The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies.

A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. We have grown more than a bit weary of most advertising, no matter in what form.

Virtualization Trends, Strategies, Case Study

SoCal Tech Calendar

Thursday, June 23, 2011 -- Virtualization Trends, Strategies, Case Study. Drill down into a case study of one of the nations largest virtualization implementations. Virtualization is one of the leading IT trends and is expanding in both size and scope. The benefits and creative application of virtualization are many. What are the current trends in this evolving technology? How do you evaluate the technology and various vendor offerings?

Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Is branding missing from your corporate strategic plan? Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Networking and a boxed dinner provided. See [link] (more

Lean-Agile: Case Studies from Amazon.com and Profitline

SoCal Tech Calendar

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from Amazon.com and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it. But so far most of these initiatives have been driven by technical teams based on technical benefits.

Entrepreneurial Metrics-Measurements for Success

SoCal Tech Calendar

Chris will offer case studies and talk about ongoing research and start-ups addressing this topic. Tuesday, October 23, 2018 -- Entrepreneurial Metrics-Measurements for Success. Investors agree that the single most important factor for a company's success is the entrepreneur. Join Pasadena Angels Chairman, Chris Wadden, at this special evening where he will talk about various methodologies that investors use to evaluate entrepreneurs.

How Machines Understand Text - NLP, Machine Learning in Practice

SoCal Tech Calendar

We have a great session planned that will use two case studies of Natural Language Processing and Machine Learning to explore opportunities that businesses have with understanding text. Come join us for a moderated session led by Dr. Jon Morra as he guides us through in depth use cases of NLP and their applications in predictive analytics. Thursday, September 28, 2017 -- How Machines Understand Text - NLP, Machine Learning in Practice.

Better Living Through Analytics - Strategies for Data Decisions

SoCal Tech Calendar

Louis will be sharing some case studies and successful strategies that he has used at ZipRecruiter as well as previous experiences. Tuesday, August 29, 2017 -- Better Living Through Analytics - Strategies for Data Decisions. Product School. Data is king! Get ready to understand how a successful analytics team can empower managers from product, marketing, and other areas to make effective, data-driven decisions.

The “drop dead” question for a customer survey

Berkonomics

It means you can use this respondent as a resource for case studies and marketing quotes in the future.

Custom 250

MIT Enterprise Forum FuelRod -- Mobile Charging on the Go

SoCal Tech Calendar

Wednesday, February 15, 2017 -- CASE STUDY: FuelRod -- Mobile Charging on the Go. MIT Enterprise Forum San Diego. One company is rethinking the world of mobile power through rechargeable batteries; in a way you might not expect. Chi Yau and Joe Yeagley are the developers behind FuelRod, a rechargeable mobile battery charger which is changing the travel experience.

Interactive and Mobile Local Media: Trends and Opportunities

SoCal Tech Calendar

Mobile LAVA is pleased to welcome top BIA/Kelsey analysts Matt Booth andMichael Boland to share authoritative insights into the top trends, marketevents, companies and case studies that are driving current and future opportunities in interactive and mobile local media. Thursday, November 15, 2012 -- Interactive and Mobile Local Media: Trends and Opportunities.

LAVA 109

Scam and Cyber Crime Defense

SoCal Tech Calendar

Detective Timothy Lohman reviews current trends and scam case studies. Wednesday, May 10, 2017 -- Scam and Cyber Crime Defense. Clean Technology Council. It's virtually impossible to exist in modern society without submitting personal information online. Most people can't get through a day without using the Internet to shop, pay a bill, or check their credit card balance.

Power of Angel Investing Seminar

SoCal Tech Calendar

This highly interactive program provides attendees with practical information on best practices in angel investing through a balance of expert presentations, panel discussions and small group case studies. Thursday, April 12, 2012 -- Power of Angel Investing Seminar. This full-day seminar provides an overview of the angel investing process including the details of finding, evaluating, and structuring deals.

Successful Medical Device Company Commercialization

SoCal Tech Calendar

This event will present a brief case study for branding, grassroots capitalization, and launching of Tenex Health - Forbes® Magazine's Most Promising medical device company of 2011 - through seed, A, and B round investments totaling $19 million. Wednesday, June 13, 2012 -- Successful Medical Device Company Commercialization Without Venture Capital. OCTANe.

OCTANE 100

Moving from Social Media to Social Action

SoCal Tech Calendar

Take Part and Participant Media will present case studies fromtheir successful film campaigns and offline strategies. Thursday, September 22, 2011 -- Moving from Social Media to Social Action. Well discuss how the media landscape is changing the conversation, but what does it really take to translate that to meaningful action? Well explore campaigns that crossed the boundary from social media to taking action.

Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Well cover best practices, case studies and strategies for success (as well as those to avoid). Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. PRSA LA. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. Social Media Week LA. See [link] (more

Implementing Lean Software Development

SoCal Tech Calendar

In this full-day seminar we will present three in-depth case studies to show you how it can actually be done, even in todays economic environment. Tuesday, April 14, 2009 -- Implementing Lean Software Development. Several books have been written on the theory of Lean Software Development. See [link] (more

Early-Stage Valuation

SoCal Tech Calendar

Attendees also put these methods to work with interactive case studies. Tuesday, October 23, 2012 -- The San Diego Tech Coast Angels present Early-Stage Valuation. Program Overview: This interactive workshop educates and empowers angel investors, entrepreneurs, and others interested in access to capital on a variety of ways to value pre-revenue companies.

Going

SoCal Tech Calendar

James will be giving on overview of "Green" Perspectives, touching on Key External Drivers, how Going "Green" will enhance stakeholder value, discuss potential pitfalls and share with us a Case Study in Going "Green". Tuesday, September 16, 2008 -- Going "Green": Why should you care? AccessEN. Presented by James C. Cascone, Principal with Deloitte.

