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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. CEO hinted to WSJ that it may go public in early 2011. Founded in December 2006 in San Francisco by Farb Nivi (ex-Princeton Review/Kaplan top instructor).