Berkonomics

NOVEMBER 30, 2023

Here’s a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. The CEO was concerned that he was offering far too much in the form of incentive compensation, with bonuses that could greatly exceed the base salary if all the bonus items were achieved.

Case Study 156

Case Study Study Email Tool 156

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

SoCal Tech Calendar

JUNE 2, 2017

INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure.

San Diego 100

San Diego Case Study Study Education 100

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We would take every day users from our customer base and make them heroes. If you didn’t read that yet it might be worth having a quick skim as a primer.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

SEPTEMBER 13, 2023

I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Your people on the customer front lines have the input you need on institutional changes required.

Case Study 117

Case Study Outsource Development Outsource Customer 117

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

SoCal Tech Calendar

NOVEMBER 28, 2009

Learn how to analyze customer feedback to positively impact your CRM marketing. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. Friday, December 4, 2009 -- The Marketing SIG Presents. Let Them Complainand#8232;!

Customer 100

Customer Custom Case Study Social Media 100

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 139

Case Study Customer Custom Tool 139

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. Great posts.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

MAY 28, 2023

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The best strategy here is to not to over-react or be defensive, and highlight specific value to customers.

Ideas 136

Ideas Case Study Mobile Resource 136

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Case Study 125

Case Study Platform Yahoo Social Media 125

Southern California Edison Blog

SEPTEMBER 11, 2017

As new clients partner with us and we continue to expand our extensive fiber optic network infrastructure, it is time to refresh our brand in a way that emphasizes our mission, successes and outstanding customer-focus. As part of our customer-oriented approach to business, we are also joining social media!

Customer 45

Customer Custom Southern California Case Study 45

Startup Professionals Musings

OCTOBER 22, 2021

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Sales Startup Lessons'

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Customer Custom 95

Tech Zulu Event

JULY 31, 2013

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01%

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Both Sides of the Table

MARCH 21, 2013

This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Minimize Any Custom Work That Will Not Feed Back Into Your R&D. While I’d like to say that you should never do custom work that changes the scope of your product that’s not wholly realistic.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

OCTOBER 13, 2023

In my search for guidance on modern business leadership studies, both scientific and actual case studies, I was impressed with a new book, “ Head and Heart: The Art of Modern Leadership ,” by Dr. Kirstin Ferguson. I believe that a fully engaged team is the key to both productivity and agility in the face of change.

Case Study 112

Case Study Study Startup Examples 112

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Provide relevant case studies illustrating your results.

Services 121

Services Technical Review Social Media Case Study 121

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Look for validation from your mainstream customers.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

SoCal Tech Calendar

MARCH 17, 2012

Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent. He announces, "Let's build a gold-plated widget!" See [link] (more)

Competition 100

Competition Innocal Case Study SoCal 100

SoCal Tech Calendar

SEPTEMBER 3, 2010

Brands have expanded their business by connecting with millions of customers and prospects in a more authentic way. Included will be a deep dive on several case studies, including how SAP is using social business to drive revenue, fundamentally changing their sales and marketing approach.

Technology Council 113

Technology Council TCOSC Case Study Study 113

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

JUNE 10, 2019

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 93

Case Study Customer Custom Tool 93

SoCal Tech Calendar

JULY 15, 2009

Companies that have social media strategies are finding them to be a valuable tool for driving customer engagement and building brand loyalty; one that translates into real revenue and increased customer satisfaction. See [link] (more).

Social Media 100

Social Media Media Case Study Satisfaction 100

Startup Professionals Musings

SEPTEMBER 5, 2020

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The best strategy here is to not to over-react or be defensive, and highlight specific value to customers.

Ideas 126

Ideas Case Study Mobile Resource 126

Startup Professionals Musings

JANUARY 5, 2019

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Activity 164

Activity Conference Press Case Study 164

Tech Zulu Event

MAY 7, 2014

As Dave McClure, founder of 500 Startups quoted from the Economist puts it… “I’d rather get $100,000 and be a case study than pay $100,000 to read case studies.” It’s a new way to think “business” school.

Startup 74

Startup Case Study Study Screening 74

Startup Professionals Musings

DECEMBER 11, 2016

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.

Startup 107

Startup Technical Review Case Study Software Review 107

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. But the counter case is equally ineffective. They’re tasked with doing … marketing.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 11, 2014

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

OCTOBER 4, 2009

If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?

Sales 319

Sales Startup Platform Tips 319