Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release.

Custom 263

Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

Custom 263

Who cares about customer loyalty?

Berkonomics

Repeat customers, raving fans, angry backlashers, commodity shoppers. Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint.

Custom 248

SteelHouse Names Chief Customer Officer

socalTECH

Los Angeles-based SteelHouse , which develops online retargeting and advertising software, has named Rory Mitchell as Chief Customer Officer (CCO) at the company. steelhouse chief customer offier executive retargeting advertising softwareMitchell was previously VP of Client Success at SteelHouse, where he has been for less than a year. According to SteelHouse, Mitchell has over 17 years of experience in the area, and was previously at Experian Marketing Services.

Custom 100

TaskUs Names Chief Customer Officer

socalTECH

Los Angeles-based TaskUs , which provides outsourced customer support and other back-end support for technology companies, said today that it has named Jarrod Johnson as Chief Customer Officer. johnson jarrod technology executive officer customer chief taskusJohnson was previously SVP of Sales at TaskUs, and will be based in the company's Dallas offices. Johnson also had served at ACS and IBM.

Custom 109

TigerText Signs Chicago Customer

socalTECH

Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. tigertext chicago secure messaging texting healthcare enterprise customerTigerText said that Chicago Cardiology Institute (CCI), which treats cardiovascular disease in Illinois, has deployed the company's secure messaging products as part of a HIPAA compliance effort.

Custom 178

Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

Custom 257

American LegalNet Wins Customer

socalTECH

Los Angeles-based legal software developer American LegalNet is reporting a new customer win this morning, with law firm Blank Rome LLP. american legalnet legal customer software docket calendarAmerican LegalNet said Blank Rome LLP has purchased its eDockets court-rules-based calendaring and docketing systems software, as well as Docket Direct local/federal court feeds and Smart Dockets court date calculator app. Financial impact of the win was not announced.

Custom 116

Are you an old school customer marketer?

Berkonomics

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. Spend lots and not be sure of the return on investment; or spend much less and offer some of the savings to the customer.

Custom 181

VizExplorer Wins New Customer

socalTECH

San Diego-based VizExplorer , which develops operational intelligence software used by casinos, reported a win with the Tunica-Biloxi Gaming Authority for Paragon Casino Resort, in Marksville, Louisiana. Financial details of the win were not announced. VizExplorer said the win also included its new premium consulting service. VizExplorer recently received a big round of funding from Morgan Stanley Expansion Capital. READ MORE>>. vizexplorer software casino analytics paragon resort biloxi

Custom 100

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE.

Custom 231

BlackLine Taps Zuora For Chief Customer Officer

socalTECH

Los Angeles-based BlackLine said this morning that it has named Karen Flathers as the company's new Chief Customer Officer. BlackLine said Flathers will oversee oversee the day-to-day functions of its Implementations, Support, Customer Success and Product Training departments. acquisition merger flathers karen executive officer customer chief zuora blackline

Custom 135

Yardi Wins Customer In Oregon

socalTECH

Santa Barbara-based Yardi has scored a customer win in Oregon, with commercial property management company Melvin Mark Companies. Melvin Mark Companies is using Yardi's Commercial LeasingPad software, which is used for customer relationship management and deal tracking. Yardi's software is being used to replace a manual, paper-driven process for its new customer. yardi oregon commercial property management software customer

Custom 109

Newegg Adds Facebook Messenger For Customer Support

socalTECH

Los Angeles-based online technology retailer Newegg said Wednesday that it has begun using Facebook Messenger for its customer support efforts. newegg facebook messenger customer support

NewEgg 141

Yardi Wins Customer In Louisiana

SoCal Tech Calendar

yardi louisiana customer property management real estate realestate softwareSanta Barbara-based property management software developer Yardi reported a win in Louisiana this morning, with Weinstein Nelson Management. Financial impact of the win was not disclosed. Weinstein Nelson Management, which is based in Baton Rouge, is using Yardi's software for reporting, lead tracking, and renewals for its properties. READ MORE>>.

Custom 109

My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

Custom 245

Yardi Adds New Customer

socalTECH

Santa Barbara-based Yardi , which develops property management and accounting software for the real estate market, reported another customer win this morning, with commercial property owner Blatteis & Schnur. Yardi did not detail the financial impact of the win. Blatteis & Schnur operates 29 multi-tenant retail properties, which it will manage with Yardi's software.

Custom 125

Your customers are telling you “Wiw Wiw Wiw!”

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of….

Custom 207

RightScale Adds New Customers

socalTECH

Santa Barbara-based cloud deployment software developer RightScale said Thursday that it has added three new customers, bringing its total number of software-as-a-service providers to more than 100. The firm said that Progress, Pearson Education, and Resumator are using its products to deploy and manage their software-as-a-service applications for customers in cloud environments. rightscale cloud computing software deployment customers

Custom 138

The “drop dead” question for a customer survey

Berkonomics

It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future.

