Earn the best backlinks with high-quality content and digital PR

TechCrunch LA

We throw away 80% of our content ideas, and you should too. Luckily, link building and brand awareness goals can be built into your content marketing strategy, which can be vastly elevated by combining your efforts with digital PR. Choosing the right content idea.

Hulu Adds Content Downloads

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Los Angeles-based streaming television provider Hulu has finally added the ability for (some) of its subscribers to download content for offline viewing. According to Hulu, the new feature--which is available only to subscribers of its "No Ads" plan--let users download offline content for later viewing, and only on iOS--although the company says it hopes to add Android support soon. hulu streaming television download content hollywood

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Content Firm Draws Suitors

L.A. Business Journal

Two years after Maker Studios co-founder Danny Zappin was ousted as head of the online video firm, a group of former and current executives at his new venture, Zealot Networks, is trying to acquire the branded content company and replace him as chief executive.

Allied Esports Ramps Content Efforts In Europe

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Irvine-based Allied Esports says it is ramping its online content efforts, with new original content and production in Europe. allied esports content gaming hyperx videogameAccording to the company, it will launch a new HyperX show and move its Esports Expo "Gamevention" online, as gamers and esports fans have moved online during the pandemic.

EPARTRADE Names Content Chief

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Los Angeles-based EPARTRADE , which operates an online marketplace for performance racing parts, said this week that it has named John Kilroy as its Chief of Content and Audience Development. According to EPARTRADE, Kilroy will be Development, responsible for developing and implementing the overall content strategy for the company. epartrade content performance racing parts executive john kilroy market marketplace sports auto automotive

Content Firm Draws Suitors

L.A. Business Journal

Zealot Networks, co-founded by Danny Zappin, former chief of Maker Studios, may be acquisition target

Openfit Ties Fitness Content Into Amazon Halo

socalTECH

Santa Monica-based Openfit , which provides digital, on-demand and live fitness, nutrition, and wellness programs, says it has tied into Amazon Halo , Amazon's new fitness and health tracking band. According to Openfit, as part of the collaboration, it has created a series of fitness-focused Labs which converts the data tracked by Amazon Halo into "actions that lead to measurable impact on their health and wellness." Financial details of the link were not announced.

Disney Links With Twitch On Content Distribution

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Disney Digital Network , part of Disney Consumer Products and Interactive Media (DCPI), is in a content deal with videogame streaming service Twitch , where Disney will provide content from four Disney content creators to Twitch. According to Twitch, four of the largest Disney-managed digital content creators Jacksepticeye, LuzuGames, Markiplier, and Strawburry17--will create exclusive, video-on-demand and live broadcast content on Twitch.

YouTube Pulling Back On Original Content

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In a move that is expected to hit local content production in Los Angeles, YouTube is reportedly scaling back its plans on original content in a dramatic way, starting in 2020, according to a report. The report--which cites "a source with direct knowledge"--says that Google is dramatically cutting its budget for YouTube Originals, its original content effort. YouTube had been charging $12 a month for access to its original content and subscription content.

Getty Images Launches Content Studio In LA

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Getty Images has launched a new, custom content service in Los Angeles, called Getty STUDIO. Getty Images said the new unit will provide video, event photography, social-first content, commercial assignments, portrait studios, talent integration, media partnerships, full service production, immersive media, worldwide distribution, content strategy and visual intelligence. getty images content studio angeles video photo hollywood digital

Headspace Offers Free Content Due To Virus Outbreak

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Santa Monica-based Headspace , which develops mindfulness and meditation apps and software, says it has opened up new, free content--both to U.S. The company said it will unlock content aimed at "Weathering the storm" for consumers in English, French, German, Spanish, and Portuguese. headspace free content mental health healthcare stress meditation

VR Firm Raises $15M to Add Content

L.A. Business Journal

Culver City-based virtual reality company Talespin announced $15 million in series B funding led by Cornerstone OnDemand Inc., a provider of cloud-based learning software

DrinkTV Launches Streaming Beer, Wine Content

socalTECH

According to the new channel, it will offer up its content for $2.99 drinktv beer wine content cocktails streaming channel hollywoodLos Angeles-based DrinkTV says it has launched a new, streaming channel focused solely on cocktails, beer, spirits, and travel, which it will offer only through its own website, as well as Roku, AppleTV, iOS and Android. a month or $29.99 a year.

Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99 Hence, her analogy of content like “The Da Vinci Code” which had 464 pages and 105 bite-sized, fully realized chapters.

Snapchat Retreats From Original Content

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Venice-based Snapchat has shut down its original content efforts, and laid off around 15 people who were working on the Snap Channel, according to Deadline. Snapchat had launched its original content efforts in January, to develop its own original content and music for the service. snapchat original content layoff hollywood snapchannel social

Best Network Setups for Media Content Delivery

Southern California Edison Blog

Without the proper bandwidth, your enterprise is limiting its ability to effectively host videos and load other forms of content. Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands. One effective method for providing reliable media content delivery is to leverage the power of a Content Delivery Network (CDN). What is a Content Delivery Network?

Hulu Adds More Live TV Content

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Los Angeles-based streaming television provider Hulu said this week that it has added two new "add-ons" for its Live TV subscribers, including both a new set of Spanish channels, as well as new Entertainment content. hulu live television streaming content hollywood spanish

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FameBit Launches Original Content Effort

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Los Angeles-based FameBit , which helps brands connect with YouTube influencers, has launched a new effort to create original content and shows. famebit youtuber youtube influencer brand talkshow talk show original content hollywoodAccording to FameBit, its first series, FilterFreeTV , is a digital talk show covering the questions and answers that millennials are dealing with on a daily basis.

StyleHaul Names Content Head

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Los Angeles-based StyleHaul , which operates a YouTube network focused on fashion and beauty, said this week that it has named Mia Goldwyn as the company''s Chief Content Officer. The company said that Goldwyn will head up original content programming strategy, including production and other efforts at the company, and reports to CEO Stephanie Horbaczewski. stylehaul content executive fashion beauty youtube network hollywood fashionable video

Amazon Studios Eyes VR Content

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Amazon Studios , the content production arm of Amazon.com which is based here in Los Angeles, is reportedly working on creating virtual reality content , with a number of local and other VR companies. According to TheWrap, it has been working with virtual reality companies about developing its own, original VR content, siilar to the original content it has already been creating for Amazon Prime. content reality virtual studios amazon

GIBLIB Gets $2.5M For Medical Education Content In VR

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Los Angeles-based GIBLIB , which offers up a library of on-demand, medical content in 4K and 360-degree virtual reality, announced this morning that it has raised $2.5M According to the company, the investment will go to "substantially increase" the quantity of content it is making available to its user base. video educational surgical surgery reality virtual content education medical giblib

Los Angeles-based Ficto launches its Quibi competitor — with Niantic as a content partner

TechCrunch LA

Key to Ficto’s pitch to content creators is the company’s a smart contract system that automatically pays royalties to the show’s producers and talent based on how often their content is viewed. Consumers now have their first chance to sample the wares of a short-form streaming service — and it’s not Quibi.

Brat Gets $30M For Teen Streaming Content

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Los Angeles-based Brat , which operates a content production studio that creates teen content for the online, streaming market, has raised $30M in funding, the company deta‎iled on Wednesday. brat teen streaming content production online hollywood youtube venture capitalThe funding came from Anchorage Capital. The company, founded by Rob Fishman and Darren Lachtman, is behind "Chicken Girls: The Movie", which is available on YouTube specifically focused on teenagers.

Hulu Names New Content Head

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Los Angeles-based streaming television site Hulu has named a new Head of Content, the company said Monday, to lead the firm''s content and programming strategy. Hulu said it has added Craig Erwich as Senior Vice President, Head of Content, as the company increases its content offerings, continues to invest in original programming, and more. hulu executive streaming television content hollywood

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Snap and Time Warner Sign $100 Million Content Deal

L.A. Business Journal

The deal, reportedly valued at $100 million, will include both entertainment and advertising content Snap Inc. and Time Warner Inc. announced a global partnership to develop made-for-Snap shows over the next two years.

