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Xconomy Special Report: 12 San Diego Tech Startup to Watch in 2017

Xconomy

View the Slideshow A little more than a year ago, amid a resurgence in San Diego’s software sector, Xconomy identified a baker’s dozen of local tech companies to watch in 2016. I widened my net this year. I met with Seed San Diego partners Taner Halicioglu and Eric Gasser, who also reviewed the companies and provided their feedback.

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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

The short version of my review is: “Enchanting? I read Enchantment anticipating that it might augment my Entrepernurial Selling class, which focuses on influence and persuasion, rather than sales tactics. Ask For Mentoring. The time spent reading Enchantment will net a significant return. I was not disapointed.

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How to Measure & Track Marketing

Jason Nazar

In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them. See what other startup mentors have to say about marketing tactics. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC.

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How to Measure & Track Marketing

Jason Nazar

In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them. See what other startup mentors have to say about marketing tactics. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC.