OpenX Expands To Culver City

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Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. According to OpenX, the new office gives it better access to talent, especially on the west side, helping those employees achieve a better work-life balance. OpenX said it is particularly looking to expand its engineering team, although it is expanding across all of its areas.

OpenX Names New CTO

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Los Angeles-base programmatic advertising marketplace operator OpenX has named a new Chief Technology Officer, according to the company. OpenX said it has named Michael Radovancevich as its new CTO, as well as shifting former Chief Legal Officer Douglas McPherson to become Chief Administrative Officer and General Counsel. OPenX is a developer of online adverting technology, which it uses to run its own programmatic advertising exchange.

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OpenX Tops $140M In Revenues

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Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. OpenX, which is led by Tim Cadogan, said that it saw 40% organic, year-over-year growth and added over 250 publishers during the year. openx growth advertising marketplace technology adtech merger acquisition

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Gradient X Snags Exec From OpenX

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Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

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Airpush, OpenX Tie For Mobile Ad Exchange

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Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android The two said the new exchange--billed AirX --will provide real-time bidding on Airpush''s ad network, which offers up advertising via more than 120,000 Android apps. Financial details of the deal were not disclosed.

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OpenX Launches New Ad Platform, Powers Groupon

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Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. OpenX said the updated software includes such features as real-time ad bidding, more control by publishers over ad quality and pricing, new APIs, and other features. OpenX is headed by Tim Cadogan. openx serving advertising internet groupon advertisement saas software server

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OpenX Raises $20M More

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Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan. funding capital venture software advertising online openx

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OpenX Names CFO, Chief People Officer

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Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. openx chief people officer executive advertising programmatic expansionMuhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer.

OpenX Names GM

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Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. openx general manager advertising server software ntework

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OpenX Expands In EMEA

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Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. openx online advertising network software technology emea europeAccording to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa. Pelillo was previously at Orange-France Telecom Group, heading up that firm's ad exchange efforts.

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OpenX Hits Profitability, Nears $100M In Annual Revenues

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Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. OpenX, which is headed by Tim Cadogan, said it served more than one trillion ad impressions during 2011. openx profits online advertising software

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OpenX Names Chief Customer Officer

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Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, among others.

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OpenX Touts Success At Purch

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Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. According to the two, they have integrated OpenX's header bidding solution into Purch's monetization efforts and applied the efforts of OpenX yield analysts at Purch. openx purch advertising technology marketplace publishing

Three SoCal Startups That Beat Snapchat To $100M In Revenues

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However, three local startups-- OpenX , Steelhouse , and Thrive Market all have pushed past the $100M mark in the last few months with public announcements. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week. OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food.

OpenX Rolls Out Google AMP Compatibility

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Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. OpenX said that OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server now are AMP compatible. openx google mobile programmatic advertising marketplace html5

OpenX Gets $20M From SAP, Others

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Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. openx venture capital online advertising network software technology

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OpenX Hits $100M In Revenues

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Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses. OpenX both provides ad serving technology as well as a Real-Time Bidding (RTB) exchange. revenues growth advertising openx

OpenX Snags Chauhan As General Manager

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Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX said that Chauhan will be responsible for increasing adoption of its OpenX Enterprise and OpenX Market ad exchange platform. OpenX is a provider of Internet advertising serving software and related services. openx rubicon project internet advertising executive chauhan network serving software

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OpenX Adopts New IAB Ad Units

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Los Angeles-based OpenX , the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IAB Rising Stars" Ad Units, the six new ad units which were recently approved by the IAB. OpenX claims it is the first advertising exchange supporting the new units. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures.

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OpenX Powers Samsung Mobile Ad Network

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Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. tablet smartphone mobile network advertising samsung openx

OpenX Names Idealab's McPherson As Chief Legal Officer

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson will oversee its worldwide legal affairs, including mergers and acquisitions, strategic partnerships, and intellectual property efforts. OpenX said that McPherson has joined the board of directors of Idealab as part of the move.

OpenX Names Enterprise GM

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Los Angeles-based OpenX. Rosenthal also has previously served at DoubleClick, Kyte, Verizon, and Panther CDN/CDNetworks OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, AOL Ventures, Mitsui & Co., advertising online executive openxthe developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales.

Favrit Takes On Bookmarking Your Favorite Places

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The startup is led by Anke Audenaert, and said its team was behind JumpTime, a content optimization software product that was sold to OpenX in 2013. openx iphone mobile sharing discovery social bookmarking favrit Need an app to help you keep track of your favorite places? Santa Monica-based Favrit said this week that it has launched its new app, which helps people save, organize, and share their favorite places.

OpenX Selected By Kiplinger

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Los Angeles-based programmatic advertising marketplace operator OpenX reported a win with personal finance news publisher Kiplinger on Tuesday, saying Kiplinger will use the company's header bidding, private marketplace and real-time guaranteed deals. OpenX said that Kiplinger sees over 4.5 openx kiplinger programmatic advertising market marketplace publishing news

OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers. openx online advertising venture capital investment market software

OpenX Partners With Google On Exchange Bidding

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Los Angles-based programmatic advertising marketplace operator OpenX said on Thursday that it has partnered with Google , as a beta partner for Exchange Bidding (Fromerly EBDA). openx google exchange bidding market marketplace programmaticGoogle's Exchange Bidding is an effort by Google to counter Facebook's header bidding efforts , where Facebook had enabled buyers place bids on advertising inventory ahead of Google. READ MORE>>.

Interview with Tim Cadogan, OpenX

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One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market?

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OpenX Names UX VP

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Los Angeles-based OpenX , the programmatic advertising marketplace operator, said on Thursday that it has named Janice Rohn as its new Vice President of User Experience (UX). openx user interface programmatic advertising marketplace executive janice rohn pubmaticRohn, who wil be based in Pasadena, will lead the company's User Experience (UX) team, according to the company.

OpenX Hires Four Execs To Bolster Mobile Efforts

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Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx The digital and mobile advertising technology and ad network operator said it has added Rob Kramer as general manager, mobile; Jin Yu as vice president, engineering & chief architect; Laura Buchman as vice president, publisher solutions; and Martin Price as senior director, product.

OpenX Hires Four Execs To Bolser Mobile Efforts

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Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange The digital and mobile advertising technology and ad network operator said it has added Rob Kramer as general manager, mobile; Jin Yu as vice president, engineering & chief architect; Laura Buchman as vice president, publisher solutions; and Martin Price as senior director, product.

OpenX Wins Publishers Clearing House

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Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. The two said Publishers Clearing House saw a 26 percent lift in its revenue across desktop views on PCH.com, or nearly $10,000 per day, due to the adoption of the OpenX software.

OpenX Claims Growth In Private Ad Marketplace Effort

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Los Angeles-based online programmatic advertising marketplace operator OpenX said on Thursday that the business involving private marketplace or advertising, its "programmatic direct" business, grew by over 500 percent year-over-year. Actual dollar amounts were not announced by OpenX. OpenX only launched its programmatic direct program in January of 2016. OpenX said it added over 200 new publishers to the program in the last year.

OpenX Rolls New Page Analysis Tool

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Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool. OpenX is based in Los Angeles. openx page analysis advertising software