YP Rolls Out New Search Advertising Product


local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo.

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

Trending Sources

Triton Digital, Slacker Expand Audio Advertising Relationship


Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship. The two said that Slacker has selected Triton's programmatic audio advertising exchange, a2x, to monetize its digital audio advertising inventory across the US and Canada. triton digital slacker audio advertising radio streaming

Sizmek Bolsters Digital Advertising Staff In LA


Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Los Angeles is a major center for online advertising, with other companies like OpenX, Convertro, Frequency, Rubicon Project, Airpush, ReachLocal, and many, many others in the industry based in the region.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars.

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Building A Dream Team For Mobile Advertising, with Gradient X


Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

GumGum Analyzes Sports Teams Sponsorships, Advertising


Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum, which is best known for its in-image advertising, said it has launched GumGum Sports , a new division of its GumGum Visual Intelligence arm, which uses computer vision technology to understand how fans are consuming sports content on broadcast TV, streaming, and social channels.

SHIFT Aims At Social Advertising Analytics


Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. Pricing on the new service was not announced.

eHarmony In Advertising Push, As Warren Revamps Firm


Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eharmony advertising mobile dating relationships matchmakingAccording to eHarmony, it is launching a brand new, marketing and television campaign which will feature Dr. Warren in what it says are "new, humorous situations."

ValueClick Launches Political Advertising Product


ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. valueclick politics advertising presidential elections networkWestlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product.

Outcast Links With ECOtality On Advertising Network


Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations.

engage:BDR Aims At Instagram Advertising


Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engagebdr instagram advertising iconicreach influencer marketplace

Rubicon Project Acquires Mobile Advertising Firm Mobsmith


Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. Rubicon provides an online marketplace for buying and selling of online advertising, and uses that marketplace to automatically optimize for the best ads to display for its publishers. rubicon project merger acquisition mobsmith mobile advertising

Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. Adverts eh, where to find them?

Maker Studios Signs Big Advertising Deal With Omnicom


Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. maker studios omnicom advertising upfront youtube network

KidZui Launches Advertising Platform


San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. kidzui advertising children kids browser software networkThe firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser.

Specific Media Ties With Advertising Analytics Firm


Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance. specific media nielsen advertising performanceThe firms said they have launched a new product called Shopper Access, which is aimed at reaching shoppers in the consumer packaged goods category via display and video ads.

Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Frank Addante

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. Years ago, we could process ad transactions in 1-2 seconds. Last year, it was 300 milliseconds. Now, it’s 30 milliseconds. Next year, it may be 3 milliseconds.

Rubicon: We're Second In Online Advertising Audience


Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. Rubicon Project's online advertising service automates and optimizes digital media advertising for web publishers. comscore reach advertising online project rubicon

Wrapify Q&A: Adhesive Giant Puts $3 M in Car Advertising Schtick


Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising. After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal.

Silicon Beach Report May 24: Snapchat Offering Discounts to Advertisers

L.A. Business Journal

Snapchat offering discounts to advertisers, Aerojet Rocketdyne engines to power experimental military spaceplane, and podcast search engine launched

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically.

TenFarms Gets $2.7M For Smartphone Advertising Software


in an angel funding round, to launch a new mobile advertising product called Adtile to the market. According to TenFarms, its new Adtile mobile advertising product is aimed at making it easy and simple to integrate apps into mobihle apps and websites; the firm says its product allows mobile app developers to automatically include ads, which are targeted based on keywords, categories, and more.

CityGrid Buys Pay-Per-Phone Advertising Technology Firm


West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Felix provides pay-per-action phone advertising to local businesses, and has been working with CityGrid since 2009.

Silicon Beach Afternoon Report June 20: Snapchat Expands Advertising

L.A. Business Journal

Snapchat expands advertising, Mashable acquires Cinefix, Clearlake Capital buys Vision Solutions, and more

PageWoo Targets Mobile Advertising For Small Businesses


PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. pagewoo mobile advertising small business smartphone startengine According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

OpenX Gets $22.5M More For Online Advertising


Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers. openx online advertising venture capital investment market software

Silicon Beach Report Aug. 26: Snapchat to Rollout Behavior Targeting for Advertisers

L.A. Business Journal

Snapchat to rollout behavior targeting for advertisers, Thrive Market making pitch to be affordable online Whole Foods, and SpaceX’s Dragon capsule splashes down in ocean

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

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eHarmony Gets Heat For Advertising Claims In UK


Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today. According to the BBC, the UK's Advertising Standards Authority (ASA) has called eHarmony's advertisements in the country "misleading", saying eHarmony's service has not undergone scientifically vetted studies. eharmony united kingdom advertising scientific

Impact Radius Launches New Online Advertising Firm


Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. Impact Radius said it has created an open, central directory of advertisers, media partners, and agencies engaged in performance advertising, and will also offer advanced tools and technology built for advertisers and media partners in the segment.

ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more.

LA Advertising Professionals

SoCal Tech Calendar

Monday, January 23, 2017 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-28930021473. Find partners, meet new people, and do deals.