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Mobile Apps: The New Direct-To-Consumer Channel

SoCal Tech Calendar

Wednesday, February 8, 2012 -- Mobile Apps: The New Direct-To-Consumer Channel. Mobile Apps enable businesses to relate to customers one-to-one. Customers can stream your companys content, shop for goods, search for local products and services, and receive personalized serviceall from their mobile phones.

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BYOD: Bring Your Own Device

SoCal Tech Calendar

As mobile devices become more prevalent, so does their use for work in addition to play. Employees are regularly using their own personal devices (smartphones, tablets, and laptops) to conduct business or store company information. Mobile devices are also prone to being lost, and more likely to use a non-secure connection.

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