Stock Market Drops. Then It Rallies. What Happens Next for Funding?
Both Sides of the Table
AUGUST 9, 2011
US TV advertising is $60 billion in its own right. Companies raised too much money in 2005-08 and had high burn rates. On the positive side, corporate profits are up, their balance sheets have been repaired and they have recapitalized themselves to have lower amounts of debt relative to equity. These companies advertise.
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