measurements for Success. Investors agree that the single most important factor for a company's success is the entrepreneur. Join Pasadena Angels Chairman, Chris Wadden, at this special evening where he will talk about various methodologies that investors use to evaluate entrepreneurs. Chris will offer case studies and talk about ongoing research and start-ups addressing this topic. Appetizers and drinks will be served. See [link] (mor
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.
Startup Professionals Musings
JULY 9, 2018
You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Carlos Hidalgo demand generation entrepreneur metrics pipeline ROI
socalTECH
MAY 7, 2010
Santa Monica-based Image Metrics , a developer of facial animation technology and services, said this weekt that it has hired Michael Crigler as its Vice President of North American Sales. Image Metrics is a developer of markerless facial animation software and related services for the film and videogame industry. Tags: image metrics sales executive
socalTECH
NOVEMBER 12, 2013
In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing?
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Revenue Metrics. No metrics = high level, more generalized advice.
socalTECH
FEBRUARY 17, 2011
Santa Monica-based Image Metrics , a developer of facial animation technology, announced Thursday morning that it has acquired Big Stage , the developer of avatar creation software. Image Metrics said it would merge Big Stag's avatar creation platform into its existing, real-time video animation technology. creation software avatar bigstage stage metrics image
socalTECH
AUGUST 5, 2010
Santa Monica-based Image Metrics , a developer of facial animation software, said Thursday that it has acquired FacePro , a developer of lip sync technology used by art directors. According to Image Metrics, FacePro's products are used by video game publishers such as Activision, Ubisoft, THQ, Square Eniq, and visual effects studio Industrial Light & Magic. Tags: imagemetrics image metrics facepro facial animation merger acquisition
socalTECH
JANUARY 19, 2012
Santa Monica-based Image Metrics is announcing today that it is spinning off its FACEWARE product line to a new company, Faceware Technologies Inc. The companies said that Faceware Technologies will be led by Ron Ryder, currently the CFO and COO of Image Metrics, during the transition. image metrics faceware spinout spinoff animation facial merger acquisition
socalTECH
NOVEMBER 11, 2013
Los Angeles-based Ninja Metrics announced this morning that it has raised $2.8M Ninja Metrics uses social analytics and cloud computing software to calculate "social value" of users in an online gaming environment, helping companies to predict what their users will be purchasing or doing, and helping them to better monetize their games. cloud research techtransfer university hbsa angel capital venture software analytics predictive metrics ninja
Startup Professionals Musings
DECEMBER 17, 2013
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. This metric is a measure of the total cost associated with acquiring a new customer, including all aspects of marketing and sales.
socalTECH
AUGUST 15, 2011
Santa Monica-based BetterWorks , the employee fringe benefits management service, said late Friday that it has added a new company metrics dashboard to its product. According to BetterWorks, the new feature allows businesses to measure their employee spending habits and interests in fringe benefits. The new feature provides charts, graphs, and other insights into how employees are using fringe benefits providers from BetterWorks.
socalTECH
NOVEMBER 24, 2009
Santa Monica-based Image Metrics , a developer of facial animation technology, said Monday that the firm is behind the facial animation for the Ubisoft title Assassin's Creed II. Image Metrics said it helps deliver 28 minutes of facial animation for 23 different characters in the game, using its facial animation and rigging technology. Tags: assassin ubisoft animation facial metrics image
socalTECH
MARCH 11, 2010
Santa Monica-based Image Metrics , a developer of facial animation software and services, has raised $8.0M According to Image Metrics, it has entered into an exchange offer with International Cellular Industries, an OTC BB firm traded as ICLA, to become a pubicly traded company. Image Metrics said that ICLA will change its name to Image Metrics, and will change its stock symbol as part of the merger.
socalTECH
NOVEMBER 12, 2013
In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing?
socalTECH
FEBRUARY 5, 2013
Ninja Metrics, which was co-founded by Dr. Dmitri Williams and Dr. Jaideep Srivastava, two computer science and video games experts, says it has created a "Social Analytics Engine" which values measures the value of social contributions in applications and games, tools which can help developers figure out features to better engage users and increase social interaction. ninjametrics ninja metrics videogame mobile social analytics analysis
socalTECH
AUGUST 15, 2012
Santa Monica-based Image Metrics , which develops computer vision and facial analysis and expression tracking software, said Wednesday that it has released a new software development kit for mobile developers. Image Metrics did not how much it will cost developers to use the technology in their apps. iphone capture animation facial mobile metrics image
socalTECH
MARCH 8, 2010
Los Angeles-based Image Metrics said Monday that it has launched its facial animation technology product, FACEWARE. Image Metrics' FACEWARE works with existing 3D software packages. Tags: image metrics facial animation halo bungie videogame content software The new software is based on existing services the firm offers to game developers. The company also said the new package is being used in-house by game developer Bungie, the developer of HALO.
