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Startup Professionals Musings
FEBRUARY 4, 2023
Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. Marty Zwilling< Big Data Colin Strong future customer trends human data
Startup Professionals Musings
JULY 16, 2022
We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. business leadership customer experience D.
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Berkonomics
DECEMBER 22, 2022
Repeat customers, raving fans, angry backlashers, commodity shoppers. First, negative kinds of loyalty: Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint.
Startup Professionals Musings
OCTOBER 24, 2022
Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days. I doubt if any of these are really listening to their customers. It’s easy to focus first on selling, and to treat all customer input as objections to be overcome.
Startup Professionals Musings
AUGUST 14, 2021
With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.
Berkonomics
MARCH 10, 2022
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Entering the age of mass customization.
Startup Professionals Musings
MARCH 20, 2023
Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology.
Startup Professionals Musings
DECEMBER 13, 2020
Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Your competition is global, so today’s customers are demanding world-class service. Tie customer experience to all compensation and recognition.
Startup Professionals Musings
DECEMBER 23, 2020
Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.
Startup Professionals Musings
SEPTEMBER 16, 2020
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.
Startup Professionals Musings
JULY 10, 2021
In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.
Startup Professionals Musings
NOVEMBER 20, 2022
As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.
Startup Professionals Musings
OCTOBER 30, 2022
Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.
socalTECH
MAY 10, 2022
San Diego-based Tealium said today that it has named Tony Nadalin as the company's Chief Customer Officer. Tealium develops "tag management" software used by brands to track customer data on the web, mobile platforms, on IoT, and elsewhere, tying that into a customer data platform. tealium chief customer officer executive tony nadalin synopsys
Startup Professionals Musings
JANUARY 8, 2021
Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. Know your customers intimately.
socalTECH
JULY 30, 2021
Los Angeles-based influencer marketing software provider CreatorIQ said this week that it has named Max Powers as the company's new Chief Customer Officer. Powers also previously served at General Manager of Vantage Media, where the company said she ran the Education division of the business, as well as building the company-wide Customer Success organization. CreatorIQ says its customers include AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.
Startup Professionals Musings
APRIL 14, 2021
Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Highlight benevolence to customers and society.
Startup Professionals Musings
DECEMBER 25, 2021
Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.
Startup Professionals Musings
DECEMBER 22, 2021
As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers.
Startup Professionals Musings
MAY 9, 2022
Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers.
Berkonomics
AUGUST 3, 2017
First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. If the product or service is especially complex or expensive, send someone from sales or marketing or even R&D to the customer location at the moment of first use. Make your customer a partner in the process.
Startup Professionals Musings
JUNE 23, 2021
Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. I assure you that even one or two employees with bad attitudes or lack of customer attention can override the best efforts of everyone else.
socalTECH
FEBRUARY 3, 2022
Goleta-based property management and real estate software developer Yardi said this week that it has been selected by investor services provider IQ-EQ as its international real estate fund management platform. Financial terms of the win were not announced. Yardi said it will be used across IQ-EQ's global operations. yardi property management software iqeq international global realestate
Startup Professionals Musings
APRIL 2, 2022
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business.
Startup Professionals Musings
SEPTEMBER 25, 2020
The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose. What you say in your mission statement means nothing unless customers see you and your team living it every day. Highly focused customer segment targeting.
Startup Professionals Musings
FEBRUARY 21, 2021
Most startups are happy to find any customer, and will hang on for dear life to every one. Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.
Berkonomics
NOVEMBER 24, 2016
Repeat customers, raving fans, angry backlashers, commodity shoppers. Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. I am not suggesting that you create a competitor, only that if this is the case, you should find a way to exceed customer expectations greatly. You don’t want your customers to buy strictly because you have become their “habit of comfort.”.
Berkonomics
MARCH 11, 2021
It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. The post Your “drop dead” question for a customer survey first appeared on BERKONOMICS.
Startup Professionals Musings
DECEMBER 18, 2021
Customers are people too, so customers tend to take their relationship with a brand personally. But how do you know if your brand is projecting warmth and competence to your customers? Selling to loyal customers is 3 to 10 times cheaper than acquiring new customers.
socalTECH
MAY 29, 2015
Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. tigertext chicago secure messaging texting healthcare enterprise customerTigerText said that Chicago Cardiology Institute (CCI), which treats cardiovascular disease in Illinois, has deployed the company's secure messaging products as part of a HIPAA compliance effort.
Startup Professionals Musings
MARCH 26, 2022
They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Motivate people, including your customers, to do something to improve your marketing today.
socalTECH
AUGUST 19, 2022
Electric truck maker Rivian apparently has angered many of its pre-order customers after it cancelled the entry level version of its R1T truck--which raises the prices over its electric truck by over $6,000. According to The Verge, the company recently emailed its customers saying it is cancelling its base "Explore" model, which started at $67,500, and would force customers to either cancel their orders or upgrade to its $73,000 "Adventure" trim.
Startup Professionals Musings
NOVEMBER 17, 2018
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.
Startup Professionals Musings
JANUARY 29, 2020
Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.
socalTECH
MAY 2, 2019
Los Angeles-based financial software developer BlackLine said on Thursday that it has expanded its customer base, adding such notable customers as Volvo, Waymo, AstraZeneca, the operator of Applebee's, and many others to its list of 2,700 companies who are using its products. plus international customers such as AstraZeneca, Aviva, Blue Prism, Chorus New Zealand, NHS National Services Scotland, Volvo Car Group and Western Power.
Startup Professionals Musings
AUGUST 22, 2020
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Customers don’t even see this as advertising. Customers relate to other humans and relationships.
Startup Professionals Musings
JANUARY 11, 2020
They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends.
socalTECH
MARCH 6, 2020
San Diego-based Cubic Corporation said this week that it has named Min Wei as the company's Senior Vice President and Chief Customer Officer. Cubic, which provides services to the transportation, defense, and training markets, said that Wei will lead a new customer experience function, handling global quality, configuration management, logistics support and customer experience. cubic chief customer officer executive
Startup Professionals Musings
JUNE 5, 2019
Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends.
Startup Professionals Musings
MARCH 4, 2019
Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. One of the keys to a successful customer-centric strategy is understanding and measuring your customers lifetime value (CLV), since customers are definitely not all the same.
Startup Professionals Musings
AUGUST 22, 2021
Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.
L.A. Business Journal
MAY 18, 2020
a downtown-based fintech startup, is adapting to the Covid-19 crisis by helping its customers adapt Finli Inc.,
Startup Professionals Musings
APRIL 1, 2020
Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. These days, branding is less about products or solutions, and more about the overall customer experience and expectations.
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