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Triton Digital, Slacker Expand Audio Advertising Relationship

socalTECH

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship. triton digital slacker audio advertising radio streamingFinancial details of the deal were not disclosed. READ MORE>>.

YP Rolls Out New Search Advertising Product

socalTECH

local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. READ MORE>>.

The Future of Advertising will be Integrated

Both Sides of the Table

Yet these seem to be the least effective attributes of banner advertising. Integrated Advertising. Advertisers pay for efficacy.

Sizmek Bolsters Digital Advertising Staff In LA

socalTECH

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. sizmek online digital advertising executive agency doubleclick

OpenX 43

Automated Advertising Next Generation of CRM?

Frank Addante

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? Now, let’s look at Automated Advertising.

Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. What is Gradient X? Thanks!

Wrapify Q&A: Adhesive Giant Puts $3 M in Car Advertising Schtick

Xconomy

Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS. Wrapify

SHIFT Aims At Social Advertising Analytics

socalTECH

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect Pricing on the new service was not announced. READ MORE>>.

eHarmony In Advertising Push, As Warren Revamps Firm

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Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eharmony advertising mobile dating relationships matchmakingREAD MORE>>.

ValueClick Launches Political Advertising Product

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ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. valueclick politics advertising presidential elections networkWestlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. READ MORE>>.

Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. Native Ads. Nativo.

Outcast Links With ECOtality On Advertising Network

socalTECH

charger vehicle electric automobile cleantech advertising ecotality outcastREAD MORE>>.

Rubicon Project Acquires Mobile Advertising Firm Mobsmith

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. rubicon project merger acquisition mobsmith mobile advertisingREAD MORE>>.

Maker Studios Signs Big Advertising Deal With Omnicom

socalTECH

The deal is apparently the first, upfront advertising deal signed by Maker Studios. maker studios omnicom advertising upfront youtube network

KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

Specific Media Ties With Advertising Analytics Firm

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Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance. specific media nielsen advertising performanceFinancial details of the link between the firms was not disclosed. READ MORE>>.

Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Frank Addante

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds.

Rubicon: We're Second In Online Advertising Audience

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. comscore reach advertising online project rubiconREAD MORE>>.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

“To maximize return on your advertising dollars, you need to take action upon those insights. Take action. Cutting edge technology.

TenFarms Gets $2.7M For Smartphone Advertising Software

socalTECH

in an angel funding round, to launch a new mobile advertising product called Adtile to the market. Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M TenFarms did not disclose the names of those angel investors. READ MORE>>.

Silicon Beach Afternoon Report June 20: Snapchat Expands Advertising

L.A. Business Journal

Snapchat expands advertising, Mashable acquires Cinefix, Clearlake Capital buys Vision Solutions, and more

CityGrid Buys Pay-Per-Phone Advertising Technology Firm

socalTECH

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed. READ MORE>>.

PageWoo Targets Mobile Advertising For Small Businesses

socalTECH

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. pagewoo mobile advertising small business smartphone startengine According to PageWoo, its new product can target consumers based on interests, psychographics, and buying patterns.

LA Advertising Professionals

SoCal Tech Calendar

Monday, January 23, 2017 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-28930021473. Find partners, meet new people, and do deals.

OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

Silicon Beach Report Aug. 26: Snapchat to Rollout Behavior Targeting for Advertisers

L.A. Business Journal

Snapchat to rollout behavior targeting for advertisers, Thrive Market making pitch to be affordable online Whole Foods, and SpaceX’s Dragon capsule splashes down in ocean

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

Advertising & PR Events News Pubcon SEO Social Media Social News pubcon PubCon 2011Other then to come hang with the TZ crew of course.

SEO 13

LA Advertising Professionals

SoCal Tech Calendar

Tuesday, September 20, 2016 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-27292423373. Find partners, meet new people, and do deals.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26470825953. Find partners, meet new people, and do deals.

Impact Radius Launches New Online Advertising Firm

socalTECH

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

Where does someone who is starting a hairdressers advertise their business? TechZulu caught up with Conolly and this is what we learn.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Tuesday, July 19, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26473289321. Find partners, meet new people, and do deals.

Factual Joins Advertising Privacy Group

socalTECH

Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. READ MORE>>.

Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

socalTECH

Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. READ MORE>>.

TubeMogul Acquired By Adobe For $540M

socalTECH

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00 READ MORE>>.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

No Doubt About It: You Need Video Ads for Your Company

Tech.Co

A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Los Advertising Professionals Mix Mingle Network

SoCal Tech Calendar

Tuesday, October 18, 2016 -- Los Advertising Professionals Mix Mingle Network. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-advertising-professionals-mix-mingle-network-tickets-28066064354. Find partners, meet new people, and do deals.

How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Snapchat Eyes News, Advertising

socalTECH

Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. snapchat news advertising photo messaging disappearing social READ MORE>>.