The Future of Couponing | How Social-Local-Mobile has Changed the Game
Tech Zulu Event
JANUARY 19, 2012
The industry had seen unprecedented growth in the past decade due to a combination of factors, one of which was the United States’ economic recession. Statistics from 2008 show that digital couponing has rapidly grown but has yet to outpace paper coupons. At that time, digital accounted for “less than 1/10 of all coupons distributed.”
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