Advertising Clearstone Demand Yahoo 
socalTECH
APRIL 5, 2010
Demand, and Eric Matza as Director of Product Marketing. Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce.
Both Sides of the Table
JULY 1, 2010
Rumored to have turned down acquisition offers from Yahoo and Facebook. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Gowalla. Current round: $4.
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