OpenX Expands To Culver City
JUNE 21, 2016
Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. According to OpenX, the new office gives it better access to talent, especially on the west side, helping those employees achieve a better work-life balance. OpenX said it is particularly looking to expand its engineering team, although it is expanding across all of its areas.
OpenX Names New CTO
DECEMBER 16, 2015
Los Angeles-base programmatic advertising marketplace operator OpenX has named a new Chief Technology Officer, according to the company. OpenX said it has named Michael Radovancevich as its new CTO, as well as shifting former Chief Legal Officer Douglas McPherson to become Chief Administrative Officer and General Counsel. OPenX is a developer of online adverting technology, which it uses to run its own programmatic advertising exchange.
OpenX Tops $140M In Revenues
JANUARY 19, 2016
Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. OpenX, which is led by Tim Cadogan, said that it saw 40% organic, year-over-year growth and added over 250 publishers during the year. openx growth advertising marketplace technology adtech merger acquisition
Gradient X Snags Exec From OpenX
FEBRUARY 7, 2013
Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.
OpenX Sells Off OpenX Source To Developer
SEPTEMBER 16, 2013
Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software''s original developers. OpenX said it sold its interest in OpenX Source to a team led by Andrew Hill, one of the original developers of the ad serving code. OpenX said that OpenX Source will be renamed Revive Adserver. openx source serving software
OpenX Buys LiftDNA
FEBRUARY 27, 2012
Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. OpenX said it has already integrated LiftDNA's products into its products, and announced LiftDNA by OpenX will be available immediately. openx liftdna merger acquisition online advertising server yield
OpenX Launches New Ad Platform, Powers Groupon
FEBRUARY 8, 2011
Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. OpenX said the updated software includes such features as real-time ad bidding, more control by publishers over ad quality and pricing, new APIs, and other features. OpenX is headed by Tim Cadogan. openx serving advertising internet groupon advertisement saas software server
OpenX Raises $20M More
MAY 27, 2011
Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan. funding capital venture software advertising online openx
OpenX Names GM
JUNE 4, 2012
Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. openx general manager advertising server software ntework
OpenX Expands In EMEA
JULY 8, 2011
Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. openx online advertising network software technology emea europeAccording to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa. Pelillo was previously at Orange-France Telecom Group, heading up that firm's ad exchange efforts.
OpenX Names Chief Customer Officer
MAY 28, 2014
Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, among others.
OpenX Hits Profitability, Nears $100M In Annual Revenues
FEBRUARY 13, 2012
Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. OpenX, which is headed by Tim Cadogan, said it served more than one trillion ad impressions during 2011. openx profits online advertising software
OpenX Touts Success At Purch
FEBRUARY 5, 2016
Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. According to the two, they have integrated OpenX's header bidding solution into Purch's monetization efforts and applied the efforts of OpenX yield analysts at Purch. openx purch advertising technology marketplace publishing
Three SoCal Startups That Beat Snapchat To $100M In Revenues
FEBRUARY 26, 2016
However, three local startups-- OpenX , Steelhouse , and Thrive Market all have pushed past the $100M mark in the last few months with public announcements. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week. OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food.
OpenX Rolls Out Google AMP Compatibility
APRIL 5, 2016
Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. OpenX said that OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server now are AMP compatible. openx google mobile programmatic advertising marketplace html5
OpenX Gets $20M From SAP, Others
MAY 31, 2011
Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. openx venture capital online advertising network software technology
OpenX Hits $100M In Revenues
FEBRUARY 9, 2015
Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses. OpenX both provides ad serving technology as well as a Real-Time Bidding (RTB) exchange. revenues growth advertising openx
OpenX Snags Chauhan As General Manager
MARCH 8, 2011
Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX said that Chauhan will be responsible for increasing adoption of its OpenX Enterprise and OpenX Market ad exchange platform. OpenX is a provider of Internet advertising serving software and related services. openx rubicon project internet advertising executive chauhan network serving software
OpenX Adopts New IAB Ad Units
MARCH 1, 2012
Los Angeles-based OpenX , the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IAB Rising Stars" Ad Units, the six new ad units which were recently approved by the IAB. OpenX claims it is the first advertising exchange supporting the new units. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures.
OpenX Powers Samsung Mobile Ad Network
APRIL 3, 2012
Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. tablet smartphone mobile network advertising samsung openx
OpenX Names Idealab's McPherson As Chief Legal Officer
SEPTEMBER 26, 2012
Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson will oversee its worldwide legal affairs, including mergers and acquisitions, strategic partnerships, and intellectual property efforts. OpenX said that McPherson has joined the board of directors of Idealab as part of the move.
