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GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. .&# Immediately thereafter Amazon became a large business.
billion to Yahoo! I think everybody heard about this acquisition. On the founder’s side it’s about taking money off of the table and / or having strategic reserves for big acquisitions. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g.
and the subsequent acquisition sprees of companies like Google, Yahoo!, Do you really want to spent $100k building a product to discover through CustomerDevelopment that the market is too small? The COGS (costs of goods sold) tells me about how big your customeracquisition costs will be. portfolios.
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