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SEPTEMBER 28, 2014

You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously).

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I spent nearly a decade building software for large companies and then advising companies on the same. There’s a guy in Los Angeles that I met at several tech networking events. I was blunt (warning: that sometimes happens with me) and told him not to bother and that I wasn’t prepared to help with angels.

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StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. We had customers and revenue. the Rubicon Project The Journey Startup 6.0: Zondigo, Inc.

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