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CPC Strategy Acquired By Elite SEM

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San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel. READ MORE>>.

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CPC Marketing Firm Bardon Advisors Acquired

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Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce. Financial terms of the acquisition were not disclosed.

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UberMedia Launches iOS Advertising Tool

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Developers use their iTunes account to pay for the CPC ads. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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CampaignEQ Launches Affiliate Tracking Tool

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According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. CampaignEQ was founded by Dirk McGregor and William Belk.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Advertising is all about getting the most results for the least cost.

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MediaTrust Gets $3M

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Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. MediaTurst is headed by Peter Bordes.

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