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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Their first fund was a $75 million fund raised in 2006 and they very recently announced a brand new $130 million fund. Founded in August 2008 in Palo Alto, CA, by Sam Christiansen and Keith Lee. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.