Remove Advertising Remove Internet Brands Remove Marketing Remove Pricing
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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Is there a way you can make direct mail perform more like digital advertising channels? Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. We were working on a portfolio of consumer Internet brands.

CTO Hire 100
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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott left the company, which eventually IPO’d and became Internet Brands. It is the most accurate data out there that you can use to carry into a dealership and negotiate on price. Company plans to use the capital to build out sales and marketing and r&d. -a a fbFund winner. Competitors: Omniture , Webtrends.

Zag 248
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. If it worked in the Yellow Pages, why not on the Internet? He said it was better than the Yellow Pages because he would provide pricing transparency. Shopping.com.