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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising.

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Zadspace Raises $3.2M

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El Segundo-based Zadspace , the developer of on-package advertising products, announced this week that it has raised $3.2M The round came from Connecticut Innovation and DFJ Frontier, along with Crosscut Ventures, LaunchCapital, Cava Capital Ventures and The Gideon Hixon Fund. in a funding round.

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ZADSPACE Gains More Funding

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El Segundo-based ZADSPACE , a stealth mode firm developing advertising related products or technology, has raised an additional $500,000 in funding, according to a regulatory filing from the firm, bringing its total fundraising to $1.91M. Tags: zadspace advertising venture capital wunderman lester.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

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If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies.

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