How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. The post How powerful has new media advertising become?

Question: Do you know three types of advertising?

Berkonomics

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. And third, you can invest in direct response advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Gumball Gets $10M For Podcasting Advertising

socalTECH

Los Angeles-based Gumball, a startup which lets advertisers place ads on podcasts, has raised $10M in a Series A funding. The startup says it is offering up a way for advertisers to buy "host-read" ads in podcasts, which is similar to how advertising often works on conventional radio. gumball podcast advertising advertiser podcastsing marketplace

Retina AI Gives Online Advertisers Valuable Intel

L.A. Business Journal

For online marketers, getting advertisements in front of internet users likely to become long-term customers is crucial to the success of a campaign

Advertise

StartUp Beat

StartupBeat provides advertisers with tens of thousands monthly unique readers who are tech-savvy, engage, and socially-connected. – The post Advertise appeared first on StartUp Beat – Partner with StartupBeat. StartupBeat, founded in 2009 in Los Angeles, is a media company focused on covering startups and why they matter in our lives. From the most innovative tech businesses to the money funding these ventures, we’re devoted to coverage of the startup revolution.

Advertisers Stick With GumGum’s AI Technology

L.A. Business Journal

After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales

Trust Finds $9M For Digital Advertising Card

socalTECH

The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms. trust digital advertising seed venture capital startup james borowLos Angeles-based Trust, a startup founded by former Snap team members, says it has raised $9M in its seed funding round, and launched its company.

Adway Drives Up With $6M For Car Advertising

socalTECH

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers. adway auto automotive advertising transportation venture capital upfront

Podcorn Launches Podcast Advertising Platform

socalTECH

Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts. podcorn podcast advertising podcasting audio marketplace sponsor

LA Advertising Professionals

SoCal Tech Calendar

Tuesday, September 20, 2016 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-27292423373. Find partners, meet new people, and do deals.

engage:BDR Aims At Instagram Advertising

socalTECH

Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engagebdr instagram advertising iconicreach influencer marketplace

Disney, Google Ink New Advertising Deal

socalTECH

Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events. disney google advertising platform serving waltdisney content streaming video

LA Advertising Professionals

SoCal Tech Calendar

Monday, January 23, 2017 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-28930021473. Find partners, meet new people, and do deals.

Snap, Baidu Renew Advertising Sales Partnership

socalTECH

According to the companies, Baidu will continue to act as Snap's representative to advertisers in Greater Cina, Japan, and South Korea. snap snapchat advertising sales international china baiduVenice, California-based Snap , the parent company of Snapchat , and Chinese Internet giant Baidu said on Monday that the two have renewed a sales partnership the two first inked in May of 2017.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26470825953. Find partners, meet new people, and do deals.

Snapchat Eyes News, Advertising

socalTECH

Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. snapchat news advertising photo messaging disappearing social The new service, which is expected to debut in November, would be the first attempt by Snapchat to convert the popularity of its disappearing photo messaging service into actual revenues. READ MORE>>.

News 125

Los Angeles Advertising Professionals

SoCal Tech Calendar

Tuesday, July 19, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26473289321. Find partners, meet new people, and do deals.

Factual Joins Advertising Privacy Group

socalTECH

Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others. factual advertising privacy mobile consumer group data collectio

GumGum Gets $22M More For Advertising AI Software

socalTECH

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. licht lisa stanley morgan upfront capital venture software intelligence artificial advertising gumgumAccording to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures. All three of those investors are existing investors in the company.

AdQuick Finds $6M For Out Of Home Advertising

socalTECH

Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. AdQuick says it is developing tools to help anyone easily launch out-of-home advertising campaigns, which currently involved what the company says is an "extremely cumbersome" process. adquick home advertising initialized capital wndrco venture software

Is Paid Search Advertising Worth It for Businesses?

AllTopStartups

The US alone boasts 230 million online… The post Is Paid Search Advertising Worth It for Businesses? As of 2021, an astounding 2.14 billion people shop online. That’s an incredible 900 million more digital shoppers than there were in 2020.

