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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

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Interview with Jonathan Zweig, AppOnboard

socalTECH

Our interview this morning is with Jonathan Zweig , the CEO of Los Angeles-based AppOnboard (www.apponboard.com), which has created software which allows mobile app developers--and in particular, mobile game developers--to create demos of those games which can be played without having to download and install those apps.

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