.Net CPC Mentor Sales 
Jason Nazar
MAY 1, 2016
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them. Net Promoter Score. Conversion Rate.
Jason Nazar
NOVEMBER 1, 2015
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them. Net Promoter Score. Conversion Rate.
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