Frank Addante

DECEMBER 5, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. As I was uploading it, I remembered that I had put together guidelines for our product development team at L90 (Startup 3.0).

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

MAY 20, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

Frank Addante

JANUARY 23, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. As your company, development team and product grow, the process will likely need to become more formal. Startup 3.0:

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JULY 5, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. So, I decided to spend some time trying to document what it is that I look for. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

MAY 24, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

MAY 12, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. They tend to be much more disciplined and have developed a deeper expertise than many of the engineers here in the U.S.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40