Advertising Tech Firm Lucidity Raises $5 Million

L.A. Business Journal

Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support

DigiMarCon California 2022 - Digital Marketing, Media and Advertising Conference and Exhibition

SoCal Tech Calendar

Thursday, June 16, 2022 --.

Veritone One Launches New Advertising Service For Influencers

socalTECH

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram. Veritone One claims that its new service provides those influencers with access to advertisers, no matter how large or small their follower base is.

Triton Digital, Slacker Expand Audio Advertising Relationship

socalTECH

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship. The two said that Slacker has selected Triton's programmatic audio advertising exchange, a2x, to monetize its digital audio advertising inventory across the US and Canada. triton digital slacker audio advertising radio streaming

AdQuick Adds $2.1M For Outdoor Advertising Marketplace

socalTECH

Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. adquick outdoor advertising marketplace instacart venture capital marketmore in funding. The new funding came from Initialized Capital. Matt O'Connor is founder and CEO at AdQuick. AdQuick previously raised $1.1M

DataPop Launches New Semantic Advertising Product

socalTECH

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. datapop semantic advertising advertiser targeting product google

Blockchain and Advertising: State of the Industry

SoCal Tech Calendar

Tuesday, July 23, 2019 -- Blockchain and Advertising: State of the Industry. It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. Join this esteemed panel for a discussion about the state of blockchain in the advertising-marketing industry, current hurdles, and the opportunities ahead.

Rubicon Project Powers Digital Jukebox Advertising Marketplace

socalTECH

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. rubicon project digital jukebox touchtunes market programmatic real time bidding advertising exchangeAccording to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable.

YP Rolls Out New Search Advertising Product

socalTECH

local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo.

VIRURL Debuts Native Advertising Product

socalTECH

VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. virurl native advertising blogging blogger content Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs.

GumGum Analyzes Sports Teams Sponsorships, Advertising

socalTECH

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum, which is best known for its in-image advertising, said it has launched GumGum Sports , a new division of its GumGum Visual Intelligence arm, which uses computer vision technology to understand how fans are consuming sports content on broadcast TV, streaming, and social channels.

Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.

Sizmek Bolsters Digital Advertising Staff In LA

socalTECH

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Los Angeles is a major center for online advertising, with other companies like OpenX, Convertro, Frequency, Rubicon Project, Airpush, ReachLocal, and many, many others in the industry based in the region.

AdMedia Explains How Contextual Targeting Advertising Can Enhance Your Company’s Prospects Online

AllTopStartups

Contextual Targeting Advertising such as that offered by the Los Angeles, CA company AdMedia is coming to the forefront of the online advertising world. Marketing START AND GROW Ads Advertising

WebVisible Sees Advertising Recovery

socalTECH

Irvine-based WebVisible , the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. WebVisible has been tracking quarter-to-quarter trends in advertising spend through its customers, which it says represented $23M in spending in Q2 of 2010. WebVisible's quarterly report is drawn from the firm's 12,000 individual advertisers in the U.S.,

Los Advertising Professionals Mix Mingle Network

SoCal Tech Calendar

Tuesday, October 18, 2016 -- Los Advertising Professionals Mix Mingle Network. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-advertising-professionals-mix-mingle-network-tickets-28066064354. Find partners, meet new people, and do deals.

Leadbolt Launches Mobile Advertising Exchange

socalTECH

leadbolt mobile advertising exchange monetization connect Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings.

Cracked.com Launches New Advertising Format

socalTECH

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Cracked.com said its new Virals ad product will trigger an advertising campaign on content, when it exceeds a specific threshold of activity. cracked advertising format internet demandmedia demand content

MediaAlpha Gets Funding For Insurance Advertising Technology

socalTECH

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. MediaAlpha--headed by Steve Yi--develops technology that lets online insurance advertisers target customers using big data and structured search, according to the firm.

DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference

SoCal Tech Calendar

Wednesday, July 21, 2021 --.

Nativo Raises $20M For Native Advertising

socalTECH

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. Nativo's software helps integrate advertising into a publisher's website and streams, making the distribution of advertising more like the editorial that a publisher offers -- which results in much greater clickthrough, although the technique is somewhat controversial in that it confuses editorial content and ads with end users.