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OpenX Names New CFO

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Los Angeles-based advertising technology and ad exchange operator OpenX announced on Wednesday that it has named Mark Liao as the company's new Chief Financial Offier. According to OpenX, Liao will head up its financial strategy, accounting, business intelligence and revenue performance teams. OpenX is led by CEO John Gentry.

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OpenX Snags New CFO From Fandango

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Los Angeles-based OpenX said on Tuesday that it has named a new CFO. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange.

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OpenX Launches New Product

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Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced.

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OpenX Sells Off OpenX Source To Developer

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Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software''s original developers. OpenX said that OpenX Source will be renamed Revive Adserver. READ MORE>>.

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OpenX Expands In Asia Pacific

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Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. READ MORE>>.

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OpenX Expands Video Exchange To Japan, APAC

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Pasadena-based advertising technology provider and ad exchange operator OpenX said last night that it has made an expansion to Japan and the Asia Pacific market, launching a new, programmatic video exchange to the region. OpenX said it opened up a new office in Japan earlier this year.

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OpenX Revenues Rise To $172M

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Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.

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