OpenX Names Enterprise GM
FEBRUARY 2, 2012
Los Angeles-based OpenX. Rosenthal also has previously served at DoubleClick, Kyte, Verizon, and Panther CDN/CDNetworks OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, AOL Ventures, Mitsui & Co., advertising online executive openxthe developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales.
OpenX Expands Exec Team In EMEA
MARCH 29, 2017
Los Angeles-based programmatic advertising marketplace operator OpenX announced early this morning that it has expanded its leadership team in Europe. OpenX said it has named Dominic Trigg as Vice President, EMEA, and promoted Richard Kidd, Commercial Director, Germany, to the position of Vice President, Head of Business Development, EMEA. openx europe emea programmatic advertising marketplace executive international london
Favrit Takes On Bookmarking Your Favorite Places
SEPTEMBER 12, 2014
The startup is led by Anke Audenaert, and said its team was behind JumpTime, a content optimization software product that was sold to OpenX in 2013. openx iphone mobile sharing discovery social bookmarking favrit Need an app to help you keep track of your favorite places? Santa Monica-based Favrit said this week that it has launched its new app, which helps people save, organize, and share their favorite places.
OpenX Rolls New Page Analysis Tool
MARCH 16, 2017
Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool. OpenX is based in Los Angeles. openx page analysis advertising software
OpenX Gets $22.5M More For Online Advertising
JANUARY 17, 2013
Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers. openx online advertising venture capital investment market software
OpenX Wins Publishers Clearing House
FEBRUARY 13, 2017
Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. The two said Publishers Clearing House saw a 26 percent lift in its revenue across desktop views on PCH.com, or nearly $10,000 per day, due to the adoption of the OpenX software.
Interview with Tim Cadogan, OpenX
DECEMBER 15, 2010
One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market?
OpenX Hires Four Execs To Bolster Mobile Efforts
NOVEMBER 18, 2013
Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx The digital and mobile advertising technology and ad network operator said it has added Rob Kramer as general manager, mobile; Jin Yu as vice president, engineering & chief architect; Laura Buchman as vice president, publisher solutions; and Martin Price as senior director, product.
OpenX Hires Four Execs To Bolser Mobile Efforts
NOVEMBER 18, 2013
Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange The digital and mobile advertising technology and ad network operator said it has added Rob Kramer as general manager, mobile; Jin Yu as vice president, engineering & chief architect; Laura Buchman as vice president, publisher solutions; and Martin Price as senior director, product.
Rubicon Project Snags OpenX Exec As Product Management VP
FEBRUARY 27, 2017
Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. Director of Product Management for Video, OTT, and Mobile at OpenX. rubicon project executive openx khoi nguyen management product exec advertisingNguyen was most recently GM/Sr.
OpenX Wins Canadian Customer
DECEMBER 23, 2015
Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. openx canada advertising server technologyFinancial details of the win were not disclosed. Quebecor's properties include Canoe.ca, Elle Canada, and Elle Quebec. READ MORE>>.
OpenX Signs Intermarkets
FEBRUARY 16, 2016
Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. openx intermarkets server serving publishing programmatic
OpenX Launches Mobile Ad Product
FEBRUARY 23, 2016
Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory. OpenX did not say which platforms the new software works on. openx mobile advertising programmatic
OpenX Opens New Office In Japan
DECEMBER 20, 2016
Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources. According to OpenX, it has also expanded its team in Japan, including adding a new Director of Japan Partner Services, Kenta Umezu.
OpenX Wins Patch
MAY 29, 2015
Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. OpenX said that Patch will use its programmatic technology platform across its properties, which reach over 17.4 openx patch local news programmatic advertising
OpenX, Meredith Expands Header Bidding Partnership
AUGUST 29, 2016
Los Angeles-based OpenX , the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. openx header bidding partnership advertising television networkThe two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S., reaching over 12 million U.S. households. READ MORE>>.
OpenX Selected By Townhall Media
SEPTEMBER 18, 2015
Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors. The OpenX Bidder header billing technology helps increase competition and publisher yield for a publisher's inventory, according to the company.
OpenX Names EMEA Head
JANUARY 21, 2015
Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. OpenX provides online and mobile ad serving and other related software. openx emea advertising managing director executive According to the company, it has appointed Andrew Buckman as Managing Director, EMEA, based out of the company''s London office.
OpenX Launches New Product
JUNE 9, 2014
Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). According to OpenX, the new product combines real-time-bidding (RTB) and ad network demand into a single auction system, which can help publishers maximize their advertising yield and increasing competition for their inventory. openx mobile advertising auction network server