Len Short (Red)ily Discusses Google, Bono & Steve Jobs
InfoChachkie
NOVEMBER 17, 2011
Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments. In this capacity he worked with U2′s Bono, as well as Steve Jobs and a number of other notable celebrities whom Len encouraged to lend their brand equity to bolster RED’s cause. I think it is borrowed equity.
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