Blogging Customer Marketing Zag 
SoCal CTO
JANUARY 31, 2011
Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. In fact, if you do both, it’s called a Zig-Zag strategy. Let’s take a particular example: eHarmony of jobs.
SoCal CTO
JANUARY 31, 2011
Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. In fact, if you do both, it’s called a Zig-Zag strategy. Let’s take a particular example: eHarmony of jobs.
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