Beyond Meat prices its public offering

TechCrunch LA

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The meat processor and marketer invested in Beyond Meat back in 2016.

Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price.

Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals. The rewards are in the form of co-marketing dollars and commission spiffs.

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Sales

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

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Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers.

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback.

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Exit timing and price: WHEN to sell? How long does it take?

Berkonomics

Selling an entire company is similar to selling shares in the public markets – how much you can get depends on how the company is doing, but also on how the overall market is behaving.

TrueCar Dealer Sales Pass 700,000 Vehicles

socalTECH

TrueCar--which offers up automotive pricing information and automotive configuration and quoting software--said the sales came from more than 5,500 dealer partners. TrueCar's website allows consumers to get pricing on specific configuration options for new cars, using real market data to provide accurate information on what vehicles have been selling for. truecar auto automobile purchase pricing sales record growth

TrueCar Names Dealer Marketing Head

socalTECH

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. TrueCar has been in a big push this year to become more friendly to automotive dealers, many of whom have had a highly adversarial relationship with the company, due to its focus on price transparency and pricing competition.

9 Lessons For Entrepreneurs From A Sales Expert

Startup Professionals Musings

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers.

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Trump Team Outlines Healthcare Agenda—No Mention of Drug Prices

Xconomy

There is no mention of drug pricing or what the administration might do about frequent price increases, such as Mylan’s EpiPen practice, that critics say are unsubstantiated and unethical. During the campaign, Trump’s official platform called for a change to let Medicare negotiate drug prices and for the re-importation of lower cost drugs from abroad—ideas that swim upstream against typical GOP positions.

10 Sales Truths Every Entrepreneur Needs To Practice

Startup Professionals Musings

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales.

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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling.

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Bio Roundup: Rare Disease Showdowns, Prices on TV, Dealmania & More

Xconomy

The market for drugs for rare or “orphan” diseases continues to grow. An April report from Evaluate Pharma predicted sales of orphan drugs to rise 12 percent a year between now and 2024, when they will account for an estimated 20 percent of worldwide prescription drug sales. The field has gotten so competitive that multiple products are on the market for some diseases. Patients with the rare, debilitating transthyretin amyloidosis had no marketed.

MarketShare, Ticketmaster Partner On Pricing Tools

socalTECH

Los Angeles-based MarketShare , a provider of marketing analytics software, and Ticketmaster , the ticketing firm, said Monday that they have partnered. According to the two, they will develop a suite of dynamic pricing tools for clients, to help them price their live events. MarketShare is backed by Elevation Partners, and helps companies collect and use data to drive media, sales, price, and distribution strategies.

7 Steps to Outstanding Sales Growth for Your Startup

Startup Professionals Musings

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. Of course, for a price, there are many marketing organizations and gurus willing to come to your aid. “If you build it, they will come.”

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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management. Vice Presidents of Sales.

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8 Keys To Market Delivery Of Innovative Technologies

Startup Professionals Musings

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets.

Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Evangelical sales – Understanding startup sales people and process. This only works if you’re not a crocodile sales person.

Sales 364

Epicor Sale Off The Table

socalTECH

Epicor Software , the developer of supply chain management software which has its roots and still has significant operations in Orange County, is off the block, after its private equity investors did not see enough interest--or high enough prices--for the business. According to the WSJ , Apax Partners has decided to retain the company, after testing the market for a sale of Epicor.

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6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.

Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Startup sales require high velocity.

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Guerrilla Marketing Genius: Is It The Beer Or The Band?

InfoChachkie

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. John Greathouse: Brian, I must say that the Silent Partner go-to-market strategy is pretty original.

A Valid Business Model Requires Real Customer Sales

Startup Professionals Musings

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. This whole process is particularly worrisome to many startup founders, since their expertise and background more likely technology than sales.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. We had been pricing our graphics cards to be a low-cost provider.

Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. In this post I advocate taking a harder stand on where your product or solution differentiates in the market – even if it means you lose some deals as a result. I recently wrote about the three rules of sales. You must know when to sell to leads and when to market to them.

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Get Early Customer Sales To Validate Your Business

Startup Professionals Musings

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. This whole process is particularly worrisome to many startup founders, since their expertise and background more likely technology than sales.

Sales 101

Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research.

What This Dive Bar Can Teach You About (Not) Marketing

InfoChachkie

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. Entrepreneur and noted investor Brad Feld unwittingly echoed Franks approach to marketing when, during a discussion with me , he declared, " …companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

It Takes a Customer Sale to Prove a Business Model

Startup Professionals Musings

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. This whole process is particularly worrisome to many startup founders, since their expertise and background more likely technology than sales.

Custom 111

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

My partnership was pretty bearish and scratched our heads a bit at price tags. I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. The market had tanked.

6 Ways To Find A Fundable Startup Market Opportunity

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.