Advertising Related Topics 
Berkonomics
APRIL 21, 2022
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. The post How powerful has new media advertising become?
Berkonomics
APRIL 14, 2022
If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. And third, you can invest in direct response advertising.
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StartUp Beat
NOVEMBER 12, 2017
StartupBeat provides advertisers with tens of thousands monthly unique readers who are tech-savvy, engage, and socially-connected. – The post Advertise appeared first on StartUp Beat – Partner with StartupBeat. StartupBeat, founded in 2009 in Los Angeles, is a media company focused on covering startups and why they matter in our lives. From the most innovative tech businesses to the money funding these ventures, we’re devoted to coverage of the startup revolution.
L.A. Business Journal
JULY 5, 2021
After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales
socalTECH
AUGUST 12, 2021
The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms. trust digital advertising seed venture capital startup james borowLos Angeles-based Trust, a startup founded by former Snap team members, says it has raised $9M in its seed funding round, and launched its company.
AllTopStartups
JULY 30, 2021
The US alone boasts 230 million online… The post Is Paid Search Advertising Worth It for Businesses? As of 2021, an astounding 2.14 billion people shop online. That’s an incredible 900 million more digital shoppers than there were in 2020.
socalTECH
MAY 2, 2017
Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engagebdr instagram advertising iconicreach influencer marketplace
SoCal Tech Calendar
SEPTEMBER 14, 2016
Tuesday, September 20, 2016 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-27292423373. Find partners, meet new people, and do deals.
socalTECH
JULY 27, 2021
Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers. adway auto automotive advertising transportation venture capital upfront
socalTECH
DECEMBER 4, 2019
Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts. podcorn podcast advertising podcasting audio marketplace sponsor
socalTECH
NOVEMBER 27, 2018
Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events. disney google advertising platform serving waltdisney content streaming video
socalTECH
AUGUST 20, 2014
Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. snapchat news advertising photo messaging disappearing social The new service, which is expected to debut in November, would be the first attempt by Snapchat to convert the popularity of its disappearing photo messaging service into actual revenues. READ MORE>>.
socalTECH
JULY 16, 2019
According to the companies, Baidu will continue to act as Snap's representative to advertisers in Greater Cina, Japan, and South Korea. snap snapchat advertising sales international china baiduVenice, California-based Snap , the parent company of Snapchat , and Chinese Internet giant Baidu said on Monday that the two have renewed a sales partnership the two first inked in May of 2017.
SoCal Tech Calendar
JANUARY 17, 2017
Monday, January 23, 2017 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-28930021473. Find partners, meet new people, and do deals.
socalTECH
FEBRUARY 13, 2020
Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. licht lisa stanley morgan upfront capital venture software intelligence artificial advertising gumgumAccording to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures. All three of those investors are existing investors in the company.
socalTECH
AUGUST 1, 2016
Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others. factual advertising privacy mobile consumer group data collectio
SoCal Tech Calendar
AUGUST 16, 2016
Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26470825953. Find partners, meet new people, and do deals.
socalTECH
FEBRUARY 25, 2013
Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. datapop semantic advertising advertiser targeting product google
socalTECH
FEBRUARY 14, 2020
Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. AdQuick says it is developing tools to help anyone easily launch out-of-home advertising campaigns, which currently involved what the company says is an "extremely cumbersome" process. adquick home advertising initialized capital wndrco venture software
SoCal Tech Calendar
JULY 13, 2016
Tuesday, July 19, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26473289321. Find partners, meet new people, and do deals.
AllTopStartups
OCTOBER 29, 2021
Contextual Targeting Advertising such as that offered by the Los Angeles, CA company AdMedia is coming to the forefront of the online advertising world. Marketing START AND GROW Ads Advertising
Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable.
socalTECH
FEBRUARY 24, 2015
local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo.
socalTECH
APRIL 23, 2014
Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Los Angeles is a major center for online advertising, with other companies like OpenX, Convertro, Frequency, Rubicon Project, Airpush, ReachLocal, and many, many others in the industry based in the region.
socalTECH
MAY 17, 2013
VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. virurl native advertising blogging blogger content Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs.
socalTECH
DECEMBER 9, 2016
Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship. The two said that Slacker has selected Triton's programmatic audio advertising exchange, a2x, to monetize its digital audio advertising inventory across the US and Canada. triton digital slacker audio advertising radio streaming
socalTECH
APRIL 25, 2017
Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. rubicon project digital jukebox touchtunes market programmatic real time bidding advertising exchangeAccording to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.
socalTECH
JULY 20, 2010
Irvine-based WebVisible , the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. WebVisible has been tracking quarter-to-quarter trends in advertising spend through its customers, which it says represented $23M in spending in Q2 of 2010. WebVisible's quarterly report is drawn from the firm's 12,000 individual advertisers in the U.S.,
socalTECH
AUGUST 7, 2019
Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram. Veritone One claims that its new service provides those influencers with access to advertisers, no matter how large or small their follower base is.
L.A. Business Journal
AUGUST 13, 2019
Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support
socalTECH
DECEMBER 16, 2016
Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum, which is best known for its in-image advertising, said it has launched GumGum Sports , a new division of its GumGum Visual Intelligence arm, which uses computer vision technology to understand how fans are consuming sports content on broadcast TV, streaming, and social channels.
socalTECH
JULY 18, 2018
Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. adquick outdoor advertising marketplace instacart venture capital marketmore in funding. The new funding came from Initialized Capital. Matt O'Connor is founder and CEO at AdQuick. AdQuick previously raised $1.1M
socalTECH
JULY 21, 2014
leadbolt mobile advertising exchange monetization connect Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings.
TechCrunch LA
OCTOBER 9, 2020
Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.
SoCal Tech Calendar
OCTOBER 12, 2016
Tuesday, October 18, 2016 -- Los Advertising Professionals Mix Mingle Network. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-advertising-professionals-mix-mingle-network-tickets-28066064354. Find partners, meet new people, and do deals.
SoCal Tech Calendar
JULY 17, 2019
Tuesday, July 23, 2019 -- Blockchain and Advertising: State of the Industry. It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. Join this esteemed panel for a discussion about the state of blockchain in the advertising-marketing industry, current hurdles, and the opportunities ahead.
socalTECH
MARCH 26, 2014
Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. MediaAlpha--headed by Steve Yi--develops technology that lets online insurance advertisers target customers using big data and structured search, according to the firm.
socalTECH
APRIL 23, 2013
Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Sponsored content/native advertising is the technique of interspersing information from sponsors or advertisers within a news stream or forum--in a way that it looks and feels like editorial. nativo venture capital advertising sponsored content in a Series A funding round, the firm announced Tuesday.
socalTECH
JUNE 6, 2012
Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Cracked.com said its new Virals ad product will trigger an advertising campaign on content, when it exceeds a specific threshold of activity. cracked advertising format internet demandmedia demand content
socalTECH
JULY 8, 2013
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We have many years of display advertising experience.
socalTECH
AUGUST 21, 2013
Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. Pricing on the new service was not announced.
socalTECH
SEPTEMBER 7, 2010
Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month. SVnetwork claims its products help connect consumers to brands, delivering a 100 times higher click rate than banner or display advertising.
socalTECH
DECEMBER 11, 2014
Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The startup--founded by 23-year-old Ross McCray--says it offers up inventory across desktop, mobile, tablet and television and real time reporting, which it says lets brands and advertisers buy, optimize, and measure video ads in a more efficient way. videoamp video advertising venture capital ross mccray
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