Los Angeles-based Velocify , the developer of leads management and sales software, has rolled out a new tool call SalesCaddy. According to Velocify, the new tool uses social and professional networks to help its users discover and convert potential buyers. Velocify said the tool includes two features--implemented as browser plugins--SocialCaddy and MailCaddy. Pricing on the new tools was not announced. software management leads tool prospecting sales velocify MORE

Los Angeles-based social and mobile game development firm, SGN , said today that it has launched a new tool called MasterKey, which it says can be used to develop cross-platform titles. gaming development tool cross platform videogame software mobile android social facebook MORE

San Diego-based Reachify , a new startup in the medical software space, said this morning that it has launched a new tool for medical practices, to help physician communications with patients. reachify physician medical practice communications tool software saas cloudThe company--which says it has been in private beta until now--said its product is HIPAA compliant, and consolidates phone, text, email, fax, and social media into a single, collaborative workspace. MORE

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. factual geofencing targeting marketing advertising tools The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns. MORE

Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. According to Spokeo, it has launched Spokeo for Law Enforcement , an investigative search tool which pulls together both traditional, public records on people and combines that with social media data. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals. MORE

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. tool software marketing social promojam The startup said its new Be Social platform allows marketers to create branded campaigns and promotions, providing ability to create and design campaigns without having to engage a graphics designer. MORE

San Diego-based AttackIQ , a developer of continuous security validation tools for the cybersecurity market, has raised $8.8M cyber qualcomm capital venture tools validation cybersecurity security attackiqin a Series A funding round. The funding came from Index Ventures, Qualcomm Ventures and Telstra Ventures. According to the company, it will use the new funding for partner, sales, and marketing initiatives, plus for building out its services and engineering team. MORE

AfterNow said that the tool lets a director place virtual characters in an augmented reality environment, for blocking or storyboarding. AfterNow said the tool is aimed at helping filmmakers to accurately prepare scenes to communicate positioning of cameras and characters. Culver City-based AfterNow said this week that it has released a new application, Blocker , which helps filmmakers take advantage of Apple's ARKit. MORE

in a Series A funding round, for the company''s social-focused, video tools. epoxy television content social video tool venture capital upfront Los Angeles-based Epoxy said this morning that it has raised $6.5M According to the company, the investment came from Upfront Ventures and Time Warner Investments, along with prior investors, Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert Downey Jr.''s s Downey Ventures. Epoxy is led by Juan Bruce. MORE

Culver City-based AfterNow , a design and development agency in the augmented reality area, is jumping into the product world with its own, augmented reality software tool, the company said on Wednesday. According to AfterNow, it has launched AfterNow Prez , a presentation tool which it says lets anyone create "immersive and compelling presentations". The tool uses Microsoft's HoloLens. MORE

Los Angeles- and Austin-based videogame software tool company GameSalad announced this morning that it has launched a new, standalone HTML5 publishing platform. The new tool lets its developers generate HTML5, server-ready, packaged games, which can easily be embedded in websites and shared on Miniclip, GameJolt, and elsewhere. The first title published using the new standalone HTML5 tool is Code Black, a new videogame from CBS to support its new television show of the same name. MORE

Los Angeles-based Factual , the location data startup led by Gil Elbaz, said this week that it has launched a brand new set of tools, called Geopulse Insights and Geopulse Measurement. Accordign to Factual, the new tools help marketers understand customer behavior, and link real-world, customer behavior to their online marketing campaigns. attribution marketing measurement tools analytics data factual MORE

According to the company, led by longtime CRM veteran Jon Ferrara, the updated software includes such new features as embedding within Office 365 and Google Apps; synchronizes contacts, emails, and calendars; new automatic market segmentation tools; personalized outreach emails; new templates for Gmail; and much more. nimble customer relationship management tool software platform MORE

Just read this article - Twitter sees tools, not ads, for revenue That could be really bad news. Part of the appeal of twitter is that it's a fairly open platform and that there are a lot of people building tools that live on top of the platform. If Twitter begins to charge for tools, they will likely need to lock away aspects of their platform to prevent other people from creating competitors to the tools they create. MORE

Los Angeles-based CapLinked , which offers up a deal management software platform for managing business transactions, has released a new tool to handle digital rights management and security. CapLinked said its new tool does not require the use of plugins or software, and works with both Microsoft Office and Adobe PDF files. MORE

Manhattan Beach-based CapLinked said this morning that it has enhanced its online service for helping startups to manage their fundraising efforts, with a new tool to help find people. The firm said the new tool is aimed at helping users find investors, broker-dealers, or companies. The new tool allows users to better filter results by investors seeking investments or companies looking to raise capital. MORE

Los Angeles-based TeleSign , which provides both two-factor authentication and fraud risk scoring tools, said on Tuesday that it has enhanced its Telesign Score fraud intelligence product. According to TeleSign, it added the integration of the BICS' Telecom Fraud Data Consortium platform into its data, which will help it better predict, detect, and block fraud. TeleSign's product provides a "fraud reputation score" based on any phone number, email, or IP address. MORE

gometa augmented reality universe tools software virtual mobile game smartphoneSan Diego-based GoMeta , a new, augmented reality startup being led by serial entrepreneur Dmitry Shapiro, has raised $2M in a seed funding round, and launched its app out of beta. The funding came from Mike Jones (Science Inc., MySpace) as well as Michael Eisner (former CEO of Disney). MORE

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts. MORE

mavenlink project management tools venture capital software corporate business Irvine-based Mavenlink , the developer of business and project management software led by Ray Grainger, said Tuesday that it has raised $19M in a round of funding. The funding was split between $15M in equity, plus $4M in a credit facility. The equity investment was led by Carrick Capital Partners, and the credit facility came from Silicon Valley Bank. MORE

Irvine-based HomeUnion , a startup focused on online residential real estate investing, said on Thursday that it has launched a new tool it bills Investimate , which estimates the potential of any house based on its investment value. According to HomeUnion, the company's software uses AI and machine learning to predict a product's investment value, using price, rent, and operating expenses. MORE

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. MORE

ICX Media , a developer of artificial intelligence and adaptive learning-driven tools being used to help brands, media companies, and content companies with distribution and monetization, said it has set up shop in the Los Angeles area, with a new office in Santa Monica. MORE

Los Angeles-based Nestigator.com , an online, collaborative home search site which allows real estate agents, home seekers, and other collaborate to help find homes, has rolled out a new marketing tool for real estate agents. Nestigator--led by startup veteran Jerry Slavonia--said its new ZipPro tool helps real estate agents reserve ads in their preferred ZIP codes, giving them guaranteed ad placements on active listings within the ZIP codes they subscribe to. MORE

Los Angeles-based Fliptu , the developer of social aggregation tools for music and entertainment brands, has raised $1.2M tool aggregation social gocke jeremy startup funding seed capital venture fliptu in a seed funding round, the company said Friday. The startup--led by Jeremy Gocke--said the funding came from Scout Ventures, Rick Dalzell (former Amazon CIO), Rich Heise (early Groupon investor), Hivers & Strivers, Kelly Perdew, and other angels. MORE

Workast's tools let teams track everything from large projects to daily tasks, down to personal to-do lists. Santa Monica-based Workast , a developer of applications that run on the popular Slack chat platform, has raised $1.85M in a seed funding, the company disclosed this week. The funding was led by Greycroft Partners, and also included Spider Capital, Mucker Capital, and Dream Incubator. Workast is led by CEO Guillermo Gette. MORE

The new startup grew out of Stannard's recognition that desktop developers porting iOS and Android apps to Windows 8 could not find anyone providing any kind of analytic tool. markedup windows8 windows tools application developer softwareMarkedUp , the latest startup out of Santa Monica-based MuckerLab , said this morning that it has begun offering up analytics for developers of both desktop and mobile applications for Windows 8 and Windows Phone 8. MORE

Los Angeles-based Fuel50 , a startup developing career management and coaching tools, has raised $2.5M in a Series A funding, according to the company. The funding came from Rincon Venture Partners and Bonfire Ventures. According to Fuel50, the new funding brings its total funding to $4.6M. Fuel50's software is used within businesses to help their employees manage their career path. MORE

You can watch the 11-minute excerpt from Seth’s talk below, in which expounds upon the Seven Tools Of Awesomeness. Seth’s seventh tool of awesomeness is the most straightforward – just start. "I MORE

Amazon Studios , Amazon.com''s Los Angeles-based content production and development studios, is hoping to lure in more content creators to its efforts, through the release of a new storyboarding tool-- Amazon Storyteller. hollywood amazon content script storyboard software tool MORE

SwiftTest is based in Silicon Valley, in Santa Clara, and develops IT testing and quality assurance (SQA) tools, using software to simulate storage, networking, and applications for testing IT infrastructure. MORE

Calabasas-based DTS , the developer of surround sound and other sound processing technology, said today taht it has linked with Ultra HD Blu-Ray production tool developer Jargon Technologies , to include the DTS:X Encoder and DTS BD Digital Bridge Tool Suite with Jargon's Blu-Ray and Ultra HD Blu-ray authoring software. ultra blueray software authoring tools encoding partnership jargon indigo MORE

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool. MORE

Santa Monica-based healthcare communications software developer TigerText has announced a new set of scheduling automation tools, the company said on Thursday. According to TigerText, it has added "role-based" scheduling automation tools, which automatically populates the assignment of roles for users in the messaging app. tigertext scheduling automation software tools messaging MORE

Shopatron said the new tool is aimed at replacing "dealer locators", which simply direct customers to local dealers, which the company says is a disappointing experience for consumers. The company says its new tool instead directly points consumers at available inventory of product. shopatron product locator tool software search brand ecommerce MORE

Los Angeles-based DogVacay , the online marketplace for connecting dog owners with dog sitters, has updated the tools its provides to its hosts to help manage their dog sitting appointments. dogvacay host iphone tools marketplace sitting market According to DogVacay, its app now allows its hosts to view all of their past, current, and upcoming reservations; view and send messages; send photo updates to clients; update their calendar; and much more. MORE