article thumbnail

TrueCar Gets Investment from Guthy-Renker

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232
article thumbnail

Edmunds.com Launches First Ever, National Television Ad Campaign

socalTECH

Edmunds.com did not say how much it is investing in the television advertising campaign. edmunds national automobile information television branding marketing commercial' The company said the campaign--which launched on Christmas day--will be featured during NBA programming on ABC and ESPN. READ MORE>>.

Edmunds 154
article thumbnail

Edmunds.com Launches First Television Ad Effort

socalTECH

Edmunds, which provides online automobile information, said its new, 30-second spot was shot at its Santa Monica headquarters, and is its very first, television ad, ever. The ad features a slate of "Edmunds employees" portrayed with automobiles, instead of heads. The firm did not say how much it is investing in the effort.

Edmunds 133