Weekend Workshop: Entrepreneurial Thinking + UX Design

SoCal Tech Calendar

This two-day workshop is filled with interactive lectures, case studies, and exercises which give participants real takeaways to real business problems. Saturday, October 13, 2012 -- Weekend Workshop: Entrepreneurial Thinking + UX Design. presented by General Assembly + Launchpad LA. Michael Geer, Dan Murillo, Jason Lehmbeck, Todd Lefelt, Chris Becker, Jaime Russell Levy, Mike Margolin and Dan Maccarone.

Design 100

CoDev2012

SoCal Tech Calendar

The program features keynote presentations, case studies, panels and deep dive workshops with innovation visionaries and top innovation leaders representing: Clorox, Corning, Pepsico, Avery Dennison, Mars Inc., Wednesday, February 15, 2012 -- CoDev2012: Achieving Higher Open Innovation Returns while Managing Risk, Costs and Uncertainty.

CoDev2012

SoCal Tech Calendar

The program features keynote presentations, case studies, panels and deep dive workshops with innovation visionaries and top innovation leaders representing: Clorox, Corning, Pepsico, Avery Dennison, Mars Inc., Tuesday, February 14, 2012 -- CoDev2012: Achieving Higher Open Innovation Returns while Managing Risk, Costs and Uncertainty.

CoDev2012

SoCal Tech Calendar

The program features keynote presentations, case studies, panels and deep dive workshops with innovation visionaries and top innovation leaders representing: Clorox, Corning, Pepsico, Avery Dennison, Mars Inc., Monday, February 13, 2012 -- CoDev2012: Achieving Higher Open Innovation Returns while Managing Risk, Costs and Uncertainty.

Generating Revenue from New TV Models

SoCal Tech Calendar

Only tested practical information with compelling case studies about business models that really work. Tuesday, August 25, 2009 -- Generating Revenue from New TV Models. Tech Supper Club. We invite you to submit a speaker or attend our next Tech Supper Club on how to generate revenue from video content for broadband TV and mobile video. This is the Billion Dollar Question and its time for real answers; no fluff. We are seeking speakers with bonafide tried and true success stories.

RFID Hands on Workshop

SoCal Tech Calendar

Industrially relevant RFID case studies and their results will also be presented. Friday, June 19, 2009 -- RFID Hands on Workshop. WINMEC. Faculty and researchers from UCLA-WINMEC RFID Lab who have been working on RFID for several years, will address issues that arise in the process of using RFID for the enterprise.

Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Action vs. Analysis - Although its use is in decline, many MBA classes are still taught via the Socratic case method. I recall a lengthy Harvard case from my days at Wharton that explored a large company's convoluted decision process to move from wood to fiberglass skis.

UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. A version of this article previously appeared in Forbes. Want to be an entrepreneur? Don''t go to Wharton or Harvard.

ASP-Operationalizing WellPoint Business Strategies with the Balanced Scorecard

SoCal Tech Calendar

This case study will showcase how the organization identified 11 strategic measures and used the balanced scorecard as a vehicle for operationalizing its strategies. Thursday, January 22, 2009 -- ASP-Operationalizing WellPoint Business Strategies with the Balanced Scorecard. The results of this effort led to the division being showcased in other WellPoint business units as the benchmark for strategy execution. Our speaker, Ferdinand Tesoro, Ph.D.

ASP 100

Should Millennial Entrepreneurs Skip College?

InfoChachkie

In each case, the students were glad they remained in school and snagged their diploma before launching their startups. . A version of this article previously appeared on Forbes. Should millennial entrepreneurs go to college?

Communicating in Today's Business Environment

SoCal Tech Calendar

So you are, or someday you want to be a public company - Using strategic public relations to your advantage - Tear down the silos: where PR and IR intersect - How social media are changing the landscape - Two case studies: David v. Tuesday, January 25, 2011 -- TechAmerica-Finance Executive Network. PR/IRCommunicating in Todays Changing (and Treacherous) Business Environment. The Basics: What a senior executive should know to be a little dangerous.

FrameWorks Workshop: Valuation

SoCal Tech Calendar

Through a series of real world case studies and interactive group discussion, this workshop will discuss how valuation relates to intellectual property in licensing, manufacturing and MandA transactions. Thursday, January 10, 2013 -- Corporate Valuations. CONNECT. Valuation methodologies can be used to optimize transaction outcomes for both buyers and sellers in MandA and other transactions.

Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

3rd Annual India Trade Conference

SoCal Tech Calendar

Insights on the New India Environment and Trends Real-World Case Studies and Interactive Panels Keys to Successfully Doing Business with India Renewable Energy and Social Entrepreneurship Global Risk Mitigation Strategies Funding your Business Growth Valuable Networking Opportunities. Thursday, July 29, 2010 -- 3rd Annual India Trade Conference. The Third Annual India Trade Conference is being presented by Southern California Edison; the Port of Los Angeles; the U.S.

You Can’t Teach People To Be Entrepreneurs, But Entrepreneurs Can Be Taught

InfoChachkie

Although they were all accomplished researchers in their respective areas study, their lectures were theoretical and academic. I especially enjoyed this course because it afforded me with the opportunity to discuss ethical dilemmas raised in case studies involving real companies.

Power of Angel Investing

SoCal Tech Calendar

This highly interactive program provides attendees with practical information on best practices in angel investing through a balance of expert presentations, panel discussions and small group case studies. Monday, May 10, 2010 -- Power of Angel Investing. San Diego Tech Coast Angels.

Invest 100