Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent in 2012 to 54 percent by 2022.

Marketing 94

Marketing Patents Offshore Startup 94

Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent now to 56 percent by 2022.

Patents 106

Patents Startup Offshore Demand 106

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent now to 56 percent by 2022.

Marketing 54

Marketing Patents Offshore Startup 54