socalTECH
NOVEMBER 12, 2013
In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing?
socalTECH
DECEMBER 16, 2008
Los Angeles-based Image Metrics, which is developing facial animation products for the entertainment industry, announced Tuesday that it has raised $6.5M Image Metrics develops technology for facial animation, being applied to the film and video game industry. Image Metrics said the new funding will go towards developing new technology and to execute its plans.
socalTECH
JUNE 30, 2010
Santa Monica-based Image Metrics , a publicly held developer of facial animation technology for the entertainment industry, said today that it has acquired Character-FX , a firm which develops avatar creation technology. As part of the acquisition, Image Metrics said it will integrate the technology into its animation software, and has also hired Riggs as Director, Avatar Development for the firm. Image Metrics went public via a reverse merger in March, and is now listed OTCBB.
SoCal Tech Calendar
JANUARY 6, 2017
Thursday, January 12, 2017 -- TCVN Workshop: Lean Analytics- Vanity vs Actionable Metrics. Most entrepreneurs are swimming in a sea of metrics. Learn what is an actionable metric, The One Metric That Matters and what is a Vanity Metric that just makes you feel like you are doing the right thing. What metrics are you following in you company? This is a different way to look at your company metrics.
Startup Professionals Musings
APRIL 26, 2012
But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.
Startup Professionals Musings
OCTOBER 21, 2015
You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.
Startup Professionals Musings
JUNE 22, 2016
That should make you wonder - how do you measure traction in a metric? I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. Use these metrics rather than hide them.
Berkonomics
JANUARY 13, 2010
Only then, after when the information might have been useful, could I see how well I did. That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company.
Startup Professionals Musings
NOVEMBER 14, 2012
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. This metric is a measure of the total cost associated with acquiring a new customer, including all aspects of marketing and sales.
socalTECH
MARCH 3, 2009
Santa Monica-based Image Metrics , a venture-funded developer of facial animation software, announced Tuesday that the firm has signed on a UK-based studio as a client. According to Image Metrics, Double Negative is a beta client for the firm's facial animation technology, and will use the firm's "self-service" offering to use Image Metrics' facial animation process in-house. Image Metrics is backed by Saffron Hill Ventures.
socalTECH
FEBRUARY 26, 2013
Tapiture , the visual, social discovery site aimed at males (which has been billed "Pinterest for men"), says it is showing early traction and engagement monetum, and released some growth and engagement numbers today. The firm, which is led by John Ellis, said that it has just passed one million "taps" of content on its site. The site says it had 8.6 million visits and 78 million page views, from 4.1M unique visitors in Q4 of 2012.
SoCal CTO
MARCH 11, 2010
Part of those questions are around Startup Metrics. Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. It’s the old – 5% of massive market gives us a big number. I agree completely: If it makes you feel better to give me that number in passing, okay, go ahead, but don’t put any emphasis on it.
SoCal Tech Calendar
SEPTEMBER 15, 2010
Tuesday, September 21, 2010 -- Lean LA: The Metrics-Driven Startup: Which Metrics Matter and Wh. With competing priorities and limited resources, how does a startup identify and separate the wheat of actionable metrics from the chaff of vanity metrics?
Startup Professionals Musings
OCTOBER 11, 2010
But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.
socalTECH
MARCH 16, 2009
Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Image Metrics develops software used for facial animation image capture; the firm's technology was used for the upcoming God of War III video game for the Sony PlayStation 3. Image Metrics is venture backed by Saffron Hill Ventures.
socalTECH
JANUARY 5, 2009
Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. I was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ). Tags: animation hollywood interview content animate metrics image software movie
Tech Zulu Event
NOVEMBER 28, 2011
Noah has what I believe he called “Thank You metrics”. I am a raving fan of AppSumo.com. NOT just because they have the best deals on web based business tools.
SoCal Tech Calendar
JULY 16, 2010
Thursday, July 22, 2010 -- The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization. The right metrics and measurement, data, analytics, systems, tools and processes can make all the difference in your marketing measurement and accountability initiatives. Does your marketing pass the so what test? Most marketers today realize they need to demonstrate their value and have established some way to measure something.
Startup Professionals Musings
DECEMBER 13, 2019
Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. entrepreneur metrics negative growth
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