7 Keys To A Compelling Investor Executive Summary
Startup Professionals Musings
JUNE 26, 2015
Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future. The summary must cover all the key topics in a full business plan, including the following, in this order: Lead with a painful customer problem and how you solve it.