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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

If you hit a groove on funding and customer growth it does become a challenge to ramp quickly. In Los Angeles you have large industries in garment industry, defense, games (both physical like Mattel and virtual like Activision) and music. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA.