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Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

Email 156
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Learn to never handle a paper or email twice

Berkonomics

Never handle a paper or email twice” may be extended to include reading and acting upon other forms of messages, and any written distraction. The exception is an email with an attachment that appears long and involved, such as an executive summary of a business plan. Fight your human nature…. And that certainly has defensible merits.

Email 226
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HBO Hackers Leak Executive Emails

socalTECH

The hack over at HBO --which already has seen an early release of four upcoming Game of Thrones episodes--appears to be getting worse, as those hackers have released a month's worth of an executive's emails to The Hollywood Reporter and others. Those emails reportedly include significant confidential emails and scripts.

Email 113
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DreamHost Upgrades Email Support

socalTECH

Los Angeles-based web hosting provider DreamHost has upgraded its email experience for its customers, the company said late last week, with a partnership with atmail. The atmail service keeps users' emails on their own, DreamHost accounts, rather than forwarding emails elsewhere. READ MORE>>.

Email 138
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GoCoin Adds Email, SMS Billing

socalTECH

Santa Monica-based GoCoin , the Bitcoin payment software developer headed by Steve Beauregard, said last week that it has added a new feature which lets merchants bill customers via email and SMS. gocoin bitcoin ecommerce software email billing' READ MORE>>.

Email 210
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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

We all get a lot of email. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time it would take to read them all and respond to those that expect a reply you would be astounded. Many people ramble in emails. And we send off scores of them, too.

Email 415
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Finding Startup Developers - First Email Contact

SoCal CTO

Here is the most recent version of an all too common email inquiry from a startup founder. The above email is SO BAD that I feel compelled to treat this email as a special case so maybe I can help other founders before they send this email. Startup and Founder Backgrounds This is a cold email.

Email 150