Ticketmaster Buys Blockchain Startup, Upgraded
OCTOBER 18, 2018
Los Angeles-based Ticketmaster said this morning that it has acquired a blockchain startup, UPGRADED. UPGRADED develops blockchain software which aims to convert traditional tickets into digital assets, combined with dynamic, encrypted barcodes Ticketmaster says prevent fraud often associated with paper or PDF-based tickets. Ticketmaster says that UPGRADED's technology can be implemented without requiring a venue to replace existing access control hardware.