Immortals Hires VP of Content and Production

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Luna as the company's new Vice President of Content and Production. According to the team, Luna will oversee the organization's long and short form film production, as well as assist with creating premium content properties for the team's partners. Luna produced and directed the motion picture, 'Tell', and also previously led the content and production team for esports group Evil Geniuses (which was owned by Twitch.tv). immortals esports content production luna

FilmTrack Backs Content ID Effort

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Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. FilmTrack said it has linked with EIDR, an organization developing a new content identifier system for the movie and television industry. filmtrack content identification eidr hollywood asset

ScaleLab Grows Video Content Network

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scalelab multi channel network youtube content internationalLos Angeles-based ScaleLab , a multi-channel network which helps Youtube creators with growing their audiences, says it has topped more than 2 billion monthly views, and now has 90,000 online video influencers in its network. According to the company, the growth comes due to international expansion, particularly in Brazil, as a result of a move last year to open an office in Sao Paulo.

Vrse Finds Funding For Virtual Reality Content

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Los Angeles-based Vrse , a new virtual reality content company, said Thursday that it has raised a round of funding, and appointed Drew Larner as Chief Operating Officer. Vrse has a collection of story-driven, virtual reality content. vrse virtual reality content seed funding venture capital hollywood rdio

Mitú to Create Latino Content for MLB

L.A. Business Journal

Latino media company mitú has signed a content deal with Major League Baseball to promote baseball to young Latino audiences

PublishThis Enhances Content Curation Tool

socalTECH

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels. The software helps those companies publish their own data on their websites, by surfacing fresh content to help engage consumers.

Netflix Looks To Raise $2 Billion For Content Acquisition, Production

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Netflix , the online streaming movie service operator, is planning to boost its content acquisition and production, via a $2.0 billion debt offering, a move which might benefit the Los Angeles content production industry. Netflix has major content production operations in Los Angeles, along with a significant number of employees. netflix billion debt offering stock content hollywood video filming film development

YouTube Creates New $100M Fund For Children's Content Creators

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In a move that may have a huge impact on the content creation business in Los Angeles, YouTube said on Wednesday that it has created a new, $100M fund, which it will disburse over the next three years, which will go towards the creation of "thoughtful, original" children's content for YouTube and YouTube Kids. youtube children content settlement fund venture capital hollywood entertainment youtuber video

Fullscreen Appoints Head of Content

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Los Angeles-based Fullscreen , the YouTube network founded by George Strompolos, said this week that it has named Ashley Kaplan as Head of Content at the company. Kaplan was most recently Vice President of Digital Content and Strategy for the Magical Elves production company, where she worked on web series Last Chance Kitchens; she also has worked on Logo (Viacom), and was a producer at Current TV. fullscreen content network executive head hollywood production youtube

Demand Media Names New Content Marketing Executive

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Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. Lehr was that firm''s VP of Content & Strategic Partnerships and COO. Demand Media said Lehr wlil focus on growing its content marketing practice.

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Tapatalk Turn To Blockchain To Monetize Forum Content

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Santa Monica-based Tapatalk , which develops a popular mobile application to allow users to access and read online forums, is turning to Blockchain in an attempt to reward content creators. According to Tapatalk, its "Gold Points" reward system--which rewards forum content creators based on pageview or ad impressions--will now be powered by blockchain technology.

Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. The firm's technology revolves around presenting content to web users, based on their unique interests and demographics; the firm is offering that technology through recommendation widgets, home page personalization, and the new API. gravity myspace personalization advertising content recommendation engine software

Docstoc Ramps Video Content Effort

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Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. Disclaimer: socalTECH has also contributed content to the new section.) video production content advice business small docstocIn a new section on Docstoc's web site, the firm has been sharing dozens of video segments featureing business tips and advice from entrepreneurs from Southern California's technology community.

Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study

Naritiv Raises $3M For Snapchat Content

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Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms. naritiv venture capital snapchat content creation hollywood social media network

Pluto TV Adds New Content Partners

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Los Angeles-based Pluto TV , which is developing an online Internet TV platform aimed at curating live TV entertainment for Internet users, said Wednesday afternoon that it has signed up a roster of over 20 new content partners fro the service. Pluto's service aggregates content from all of its content providers into themed "channels", which users can tune into and watch on connected TVs and devices, mobile devices, and the web.

StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. As you might imagine, when you go to the page on Customer Development , you find the best and the latest content from people like Steve Blank and Vinicius Vacanti.

23 Million Views – Startup Content Goes Mainstream

InfoChachkie

The post 23 Million Views – Startup Content Goes Mainstream appeared first on John Greathouse A version of this article previously appeared in Forbes. Who would have thought academic videos recorded at a state university would generate nearly 23 million views? Certainly not I when I took over the program three years ago.