Announcing a Deal I’ve Wanted to Talk About for a Year
Both Sides of the Table
FEBRUARY 7, 2013
I first met Ethan in 2005. So the team set out to solve the “chicken or the egg” problem by onboarding > 1,000 high-quality merchants across 50 service categories while going deep in two micro-areas within LA as our test market. I was preparing to move back to the US from London after 11 years abroad.
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