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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action? Net Promoter Score. b) What percent of your app visitors register?

article thumbnail

How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action? Net Promoter Score. b) What percent of your app visitors register?