The #1 Question to Ask Before Starting Any Case Study


Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies.

A good case study is worth many paid ads.


And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. We have grown more than a bit weary of most advertising, no matter in what form.

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Virtualization Trends, Strategies, Case Study

SoCal Tech Calendar

Thursday, June 23, 2011 -- Virtualization Trends, Strategies, Case Study. Drill down into a case study of one of the nations largest virtualization implementations. Virtualization is one of the leading IT trends and is expanding in both size and scope. The benefits and creative application of virtualization are many. What are the current trends in this evolving technology? How do you evaluate the technology and various vendor offerings?

Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Is branding missing from your corporate strategic plan? Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Networking and a boxed dinner provided. See [link] (more

Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

You Can’t Teach People To Be Entrepreneurs, But Entrepreneurs Can Be Taught


Although they were all accomplished researchers in their respective areas study, their lectures were theoretical and academic. I especially enjoyed this course because it afforded me with the opportunity to discuss ethical dilemmas raised in case studies involving real companies.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Have they done a business case on the expected benefits? Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing). Since 2009 we’ve been in an unequivocal bull market.

Why Entrepreneurs Hate (Most) MBAs


Action vs. Analysis - Although its use is in decline, many MBA classes are still taught via the Socratic case method. I recall a lengthy Harvard case from my days at Wharton that explored a large company's convoluted decision process to move from wood to fiberglass skis.

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

The Case for Calling Low. When you hear the case for “call high” it intuitively feels obvious. One of the questions I’m most often asked by CEOs is how to hire sales people.

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Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”

Tech Zulu Event

Buchman understands that many people dismiss social as having value for B2B, but the studies she has read support that the majority of research being done for these business decisions is happening online and in social media platforms.

UCSB Tops Harvard & Wharton In Startup Wars


Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. A version of this article previously appeared in Forbes. Want to be an entrepreneur? Don''t go to Wharton or Harvard.

Interview with Lior Elazary, Invia Robotics


One that we have done, and published a case study on, is a live deployment picking up thousand of live items for LD Products. As e-commerce continues to grow, one part of that business, one area continues to be a very difficult area to scale efficiently--the labor intensive, back end warehouse, shipping, and fulfillment operation.

The Evolution of the App Stores


Two customer-focused announcements stood out: the reviews API and the customer case studies. In many ways, Apple and Google are following similar paths.

The “drop dead” question for a customer survey


It means you can use this respondent as a resource for case studies and marketing quotes in the future.

How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

You want to be sure that you get customer commitments before doing the work do agree a case study afterwards if the project is successful. This article originally appeared on TechCrunch.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I’d like to make the case that the article is wrong. We go through case studies like how & Magento drove large audiences through great content marketing strategies.

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Connect: Faster-Than-Expected Growth For Direct-Order Automation

Frank Addante

We’re shipping a number of releases designed to encourage the automation of these orders, and we’re going to be publishing a series of articles, case studies and guides that illustrate how to take advantage of this market growth.

San Diego 2017 - INTERFACE Tour

SoCal Tech Calendar

Using case studies and best practice examples, these exhibitor-presented sessions offer you the solutions needed to address your technology challenges and achieve your organizational goals. Thursday, June 8, 2017 -- INTERFACE San Diego 2017. It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure.

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

You can push for guarantees that the client or partner will appoint a minimum number of staff to rolling out your product, you can ask them to spend hard dollars on co-marketing, you can ask for commitments to case studies or reference calls or PR releases.

How Machines Understand Text - NLP, Machine Learning in Practice

SoCal Tech Calendar

We have a great session planned that will use two case studies of Natural Language Processing and Machine Learning to explore opportunities that businesses have with understanding text. Come join us for a moderated session led by Dr. Jon Morra as he guides us through in depth use cases of NLP and their applications in predictive analytics. Thursday, September 28, 2017 -- How Machines Understand Text - NLP, Machine Learning in Practice.

8th Talk at USC Marshall School: How My Failure at Make It Work can Benefit Geek Squad and Best Buy

Eric Greenspan

In 2010, after my 5th talk, USC Marshall School produced a case study about the customer centricity offered by the company.

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Better Living Through Analytics - Strategies for Data Decisions

SoCal Tech Calendar

Louis will be sharing some case studies and successful strategies that he has used at ZipRecruiter as well as previous experiences. Tuesday, August 29, 2017 -- Better Living Through Analytics - Strategies for Data Decisions. Product School. Data is king! Get ready to understand how a successful analytics team can empower managers from product, marketing, and other areas to make effective, data-driven decisions.

Top 120 Startup Posts for 2010


Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

Garth will speak about successes in partner development, using case studies from his experience at Klout. TechZulu is pleased to announce that we will be streaming live from the Biz2Beach conference presented by CallFire this Friday August 19 at 2pm PST.

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Facebook’s Biggest Mistake?


View our free mobile white paper or read this case study to get some ideas on how to make the jump to mobile monetization. The following guest post is from Molly Greathouse, a blogger for RingRevenue.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

Here is a YouTube marketing case study they did. Tonight, in my Facebook feed, ( thanks to Micah Baldwin ), I came across the Hello Flo video. It is YouTube marketing at its best.

MIT Enterprise Forum FuelRod -- Mobile Charging on the Go

SoCal Tech Calendar

Wednesday, February 15, 2017 -- CASE STUDY: FuelRod -- Mobile Charging on the Go. MIT Enterprise Forum San Diego. One company is rethinking the world of mobile power through rechargeable batteries; in a way you might not expect. Chi Yau and Joe Yeagley are the developers behind FuelRod, a rechargeable mobile battery charger which is changing the travel experience.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

By having reputable people from reputable businesses listed in case studies, on the website with quotes and/or willing to take phone calls makes all the difference in the purchasing decision. This is part of my ongoing series Startup Advice.

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Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

You can read more about the Orabrush case study here. The brands at the 4th annual VidCon weren’t there to learn video keyword strategies, they weren’t there to pretend to be cool, they were there to understand their audience.

Interactive and Mobile Local Media: Trends and Opportunities

SoCal Tech Calendar

Mobile LAVA is pleased to welcome top BIA/Kelsey analysts Matt Booth andMichael Boland to share authoritative insights into the top trends, marketevents, companies and case studies that are driving current and future opportunities in interactive and mobile local media. Thursday, November 15, 2012 -- Interactive and Mobile Local Media: Trends and Opportunities.

Scam and Cyber Crime Defense

SoCal Tech Calendar

Detective Timothy Lohman reviews current trends and scam case studies. Wednesday, May 10, 2017 -- Scam and Cyber Crime Defense. Clean Technology Council. It's virtually impossible to exist in modern society without submitting personal information online. Most people can't get through a day without using the Internet to shop, pay a bill, or check their credit card balance.

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. But the counter case is equally ineffective.

The Danger of Crocodile Sales

Both Sides of the Table

You have no choice but to jump into solution mode for a bit to see if your case studies on a successful implementation at other customers opens up the person you’re meeting a bit. This is part of my series on Startup Advice. When I worked in London there were a ton of Aussies.

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