EPARTRADE Names Content Chief

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Los Angeles-based EPARTRADE , which operates an online marketplace for performance racing parts, said this week that it has named John Kilroy as its Chief of Content and Audience Development. According to EPARTRADE, Kilroy will be Development, responsible for developing and implementing the overall content strategy for the company. epartrade content performance racing parts executive john kilroy market marketplace sports auto automotive

Content Firm Draws Suitors

L.A. Business Journal

Two years after Maker Studios co-founder Danny Zappin was ousted as head of the online video firm, a group of former and current executives at his new venture, Zealot Networks, is trying to acquire the branded content company and replace him as chief executive.

Hulu Adds More Live TV Content

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Los Angeles-based streaming television provider Hulu said this week that it has added two new "add-ons" for its Live TV subscribers, including both a new set of Spanish channels, as well as new Entertainment content. hulu live television streaming content hollywood spanish

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Content Firm Draws Suitors

L.A. Business Journal

Zealot Networks, co-founded by Danny Zappin, former chief of Maker Studios, may be acquisition target

Netflix Looks To Raise $2 Billion For Content Acquisition, Production

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Netflix , the online streaming movie service operator, is planning to boost its content acquisition and production, via a $2.0 billion debt offering, a move which might benefit the Los Angeles content production industry. Netflix has major content production operations in Los Angeles, along with a significant number of employees. netflix billion debt offering stock content hollywood video filming film development

Getty Images Launches Content Studio In LA

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Getty Images has launched a new, custom content service in Los Angeles, called Getty STUDIO. Getty Images said the new unit will provide video, event photography, social-first content, commercial assignments, portrait studios, talent integration, media partnerships, full service production, immersive media, worldwide distribution, content strategy and visual intelligence. getty images content studio angeles video photo hollywood digital

23 Million Views – Startup Content Goes Mainstream

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The post 23 Million Views – Startup Content Goes Mainstream appeared first on John Greathouse A version of this article previously appeared in Forbes. Who would have thought academic videos recorded at a state university would generate nearly 23 million views?

Brat Gets $30M For Teen Streaming Content

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Los Angeles-based Brat , which operates a content production studio that creates teen content for the online, streaming market, has raised $30M in funding, the company deta‎iled on Wednesday. brat teen streaming content production online hollywood youtube venture capitalThe funding came from Anchorage Capital. The company, founded by Rob Fishman and Darren Lachtman, is behind "Chicken Girls: The Movie", which is available on YouTube specifically focused on teenagers.

Disney Links With Twitch On Content Distribution

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Disney Digital Network , part of Disney Consumer Products and Interactive Media (DCPI), is in a content deal with videogame streaming service Twitch , where Disney will provide content from four Disney content creators to Twitch. According to Twitch, four of the largest Disney-managed digital content creators Jacksepticeye, LuzuGames, Markiplier, and Strawburry17--will create exclusive, video-on-demand and live broadcast content on Twitch.

Jam City Adds Halloween Content To Harry Potter: Hogwarts Mystery

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Los Angeles-based mobile game studio Jam City said today that players of its popular Harry Potter: Hogwarts Mystery game will be treated to new, Halloween-themed content during the month of October. According to Jam City, such details as decorating the "Great Hall" in the game with pumpkins and spooky decor; a time-sensitive "quest" timed to the full moon; and more all are keyed into the Halloween theme. The game, which Jam City created in a partnership with Warner Bros.

Snapchat Retreats From Original Content

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Venice-based Snapchat has shut down its original content efforts, and laid off around 15 people who were working on the Snap Channel, according to Deadline. Snapchat had launched its original content efforts in January, to develop its own original content and music for the service. snapchat original content layoff hollywood snapchannel social

Snap and Time Warner Sign $100 Million Content Deal

L.A. Business Journal

The deal, reportedly valued at $100 million, will include both entertainment and advertising content Snap Inc. and Time Warner Inc. announced a global partnership to develop made-for-Snap shows over the next two years.

Immortals Hires VP of Content and Production

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Luna as the company's new Vice President of Content and Production. According to the team, Luna will oversee the organization's long and short form film production, as well as assist with creating premium content properties for the team's partners. Luna produced and directed the motion picture, 'Tell', and also previously led the content and production team for esports group Evil Geniuses (which was owned by Twitch.tv). immortals esports content production luna

Amazon Studios Eyes VR Content

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Amazon Studios , the content production arm of Amazon.com which is based here in Los Angeles, is reportedly working on creating virtual reality content , with a number of local and other VR companies. According to TheWrap, it has been working with virtual reality companies about developing its own, original VR content, siilar to the original content it has already been creating for Amazon Prime. content reality virtual studios amazon

FameBit Launches Original Content Effort

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Los Angeles-based FameBit , which helps brands connect with YouTube influencers, has launched a new effort to create original content and shows. famebit youtuber youtube influencer brand talkshow talk show original content hollywoodAccording to FameBit, its first series, FilterFreeTV , is a digital talk show covering the questions and answers that millennials are dealing with on a daily basis.

Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. gravity myspace personalization advertising content recommendation engine software

StyleHaul Names Content Head

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Los Angeles-based StyleHaul , which operates a YouTube network focused on fashion and beauty, said this week that it has named Mia Goldwyn as the company''s Chief Content Officer. The company said that Goldwyn will head up original content programming strategy, including production and other efforts at the company, and reports to CEO Stephanie Horbaczewski. stylehaul content executive fashion beauty youtube network hollywood fashionable video

Mitú to Create Latino Content for MLB

L.A. Business Journal

Latino media company mitú has signed a content deal with Major League Baseball to promote baseball to young Latino audiences

ScaleLab Grows Video Content Network

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scalelab multi channel network youtube content internationalLos Angeles-based ScaleLab , a multi-channel network which helps Youtube creators with growing their audiences, says it has topped more than 2 billion monthly views, and now has 90,000 online video influencers in its network. According to the company, the growth comes due to international expansion, particularly in Brazil, as a result of a move last year to open an office in Sao Paulo.

Hulu Names New Content Head

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Los Angeles-based streaming television site Hulu has named a new Head of Content, the company said Monday, to lead the firm''s content and programming strategy. Hulu said it has added Craig Erwich as Senior Vice President, Head of Content, as the company increases its content offerings, continues to invest in original programming, and more. hulu executive streaming television content hollywood

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FilmTrack Backs Content ID Effort

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Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. FilmTrack said it has linked with EIDR, an organization developing a new content identifier system for the movie and television industry. filmtrack content identification eidr hollywood asset

Amazon Studios Looks To Revive Content Efforts In LA

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Amazon , through its Amazon Studios arm, is hoping to revive its content production efforts in Los Angeles, with a new head of its operations here, the company told media last week from various entertainment publications. amazon studios content hollywood television movie jennifer salke

Vrse Finds Funding For Virtual Reality Content

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Los Angeles-based Vrse , a new virtual reality content company, said Thursday that it has raised a round of funding, and appointed Drew Larner as Chief Operating Officer. Vrse has a collection of story-driven, virtual reality content. vrse virtual reality content seed funding venture capital hollywood rdio

Hulu Inks Deal For Disney Junior Content

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Santa Monica-based online streaming television provider Hulu , along with Disney-ABC Television Group , said this morning they have inked a deal to bring Disney Junior''s content to Hulu. hulu disney junior mcstuffins bunnydown disneyjr handymanny video subscription content

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Cornerstone OnDemand Launches New Subscription Content Offering

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Santa Monica-based cloud-based learning and human capital management software developer Cornerstone OnDemand said today that it has launched a new, subscription content offering, which it calls Cornerstone Content Anytime. Cornerstone OnDemand said the new offering will feature content from other content partners, including European language support for multi-national clients.

Netflix To Raise $1.5 Billion For Content Acquisition

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billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. The new funding will undoubtedly impact the Los Angeles region, where Netflix has based most of its content efforts. netflix content acquisition hollywood film streaming videoNetflix , the provider of online streaming services which has major operations in Los Angeles, is planning to raise $1.5

PublishThis Enhances Content Curation Tool

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PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels. The software helps those companies publish their own data on their websites, by surfacing fresh content to help engage consumers.

Fullscreen Appoints Head of Content

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Los Angeles-based Fullscreen , the YouTube network founded by George Strompolos, said this week that it has named Ashley Kaplan as Head of Content at the company. Kaplan was most recently Vice President of Digital Content and Strategy for the Magical Elves production company, where she worked on web series Last Chance Kitchens; she also has worked on Logo (Viacom), and was a producer at Current TV. fullscreen content network executive head hollywood production youtube

Demand Media Names New Content Marketing Executive

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Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. Lehr was that firm''s VP of Content & Strategic Partnerships and COO. Demand Media said Lehr wlil focus on growing its content marketing practice.

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Demand Media Expands Content Offerings

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Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. demand media content marketing advertising experian infographics

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Naritiv Raises $3M For Snapchat Content

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Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms. naritiv venture capital snapchat content creation hollywood social media network

Pluto TV Adds New Content Partners

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Los Angeles-based Pluto TV , which is developing an online Internet TV platform aimed at curating live TV entertainment for Internet users, said Wednesday afternoon that it has signed up a roster of over 20 new content partners fro the service. Pluto's service aggregates content from all of its content providers into themed "channels", which users can tune into and watch on connected TVs and devices, mobile devices, and the web.

Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study

MGM Licenses Content To Amazon

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amazon studios content streaming video prime instantMGM Studios is licensing its library of classic movie and television shows to Amazon.com , as part of Amazon's Prime Instant Video service, Amazon said today.

Snap, Time Warner Sign $100M Content And Ad Deal

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Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. snap snapchat timewarner content advertising storiesAccording to the companies, Time Warner will develop and produce shows for Snapchat, from its wide range of networks and entertainment companies. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros.