2008 Bertelsmann Funding Invest 
socalTECH
FEBRUARY 16, 2010
Shaw Ventures and Bertelsmann Digital Media Investments (BDMI). Emotive had raised over $13.95M in funding, and had itself acquired venture-backed Sennari Entertainment, a developer of loyalty programs for the mobile market, in 2008. Emotive was venture backed by Mayfield, D.
socalTECH
JULY 20, 2011
Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. It was the fall of 2008, when Lehman Bros. Investment banking was a great training ground. How did you decide to launch HitFix? Jennifer Sargent: Our timing was interesting.
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