Evite Names Advertising SVP

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Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. evite advertising online executive diane alloy

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AdQuick Adds $2.1M For Outdoor Advertising Marketplace

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Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. adquick outdoor advertising marketplace instacart venture capital marketmore in funding. The new funding came from Initialized Capital. Matt O'Connor is founder and CEO at AdQuick. AdQuick previously raised $1.1M

engage:BDR Aims At Instagram Advertising

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Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engagebdr instagram advertising iconicreach influencer marketplace

LA Advertising Professionals

SoCal Tech Calendar

Tuesday, September 20, 2016 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-27292423373. Find partners, meet new people, and do deals.

LA Advertising Professionals

SoCal Tech Calendar

Monday, January 23, 2017 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-28930021473. Find partners, meet new people, and do deals.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26470825953. Find partners, meet new people, and do deals.

Factual Joins Advertising Privacy Group

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Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others. factual advertising privacy mobile consumer group data collectio

Snapchat Eyes News, Advertising

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Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. snapchat news advertising photo messaging disappearing social The new service, which is expected to debut in November, would be the first attempt by Snapchat to convert the popularity of its disappearing photo messaging service into actual revenues. READ MORE>>.

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Rubicon Project Powers Digital Jukebox Advertising Marketplace

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Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. rubicon project digital jukebox touchtunes market programmatic real time bidding advertising exchangeAccording to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

Triton Digital, Slacker Expand Audio Advertising Relationship

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Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship. The two said that Slacker has selected Triton's programmatic audio advertising exchange, a2x, to monetize its digital audio advertising inventory across the US and Canada. triton digital slacker audio advertising radio streaming

eHarmony Gets Heat For Advertising Claims In UK

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Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today. According to the BBC, the UK's Advertising Standards Authority (ASA) has called eHarmony's advertisements in the country "misleading", saying eHarmony's service has not undergone scientifically vetted studies. eharmony united kingdom advertising scientific

GumGum Analyzes Sports Teams Sponsorships, Advertising

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Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum, which is best known for its in-image advertising, said it has launched GumGum Sports , a new division of its GumGum Visual Intelligence arm, which uses computer vision technology to understand how fans are consuming sports content on broadcast TV, streaming, and social channels.

Los Angeles Advertising Professionals [ LOS ANGELES ]

Tech.Co

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St., Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St

Los Advertising Professionals Mix Mingle Network

SoCal Tech Calendar

Tuesday, October 18, 2016 -- Los Advertising Professionals Mix Mingle Network. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-advertising-professionals-mix-mingle-network-tickets-28066064354. Find partners, meet new people, and do deals.

DataPop Launches New Semantic Advertising Product

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Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. datapop semantic advertising advertiser targeting product google

YP Rolls Out New Search Advertising Product

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local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo.

Building A Dream Team For Mobile Advertising, with Gradient X

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Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

Sizmek Bolsters Digital Advertising Staff In LA

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Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Los Angeles is a major center for online advertising, with other companies like OpenX, Convertro, Frequency, Rubicon Project, Airpush, ReachLocal, and many, many others in the industry based in the region.

VIRURL Debuts Native Advertising Product

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VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. virurl native advertising blogging blogger content Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs.

WebVisible Sees Advertising Recovery

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Irvine-based WebVisible , the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. WebVisible has been tracking quarter-to-quarter trends in advertising spend through its customers, which it says represented $23M in spending in Q2 of 2010. WebVisible's quarterly report is drawn from the firm's 12,000 individual advertisers in the U.S.,

Leadbolt Launches Mobile Advertising Exchange

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leadbolt mobile advertising exchange monetization connect Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings.

MediaAlpha Gets Funding For Insurance Advertising Technology

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Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. MediaAlpha--headed by Steve Yi--develops technology that lets online insurance advertisers target customers using big data and structured search, according to the firm.

Nativo Raises $20M For Native Advertising

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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. Nativo's software helps integrate advertising into a publisher's website and streams, making the distribution of advertising more like the editorial that a publisher offers -- which results in much greater clickthrough, although the technique is somewhat controversial in that it confuses editorial content and ads with end users.

Cracked.com Launches New Advertising Format

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Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Cracked.com said its new Virals ad product will trigger an advertising campaign on content, when it exceeds a specific threshold of activity. cracked advertising format internet demandmedia demand content

Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. The company's software lets users figure out such things as what specific ads are being run by different advertisers, which ad networks have which customers, who different brands are buying impressions from, and other programmatic ad data.

Rubicon Project: Record Breaking Video Advertising After U.S. Election

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Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. rubicon project video advertising electionPresidential Election, as people have been turning to video for information on the aftermath of the election. Rubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile. READ MORE>>.

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The startup--founded by 23-year-old Ross McCray--says it offers up inventory across desktop, mobile, tablet and television and real time reporting, which it says lets brands and advertisers buy, optimize, and measure video ads in a more efficient way. videoamp video advertising venture capital ross mccray

Nativo Gets $3.5M For Native Advertising Technology

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Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Sponsored content/native advertising is the technique of interspersing information from sponsors or advertisers within a news stream or forum--in a way that it looks and feels like editorial. nativo venture capital advertising sponsored content in a Series A funding round, the firm announced Tuesday.

Maker Studios Signs Big Advertising Deal With Omnicom

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Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. maker studios omnicom advertising upfront youtube network

SHIFT Aims At Social Advertising Analytics

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Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. Pricing on the new service was not announced.

Los Angeles Advertising Professionals Mix Mingle Network [ LOS ANGELES ]

Tech.Co

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St., Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St. LAADPROS

OpenX, YP Team On Display Advertising

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Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. The companies said the move would allow YP to unify both YP.com and a display ad network of hundreds of sites under a single inventory, making it easier for its advertisers. openx display advertising programmatic digital

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SVnetwork Launches Brand Advertising Network

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Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month. SVnetwork claims its products help connect consumers to brands, delivering a 100 times higher click rate than banner or display advertising.

Advertising Automation Goes Well Beyond RTB

Frank Addante

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry