OpenX Expands Video Exchange To Japan, APAC

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Pasadena-based advertising technology provider and ad exchange operator OpenX said last night that it has made an expansion to Japan and the Asia Pacific market, launching a new, programmatic video exchange to the region. According to OpenX, publishers and marketers in Japan and the APAC can now access its video inventory through its OpenX Exchange. OpenX said it opened up a new office in Japan earlier this year.

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OpenX Expands In Asia Pacific

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Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. OpenX also says it intends to ramp up its efforts in the region with increased headcount and expansion into additional markets, including Australia.

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OpenX Names New CTO

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Los Angeles-based OpenX has named a new CTO, saying this morning that it has appointed Paul Ryan as its new Chief Technology Officer. OpenX CEO Tim Cadogan said he has known Ryan for nearly two decades. OpenX operates an online advertising exchange and also is a provider of ad serving software. openx paul ryan overture executive advertising

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OpenX Expands Executive Team

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Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. openx executive advertising technology exchange sophia chung fireston treven

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OpenX Wins The Guardian

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Los Angeles-based programmatic advertising software developer OpenX says it has been selected by online publisher the Guardian. According to OpenX, The Guardian has more than 150 million unique browsers worldwide per month. OpenX said The Guardian is using its OpenX Ad Exchange product. OpenX did not say what kind of impact the deal with The Guardian would have on its revenues. openx guardian programmatic advertising software publishing publisher

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OpenX Sells Off OpenX Source To Developer

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Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software''s original developers. OpenX said it sold its interest in OpenX Source to a team led by Andrew Hill, one of the original developers of the ad serving code. OpenX said that OpenX Source will be renamed Revive Adserver. openx source serving software

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OpenX Acquires Two Companies

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Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. openx merger acquisition mezzobit pubnation software tools advertisingFinancial details of those acquisition were not announced by the company.

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OpenX Revenues Rise To $172M

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Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The release of the firm's annual revenues are quite unusual, since OpenX is still private, and may indicate the company either is seeking to be acquired or is close to its long-rumored IPO. OpenX said the growth came from its mobile, video, and quality initiatives.

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OpenX Wins Patch

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Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. OpenX said that Patch will use its programmatic technology platform across its properties, which reach over 17.4 openx patch local news programmatic advertising

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OpenX Names UX VP

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Los Angeles-based OpenX , the programmatic advertising marketplace operator, said on Thursday that it has named Janice Rohn as its new Vice President of User Experience (UX). openx user interface programmatic advertising marketplace executive janice rohn pubmaticRohn, who wil be based in Pasadena, will lead the company's User Experience (UX) team, according to the company.

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OpenX Wins Publishers Clearing House

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Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. The two said Publishers Clearing House saw a 26 percent lift in its revenue across desktop views on PCH.com, or nearly $10,000 per day, due to the adoption of the OpenX software.

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OpenX Signs Intermarkets

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Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. openx intermarkets server serving publishing programmatic

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OpenX Launches New Product

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Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). According to OpenX, the new product combines real-time-bidding (RTB) and ad network demand into a single auction system, which can help publishers maximize their advertising yield and increasing competition for their inventory. openx mobile advertising auction network server

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OpenX Bans 300x250 Video, Cites Fraud

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Los Angeles-based online advertising exchange and ad technology provider OpenX said on Thursday that it has banned the popular 300x250 video ad unit from its exchange, citing the extremely high video fraud rate on that format. According to OpenX, the format--along with a number of related video ad formats--costs almost entirely of in-banner videos, which it says has invalid traffic rates a third higher than the average of all other programmatic video ad units sold today.

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OpenX Rolls New Page Analysis Tool

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Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool. OpenX is based in Los Angeles. openx page analysis advertising software

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OpenX Hits $100M In Revenues

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Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses. OpenX both provides ad serving technology as well as a Real-Time Bidding (RTB) exchange. revenues growth advertising openx

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OpenX Launches Mobile Ad Product

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Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory. OpenX did not say which platforms the new software works on. openx mobile advertising programmatic

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OpenX Names New CTO

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Los Angeles-base programmatic advertising marketplace operator OpenX has named a new Chief Technology Officer, according to the company. OpenX said it has named Michael Radovancevich as its new CTO, as well as shifting former Chief Legal Officer Douglas McPherson to become Chief Administrative Officer and General Counsel. OPenX is a developer of online adverting technology, which it uses to run its own programmatic advertising exchange.

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OpenX Sets Marketing Head

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures and Samsung Venture Investment Corporation.

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OpenX Wins Canadian Customer

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Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. openx canada advertising server technologyFinancial details of the win were not disclosed. Quebecor's properties include Canoe.ca, Elle Canada, and Elle Quebec. READ MORE>>.

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OpenX Names EMEA Head

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Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. OpenX provides online and mobile ad serving and other related software. openx emea advertising managing director executive According to the company, it has appointed Andrew Buckman as Managing Director, EMEA, based out of the company''s London office.

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OpenX Touts Success At Purch

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Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. According to the two, they have integrated OpenX's header bidding solution into Purch's monetization efforts and applied the efforts of OpenX yield analysts at Purch. openx purch advertising technology marketplace publishing

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OpenX Expands To Culver City

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Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. According to OpenX, the new office gives it better access to talent, especially on the west side, helping those employees achieve a better work-life balance. OpenX said it is particularly looking to expand its engineering team, although it is expanding across all of its areas.

OpenX Selected By Townhall Media

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Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors. The OpenX Bidder header billing technology helps increase competition and publisher yield for a publisher's inventory, according to the company.

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OpenX Rolls Out Google AMP Compatibility

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Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. OpenX said that OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server now are AMP compatible. openx google mobile programmatic advertising marketplace html5

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OpenX Partners With Google On Exchange Bidding

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Los Angles-based programmatic advertising marketplace operator OpenX said on Thursday that it has partnered with Google , as a beta partner for Exchange Bidding (Fromerly EBDA). openx google exchange bidding market marketplace programmaticGoogle's Exchange Bidding is an effort by Google to counter Facebook's header bidding efforts , where Facebook had enabled buyers place bids on advertising inventory ahead of Google. READ MORE>>.

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OpenX Wins Major League Gaming

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Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. OpenX said that MLG has a reach of 20 million fans, and will use OpenX''s platform for all of its digital advertising inventory, including directly sold inventory, real-time-bidding (RTB), and ad networks.

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OpenX Tops $140M In Revenues

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Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. OpenX, which is led by Tim Cadogan, said that it saw 40% organic, year-over-year growth and added over 250 publishers during the year. openx growth advertising marketplace technology adtech merger acquisition

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OpenX Expands Exec Team In EMEA

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Los Angeles-based programmatic advertising marketplace operator OpenX announced early this morning that it has expanded its leadership team in Europe. OpenX said it has named Dominic Trigg as Vice President, EMEA, and promoted Richard Kidd, Commercial Director, Germany, to the position of Vice President, Head of Business Development, EMEA. openx europe emea programmatic advertising marketplace executive international london

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OpenX Claims Growth In Private Ad Marketplace Effort

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Los Angeles-based online programmatic advertising marketplace operator OpenX said on Thursday that the business involving private marketplace or advertising, its "programmatic direct" business, grew by over 500 percent year-over-year. Actual dollar amounts were not announced by OpenX. OpenX only launched its programmatic direct program in January of 2016. OpenX said it added over 200 new publishers to the program in the last year.

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OpenX Buys JumpTime

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Los Angeles-based OpenX announced this morning that it has acquired JumpTime , a developer of technology to help publishers calculate the value of their content assets. OpenX said that JumpTime's team will join the company as a part of the buy. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures. openx jumptime merger acquisition online advertising optimization

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Gradient X Snags Exec From OpenX

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Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

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OpenX Launches New Flexible Ad Product

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Los Angeles-based OpenX has launched support for flexible ad units, increasing the capabilities of its platform, the company said late last week. OpenX said the new support lets advertisers multiple size ad units into a singular auction, which it says will help buyers access inventory in its exchange. openx flexible marketplace advertising exchange

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OpenX Names Chief Customer Officer

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Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, among others.

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OpenX Opens New Office In Japan

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Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources. According to OpenX, it has also expanded its team in Japan, including adding a new Director of Japan Partner Services, Kenta Umezu.

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