Press release partnerships: Worth the effort?
JANUARY 19, 2017
And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And sometimes that’s all we end up doing. Or an opportunity missed. Or a relationship not nurtured.