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The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? 2- The goals for their case studies. Going into projects, I want to understand.

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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent.

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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

Both are required to stay competitive. Current surveys and case studies show that the more mature workers are just as productive as their younger counterparts, are just as successful in training, take less short-term time off, and offer better judgment based on years of experience.

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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. These fears need to be offset by good marketing, education on benefits, and successful case studies.

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6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. These fears need to be offset by good marketing, education on benefits, and successful case studies.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. The result can be a host of new competitive and price challenges which can stall growth or require excessive resources and time. Incent these early. Customers fear liability potential or see risks you don’t.

Product 141
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7 Likely Criticisms Every Founder Needs To Anticipate

Startup Professionals Musings

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The reality is that good ideas are always challenged, so you need to expect it. This idea won’t change a thing.

Ideas 136