Custom 250

MomentFeed Adds New Customer Tracking Tools

socalTECH

Santa Monica-based MomentFeed , the developer of mobile customer analytics tools, says that it has launched a new, online-to-offline customer journey tracking tool in the latest version of its platform. makes it easier for its multi-location brand customers to track "online-to-offline journeys" and calculate the ROI of their mobile marketing efforts. momentfeed customer tracking location mobile analytics brands

Custom 109

Yardi Wins Customer In London

socalTECH

Santa Barbara-based property management software developer Yardi continues to add to its long list of customers, saying late last night that it has added a new customer in London. Yardi said that Triple Point Social Housing will use its Yardi Voyager software for property management, including leasing, tenant services, and accounting operations. Financial details of the win were not announced. READ MORE>>. yardi london property management software

Custom 100

The Empathy Economy: Emotional Intelligence in Customer Service

Xconomy

The “empathy economy” will help define the new reality of human and machine interactions in the customer service industry. Brand loyalty has been championed by brands like Gucci and Tesla, who have both a dedicated customer base and “fans” who admire the out-of-reach products.

Why bother to sit in with customer service?

Berkonomics

Then, when my manager of customer service sent a request up the line asking for funds for equipment or expanded staffing, I would understand the need, sometimes offering suggestions for improvement to try before making the investment. Start by sitting in with customer service.

Custom 170

Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

If you build a great product that customers love, and have the metrics to back it up, the startup community will celebrate and support you on the merit of that alone, regardless of gender.". The post Happy Customers Make Gender Bias (Nearly) Irrelevant appeared first on John Greathouse

Custom 197

Lumi Lands $9M For Custom Packaging For E-Commerce Brands

socalTECH

Los Angeles-based Lumi , which provides the fancy, custom packaging you might see from MeUndies or FabFitFun, has raised $9M in a Series A funding, the company said on Wednesday. The company helps manage manufacturing of custom boxes and other packaging for e-commerce and other brands, using a network of suppliers. lumi custom packaging ecommerce brand branding venture capital

OpenX Names Chief Customer Officer

socalTECH

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. Whitcraft was most recently Chief Customer Officer at Tagged, and also was an executive at MySpace/Fox Interactive Media, in addition to serving as an executive at Yahoo. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

OpenX 125

Yardi Wins Customer In Singapore

socalTECH

Santa Barbara-based software developer Yardi has signed on a customer in Singapore, which will use the company's property management and accounting software. According to Yardi, Soilbuild Group Holdings Ltd. has adopted its software to automate its financing and leasing efforts. Financial details of the win were not announced. Soilbuild has more than 4 million square feet of property under management. READ MORE>>. yardi singapore property management asia international soilbuild

Custom 100

This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

InfoChachkie

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A version of this article previously appeared in Forbes.

Custom 149

Resonant Wins New Customer

socalTECH

said it has signed on a new customer, to develop surface acoustic wave (SAW) duplexers for three different bands. Name of the customer, and financial details of the deal were not announced. Resonant said the MOU with the un-named customer will include an upfront payment to the company, and additional payments to complete the designs. Goleta-based radio filter manufacturer Resonant Inc.

Custom 109

AppOnboard Signs Customers For Mobile App Demo Technology

socalTECH

Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools. According to the startup, those cutomers are some of the developers who are using its tools to enable Google Play Instant apps via its "App Store Demos" product, which it launched in August.

Custom 122

Triton Digital Wins New Customer

socalTECH

Los Angeles-based Triton Digital , the provider of audio advertising technology, reported a win today with Neuhoff Communications. According to Triton Digital, Neuhoff has selected the company's enterprise podast management solution, to capture, edit, and distribute content to its audience. Financial impact of the win was not announced. Nehoff Communications is the operator of 22 radio stations and related websites across central Illinois and Indiana. READ MORE>>.

Custom 118

Deka Takes On Custom, 3D Printed Bluetooth Headsets

socalTECH

Deka , a new startup developing custom Bluetooth headsets, said today that it has launched a crowdfunding effort to help launch the company. deka dekasounds custom printed bluetooth headset

Custom 202

BlackLine Tops 1300 Customers

socalTECH

Los Angeles-based finance and accounting automation software developer BlackLine reports this morning that it added 393 new customers in 2015 and now has over 1300 customers around the world. The company said that among the new clients it added during the year were Houghton Mifflin Harcourt, Malaysia Airlines, Roku and Trivago. BlackLine said that among the biggest area of growth for the company were mid-market companies, in addition to its existing large enterprise base.

Custom 109