Startup Professionals Musings

OCTOBER 13, 2019

McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent in 2012 to 54 percent by 2022. An international brand will command higher prices and additional customer demand. However, to gain a true competitive edge, you still need to implement effective solutions first at the local level.

Marketing 94

Marketing Patents Offshore Startup 94

Startup Professionals Musings

APRIL 18, 2015

McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent now to 56 percent by 2022. An international brand will command higher prices and additional customer demand. However, to gain a true competitive edge, you still need to implement effective solutions first at the local level.

Patents 106

Patents Startup Offshore Demand 106

Startup Professionals Musings

NOVEMBER 8, 2017

McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent now to 56 percent by 2022. An international brand will command higher prices and additional customer demand. However, to gain a true competitive edge, you still need to implement effective solutions first at the local level.

Marketing 54

Marketing Patents Offshore Startup 54