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Podcorn Launches Podcast Advertising Platform


Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts. podcorn podcast advertising podcasting audio marketplace sponsor

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Advertising Tech Firm Lucidity Raises $5 Million

L.A. Business Journal

Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support

Evite Names Advertising SVP


Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. evite advertising online executive diane alloy

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Snap, Baidu Renew Advertising Sales Partnership


According to the companies, Baidu will continue to act as Snap's representative to advertisers in Greater Cina, Japan, and South Korea. snap snapchat advertising sales international china baiduVenice, California-based Snap , the parent company of Snapchat , and Chinese Internet giant Baidu said on Monday that the two have renewed a sales partnership the two first inked in May of 2017.

Disney, Google Ink New Advertising Deal


Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events. disney google advertising platform serving waltdisney content streaming video

engage:BDR Aims At Instagram Advertising


Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engagebdr instagram advertising iconicreach influencer marketplace

Veritone One Launches New Advertising Service For Influencers


Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram. Veritone One claims that its new service provides those influencers with access to advertisers, no matter how large or small their follower base is.

Blockchain and Advertising: State of the Industry

SoCal Tech Calendar

Tuesday, July 23, 2019 -- Blockchain and Advertising: State of the Industry. It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. Join this esteemed panel for a discussion about the state of blockchain in the advertising-marketing industry, current hurdles, and the opportunities ahead.

LA Advertising Professionals

SoCal Tech Calendar

Monday, January 23, 2017 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See Find partners, meet new people, and do deals.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See Find partners, meet new people, and do deals.

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Tuesday, July 19, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See Find partners, meet new people, and do deals.

Factual Joins Advertising Privacy Group


Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others. factual advertising privacy mobile consumer group data collectio

Snapchat Eyes News, Advertising


Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. snapchat news advertising photo messaging disappearing social The new service, which is expected to debut in November, would be the first attempt by Snapchat to convert the popularity of its disappearing photo messaging service into actual revenues. READ MORE>>.

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AdQuick Adds $2.1M For Outdoor Advertising Marketplace


Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. adquick outdoor advertising marketplace instacart venture capital marketmore in funding. The new funding came from Initialized Capital. Matt O'Connor is founder and CEO at AdQuick. AdQuick previously raised $1.1M

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Triton Digital, Slacker Expand Audio Advertising Relationship


Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship. The two said that Slacker has selected Triton's programmatic audio advertising exchange, a2x, to monetize its digital audio advertising inventory across the US and Canada. triton digital slacker audio advertising radio streaming

Rubicon Project Powers Digital Jukebox Advertising Marketplace


Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. rubicon project digital jukebox touchtunes market programmatic real time bidding advertising exchangeAccording to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

DataPop Launches New Semantic Advertising Product


Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. datapop semantic advertising advertiser targeting product google

GumGum Analyzes Sports Teams Sponsorships, Advertising


Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum, which is best known for its in-image advertising, said it has launched GumGum Sports , a new division of its GumGum Visual Intelligence arm, which uses computer vision technology to understand how fans are consuming sports content on broadcast TV, streaming, and social channels.

Building A Dream Team For Mobile Advertising, with Gradient X


Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

YP Rolls Out New Search Advertising Product


local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo.

Los Advertising Professionals Mix Mingle Network

SoCal Tech Calendar

Tuesday, October 18, 2016 -- Los Advertising Professionals Mix Mingle Network. Mix, mingle, and network with other advertising professionals. See Find partners, meet new people, and do deals.

VIRURL Debuts Native Advertising Product


VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. virurl native advertising blogging blogger content Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs.

Sizmek Bolsters Digital Advertising Staff In LA


Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Los Angeles is a major center for online advertising, with other companies like OpenX, Convertro, Frequency, Rubicon Project, Airpush, ReachLocal, and many, many others in the industry based in the region.

WebVisible Sees Advertising Recovery


Irvine-based WebVisible , the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. WebVisible has been tracking quarter-to-quarter trends in advertising spend through its customers, which it says represented $23M in spending in Q2 of 2010. WebVisible's quarterly report is drawn from the firm's 12,000 individual advertisers in the U.S.,

Leadbolt Launches Mobile Advertising Exchange


leadbolt mobile advertising exchange monetization connect Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings.

Los Angeles Advertising Professionals [ LOS ANGELES ]


With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St., Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St

Navigating the Green Rush: Canna Advertising, Marketing and Branding

SoCal Tech Calendar

Thursday, April 25, 2019 -- Navigating the Green Rush: Canna Advertising, Marketing and Branding. Learn how to build brand and audience, and design campaigns, while simultaneously navigating shifting regulations and approaches that require a re-think in terms of traditional digital advertising and marketing tactics. Hear from stand-out canna brands and marketers as they discuss what to know when launching campaigns to reach customers and partners.

eHarmony Gets Heat For Advertising Claims In UK


Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today. According to the BBC, the UK's Advertising Standards Authority (ASA) has called eHarmony's advertisements in the country "misleading", saying eHarmony's service has not undergone scientifically vetted studies. eharmony united kingdom advertising scientific

Which of the three types of advertising is right for you?


If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. Launches New Advertising Format

socalTECH , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." said its new Virals ad product will trigger an advertising campaign on content, when it exceeds a specific threshold of activity. cracked advertising format internet demandmedia demand content

MediaAlpha Gets Funding For Insurance Advertising Technology


Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. MediaAlpha--headed by Steve Yi--develops technology that lets online insurance advertisers target customers using big data and structured search, according to the firm.

Nativo Raises $20M For Native Advertising


Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. Nativo's software helps integrate advertising into a publisher's website and streams, making the distribution of advertising more like the editorial that a publisher offers -- which results in much greater clickthrough, although the technique is somewhat controversial in that it confuses editorial content and ads with end users.